Massanutten Presbyterian Church

What Massanutten Presbyterian Church does

Massanutten Presbyterian Church is a single-campus congregation of the Presbyterian Church (USA), affiliated with the Shenandoah Presbytery and located at 50 Indian Trail Road in Penn Laird, Virginia. The organization operates as a 501(c)-equivalent nonprofit (federal tax ID 54-1117956) governed by a 15-member Session of elders across five commissions (Worship, Administration, Nurture and Discipleship, Community Life, Mission and Service). Its core products are Sunday worship services — offered both in-person at 10:30 am and online via YouTube live streaming with archives dating to 2021 — supplemented by a comprehensive faith formation portfolio spanning preschool through adult programming (Faith Village Sunday School, Godly Play, Youth Group, adult small groups, Vacation Bible School, Presbyterian Women circles), and a Christian preschool operating 2-day 3-year-old and 3-day or 4-day 4-year-old classes at $160-$325/month.

The church's community-facing operations include a food pantry operating since February 1998 in partnership with Blue Ridge Area Food Bank, a "Blessings in a Bag" weekend meal program serving 30-60 students weekly at South River Elementary School, and an array of mission partnerships (Habitat for Humanity, Open Doors shelter hosting since 2007, Living Waters for the World clean water in Guatemala, Baja Mexico home-building trips, Valley Interfaith Action coalition, scouting sponsorships for Troop 28 and Cub Scout Pack 120). The technology stack is deliberately low-complexity: WordPress with the Genesis Framework and Outreach Pro theme, Vanco for online giving, Constant Contact for the Weekly Blessings newsletter, YouTube and Facebook for community engagement, and Instant Church Directory for member communication.

Revenue is generated through voluntary member tithes and offerings (processed via Vanco with weekly/monthly/quarterly/annual giving options), preschool tuition, planned giving through the Acorn Endowment Fund and Oak Tree Capital Reserve Fund (accepting cash, securities, real estate, IRA distributions, and bequests), and periodic generosity campaigns. The church has been in pastoral transition since Ann Pettit's departure in January 2025; the Session adopted a co-pastor model and elected a Pastor Nominating Committee in December 2025 to call a new co-pastor by late 2026 to serve alongside Keith Phillips. The church received the Presbyterian Church (USA) Matthew 25 Congregation designation in 2020.

Name

Massanutten Presbyterian Church

Legal name

Massanutten Presbyterian Church

Website

https://massanuttenchurch.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Massanutten Presbyterian Church is a single-campus Presbyterian Church (USA) congregation in Penn Laird, Virginia, offering Sunday worship, faith formation programming across all ages, a Christian preschool, and community missions including a food pantry serving three local communities since 1998.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Community Food Services (624210), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYBPAGAJAA

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYBPAGAJAD

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYMPABALAM

Religious Education, Kids & Family Faith Programming

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Religious/Faith-Based Broadcasting

Keywords

• Worship services
• Faith formation
• Christian preschool
• Community outreach
• Food pantry ministry

Headquarters

HQ city

Penn Laird

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Tithes and Offerings: Voluntary financial contributions from congregation members including weekly, monthly, quarterly, or annual giving options. Supporting through secure online giving platform.
2. Preschool Tuition: Monthly tuition payments for preschool programs. 3-year-old classes at $160/month, 4-year-old classes at $260-$325/month depending on days attended.
3. Legacy Giving and Estate Gifts: Planned giving through Acorn Endowment Fund and Oak Tree Capital Reserve Fund. Accepts various gift vehicles including cash, securities, real estate, IRA distributions, and bequests.
4. Special Offerings and Campaigns: Annual generosity campaigns and specific mission offerings for designated purposes

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Massanutten Presbyterian Church is a congregation of the Presbyterian Church (USA) that delivers Sunday worship services (in-person and online via YouTube), comprehensive faith formation programs for all ages from preschool through adults, an affiliated MPC Preschool for 3 and 4-year-olds, and mission/outreach initiatives including a community food pantry operating since 1998. Programming is delivered from a single Penn Laird, Virginia campus and complemented by international mission work in Baja Mexico and Guatemala.

Product overview

Massanutten Presbyterian Church operates as a single-location congregation offering a unified portfolio of worship, educational, and community service programs. The core offerings center on Sunday worship services (available both in-person and online via YouTube streaming) and faith formation programs spanning all ages from preschool through adults. The church runs an affiliated preschool program and operates a significant food pantry ministry serving three local communities. Additional programs include youth groups, Vacation Bible School, adult small groups, and various mission outreach initiatives including food security programs, Habitat for Humanity partnerships, international mission trips, and scouting programs. The church also manages legacy giving funds for endowment and building maintenance purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Worship Services

Quantifiable outcome

• Food Pantry serving since February 1998, serving Penn Laird, McGaheysville and Keezletown communities
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Cub Scout Pack 120minorStrategic or Co-development Partner · 1 February 2024Massanutten entered agreement in February 2024 to sponsor and host Cub Scout Pack 120 in church space, in addition to long-standing Troop 28 sponsorship
• Blue Ridge Area Food BankcoreStrategic or Co-development PartnerFood pantry operates through partnership with Blue Ridge Area Food Bank to provide food assistance to qualified families in Keezletown, McGaheysville, and Penn Laird
• Valley Interfaith Action (VIA)coreStrategic or Co-development PartnerCoalition of diverse faith and community organizations in Harrisonburg and Rockingham County working together for change and justice. Massanutten was among the first organizations to join when it launched in 2015.
• Habitat for HumanityminorStrategic or Co-development PartnerParticipated in 2023 Faith Build with other local congregations to finance and construct a duplex home for two local families
• Open Doors (Harrisonburg and Rockingham)coreStrategic or Co-development PartnerLow-barrier mobile shelter ministry. Massanutten has served as shelter host for at least one week each winter since 2007, provides meals and essential shelter items.
• Living Waters for the World (LWW)minorStrategic or Co-development PartnerClean water ministry that establishes water purification systems and health education programs. Massanutten has served in Guatemala with support from Shenandoah Presbytery Living Waters Team.
• Shenandoah PresbyterycoreStrategic or Co-development PartnerParent denominational body providing pastoral transition guidance, Committee on Ministry support, and coordination of mission efforts including Baja mission trips
• Church World ServiceminorStrategic or Co-development PartnerPartnership with Presbyterian Women to raise funds for blankets for disaster victims through annual blanket drive
• Heifer InternationalminorStrategic or Co-development Partner2026 foreign mission project supported by Presbyterian Women for international development and poverty relief
• Isaiah 117 HouseminorStrategic or Co-development Partner2026 local mission project supported by Presbyterian Women for children in foster care
• Sunnyside Retirement CommunityminorStrategic or Co-development PartnerSupport for Links of Love fund helping residents who have outlived their personal finances. Former Pastor Ann Pettit now serves as chaplain there.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Open Doors Harrisonburg-Rockingham: Low-barrier homeless shelter ministry partner for which MPC serves as a weekly host site each winter. Comparable as a faith-based community service organization in the same regional network.
• Blue Ridge Area Food Bank: Core partner organization supplying the Massanutten Food Pantry. Comparable as a regional food security infrastructure provider collaborating directly with MPC's flagship outreach program.
• Valley Interfaith Action (VIA): Regional faith-community coalition of which MPC is a founding member. Comparable as a partner organization operating in the same community-justice space alongside MPC's mission programming.

Regional players

• Main Street United Methodist Church (Harrisonburg): Mainline Protestant congregation in downtown Harrisonburg providing worship, faith formation, and community service programs comparable in structure and mission focus.
• Park View Mennonite Church: Mennonite congregation in the Harrisonburg area offering worship, education, and community mission programs. Comparable as another Anabaptist/mainline-adjacent tradition serving the same regional community.
• Brown Memorial Baptist Church (Harrisonburg): Established Baptist congregation in the Harrisonburg-Rockingham County area offering comparable faith formation, youth programming, and community mission services.
• Bridgewater Presbyterian Church: Presbyterian Church (USA) congregation in nearby Bridgewater, VA, offering comparable worship, educational programming, and community mission services in the same regional market.
• St. Stephen's Episcopal Church (Harrisonburg): Mainline Protestant congregation in the Harrisonburg area offering similar Sunday worship, faith formation across ages, and community outreach. Comparable as another established mainline church competing for the same demographic.

Broad incumbents

• Westminster Presbyterian Church (Charlottesville): Larger, established Presbyterian Church (USA) congregation in Charlottesville offering a broader portfolio of worship, faith formation, and mission programs. Comparable as a same-denomination congregation operating at greater scale within the same regional presbytery network.

Direct peers

• First Presbyterian Church, Harrisonburg: Another Presbyterian Church (USA) congregation in the Harrisonburg-Rockingham County area offering Sunday worship, faith formation, and community outreach. Most directly comparable as a same-denomination, geographically proximate congregation competing for the same member pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5MzgPBV4nu-T841HgTOZJQ
• Facebookfacebook.com/Massanutten-Presbyterian-Church-148791221816551
• LinkedInlinkedin.com/company/massanutten-presbyterian-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Massanutten Presbyterian Church