Mas Doix
Mas Doix (Celler Mas Doix SL) is a family-owned Priorat winery in Poboleda, Spain, producing estate Garnacha and Cariñena wines from llicorella slate soils since 1902, including Gran Vinya Classificada and Vinya Classificada single-vineyard releases, sold direct-to-consumer via its own e-commerce and on-site wine tourism.
- Company typePrivate
- Founded-
- HeadquartersPoboleda, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mas Doix does
Mas Doix (legally Celler Mas Doix SL) is a family-owned winery registered as a Sociedad Limitada in Poboleda, Tarragona, within the DOQ Priorat appellation of Catalonia, Spain. The Mas Doix family has cultivated Grenache and Carignan vines on the distinctive llicorella (slate) hills of Poboleda since 1902, with the modern estate producing a tiered wine portfolio that ranges from the entry-level Les Crestes (typically 80% Garnacha) through mid-tier Salanques and the single-varietal Poboleda Vi de Vila (100% Garnacha), up to the premium Doix and the classified single-vineyard wines 1902 Tossal d'en Bou (Gran Vinya Classificada – Grand Cru) and 1903 Coma de Cases (Vinya Classificada – Cru). Production relies on estate-owned fruit, manual harvest, hand selection, and traditional viticulture on steep costers including mule cultivation.
The business operates a direct-to-consumer model exclusively: wine sales are conducted through its own trilingual (Catalan/Spanish/English) e-commerce storefront at masdoix.com shipping within Peninsular Spain, with in-store pickup at the on-site winery in Poboleda, and wine tourism is monetized through structured tasting experiences ranging from 'Descubriendo Mas Doix' (5 wines, €35–€40 per person) to 'El gran viaje' (10 wines, €120–€130 per person), plus virtual Zoom tastings and prepaid gift cards priced up to €960. Pricing spans €24.60 for Les Crestes to €425 for the classified-vineyard 1902 and 1903 wines.
The company has 5 employees, no external investors, parent company, subsidiaries, or funding rounds disclosed, and supports its operations with public funding from the European Regional Development Fund (FEDER) and the European Social Fund via the XPANDE DIGITAL programme of the Cambra de Comerç de Reus and the Servei d'Ocupació de Catalunya. Marketing leverages owned digital channels (website, blog, social media on Facebook, Instagram, and X/Twitter) plus on-site wine tourism and Google reviews from individual visitors. Shipping is geographically restricted to Peninsular Spain with no documented third-party distributor or retail network, representing both a margin advantage and a structural ceiling on addressable market.
Mas Doix firmographics
Firmographics- Name
- Mas Doix
- Legal name
- Celler Mas Doix SL
- Website
- https://masdoix.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mas Doix (Celler Mas Doix SL) is a family-owned Priorat winery in Poboleda, Spain, producing estate Garnacha and Cariñena wines from llicorella slate soils since 1902, including Gran Vinya Classificada and Vinya Classificada single-vineyard releases, sold direct-to-consumer via its own e-commerce and on-site wine tourism.
- Ownership category
- akta.pro rank
Mas Doix industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Beverage Manufacturing (3121)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Mas Doix is headquartered
LocationHeadquarters
- HQ city
- Poboleda
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Mas Doix business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine sales (direct-to-consumer e-commerce): Mas Doix sells its wines directly to consumers via its own online shop, with prices ranging from approximately €24.60 (Les Crestes) to €425 (1902 Tossal d'en Bou). Products are shipped within Peninsular Spain; in-store pickup is also available. Payment methods include credit card and online purchase with in-store pickup.
- Wine experiences and winery visits: The winery offers paid tasting experiences and tours including 'Descubriendo Mas Doix' (5 wines), 'Los nombres de la tierra' (7 wines), 'El legado del tiempo' (8 wines), 'El gran viaje' (10 wines), and virtual Zoom tastings. Experiences are priced per person with group discounts and are also sold as gift cards.
- Gift cards (tarjetas regalo): Prepaid gift cards for wine experiences (e.g., 'El gran viaje 10 vinos' gift card ranging from €260 to €960) are sold online, providing upfront revenue for future services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level wines (Les Crestes, Murmuri, Salix) |
| Unit Pricing | Pay-as-you-go | Mid-tier wines (Salanques, Poboleda, Doix) |
| Unit Pricing | Pay-as-you-go | Premium single-vineyard wines (1902 Tossal d'en Bou, 1903 Coma de Cases) |
| Unit Pricing | Pay-as-you-go | Wine experiences – Descubriendo Mas Doix (5 wines) |
| Unit Pricing | Pay-as-you-go | Wine experiences – Los nombres de la tierra (7 wines) |
| Unit Pricing | Pay-as-you-go | Wine experiences – El legado del tiempo (8 wines) |
| Unit Pricing | Pay-as-you-go | Wine experiences – El gran viaje (10 wines) |
| Unit Pricing | Pay-as-you-go | Virtual tasting via Zoom (3 wines) |
| Unit Pricing | Pay-as-you-go | Gift cards – El gran viaje (10 wines) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mas Doix product offering
Product offeringCore offering
Mas Doix produces and sells estate-grown DOQ Priorat wines from old-vine Garnacha and Cariñena cultivated on llicorella slate soils in Poboleda. The portfolio ranges from entry-level reds to ultra-premium classified single-vineyard wines (Gran Vinya Classificada and Vinya Classificada). The winery also sells wine tasting experiences (on-site and via Zoom), curated wine bundles, and prepaid gift cards, distributed primarily direct-to-consumer via its own e-commerce and on-site winery store.
Product overview
Mas Doix is a family-owned winery (Celler Mas Doix) in Poboleda, DOQ Priorat, Spain, producing premium wines since 1902. The product portfolio centers on Garnacha and Cariñena wines from slate 'llicorella' soils, organized in tiers: entry-level Les Crestes, mid-tier Salanques and single-varietal Poboleda Vi de Vila, premium Doix, and ultra-premium single-vineyard wines 1902 Tossal d'en Bou (Gran Cru) and 1903 Coma de Cases (Cru). The company also sells wine bundles and offers five wine tourism experiences ranging from Discovering Mas Doix (5 wines) to The Great Journey (10 wines with older vintages), plus virtual Zoom tastings.
Differentiator
Problem solved
Functional benefit
Products and services
- Les Crestes Entry-level red wine from Mas Doix, typically composed of 80% Garnacha, 10% Cariñena, and 10% Syrah. Expresses the character of Poboleda with freshness, fruit, and Priorat character in a more immediate style.
- Salanques Mid-tier red wine, typically composed of 65% Garnacha, 25% Cariñena, and 10% Syrah. Offers broader expression with balance between fruit, structure, and depth from old vines in Salanques.
- Doix Premium red wine composed of 60% Cariñena and 40% Garnacha from old vines. Represents a deeper interpretation of Poboleda terroir with concentration, freshness, and persistence.
- Poboleda (Vi de Vila) Village wine made from 100% Garnacha, expressing the singular character of Poboleda. Shows fine, delicate, enveloping, and fragrant characteristics of the terroir.
- Murmuri Red wine from Mas Doix showing the freshness and elegance of Poboleda, crafted from Garnacha and Cariñena vines.
- Salix Red wine from old Cariñena vines in Poboleda, representing depth, tension, and the ability to age while maintaining freshness and balance.
- 1902 Tossal d'en Bou (Gran Vinya Classificada - Gran Cru) Top-tier Gran Vinya Classificada wine from Tossal d'en Bou vineyard. Made from very old Cariñena vines, presenting elegance, freshness, and concentration as a Premier Grand Cru expression of Priorat.
- 1903 Coma de Cases (Vinya Classificada - Cru) Vinya Classificada wine from Coma de Cases vineyard. Made from fine Garnacha, showing delicate, enveloping, and fragrant characteristics as a Cru expression of Priorat.
- Discovering Mas Doix (5 wines experience) Winery and vineyard tour with tasting of 5 wines (Les Crestes, Salanques, Doix, Murmuri, Salix). Duration: 1h 15min. Priced per person with group discounts.
- The Names of the Land (7 wines experience) Winery and vineyard tour with tasting of 7 wines including classified single-vineyard wines (Coma de Cases and Tossal d'en Bou). Duration: 1h 30min. Priced per person with group discounts.
- The Legacy of Time (8 wines experience) Winery and vineyard tour with tasting of 8 wines including aged vintages (Salanques 2018, Doix 2019, Doix 2002). Priced per person with group discounts.
- The Great Journey (10 wines experience) Winery and vineyard tour with tasting of the complete Mas Doix wine range plus three older vintages. Duration: 1h 45min. Also available as gift card (€260-€960 range).
- Virtual Tasting via Zoom Virtual wine tasting conducted via Zoom, featuring Crestes, Salanques, and Murmuri wines. Duration: 1h 30min. Price includes guided session plus optional wine pack delivery.
- Wine Bundles (Lotes) Pre-selected bundles of wines available for purchase, including single-wine lots and mixed-wine lots at preset pricing (e.g., Lot Les Crestes 6 bottles at €147, Lot Salix and Poboleda 6 bottles at €335).
- Wine Experience Gift Cards (Tarjetas Regalo) Prepaid gift cards redeemable for wine experiences (e.g., 'El gran viaje 10 wines'), available in preset denominations from €260 to €960. Sold online as gifting options for special occasions.
Companies that use Mas Doix
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Mas Doix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Mas Doix partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mas Doix competitors and assessment
Company assessmentDirect peers
- Clos Mogador: René Barbier family estate in Gratallops, Priorat, producing terroir-driven Garnacha and Cariñena wines from llicorella soils. Operates winery visits and a high-end hospitality experience similar to Mas Doix.
- Bodegas Mas Martinet: Priorat pioneer founded by Josep Lluís Pérez and family in Falset, focused on Garnacha and Cariñena from schist soils with similar terroir-driven single-vineyard expressions.
- Álvaro Palacios: Family-owned Priorat producer in Gratallops, also focused on Garnacha and Cariñena from llicorella slopes with single-vineyard wines such as L'Ermita. Closest direct comparable to Mas Doix in scale, philosophy, and Priorat terroir focus.
- Cellers de Scala Dei: Historic Priorat winery in Scala Dei with deep roots in the appellation's viticulture; produces Garnacha/Cariñena wines from llicorella soils and offers visits, comparable to Mas Doix's heritage and Priorat focus.
- Ferrer Bobet: Premium Priorat producer in Porrera working with old-vine Garnacha and Cariñena on steep llicorella slopes, with comparable single-vineyard bottlings and hospitality offerings.
Regional players
- Raventós i Blanc: Catalan premium sparkling wine producer in the Penedès/Conca del Riu Anoia region; comparable as a Catalan family estate with single-estate philosophy and wine tourism, though focused on sparkling rather than Priorat reds.
- Gramona: Long-established Catalan family winery in Corpinnat with deep terroir-driven and biodynamic credentials; comparable as a heritage Catalan estate with hospitality program, though specializing in sparkling rather than Priorat.
Broad incumbents
- Familia Torres: Largest family-owned Spanish wine group, with significant Priorat (Salmos) and broader Catalonia presence. Operates as a broad incumbent with overlapping varietals and Priorat appellation exposure, though at much larger scale.
- Pernod Ricard Winemakers Spain: Global wine group's Spanish division operating multiple Spanish wineries including in Priorat and Rioja; relevant as a broad incumbent with Priorat exposure and international distribution scale that contrasts with Mas Doix's DTC model.
Others
- Priorat Wine Tourism Routes / Consell Regulador DOQ Priorat: The official DOQ Priorat regulatory body, which curates winery visit experiences across the appellation. Relevant as an ecosystem / channel enabler for Mas Doix's wine tourism business and a benchmark for classified vineyard designations.
Market position
Strengths1 record
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mas Doix social profiles
Digital presenceMas Doix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mas Doix leadership team
Management profileNumber of profiles
Mas Doix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mas Doix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mas Doix
What does Mas Doix do?
Mas Doix produces and sells estate-grown DOQ Priorat wines from old-vine Garnacha and Cariñena cultivated on llicorella slate soils in Poboleda. The portfolio ranges from entry-level reds to ultra-premium classified single-vineyard wines (Gran Vinya Classificada and Vinya Classificada). The winery also sells wine tasting experiences (on-site and via Zoom), curated wine bundles, and prepaid gift cards, distributed primarily direct-to-consumer via its own e-commerce and on-site winery store.
Is Mas Doix a public or private company?
Mas Doix is a private company. It is classified as family owned and is currently operating.
When was Mas Doix founded?
Mas Doix was founded in -1. It employs 1 to 10 people.
Where is Mas Doix based?
Mas Doix is headquartered in Poboleda, Spain, in the Europe region.
How does Mas Doix make money?
Three revenue lines are on record. Wine sales (direct-to-consumer e-commerce) is the primary driver. The others are wine experiences and winery visits and gift cards (tarjetas regalo).
Who are Mas Doix's main competitors?
Direct peers on record are Clos Mogador, Bodegas Mas Martinet, Álvaro Palacios, Cellers de Scala Dei and Ferrer Bobet. Regional players are Raventós i Blanc and Gramona. Broad incumbents are Familia Torres and Pernod Ricard Winemakers Spain. Priorat Wine Tourism Routes / Consell Regulador DOQ Priorat is listed as an others.
Does Mas Doix have an API?
No public API is recorded for Mas Doix.
What industry is Mas Doix in?
Mas Doix's product category is Premium Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130.