Domaine Mas du Cheval

What Domaine Mas du Cheval does

Domaine Mas du Cheval is a privately held, family-operated hospitality estate located in Lattes, Occitanie, approximately 10 minutes from Montpellier, France. The 1.5–2 hectare domain combines three business lines under a single physical property: weekly public evening events (the Apéros du Mas and its recurring concepts such as Mas Society, Vinyle Society, Summer Bachata, and La Bonne Franquette Sundays), four themed guest apartments operated as a 3-star Maison d'Hôtes (Greek, Camargue, Scandinavian, and Sea themes, ranging from 26 to 54 m²), and the rental of two distinctive event spaces — Espace Chai, a >1,000 m² converted wine cellar with a 500 m² wooden terrace, and Espace Piscine, a 585 m² indoor/outdoor pool area built in a former stable. The estate traces its origin to horse breeder Émile Peyre, was inherited in 1973 by Jean-Pierre Verdier, and was revived in the early 2000s by Alexandra Verdier and former professional footballer Robin Huc, who launched the festive aperitif concept in 2013 that became the venue's signature offering.

The company monetizes primarily through on-site food and beverage spend at weekly events, guest house nightly rentals (€90–€170 depending on unit and season), and per-event privatization fees for weddings, corporate seminars, team-building, and private celebrations, supplemented by in-house catering and partner vendor services (DJs, photographers, decorators). Distribution is direct-to-consumer via the company website, online reservations, social media channels (Instagram, Facebook, LinkedIn), walk-in attendance, and dedicated phone lines for group bookings and B2B privatization quotes. Operations are supported by basic digital tooling — a QR code-based ordering system, online event calendar, and reservation platform — but no advanced proprietary technology stack is in evidence.

Customer segments are diversified across young professional event-goers, leisure travelers staying in the guest apartments, private celebration organizers, and corporate clients seeking off-site meeting and team-building venues. The business is multi-generational, with the fourth generation (Thibault and Enzo) recently joining the operating team, and operates with a lean staff of 14 employees on a single site. There is no public listing, no external investment, and no evidence of M&A activity.

Name

Domaine Mas du Cheval

Legal name

Domaine Mas du Cheval

Website

https://masducheval.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Domaine Mas du Cheval is a family-owned hospitality estate in Lattes, near Montpellier, operating weekly evening aperitif events, four themed guest apartments, and two privatizable event spaces (a converted wine cellar and a pool area) for weddings, corporate seminars, and private celebrations.

Ownership category

akta.pro rank

Product category

Hospitality and Event Venue Services

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119), Caterers (722320)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

Keywords

• Event venue rental
• Guest house accommodations
• Private event hosting
• Hospitality services
• Aperitif entertainment

Headquarters

HQ city

Lattes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Evening Event Admissions (Apéros du Mas): Weekly Friday and Saturday evening events featuring DJs, themed nights (Mas Society, Summer Bachata, La Guinguette Electro, La Soirée Blanche), and Vinyle Society concept nights. Entry is free 99% of the year.
2. Space Privatization Rentals: Rental of two distinct spaces for private events: Espace Chai (over 1000m² including 135m² Chai room, 500m²+ interior, 500m²+ terrace) and Espace Piscine (85m² indoor, 500m² outdoor). Used for weddings, birthdays, seminars, team-building, galas, and corporate events.
3. Guest House Accommodations (Maisons d'Hôtes): Four themed rental apartments: Studio Grèce (26m², up to 2 pers), Appartement Camargue (54m², up to 4 pers), Appartement Scandinave (54m², up to 4 pers), Appartement Mer (43m², up to 4 pers). Includes pool access, cleaning service, and Sunday events access.
4. Food and Beverage Sales: Tapas menu and signature cocktails served during evening events, plus birthday cakes at 54€ and catering services for private events. QR code ordering system used on-site.
5. Catering and Event Services: Custom buffet services, culinary animations (grill, brazier, paella, picanha), and partner vendor services for privatized events including DJs, musicians, photographers, decorators, and team-building activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Domaine Mas du Cheval operates a 1.5-hectare Mediterranean estate near Montpellier hosting weekly festive evening aperitifs (Apéros du Mas) on Fridays and Saturdays, four themed guest house apartments (Maisons d'hôtes), and two private event spaces (Espace Chai and Espace Piscine) for weddings, corporate events, and seminars. The venue combines hospitality accommodations, food and beverage service, and event programming with recurring DJ nights and themed concepts.

Differentiator

Problem solved

Functional benefit

Products and services

• Apéros du Mas Weekly festive evening events held every Friday and Saturday featuring DJs, cocktails, tapas, and dancing in a convivial Mediterranean atmosphere. Includes recurring Mas Society nights and special themed events such as Summer Bachata, La Guinguette Electro, La Soirée Blanche, and Vinyle Society. Entry is free 99% of the year; reserved tables available for groups.
• Maisons d'hôtes (Themed Guest Houses)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• DJ & Musical GroupscoreGTM or Marketing PartnerPartner DJs and musical groups providing entertainment for evening events including Mas Society nights, themed events, and La Bonne Franquette Sundays. Includes recurring performers like DJ FRED ZEDE, DJ MAXIMUS, DJ ADRIANO, DJ BLACKY, DJ JEAN ARAGON, and concept partners like @bar_a_vinyles_34 and @yann_nae for Vinyle Society events.
• Catering and Culinary Animation ProviderscoreStrategic or Co-development PartnerExternal caterers providing custom buffets and culinary animations including grill/plancha, brazier, ham/salmon carving, paella, and Brazilian picanha for privatized events.
• Team Building PartnersminorStrategic or Co-development PartnerCustom team building partners offering on-demand experiences including sports, creative, digital, and professional workshops; olympiads, treasure hunts, collaborative workshops, and virtual reality activities.
• Photography and Videography ServicesminorGTM or Marketing PartnerRecommended partners for capturing privatized events, weddings, corporate functions, film shoots, and professional photo sessions.
• Decoration and Furniture ProvidersminorGTM or Marketing PartnerPartner vendors providing decoration and furniture for customized event setups.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Domaine de Ronceray: Wedding and reception estate in southern France with accommodation. Directly comparable as a heritage estate operating weddings, seminars, and overnight stays.
• Domaine de la Grasse: Estate near Montpellier offering guest accommodations and event hosting. Comparable on the combined guest-house + private event rental model in southern France.
• Château des Templiers: Wedding and private event château venue in southern France offering on-site lodging. Comparable on the historic estate + private event + accommodation bundle.
• Domaine de Verchant: Luxury hotel, restaurant, and private event venue near Montpellier. Comparable as a high-end estate property in the Montpellier region offering accommodations, F&B, weddings, and corporate events on a multi-hectare historic domain.
• Domaine & Château de Cézac: Wine estate offering vacation rentals and event hosting in southern France. Comparable on the vineyard estate + accommodation + private events business mix.
• Château de Pondres: Historic château near Montpellier hosting weddings, seminars, and private events with on-site accommodation. Directly comparable on event-led private venue rental in the same Montpellier catchment area.
• Château de Laversines: Historic château north of Paris hosting weddings and private events with on-site lodging. Comparable business model combining historic estate privatization with accommodation and event services.

Regional players

• Mas de la Fouque: Luxury 4-star hotel and event venue in the Camargue/Saintes-Maries-de-la-Mer area. Comparable as a heritage estate property combining upscale lodging with private events, weddings, and F&B, though in a different geographic sub-region.
• Le Domaine du Mas d'Azil: Event and accommodation domain in southwestern France offering weddings, seminars, and vacation stays. Comparable estate-led hospitality concept, though outside the Montpellier catchment.

Broad incumbents

• Hôtel & Spa Château de l'Ilon: Larger established luxury hotel and event venue in southern France. Comparable as a broader incumbent in the upscale French estate-event market, but with a wider portfolio and brand scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/masducheval
• LinkedInlinkedin.com/company/domaine-mas-du-cheval
• Instagraminstagram.com/masducheval/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine Mas du Cheval