Mashmari Consultants Pvt Ltd

What Mashmari Consultants Pvt Ltd does

Mashmari Consultants Pvt Ltd is a New Delhi-based EdTech company founded in 2022 that builds e-learning infrastructure, content, and services for underserved and remote communities in India. Its core technology is an AI-enabled, offline-first stack comprising the Mashmari Megh cloud-based LMS (built on Moodle with multilingual support), the Mashmari Doot remote classroom player that autonomously plays pre-configured video playlists and transmits playback logs for governance monitoring, the Mashmari Shivir video learning product, and the Mashmari Avatar/Avtar analytics platform for per-student competency tracking and personalized remedial pathways. The product portfolio also includes K12 content aligned to CBSE, a Quality Checklist for e-Learning service, and a portfolio of Innovation Labs (5G Incubation Labs with actual network components and test spectrum, AR/VR Labs, and Future Network Labs) for academia, corporates, telcos, and R&D institutions.

The company runs two flagship programmes. The Anganwadi Digital Learning Initiative operationalizes the NCF-FS Aadharshila framework in Anganwadi centres, including a 67-centre pilot in Ambala, Haryana with WCDD Haryana and the Directorate of Anganwadis, delivered over BSNL FTTH connectivity. The Samridh Gram Computing Programme is a 6-month, offline-first digital skills and livelihood programme for rural Classes 7-9 students, co-certified with Bal Bharati Public Schools and offering an optional NSDC/PMKVY 4.0 Domestic Data Entry Operator credential. Distribution is hybrid: a self-serve web/LMS channel for individual learners, school-based delivery through BBPS and similar networks, direct enterprise/government field sales for state-level Anganwadi deployments, and event-based outreach at India Mobile Congress and the India-Africa ICT Expo.

Mashmari's revenue model combines non-auto-renewing subscription access to Megh LMS and e-learning products, batch-based program fees for Samridh Gram, quote-based 5G/Innovation Lab engagements for institutional and enterprise clients, and custom e-learning/K12 content services for government and institutional buyers. The company is privately held with 7 employees, no disclosed funding, and offices in New Delhi (headquarters), Noida, and Kolkata. Government and institutional customers — including WCDD Haryana, the Directorate of Anganwadis, the Maharashtra state government (Satnavari), Bal Bharati Public Schools, and NIIT Foundation — are the primary named accounts.

Name

Mashmari Consultants Pvt Ltd

Legal name

Mashmari Consultants Pvt. Ltd.

Website

https://mashmari.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Mashmari Consultants Pvt Ltd is a New Delhi-based EdTech company that builds AI-enabled, offline-first e-learning infrastructure and content for underserved Indian communities, delivering Anganwadi ECCE programmes with state governments, the Samridh Gram rural school initiative co-certified with Bal Bharati Public Schools, and 5G/AR-VR training labs.

Ownership category

akta.pro rank

Product category

Educational Technology Services

NAICS

Computer Training (61142), Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Learning Platforms for Students (EDAFANAE)

akta.pro secondary industries

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• E-learning infrastructure
• Learning management system
• Digital education platforms
• Offline-first learning
• 5G training labs

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based LMS Access: Mashmari provides subscription-based online services and offerings through its platform (mashmari.in and mobile App). Subscriptions grant access for the defined subscription period. Renewals are never processed automatically, indicating a non-auto-renewal subscription model.
2. E-Learning Products: Sale of e-learning products including Mashmari Megh (LMS cloud), Mashmari Shivir (virtual learning sessions), and Mashmari Avatar (analytics platform). Products are sold as individual offerings or bundled solutions.
3. Samridh Gram Program Fees: Mashmari charges program fees for the Samridh Gram Computing Programme — fees cover content, platform access, instructor orientation, Avtar Analytics tracking, and certificate issuance. Fees are quoted separately based on batch size and subscription tier. Schools cover additional costs including printed workbooks (approx. ₹3,000 for 10 students) and instructor honorarium (₹30,000-48,000 for 6 months if not existing staff).
4. 5G and Innovation Lab Services: Revenue from deploying 5G Labs with actual network components, test spectrum, and teaching methodologies for academia, students, start-ups, corporates, telcos, and R&D institutions. Includes hands-on curriculum and mentoring services.
5. Custom E-Learning Solutions and Services: B2B/B2G services including K12 content development, quality checklists for e-learning, and custom digital pedagogy design for government and institutional clients.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mashmari builds and operates an AI-enabled e-learning infrastructure stack comprising the Mashmari Megh cloud-based Learning Management System, the Mashmari Shivir video-based learning platform, the Mashmari Avatar analytics and assessment platform, and the Mashmari Doot remote classroom player. It sells this infrastructure to government education programs, rural K-12 schools, telecom and academia clients, and offers deployment, content, instructor training, and innovation lab services.

Product overview

Mashmari Consultants Pvt Ltd operates as an e-learning infrastructure and services company offering a platform-plus-modules architecture centered on the Mashmari Megh Advanced Learning Management System (ALMS), a Moodle-based cloud platform. The product portfolio comprises three e-Learning products: Mashmari Megh (core LMS), Mashmari Shivir (video-based learning with remote playlist management), and Mashmari Avatar (AI-assisted assessment with personalized remediation). Supporting infrastructure includes the Mashmari Doot Remote Classroom Player for autonomous video delivery in underserved areas. The company delivers specialized content (K12 Content), operates innovation labs (5G Incubation Labs, AR/VR Labs, Future Network Labs), and runs educational programs including the Samridh Gram Computing Programme, FRWIP (Anganwadi Worker Training), FRTIP (Teacher Innovator Program), and FRMEP. Services include a Quality Checklist for e-Learning, Join/Host Class platforms, and remote site LMS deployment. All offerings target rural and underserved communities through offline-first and AI-enabled technology approaches.

Differentiator

Problem solved

Functional benefit

Brands

• Mashmari Megh: Cloud-based LMS platform for education delivery
• Mashmari Shivir
• Mashmari Avatar
• Mashmari Doot
• Mashmari Avtar Analytics

Products and services

• Mashmari Megh (ALMS Cloud) Cloud-based Advanced Learning Management System providing e-learning infrastructure for institutions, with course management, progress tracking, certification, and remote site connectivity. Available at meghlms.mashmari.in.
• Mashmari Shivir Video-based learning platform that delivers structured video lesson playlists with remote management and automated scheduling for classroom deployment.
• Mashmari Avatar (Avtar Analytics) AI-assisted assessment platform that generates personalised remedial pathways and tracks each student's learning journey and competency development.
• Mashmari Doot Remote Classroom Player Remote classroom device deployed at Anganwadi centres and other sites that automatically plays pre-configured video lesson playlists at scheduled times and sends playback update logs online, making classroom activity evidenceable for governance monitoring.
• 5G Incubation Labs Hands-on training labs that deploy actual 5G network components and test spectrum, with curriculum and mentoring services for academia, students, start-ups, corporates, telcos, and R&D institutions.
• AR/VR Labs Innovation labs focused on augmented and virtual reality technologies for immersive learning experiences and training applications.
• Future Network Labs Labs focused on emerging network technologies and digital infrastructure for next-generation connectivity training.
• Samridh Gram Computing Programme 6-month offline-first digital skills program for rural Class 7-9 students, aligned with the CBSE CT+AI curriculum. Includes three livelihood tracks (Digital Services, Content Creation, E-Commerce), joint BBPS-Mashmari certification, and an optional NSDC/PMKVY Domestic Data Entry Operator certification pathway via DigiLocker.
• FRWIP (Anganwadi Worker Training) Training program for Anganwadi workers to deliver digital early childhood education using Mashmari's technology stack, Aadharshila-aligned content, and content management system.
• FRTIP (Future Ready Teacher Innovator Program) Capacity development program for educators and trainers on technology-enabled instruction and digital pedagogy.
• FRMEP Management education program leveraging remote and technology-enabled delivery for institutional learners.
• K12 Content K-12 educational content aligned with the CBSE curriculum for foundational and elementary learning outcomes, including multilingual vernacular content.
• Quality Checklist for e-Learning Quality assurance framework and checklist service for evaluating e-learning content and delivery standards, offered to institutions and government clients.

Quantifiable outcome

• 67 Anganwadi centres fully digitalized with 100% FTTH connectivity and automated lesson delivery within the Haryana WCDD pilot
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered supporting, core and minor.

• Telecom Equipment & Services Export Promotion Council (TEPC)supportingStrategic or Co-development Partner · 6 April 2025Mashmari participates in the India-Africa ICT Expo 2025 (April 6-7, 2025, Cairo) organized by TEPC, a government body under DoT. The expo aims to strengthen bilateral cooperation in education, digital technology, and capacity development between India and African nations. Mashmari showcases its rural learning initiatives and explores adaptability in African regions.
• Department of Telecommunications (DoT) & Cellular Operators Association of India (COAI)supportingGTM or Marketing Partner · 1 January 2024Mashmari participates in India Mobile Congress (IMC 2024 and 2025), India's flagship global technology and telecom gathering co-hosted by DoT and COAI. The events provide a platform for showcasing 5G Labs and digital education solutions, positioning Mashmari within India's telecom and digital infrastructure ecosystem.
• Bal Bharati Public Schools (Child Education Society)coreStrategic or Co-development PartnerBal Bharati Public Schools (a network of schools under the Child Education Society) serves as the endorsement and joint certification partner for Mashmari's Samridh Gram Computing Programme. Every graduating student receives a jointly issued BBPS-Mashmari Certificate in Digital Computing & Livelihood Skills. BBPS endorsement adds institutional credibility to the program, and the partnership aligns with CBSE CT+AI curriculum requirements.
• WCDD Haryana (Women & Child Development Department, Haryana)coreStrategic or Co-development PartnerThe Haryana WCD Department partnered with Mashmari for a 67-centre Digital Anganwadi Pilot to operationalize the NCF-FS Aadharshila framework within Anganwadi Centres using BSNL FTTH connectivity and automated video lesson playlists. The pilot delivered visible gains in attendance, engagement, worker confidence, and parental trust, establishing a nationally replicable model.
• NIIT FoundationminorStrategic or Co-development PartnerNIIT Foundation collaborated with Mashmari on the Mobile Education Bus project, taking structured, technology-enabled learning directly to underserved communities through mobile classrooms equipped with ICT infrastructure and trained facilitators.
• NSDC / PMKVY (National Skill Development Corporation / Pradhan Mantri Kaushal Vikas Yojana)supportingChannel Partner/ Reseller/ DistributorMashmari facilitates enrolment of Samridh Gram students under NSDC/PMKVY 4.0 — IT-ITeS Sector Skill Council (QP: SSC/Q2212 — Domestic Data Entry Operator) through an empanelled Training Partner. Students who opt in receive an additional NSDC certificate accessible via DigiLocker. This is an optional add-on pathway for nationally portable credentials.
• BSNL (Bharat Sanchar Nigam Limited)coreTechnology or IntegrationBSNL provided FTTH (Fiber-to-the-Home) connectivity enabling the Digital Anganwadi Pilot in Ambala, Haryana. All 67 centres were 100% connected via BSNL FTTH, allowing Mashmari's digital content and remote management system to operate effectively in remote Anganwadi settings.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Doubtnut: Larger India EdTech platform using AI/ML for vernacular K-12 doubt-solving and learning content. Comparable on AI-enabled personalized learning and vernacular content delivery to non-metro learners.
• LEAD School: Larger Indian K-12 EdTech player serving affordable private schools with integrated curriculum, teacher training, and school management. Comparable curriculum-and-platform approach targeting schools; broader and more commercial than Mashmari's rural government focus.
• Educomp Solutions: Established Indian K-12 digital education and school solutions company (Smartclass). Comparable on school-based digital content deployment and government/PPP program model, though legacy operator with broader portfolio.

Direct peers

• NIIT Foundation: Non-profit arm of NIIT delivering digital literacy and livelihood skills to underserved youth via mobile classrooms and ICT infrastructure. Comparable on digital skills curriculum, rural/underserved learner focus, and structured program delivery.
• iDream Education: Provides offline-capable digital learning tablets and content for underserved government schools and rural India. Directly comparable on the offline-first hardware (tablet)-plus-content model and government school distribution motion.
• Educational Initiatives: India-based K-12 learning solutions provider with structured pedagogy (Mindspark), assessment, and teacher training. Comparable on CBSE/NCERT-aligned content, K-12 segment, and school channel distribution.
• Sunbird Trust: NGO deploying technology-enabled learning (including smart classrooms and digital content) in rural and tribal schools across multiple Indian states. Comparable on rural digital education deployment and NGO/government partnership model.
• ConveGenius: India-based EdTech focused on AI-driven, vernacular, personalized learning for underserved and government school students. Most directly comparable peer — similar target segment (low-income K-12 and government school deployments), AI-enabled adaptive content, and government/state distribution model.
• Avanti Fellows (now Avanti Learning Centres): India-based non-profit focused on improving learning outcomes for underserved students, particularly Class 11-12 and competitive exam preparation. Comparable on underserved learner focus and structured remedial learning pathways (similar to Mashmari Avtar Analytics).

Regional players

• Pratham Education Foundation: Large Indian NGO focused on quality education for underprivileged children, including pre-school (ECCE) and foundational learning. Comparable on early-childhood/Foundational Stage focus area, though delivers primarily through volunteer/in-person models rather than tech stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mashmari-consultants

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mashmari Consultants Pvt Ltd