MAS DE LA BASTIDE

What MAS DE LA BASTIDE does

Mas de la Bastide is a family-operated French holiday gîte village operating as a SARL from Joyeuse, in the South Ardèche region of France. The property, which traces its origins to the 1720s as a farm and vineyard, has been converted into a 19-cottage vacation rental estate offering accommodation ranging from 25 m² to 160 m² and supporting 2 to 10 persons per unit. The estate operates seasonally (April through November) and provides on-site amenities including three swimming pools, a tennis court, a multisport field, a children's playground, pétanque facilities, and a bar/restaurant that is scheduled to close indefinitely on June 22, 2026.

The company serves families, couples, and small groups seeking nature-based short-stay holiday accommodation in southern France. Revenue is generated primarily through nightly and weekly gîte rentals, supplemented by ancillary charges for linens, end-of-stay cleaning, pets, and electricity, with bar/restaurant takings previously contributing additional income until the announced F&B closure. Distribution is direct-to-consumer via the company's own multi-language website (French, English, German), augmented by listings on regional tourism platforms (Gites Ardèche, Ardèche Découverte) and the acceptance of French holiday vouchers (ANCV, Clé Vacances).

The business is operated by Rémi Roustang and Angélina with a 7-person staff and is constrained to a single physical location. Customer satisfaction is evidenced by a 4.6/5 rating across 188 Google reviews. There is no disclosed external funding, no M&A activity, and no digital or AI-driven product layer beyond a standard online booking system.

Name

MAS DE LA BASTIDE

Legal name

SARL Mas de la Bastide

Website

https://masdelabastide.com

Company type

Private

Founded year

1720

Operating status

Operating

Headcount range

1–10 employees

Short description

Mas de la Bastide is a family-operated French holiday gîte village in Joyeuse, South Ardèche, offering 19 self-catering cottages (2–10 persons) with three pools, sports facilities, and a bar/restaurant, serving families and groups seeking seasonal vacation accommodation in southern France.

Ownership category

akta.pro rank

Product category

Vacation Rental Accommodations

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAMAEAG

Luxury Farmhouses, Country Houses & Vineyard Estates

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

SECONDARYTHAMADAH

Farm Stays & Agritourism Lodges

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Boutique & Unique Stays (Cabins, Tiny Homes, Treehouses, Yurts)

SECONDARYTHAMABAG

Farmstay Rooms (Working Farms/Ranches)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Private Rooms & Shared-Home Stays

Keywords

• Holiday cottage rentals
• Gite village accommodations
• Family vacation rentals
• Self-catering gites
• Seasonal holiday lodgings

Headquarters

HQ city

Joyeuse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Holiday Cottage Rental: Short-term rental of fully-equipped holiday gites/cottages to families and groups. Pricing is per night or per week depending on season. Additional revenue streams include optional services such as bed linen rental (10€ per pair), end-of-stay cleaning supplement (30-90€ depending on gite size), and pet accommodation fees (5€ per day per animal). Electricity consumption beyond the daily allowance is billed at 0.16€ per kWh. Tourist tax of 0.80€ per adult per night is collected.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mas de la Bastide rents 19 self-catering holiday gîtes (cottages) on a converted 18th-century farm estate in Joyeuse, southern Ardèche, France, with capacities ranging from 2 to 10 persons per unit. The offering includes on-site amenities such as three swimming pools (one heated), tennis court, multisport field, children's playground, pétanque, and a bar/restaurant. Guests book directly through the company's own multi-language website or via regional tourism guides, with rentals priced per night or per week on a seasonal basis.

Product overview

Mas de la Bastide is a vacation rental village offering self-catering gîte accommodations in southern Ardèche, France. The property features 19 distinct gîte units categorized by capacity (2-3 persons, 4-6 persons, and 6+ persons for groups), ranging from 25 m2 to 160 m2. On-site amenities include 3 swimming pools (one heated), tennis court, multisport field, children's playground, and a bar/restaurant (temporarily closed from June 2026). The gîtes are named after local flora and terrain features (Barbouillet, Estable, Deschanel, Magnodaire, Figuier, Olivier, Romarin, Tilleul, Vigne, Oustaou, etc.) and are housed in renovated farm buildings from the 1720s or modern structures on the estate.

Differentiator

Problem solved

Functional benefit

Products and services

• Mas de la Bastide Gîte Village A seasonal holiday gîte village in southern Ardèche, France, comprising 19 fully-equipped self-catering cottages with on-site pools, sports facilities, and a bar/restaurant, for families, couples, and groups.
• Gîtes 2-3 Persons Small self-catering gîtes (Les Pins 35 m², Bergerie 25 m²) ideal for couples with one child, with mezzanine sleeping arrangements and outdoor terrace options.
• Gîtes 4-6 Persons Mid-sized self-catering gîtes (Clapas, Romarin 1, Romarin 2, Pierre Blanche, Grange, Noisetier, Olivier 1, Olivier 2, Figuier, Tilleul) ranging from 35–80 m², suitable for couples with 2–3 children, with some offering mezzanine, veranda, or multiple bedrooms.
• Gîtes 6+ Persons (Group Gîtes) Large self-catering gîtes for extended families and groups, including Barbouillet (160 m² / 10 persons), Estable (150 m² / 9 persons), Deschanel (80 m² / 7 persons), Magnodaire (100 m² / 7 persons), Feneire (100 m² / 8 persons), Vigne (60 m² / 7 persons), and Oustaou (110 m² / 10 persons), with private terraces, multiple bathrooms, and some with summer kitchen areas.
• On-site Bar/Restaurant On-site bar and restaurant serving homemade cuisine and pizzeria for guests of the gîte village. Note: Closed from June 22, 2026 for an indeterminate duration.
• Online Booking Service Online reservation system on the company website for checking availability and booking gîtes directly, with multi-language support (French, English, German).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Gites ArdècheminorChannel Partner/ Reseller/ DistributorTourism listing platform for Ardèche holiday accommodations. Mas de la Bastide is referenced in the 'village de gites ardeche' category, providing visibility to tourists researching regional holiday options.
• Ardèche DécouverteminorChannel Partner/ Reseller/ DistributorRegional tourism platform featuring Ardèche accommodations. Mas de la Bastide is listed under 'village de gites ardeche' for discoverability by visitors to the region.
• Clé VacancesminorChannel Partner/ Reseller/ DistributorFrench quality certification for holiday accommodations. Displayed on website to signal quality standards to prospective guests.
• ANCV (Agence Nationale des Chèques Vacances)minorChannel Partner/ Reseller/ DistributorFrench national holiday voucher agency. The company accepts ANCV holiday vouchers as payment, enabling access to employees with employer-provided holiday benefits.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Booking.com: Global online travel agency with strong presence in French holiday rental market. Comparable as a critical distribution channel and competitive alternative for properties like Mas de la Bastide, affecting pricing dynamics and direct-booking conversion.
• Gîtes de France: France's leading federation and booking platform for independent gite/holiday rental properties, with 50,000+ properties. Comparable as the dominant distribution and quality-certification network for properties like Mas de la Bastide, though structured as a cooperative platform rather than a direct operator.
• Abritel / Vrbo: Leading French vacation rental platform (Expedia-owned) competing for the same Ardèche holiday rental bookings. Comparable as both a potential distribution channel and a competitive platform where individual gite owners list directly.

Direct peers

• Vacances ULVF (Unions Loisirs Vacances Familles): Network of independent family holiday villages across France offering multi-unit gite accommodation with pools and activities. Comparable as a similar village de gîtes operating model in French regional tourism.
• Le French Bee (Village de Gîtes de Chasteaux): Operator of small holiday gite villages in rural France with pool and family amenities. Comparable as a similar family-run multi-unit gite village competing for the same French regional family tourism market.
• Domaine de la Cépède: Small independent gite village operator in the Ardèche/Languedoc region offering multi-cottage accommodation with pool and rural setting. Comparable as a similarly sized French holiday village targeting family and group segments in rural southern France.

Broad incumbents

• Center Parcs: European operator of nature-based family holiday villages with cottages, pools, and on-site activities. Direct conceptual overlap with Mas de la Bastide's family-village positioning (cottages + pools + activities), but operates at much larger scale across multiple European countries.
• Pierre & Vacances: Major French vacation village operator (Center Parcs, Pierre & Vacances, Maeva brands) operating 300+ properties across Europe. Comparable as it operates multi-unit holiday villages with pools, sports facilities, and family entertainment, though at vastly greater scale and with multi-location diversification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mas-de-la-bastide

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAS DE LA BASTIDE