Manitoba Association for Safety in Healthcare (MASH)

What Manitoba Association for Safety in Healthcare (MASH) does

Manitoba Association for Safety in Healthcare Inc. (MASH) is a Manitoba-based non-profit organization that serves as the province's healthcare-specific Industry-Based Safety Program (IBSP). Operating in formal partnership with Safe Work Manitoba, MASH delivers SAFE Work Certification, safety training, and consulting services exclusively to healthcare employers and workers across Manitoba, including hospitals, personal care homes, long-term care facilities, regional health authorities, and emergency services.

The organization's service portfolio is built around three interconnected offerings: certification (assessment, preparation, and ongoing maintenance audits for SAFE Work certification), training (mandatory and elective courses covering hazard identification, incident investigation, workplace safety committees, violence prevention, patient handling, WHMIS for healthcare, PART, and TDG infectious substances), and consultation (gap assessments, program development, committee implementation, and certification preparation). Training is delivered both in-person and through an external Bluedrop training portal, while audits are conducted using AuditSoft software. MASH's strategy is anchored by a multi-stakeholder Board of Directors that includes representatives from Manitoba Health, Shared Health, Doctors Manitoba, Manitoba Nurses Union, MGEU, CUPE, and the major regional health authorities, providing both governance oversight and embedded referral channels.

MASH generates revenue through membership fees, training course registrations, and certification fees. Pricing is differentiated by classification code, with non-70202 organizations paying $175 + GST per person for standard courses and $1,750 flat for private group sessions (minimum 10 participants). Certified employers also qualify for WCB Manitoba prevention rebates of up to 15% of their WCB premiums, creating a recurring economic incentive tied to MASH's certification program. The organization operates from a single office in Winnipeg, Manitoba, serving members across the province.

Name

Manitoba Association for Safety in Healthcare (MASH)

Legal name

Manitoba Association for Safety in Healthcare Inc.

Website

https://mashmb.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MASH is a Manitoba non-profit that delivers SAFE Work Certification, safety training, and consulting exclusively to healthcare employers and workers across Manitoba, in formal partnership with Safe Work Manitoba and WCB Manitoba.

Ownership category

akta.pro rank

Product category

Healthcare Occupational Safety Services

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Process Safety Management (PSM) & High-Hazard Operations (EDABAEAD)

akta.pro secondary industry

Exposure Control & Program Management (IH Plans, Controls, Training) (EUAHAGAI)

Keywords

• Healthcare safety training
• Workplace safety certification
• Occupational health consulting
• Healthcare safety management
• Safe work program

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership and Certification Services: MASH provides safety training, consulting services, and Safe Work certification for healthcare workers and organizations in Manitoba. Revenue is generated through membership fees, training course registrations, and certification fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MASH provides healthcare-specific safety training courses, safety consulting services (gap assessments, program development, certification preparation), and SAFE Work Certification audits for healthcare organizations and workers across Manitoba. Services are delivered through in-person public and private training sessions, an external Bluedrop online training portal, and on-site consulting engagements, with all offerings aligned to Manitoba's Workplace Safety and Health legislation.

Product overview

Manitoba Association for Safety in Healthcare (MASH) operates as a unified service organization offering three interconnected core products: Safe Work Certification, Training Services, and Consultation Services. The certification program, delivered in partnership with Safe Work Manitoba, establishes Manitoba's healthcare safety standard and is a prerequisite for organizations seeking to reduce workplace injuries. Training services complement certification by offering mandatory and elective courses delivered through both in-person sessions and an external Bluedrop training portal, including courses like Maintenance Auditor Training and Principles of Safety and Health Management System that are required for certification. Consultation services support the full lifecycle from gap assessments through program development to ongoing certification maintenance. The organization also provides supplementary resources including the MASH Moments of Safety blog platform and the Star of Safety Excellence in Healthcare award program to reinforce safety culture.

Differentiator

Problem solved

Functional benefit

Products and services

• SAFE Work Certification
• Training Services
• Consultation Services

Quantifiable outcome

• 42% lower injury rates; 47% lower time-loss injury rates; 37% lower injury costs per worker; 49% fewer workdays taken for time-loss injuries
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Safe Work ManitobacoreStrategic or Co-development PartnerMASH operates in formal partnership with Safe Work Manitoba to deliver SAFE Work Certification for the healthcare industry. Safe Work Manitoba provides the certification standard and audit framework, while MASH serves as the healthcare-specific delivery partner, conducting audits and providing training and consulting to healthcare organizations.
• Workers Compensation Board (WCB) of ManitobacoreStrategic or Co-development PartnerMASH's SAFE Work Certification program is tied to WCB Manitoba's prevention rebate program. Employers that achieve SAFE Work Certification and meet maintenance audit requirements qualify for an annual prevention rebate of up to 15% of their WCB premium (or up to $3,000 for smaller employers). WCB statistics (2000-2015) demonstrate that certified employers have significantly lower injury rates and costs.
• Long Term Care Association of Manitoba (LTCAM)minorGTM or Marketing PartnerMASH partnered with LTCAM on their 2024 Annual Provincial Conference & Exhibition held at the Victoria Inn & Conference Centre, supporting safety and health education for long-term care providers in Manitoba.
• iQ Safety Solutions (S2SA)minorStrategic or Co-development PartneriQ Safety Solutions contributed to St. John Ambulance's SAFE Work Certification achievement alongside MASH, indicating a collaborative consulting relationship in the certification process.
• National Alliance for Safety & Health in Healthcare (NASHH)minorOthersNASHH is referenced as an external resource on MASH's website, indicating alignment with a national healthcare safety and health alliance.
• Threads of Life (Steps for Life)minorGTM or Marketing PartnerMASH participated in the Steps for Life walking event organized by Threads of Life, a Canadian charity that supports families affected by workplace tragedies, demonstrating community engagement in workplace safety awareness.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Healthcare Insurance Reciprocal of Canada (HIROC): Canadian healthcare-liability reciprocal that provides risk management, safety resources, and education to healthcare organizations. Not a direct competitor — HIROC is liability-focused rather than WSH-focused — but addresses overlapping risk and safety training needs within the same healthcare buyer base.
• Health Employers Association of BC (HEABC) - Workplace Health & Safety: BC's healthcare employer association that co-manages provincial healthcare worker safety programs. Direct regional equivalent of MASH's IBSP role, operating in a different province with comparable healthcare-specific safety training and certification services.

Emerging players

• BIS Training Solutions: Canadian provider of online safety training courses, including violence prevention and WHMIS modules that overlap with MASH's catalogue. Differs from MASH in being commercial and multi-sector rather than healthcare-specific and non-profit.
• National Alliance for Safety & Health in Healthcare (NASHH): National healthcare safety alliance referenced by MASH as an external resource. Operates at a national level rather than a single province and could be seen as either a coordination layer or a potential aggregator for healthcare IBSPs across Canada.

Direct peers

• Public Services Health & Safety Association (PSHSA): Ontario's designated health and safety association for the healthcare, education, and municipal sectors. Operates a directly comparable IBSP model delivering training, consulting, and certification (their 'CAWSP' equivalent) to healthcare organizations — the closest analogue to MASH outside Manitoba.
• Workplace Safety & Prevention Services (WSPS): Ontario safety association providing training, consulting, and certification services across multiple sectors including healthcare. Comparable to MASH in mission, service mix (training + consulting + audit), and IBSP-style delivery model.

Others

• Safe Work Manitoba: Manitoba's prevention organization that sets the SAFE Work certification standard and partners with MASH as the healthcare-specific delivery arm. An ecosystem partner rather than a competitor, but defines the regulatory framework that MASH operates within.
• Workers Compensation Board of Manitoba (WCB Manitoba): Provincial compensation body that partners with MASH to deliver the SAFE Work rebate program. Not a direct competitor — MASH's certification feeds WCB's rebate eligibility — but the closest institutional stakeholder and a structural anchor for MASH's value proposition.
• iQ Safety Solutions (S2SA): Manitoba-based safety consulting partner referenced alongside MASH in St. John Ambulance's certification. Acted as a co-consultant in MASH-led engagements, indicating overlap in the local safety consulting market.

Broad incumbents

• Canadian Centre for Occupational Health and Safety (CCOHS): Canada's national occupational health and safety resource, providing training courses, e-learning, and consulting across all sectors. Overlaps with MASH on training content and delivery but is not healthcare-specific and does not operate a province-bounded IBSP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/manitoba-association-for-safety-in-healthcare-mash

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manitoba Association for Safety in Healthcare (MASH)