What Maslaha does

Maslaha is a UK-registered charity (charity number 1139560, company number 7309979) and centre for social innovation based in London, working in solidarity with Muslim communities to address systemic discrimination across criminal justice, education, health, and arts/campaigns. The organization operates around an Islamic social justice concept ('maslaha' translates from Arabic as 'for the common good'), structuring its work around four primary verticals: criminal justice (research briefings on Muslims in prison, advocacy letters, and the Coming Home counselling service), education (teacher resources, Schools with Roots program, and the Muslim Girls Fence empowerment initiative), health (healthcare worker advocacy, the Caring for Your Heart sub-brand), and arts/campaigns (I Can Be She, M Fest). Its core 'products' are downloadable PDFs, research briefings, advocacy documents, and in-person workshops and programs — not a technology platform.

The business model is non-commercial: Maslaha is funded through charitable donations (via Donorbox), grants from charitable trusts such as Barrow Cadbury Trust, and partnership-based resource co-development. All resources are provided free of charge to communities. Its go-to-market is community-led, engaging service users (prisoners, families, students), service providers (teachers, healthcare workers), and decision makers at both local and systemic levels. The technology stack is minimal — a Squarespace-hosted website with Google Analytics integration — with no proprietary technology, mobile app, or API. The organization manages multiple sub-brands (Muslim Girls Fence, M Fest, I Can Be She, Caring for Your Heart) and operates with a small team of approximately 12 employees from a London office at Oxford House, Derbyshire Street, with a registered office at the Free Word Centre.

Name

Maslaha

Legal name

Maslaha

Website

https://maslaha.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maslaha is a London-based UK charity that produces research-backed resources, educational materials, and community programs addressing discrimination against Muslim communities across criminal justice, education, health, and arts verticals.

Ownership category

akta.pro rank

Product category

Community Advocacy and Social Justice Nonprofit Services

NAICS

Individual and Family Services (6241), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

akta.pro secondary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

Keywords

• Social innovation charity
• Anti-racist education
• Muslim community programs
• Criminal justice research
• Gender equity advocacy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Charitable donations and grants: Maslaha is a registered charity (charity number 1139560) and company (number 7309979) that operates primarily through donations and grant funding. The website features a Donorbox link for public support. Funding has included grants from organizations like Barrow Cadbury Trust for specific reports.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maslaha is a UK-registered charity that develops educational resources, research briefings, and community programs addressing social justice issues affecting Muslim communities. Its work spans five program areas — Education, Criminal Justice, Health, Gender, and Anti-Racism — and is delivered through named initiatives including Muslim Girls Fence, M Fest, I Can Be She, and Caring for Your Heart, alongside downloadable resources such as The Teacher's Pack and The Hidden Sentence research briefing.

Product overview

Maslaha is a charity and centre for social innovation that produces educational resources, research briefings, advocacy documents, and community programs focused on social justice issues affecting Muslim communities. The organization operates across multiple domains including criminal justice (prison-related briefings and reports), education (teacher resources, school guidance), and community empowerment (Muslim Girls Fence fencing program, counselling services). The portfolio includes research reports on Islamophobia in the criminal justice system, practical toolkits for educators on anti-racism and Palestine, support services for families affected by incarceration, and advocacy letters. The organization does not offer a technology product but provides downloadable PDF resources, surveys, and guidance materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Muslim Girls Fence
• M Fest A community festival event organised by Maslaha celebrating Muslim identity, arts, and culture. Targeted at Muslim community members and the wider public.
• I Can Be She A program focused on the empowerment, visibility, and aspirations of Muslim girls and women. Targeted at Muslim women and girls and the organisations supporting them.
• Caring for Your Heart A health and wellbeing initiative addressing cardiovascular health and broader wellbeing concerns in Muslim communities. Targeted at Muslim community members and health practitioners.
• The Teacher's Pack An anti-racist educational resource pack designed for UK teachers and schools to address Islamophobia and promote inclusion of Muslim pupils. Targeted at primary and secondary school educators.
• The Hidden Sentence A research briefing examining the impact of imprisonment on Muslim families and the wider community, including policy implications for rehabilitation and family support. Targeted at criminal justice policymakers, practitioners, and academics.
• New Muslims Project A resource and support initiative aimed at new Muslims (converts) and their integration into faith communities and wider society. Targeted at new Muslims and the communities welcoming them.

Quantifiable outcome

• Muslim communities make up 5% of the population in England and Wales but 15% of those in prison
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Parents for PalestinecoreStrategic or Co-development PartnerJoint partnership on schools project including Know Your Rights resources, workshops for families, and survey findings on silencing of families on Palestine in schools. Collaboration includes letter templates written by barristers and organizing support.
• Tower Hamlets Primary Care TrustminorStrategic or Co-development PartnerHistorically referenced as an online service partner providing services on the Maslaha website.
• Centre for Mental HealthminorStrategic or Co-development PartnerListed as contributor to The Far-Right is Hurting our Students and our Classrooms resource, providing expertise on mental health impacts on children and young people.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Muslim Women's Network UK: UK charity focused on Muslim women and girls, including research, helpline services, and policy advocacy. Comparable to Maslaha's Gender domain (Muslim Girls Fence, I Can Be She) and direct service work such as Coming Home.
• Howard League for Penal Reform: UK charity working on criminal justice reform, including specific engagement with minority over-representation in prisons. Highly comparable to Maslaha's criminal-justice briefing work on hidden lives of Muslims in prison.
• Hope Not Hate: UK anti-far-right charity producing educational resources, community campaigning, and research on far-right movements. Strongly comparable to Maslaha's "The Far-Right is Hurting our Students and our Classrooms" resource and broader anti-racism education work in schools.
• Prison Reform Trust: UK charity producing research and policy recommendations on prisons, sentencing, and minority over-representation. Closely comparable to Maslaha's Hidden Lives briefings and Young Muslims on Trial report.
• INQUEST: UK charity providing casework and policy expertise on deaths in custody and state-related deaths. Comparable to Maslaha on the criminal justice / state-accountability axis, with overlapping audience of bereaved Muslim families.
• Anne Frank Trust: UK education charity delivering anti-prejudice and Holocaust/identity programmes into schools. Comparable to Maslaha's Schools with Roots programme and broader teacher-resource distribution model.

Broad incumbents

• Liberty (NJC): UK civil-liberties and human-rights organization running campaigns and litigation. Comparable to Maslaha on civil-liberties advocacy, Know Your Rights resource design, and policy engagement on policing and prisons.
• Muslim Council of Britain: UK-wide Muslim community umbrella organization engaged in policy advocacy on issues affecting Muslims. Comparable to Maslaha on the Muslim-community advocacy axis, though MCB operates at a much larger federated scale.
• Runnymede Trust: UK race-equality research and policy think tank. Directly comparable to Maslaha on producing data-driven evidence on racial discrimination (including Islamophobia) and engaging policymakers, though it covers a broader racial-equity remit beyond Muslim communities.

Emerging players

• Article 19: International free-expression organization with a UK presence advocating for marginalized voices including on Palestine and minority rights. Comparable to Maslaha on freedom-of-expression advocacy and resource production in schools/policy contexts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maslaha_uk
• LinkedInlinkedin.com/company/maslaha

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maslaha