Mason Bar

What Mason Bar does

Mason Bar & Kitchen is a privately held farm-to-table restaurant and bar located at the corner of Mason and Branch Streets in the Village of Arroyo Grande, California. The business operates a single physical location serving lunch (11:30am-5pm daily), dinner (5pm-9pm Sun-Thu, 5pm-10pm Fri-Sat), and weekend brunch (10am-2pm Sat-Sun), with dine-in, take-out, and private event banquet services. The menu is built around non-GMO, antibiotic-free produce and proteins sourced from 25+ local organic farms and artisan producers in San Luis Obispo County, with lunch items priced $10-$34, dinner entrees $37-$62, and a dedicated bar menu $9-$26.

The bar program is a core revenue driver and a key differentiator, featuring the largest spirits selection on the Central Coast with 25+ bourbon and whiskey varieties, 16 local wines by the glass, 20 rotating beer taps (including Russian River Pliny the Elder and Firestone Walker 805), and hand-crafted cocktails made with house-made syrups and fresh-pressed juices. A distinctive barrel-aged cocktail program includes a Personalized Barrel Club membership ($250 filled / $225 refill) where customized cocktails are aged in 2-5 liter oak barrels reserved in members' names for 4-6 weeks. The establishment also offers a dedicated kids menu, desserts, rare allocated spirits (including Pappy Van Winkle 23yr at $250/oz and Remy Martin Louis XIII cocktails at $299), and a rotating Saxum Vineyards cellar selection featuring 100-point wines.

Revenue is generated through five streams: dine-in food service, bar sales (spirits, wine, beer), physical gift card sales ($25/$50/$100 denominations via online shop), the Personalized Barrel Club subscription, and private events and banquets. Distribution is primarily direct-to-consumer at the physical location, supplemented by Tock reservation bookings, online gift card e-commerce, and community marketing through Facebook, an RSS feed, and partnerships with local organizations including Rotary and Kiwanis clubs. The restaurant has earned Wine Spectator's Award of Excellence for 8 consecutive years (2019-2026) and has been voted Best South County Bar by New Times Best of SLO readers for 10 consecutive years.

Name

Mason Bar

Legal name

Mason Bar & Kitchen

Website

https://masonbarag.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mason Bar & Kitchen is a privately held farm-to-table restaurant and award-winning bar in Arroyo Grande, California, serving lunch, dinner, and weekend brunch sourced from 25+ local organic SLO County farms. It operates the largest spirits selection on the Central Coast with 25+ bourbons, a Personalized Barrel Club, and private event banquets.

Ownership category

akta.pro rank

Product category

Restaurant & Bar Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industry

Cocktail Bars & Lounges (CRANACAD)

Keywords

• Farm-to-table restaurant
• Craft cocktail bar
• Whiskey bourbon selection
• Wine by the glass
• Private event catering

Headquarters

HQ city

Arroyo Grande

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food Service: Full lunch and dinner service offering farm-fresh local cuisine. Lunch served 11:30am-5pm daily, dinner served 5pm-9pm Sun-Thu and 5pm-10pm Fri-Sat.
2. Bar Sales (Spirits, Wine, Beer): Extensive bar program featuring over 25 bourbon and whiskey types, largest spirits selection on Central Coast, 16 local wines by the glass, 20 rotating tap handles. Premium exclusive spirits including rare bourbons and aged cognacs.
3. Gift Cards: Physical gift cards sold in $25, $50, and $100 denominations. Cards are mailed same day via USPS with 2-5 day delivery.
4. Personalized Barrel Club: Premium membership program where 2-liter oak barrels are filled with customized cocktails, barrel-aged for 4-6 weeks, and reserved in customer's name for future visits. Filled barrel: $250, Refill only: $225.
5. Private Events and Banquets: Hosts private parties and events including charity dinners, club luncheons (Rotary, Kiwanis), live music events, and special occasions. Offers modified limited menus to full four-course meals with hosted open bar.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Mason Bar & Kitchen operates a farm-to-table restaurant and award-winning bar in Arroyo Grande, California, serving lunch seven days a week, dinner six to seven nights, and weekend brunch. The kitchen sources from 25+ local organic farms, while the bar features 25+ bourbon and whiskey varieties, 16 local wines by the glass, 20 rotating beer taps, hand-crafted cocktails with house-made syrups, and a signature personalized barrel-aged cocktail membership program.

Product overview

Mason Bar & Kitchen is a farm-to-table restaurant and award-winning bar located in Arroyo Grande, CA. The core offering combines lunch and dinner dining services with an extensive bar program featuring hand-crafted cocktails, 25+ bourbon/whiskey varieties, and over 16 local wines by the glass. Supporting products include Gift Cards and the Personalized Barrel Club membership for custom barrel-aged cocktails. Dining offerings span Lunch Menu, Dinner Menu, Bar Menu, and Desserts. The bar program is organized into Mason Originals cocktails, Barrel-Aged Cocktails, Beer Selection, Wine (by glass, bottles, and Saxum Cellar Selections), Spirits Collection, Whiskey List, and Exclusive Spirits.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Service Full dine-in farm-to-table restaurant service offering lunch seven days a week (11:30am-5pm), dinner Sunday-Thursday 5pm-9pm and Friday-Saturday 5pm-10pm, and weekend brunch. Sourced from 25+ local organic farms with non-GMO, antibiotic-free, and sustainable ingredients. Targets local residents, families, tourists, and special-occasion diners.
• Bar and Cocktail Service Award-winning bar program featuring hand-crafted cocktails made with house-made syrups and fresh-pressed juices, 25+ bourbon and whiskey varieties, 16 local wines by the glass, and 20 rotating beer taps. Includes Mason Originals cocktails, barrel-aged cocktails, spirits, exclusive/allocated bottles, and a Saxum Cellar Selection. Targets individual adult consumers seeking premium beverages.
• Gift Cards Physical gift cards sold in $25, $50, and $100 denominations, available online and at the restaurant. Cards are mailed same day via USPS with 2-5 day delivery and can be shipped directly to recipients.
• Personalized Barrel Club Membership Subscription membership where customers commission a 2-5 liter oak barrel filled with a customized cocktail, barrel-aged for 4-6 weeks, and reserved in the member's name for future visits. Initial filled barrel priced at $250; refills priced at $225. Targets individual spirits enthusiasts seeking unique experiential offerings.
• Private Events and Banquets Hosted private parties, banquets, charity dinners, club luncheons (Rotary, Kiwanis), live music events, and special-occasion gatherings. Offers menu options ranging from modified limited menus to full four-course meals with hosted open bar. Booking conducted via direct phone contact. Targets local civic organizations, corporations, and individuals hosting large parties.

Quantifiable outcome

• Wine Spectator Award of Excellence 8 consecutive years (2019-2026)
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tock (Reservation Platform)coreTechnology or IntegrationTock is the reservation and booking platform used by Mason Bar for table reservations. Guests can reserve tables through the Tock platform.
• Local Organic Farms (SLO County)coreOthersMason Bar sources food from 25+ local, organic farms with a large selection of local artisan products. They are committed to non-GMO, antibiotic-free, responsibly harvested, and sustainable local organic produce and proteins.
• Rotary ClubminorGTM or Marketing PartnerRotary Club holds regular luncheon meetings at Mason Bar, demonstrating community partnership and hosting local organization events.
• Kiwanis ClubminorGTM or Marketing PartnerKiwanis Club holds regular luncheon meetings at Mason Bar, demonstrating community partnership and hosting local organization events.
• Saxum VineyardscoreOthersSaxum Vineyards is featured as the premiere winery in Paso Robles with exclusive cellar selections at Mason Bar. They produce Wine Spectator 100-point wines including James Berry Vineyard, Heart Stone Vineyard, and Booker Vineyard.
• Russian River Brewing CompanycoreOthersRussian River Brewing Company provides premium craft beers including Pliny the Elder Double IPA and Mind Circus Hazy IPA featured on tap.
• Firestone Walker Brewing CompanycoreOthersFirestone Walker provides the popular '805' Blonde Ale on draft, a local Central Coast favorite.
• Local Artisan ProducerscoreOthersMason Bar works with local artisan producers offering products from fresh produce to highest quality proteins for their farm-fresh cuisine.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Apple Farm Restaurant: Iconic San Luis Obispo farm-to-table restaurant emphasizing local sourcing and a country-style atmosphere; comparable on the farm-fresh dining positioning and SLO County local customer base that Mason Bar targets.
• Koberl at Blue: Upscale Central Coast dining destination focused on locally sourced, seasonally driven cuisine paired with an extensive wine list; directly comparable on premium farm-to-table fine dining and the curated beverage program that defines Mason Bar's positioning.
• Luna Red: Upscale farm-to-table restaurant and wine/cocktail bar in downtown San Luis Obispo with a globally inspired menu and strong beverage program; competes with Mason Bar for the same SLO County fine-dining and date-night customer base.
• Novo Restaurant: Long-running upscale San Luis Obispo restaurant with international cuisine alongside a notable cocktail and wine bar program; directly comparable on full-service dining + premium bar positioning within the same local market.

Regional players

• Thomas Hill Organics: Paso Robles farm-to-table restaurant featuring organic and biodynamic wine pairings from the Central Coast; shares the farm-to-table philosophy and premium wine-by-the-glass approach but serves the Paso Robles submarket rather than directly competing in Arroyo Grande.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MasonBarAG
• LinkedInlinkedin.com/company/mason-bar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mason Bar