Mas de rey

What Mas de rey does

Mas de Rey SAS is a privately held luxury vacation-rental and event-venue business operating from a 3-hectare historic Provençal estate at 164 Chemin du Pré de Mière, Arpaillargues-et-Aureillac, in the Gard department of France near Uzès. The property, owned since March 2025 by Florence and Pascal Cheylan, comprises two accommodation lines: four high-end gîtes (Renoir, Monet, Rodin, Van Gogh — 60 to 160 m², sleeping 2 to 6 guests each) and five themed 4-star-rated lodges (Exotique, Campagne Chic, Slow Life — 35 m² each with private jacuzzi). Total overnight capacity is 30 guests across the nine units, and the estate additionally hosts a reception hall, a bamboo marquee, and a 68 m² year-round yurt (added in 2026) supporting events for up to 200 persons.

The business sells directly through its own multi-language website (French, English, Spanish) embedded with a resa-booking.com reservation widget, supplemented by phone and email channels. There is no OTA or third-party distribution. Pricing is unit-based per night or per week (gîtes from €75/night, lodges from €145/night) with event packages ranging from €50 per person (study day) to €190 per person (residential seminar). Ancillary revenue streams include on-site F&B (charcuterie boards, truffle, local wines, Grand Cru champagne), supplementary services (massage, Méhari vintage-car rental, electric VTT, breakfast delivery, sauna), seasonal promotional packages, and gift boxes/cards (Box Échappée Romantique €350, Box Escapade Détente €250).

Mas de Rey serves three primary customer segments: couples seeking romantic getaways with private jacuzzis, families and groups needing multi-room cottages with outdoor space, and corporate clients booking residential seminars and team-building events. Documented enterprise customers include Société Générale, ORANO, GRETA, ACTESE, CT Ingenierie, and Royal Canin. The business accepts ANCV holiday vouchers. Operations are run by a team of roughly 6 employees with on-site management by the owners, supported by curated local partnerships for food, beverage, and wellness services.

Name

Mas de rey

Legal name

SAS MAS DE REY UZES

Website

https://masderey-uzes.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Mas de Rey is a privately held French luxury vacation-rental and event-venue business operating a 3-hectare historic Provençal estate near Uzès, offering 4 gîtes and 5 four-star lodges (sleeping 30 guests) plus event spaces for up to 200 persons, serving individual couples, families, and corporate seminar clients through direct booking.

Ownership category

akta.pro rank

Product category

Vacation Rentals & Event Venues

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Ultra-Luxury Villas & Estates (THAMAEAA), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Vacation rentals
• Luxury gîtes
• Lodges with jacuzzi
• Corporate seminars
• Event venues

Headquarters

HQ city

Arpaillargues-et-Aureillac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Holiday Accommodation (Gîtes and Lodges): The primary revenue stream is short-term rental of 4 gîtes de charme and 5 lodges d'exception with private jacuzzi, priced per night or per week. Capacity is up to 30 guests across 9 accommodations.
2. Event Venue Hire (Seminars, Corporate Events, Private Events): The domain generates revenue from hiring out event spaces including a reception hall, a bamboo chapiteau, a yurt (68m²), and outdoor areas for seminars, team-building, weddings, and private celebrations. Pricing is per person or per event package.
3. Catering and F&B (Planches, Wine, Champagne): Revenue from on-site food and beverage including charcuterie boards, truffle boards, local wines, and champagne sold by the glass or bottle to guests.
4. Gift Boxes and Gift Cards: Pre-packaged romantic and discovery gift boxes (Box Échappée Romantique at €350, Box Escapade Détente at €250) and open-value gift cards are sold as prepaid vouchers for future stays and services.
5. On-site Services (Massages, Activities, Méhari Rental): Ancillary revenue from add-on services including massages (€90/hour), activities (VTT, horse riding, canoe, etc.), breakfast delivery, rose petals (€12), and Méhari vintage car rental for guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mas de Rey operates a 3-hectare Provençal estate near Uzès offering short-term accommodation across 4 charming gîtes (60–160 m², 2–6 guests) and 5 themed 4-star luxury lodges with private jacuzzi (35 m² each). The property also hosts corporate seminars, team-building retreats, weddings, and private events for up to 200 attendees, complemented by on-site services (massage, sauna, breakfast delivery, Méhari rental, activities) and curated gift boxes.

Product overview

Mas de Rey is a hospitality business comprising 9 accommodation units across two main product lines — 4 charming Provençal gîtes and 5 atypical 4-star lodges — plus event venues and à la carte services, all set within a 3-hectare historic estate near Uzès in the Gard department of Occitanie. The gîte line (Renoir, Monet, Rodin, Van Gogh) offers traditional stone-walled vacation rentals ranging from 60 to 160 m² for 2 to 6 guests, featuring private terraces, equipped kitchens, and access to shared domain amenities. The lodge line features 5 individually-themed units (Exotique/ANTARES & QUERCUS, Campagne Chic/OLEA & PARUS, Slow Life/FALCO) each with private jacuzzi, terrace, and 4-star classification. The seminar and events offering provides meeting and event spaces (including a bamboo marquee and a 2026 yurt) for up to 200 attendees, with residential packages leveraging the on-site lodging capacity of 30 guests. À la carte services include sauna, massage, breakfast delivery, electric VTT hire, wine cellar, and curated gift boxes.

Differentiator

Problem solved

Functional benefit

Brands

• Gîtes de Charme: 4 high-end charming cottages in Provençal style ranging from 60-160m² for 2-6 persons each
• Lodges d'Exception PRL 4 étoiles
• Box Échappée Romantique
• Box Escapade Détente

Products and services

• Gîte Renoir Charming Provençal gîte for 2 to 4 guests, 60 m², with Queen Size double bed, sofa bed, Italian shower bathroom, private terrace, fully equipped kitchen, WiFi and private parking. Priced from €75/night or €540/week.
• Gîte Monet Charming Provençal gîte for 2 to 4 guests, 60 m², featuring a living room with fireplace, Queen Size double bed, sofa bed, bathroom with Italian shower, and private exterior courtyard with stone well. Fully equipped kitchen and WiFi.
• Gîte Rodin Large charming gîte for 4 to 6 guests, 160 m², with three bedrooms (two Queen Size doubles, one with two twin beds), two bathrooms (one shower, one bathtub), large living/dining area, fully equipped kitchen, and private terrace overlooking the park and pool. Priced from €150/night or €1,080/week.
• Gîte Van Gogh Large charming gîte for 4 to 6 guests, 160 m² on two floors, with three bedrooms, two bathrooms, living room with fireplace, fully equipped kitchen, and large private terrace for outdoor dining.
• Lodge Exotique (ANTARES & QUERCUS) 4-star atypical lodge, 35 m² with exotic/flowered theme, featuring Queen Size bed, fully equipped kitchen, bathroom with Italian shower, private terrace of approximately 45 m², and private jacuzzi. Available in two variants: ANTARES and QUERCUS. Rated 4 stars by Atout France.
• Lodge Campagne Chic (OLEA & PARUS) 4-star atypical lodge, 35 m² with chic and traditional countryside décor, featuring fully equipped kitchen, bathroom, private terrace of approximately 45 m², and private jacuzzi. Available in two variants: OLEA and PARUS. Rated 4 stars by Atout France.
• Lodge Slow Life (FALCO) 4-star atypical lodge, 35 m² with Balinese-inspired minimalist design featuring neutral tones, natural materials, and vegetation. Includes a private terrace of 45 m², private jacuzzi, and suspended Balinese chair. Rated 4 stars by Atout France.
• Seminars & Events (Séminaire & Événementiel) Event and seminar venue set in a historic stone Provençal estate with a 3-hectare natural park. Accommodates up to 200 people for events; residential seminars include on-site lodging in gîtes and lodges (30-person capacity). Spaces include a bamboo marquee, meeting rooms, dining areas, and team-building activities (canoeing, horseback riding, quad, hot-air balloon, wine tasting, R-Golf). Package pricing: Journée d'étude from €50 HT/person, Team-Building from €70 HT/person, Séminaire résidentiel from €190 HT/person, Soirée from €50 HT/person.
• Yurt (Yourte) 68 m² yurt installed in 2026 as a new multi-purpose event and gathering space. Accommodates up to 45 seated (repas/théâtre configuration) or 21 in U-format. Year-round use with reversible air conditioning, PMR accessible, with dedicated parking. Suitable for private events, seminars, team-building, birthdays, and professional gatherings.
• Gift Boxes & Gift Cards (Bons Cadeaux & Coffrets) Curated gift packages including Box Échappée Romantique (1 night in a lodge, rose petals, champagne, chocolates, private jacuzzi, breakfast for two at €350) and Box Escapade Détente (1 night in a charming gîte, electric VTT bikes, breakfast, savory/sweet amuse-bouches, optional massage at €250 for 2 persons), plus open-value Gift Cards usable across all stays and services.
• On-Site Services (Sauna, Massage, Wine Cellar, Breakfast Delivery) Range of à la carte services enhancing guest stays: duo-accessible sauna, in-room massage (by visiting therapist, €90/hour), curated wine cellar with local Uzès wines and Grand Cru champagnes, breakfast basket delivery service (€17/person), electric VTT bikes, pétanque, table tennis, and a reading corner.

Quantifiable outcome

• Piscine chauffée à 28°C — water temperature maintained at 28°C enabling swimming from early May onwards
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered major and minor.

• Atout FrancemajorOthersAtout France is the official French tourism development agency. Mas de Rey's lodges underwent an official evaluation process and were awarded the 4-star accommodation classification, a regulated quality benchmark for French tourism accommodation.
• ANCV (Agence Nationale des Chèques Vacances)minorOthersANCV is the French national agency for holiday vouchers. Mas de Rey displays the ANCV logo indicating acceptance of holiday voucher payments, expanding payment options for French customers.
• Domaine Deleuze RochetinminorStrategic or Co-development PartnerA local wine estate near Uzès producing wines that reflect the region's sun-drenched terroir. Mas de Rey curates and serves Deleuze Rochetin wines in its wine cellar and on its beverage menu for guests.
• Signorini TartufiminorStrategic or Co-development PartnerA truffle specialist based in Uzès supplying premium truffle products for Mas de Rey's gourmet boards and dining experiences. Also featured in corporate event picnics (e.g., Pont du Gard e-bike excursions for corporate clients).
• El Ricon (Charcuterie Ibérique)minorStrategic or Co-development PartnerAn Iberian charcuterie based in Uzès supplying premium cured meats for Mas de Rey's charcuterie and tasting boards.
• Champagne Mallol-Gantois (Grand Cru)minorChannel Partner/ Reseller/ DistributorGrand cru Champagne house supplying premium champagnes for Mas de Rey's beverage menu, particularly for romantic packages, gift boxes, and celebrations.
• Wellness Massage PractitionerminorOthersAn on-demand massage therapist who visits the property to provide in-lodge massage sessions for guests at an additional charge (€90/hour).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Airbnb: Global marketplace for short-term vacation rentals including rural luxury properties in France. Mas de Rey's direct-only distribution model is competing against Airbnb-listed luxury Provençal rentals for the same leisure traveler demand.
• Pierre & Vacances (Pierre et Vacances-Center Parcs): Major European vacation rental and residence operator with broad portfolio across France including rural and resort-style properties. Overlaps with Mas de Rey in offering self-catering short-stay accommodation for leisure travelers, though at significantly larger scale and multiple locations.
• Belambra Clubs: Major French vacation club operator running holiday villages with accommodation, on-site activities, and event spaces. Overlaps with Mas de Rey's combined accommodation-plus-activities-plus-events model, though at materially larger scale.

Direct peers

• La Bastide de Marie: Luxury Provençal estate hotel/vineyard in the Luberon offering upscale accommodation, wellness amenities, and curated guest experiences. Directly comparable as a high-end rural Provençal property combining lodging, gastronomy, and experiential offerings.
• Le Phébus & Spa: Luxury 5-star Relais & Châteaux hotel in Gordes (Provence) with spa, fine dining, and event hosting. Comparable as a luxury countryside Provence property offering premium accommodation, wellness (jacuzzi/spa), and curated guest experiences targeting couples and families.
• Gîtes de France: France's largest network of labelled independent vacation rentals (gîtes and lodges). Mas de Rey competes head-to-head with comparable rural properties listed on this network and operates in the same short-term vacation rental category targeting families, couples, and groups.
• Château de Berne: Five-star Provençal wine estate offering luxury rooms, villas, spa, gastronomy, and event hosting. Comparable as a high-end vineyard/property estate with lodging, wellness, F&B, and private/corporate events in the same regional competitive set.
• Domaine de Manville: Luxury 5-star hotel, spa, and golf resort in Provence-les-Bains targeting leisure and corporate seminar clients. Comparable as a high-end rural Provençal estate combining accommodations, wellness (spa), and event/seminar facilities — exactly the use cases Mas de Rey serves.
• Lagrange Vacances: French vacation rental operator managing residences, holiday villages, and luxury lodges across France. Competes in the same rural/regional short-stay rental market with comparable serviced apartments and lodges.

Emerging players

• Adagio (apart'hotels): European apart-hotel brand offering serviced apartments for short and extended stays. Comparable on the serviced self-catering accommodation model, though targeting urban/extended-stay rather than rural leisure — useful reference for scaling the lodge concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mas-de-rey-uzes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mas de rey