Pâtisserie Masmoudi

What Pâtisserie Masmoudi does

Pâtisserie Masmoudi is a Tunisian fine pastry manufacturer and retailer founded in 1972 in Sfax by Madame Masmoudi and operated as a family-owned private company. It produces and sells traditional Oriental pastries alongside modern chocolates, macarons, gift boxes, and a range of fine groceries including floral waters, syrups, teas, honey, and granola, totaling more than 230 SKUs. The company holds ISO 9001 (quality management) and ISO 22000 (food safety) certifications and was recognized as Brand of the Year 2023 in Tunisia.

The business runs on a vertically integrated production and retail model: 20+ company-operated stores across Tunisia distribute the produced range directly to consumers, supported by a Shopify-based e-commerce platform that enables nationwide delivery. Underlying technology is conventional and SaaS-led (Shopify storefront, online ordering, gift cards), with no proprietary platform, API, mobile app, or AI/ML capability disclosed. Workforce is sized at 101-250 employees, consistent with a mid-sized specialty food manufacturer-retailer.

Revenue mechanics come from direct-to-consumer retail (in-store and online), gift card sales, wedding and celebration services, and a recently introduced franchise program that opens a third-party-operated growth vector. Product pricing spans 6 DT for entry-level items to 269 DT for premium gift boxes, indicating a tiered price ladder aimed at both everyday consumers and gift/occasion buyers. Customer mix is consumer-led with no disclosed enterprise anchor accounts, and there are no funding rounds, acquisitions, or restructuring events in the record.

Name

Pâtisserie Masmoudi

Legal name

Pâtisserie Masmoudi

Website

https://masmoudi.tn

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Pâtisserie Masmoudi is a Tunisian fine pastry manufacturer and retailer founded in 1972, producing 230+ Oriental pastry, chocolate, macaron, and fine grocery SKUs for retail consumers across 20+ stores and a nationwide e-commerce channel.

Ownership category

akta.pro rank

Product category

Fine Pastry and Confectionery Manufacturing

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Nonchocolate Confectionery Manufacturing (31134)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

akta.pro secondary industries

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Chocolate & Confectionery Shops (THAFAGAD), Specialty Food Gift Shops & Hampers (CRAHAGAN), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Tunisian pastry manufacturing
• Oriental confectionery retail
• Fine grocery distribution
• Gift box production
• Wedding pastry services

Headquarters

HQ country

Tunisia

HQ region

Africa

Offices16 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail pastry and confectionery sales: One-time product sales of traditional Tunisian pastries, chocolates, macarons, fine groceries, spreads, syrups, and floral waters through physical boutiques and e-commerce.
2. Gift cards: Gift cards (Carte Cadeaux) valued at 50 DT allowing recipients to choose from over 100 products across all categories.
3. Wedding and celebration services: Custom consultation and display services for weddings, births, engagements, and celebrations with personalized service and catalogs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pâtisserie Masmoudi manufactures and retails traditional Tunisian oriental pastries (baklava, makroudh, ghrayba, samsa, kaak, mlabes), handcrafted chocolates, French-style macarons, and curated gift boxes, alongside a fine grocery line of spreads, syrups, floral waters, teas, honey, granola, and sugar-free "Light" pastries. Products are sold through 20+ company-owned boutiques across Tunisia and a Shopify e-commerce site with nationwide home delivery, complemented by custom wedding, birth, and celebration pastry display services and a 50 DT gift card redeemable across 100+ items.

Product overview

Pâtisserie Masmoudi is a Tunisian fine pastry company founded in 1972 in Sfax, offering a diverse portfolio centered on traditional Oriental pastries (baklava, makroudh, ghrayba, samsa, kaak, mlabes) alongside modern French-style chocolates and macarons. The product line spans core offerings (pastries, chocolates, macarons, gift boxes/coffrets), extended fine grocery items (spreads, syrups, floral waters, teas, honey, granola), and specialized sub-brands (Light/sugar-free products). Additional services include wedding and birth event catering, with a loyalty program (Masmoudi Family) and gift cards redeemable across 100+ products. The company operates multiple retail locations across Tunisia with e-commerce delivery nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Oriental Pastries (Pâtisserie Orientale) Traditional Tunisian pastries including baklava, makroudh, ghrayba, samsa, kaak, tajin, mlabes, and various almond-based sweets available across multiple weight options (e.g., 200g cookies from 6.9 DT; Doria aux amandes 250g from 9 DT).
• Handcrafted Chocolates Chocolates made in the company's chocolate workshop, including truffles, pralinés, cubes, and assorted boxes (e.g., Ballotin rouge 25 pièces at 49 DT, Ballotin argent arabesque dentelle at 39 DT, Caprice at 49 DT, Coffret autrefois at 48 DT).
• Macarons French-style macarons in flavors including pistachio, hazelnut, chocolate, vanilla, raspberry, lemon, coffee, and caramel.
• Gift Boxes (Coffrets Cadeaux) Curated gift boxes for celebrations, Aïd, graduations (soutenances), weddings, and corporate events, available in multiple sizes and themes. Examples: Coffret autrefois 48 DT, Coffret arabesque dentelle 32 pâtisseries 79 DT, Coffret Emblématique 177 DT.
• Fine Grocery Spreads (Pâtes à tartiner) Gourmet spreads in hazelnut (Pâte à tartiner noisette, 22 DT), almond (Pâte à tartiner amande, 19 DT), and pistachio (Pâte à tartiner pistache, 28 DT) flavors.
• Syrups and Floral Waters (Sirops et Eaux Florales) Traditional Tunisian syrups in flavors such as pistachio, lemon, almond, rose, and mint, alongside floral waters for cooking and cosmetic use.
• Green Mint Tea (Thés) Green mint tea available with or without sugar, sold within the Crousthé & thé collection.
• Premium Honeys (Miel) Premium honeys including thyme, eucalyptus, and orange blossom varieties.
• Light / Sugar-Free Pastries Sugar-free and reduced-sugar versions of traditional pastries targeted at health-conscious and diabetic customers (collection: Light).
• Granola and Cereal Mixes (Mix de Céréales) Nutritious granola and cereal blends such as Granola Super Nuts.
• Gift Card (Carte Cadeaux) Digital gift card sold at a fixed 50 DT denomination, redeemable across 100+ products including pastries, gift boxes, and fine grocery items.
• Wedding & Birth Event Services Custom pastry display and catering services for weddings, engagements, births, Ramadan, Aïd, and other ceremonial events, including personalized consultation, custom catalogs, and on-site display presentations.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• Ladurée (France): Iconic French patisserie with global boutiques selling macarons, chocolates, and gift boxes; comparable to Masmoudi on macarons, gift-box occasion gifting, and brand-led premium positioning.

Direct peers

• Bateel (Saudi Arabia): Saudi luxury date-based confectionery and gourmet food brand with boutiques, cafés, and gifting; overlapping product mix (premium dates, chocolates, fine grocery) and a similar premium occasion-based positioning in MENA.
• Patchi (Lebanon): Lebanese luxury chocolate brand with boutiques across MENA and a gift-box heavy product line targeted at weddings, Ramadan, and corporate gifting — directly comparable to Masmoudi's premium gift-box and occasion-driven model.
• Bachir (Lebanon): Lebanese premium ice cream and pastry brand with a strong occasion-based, family-gifting heritage across the Levant and Gulf; comparable to Masmoudi in product scope (dairy-rich sweets, gift boxes) and reliance on ceremonial/celebration demand.
• Délices (Tunisia): Tunisian fine pastry and confectionery brand operating boutiques and e-commerce in Tunisia with a similar product mix of oriental pastries, chocolates, and gift boxes — the closest direct domestic competitor to Masmoudi.

Broad incumbents

• Pierre Hermé (France): French luxury pâtissier known globally for macarons and chocolates; comparable to Masmoudi on macaron/chocolate craft and premium positioning, though serving a much broader international luxury customer base.
• Le Pain Quotidien (Belgium): International bakery-café chain with a broad artisanal pastry and grocery offering; comparable to Masmoudi on bakery retail model and multi-category artisanal food range, though in a more mass-market positioning.
• Biscuiterie de la Mère Poulard (France): French heritage biscuit and confectionery brand with a strong gift-box and tourism-led retail model; comparable to Masmoudi on heritage-brand positioning, biscuits, and giftable boxed assortments.
• La Maison Fossier (France): Long-established French patisserie specializing in biscuits and pink biscuits (croquignoles) with strong gift-box heritage; relevant comp for Masmoudi's biscuit, gift-box, and heritage-brand categories.

Emerging players

• Nykhas (Saudi Arabia): Saudi-based e-commerce specialty food retailer offering premium dates, chocolates, and gift boxes across MENA; overlaps with Masmoudi's gifting and e-commerce motion and signals how digital-first regional players are scaling occasion-based confectionery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/p%C3%A2tisserie-masmoudi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pâtisserie Masmoudi