Massey High School

What Massey High School does

Massey High School is a state co-educational secondary school located at 274 Don Buck Road in Massey, West Auckland, New Zealand, serving over 2,100 students across Years 9-13 (ages approximately 12-18). Founded in 1969 and operating under a Board of Trustees governance model per New Zealand's Education and Training Act 2020, the school delivers the National Certificates of Educational Achievement (NCEA) curriculum at Levels 1-3 alongside a diversified portfolio of specialized programmes: the Summit Programme for gifted and talented students, the Sports Performance & Development Programme and Rugby Academy, Te Whare Āhuru (Māori bilingual/full-immersion SUMMIT), and the Auckland West Vocational Academies (AWVA) where the school serves as Ministry of Education-appointed lead provider for Trades Academies shared with four partner schools.

The school's core technology stack is a standard New Zealand secondary school configuration built on the Microsoft 365 education suite (Teams, OneNote, Outlook, OneDrive), Education Perfect for curriculum delivery, the SchoolBridge app for parent/student communication, and myKindo for online payments, supported by a Bring Your Own Device (BYoD) programme with optional NZ$90 Chromebook leases. The school operates a dedicated on-campus marae complex, Te Mahanahana, with whakairo carvings completed in 1999 by carvers from Paremoremo Prison, and the Bruce Candy Science Centre (opened 2003) following a major campus redevelopment.

Revenue is generated through a hybrid model: primary funding comes from New Zealand government per-pupil grants, supplemented by international student tuition (NZ$17,000 per academic year or NZ$5,000 per term for shorter stays), homestay placement fees (NZ$440/week with NZ$550/NZ$450 placement fees), compulsory insurance (~NZ$690/year), an administration fee (NZ$1,200/year or NZ$300/term), and ancillary streams including Chromebook leases, myKindo transaction fees, and community fundraising. The school distributes via zone-based enrollment for domestic students (in-zone automatic, out-of-zone via ballot) and a formal international agent network managed by a dedicated Director of International Students. Teaching staff of 160+ and 50+ support staff are organized under a Senior Leadership Team led by Principal Alastair Fairley (appointed May 2022, the 5th Principal in 50+ years).

Name

Massey High School

Legal name

Massey High School

Website

https://masseyhigh.school.nz

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Massey High School is a state co-educational secondary school in West Auckland, New Zealand, serving 2,100+ students (Years 9-13) with the NCEA curriculum, vocational Trades Academies, Māori immersion, gifted-and-talented, and international student programmes.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Gifted, Advanced & Acceleration Centers (Honors/AP/IB Enrichment) (EDANAHAL)

akta.pro secondary industry

Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts) (EDAIAIAC)

Keywords

• Secondary education
• NCEA curriculum
• Vocational training
• International students
• Tertiary pathways

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. International Student Tuition: Annual tuition fee of NZ$17,000 for full academic year (inclusive of NCEA fees and stationery). Shorter terms charged at NZ$5,000 per term. Insurance compulsory at approximately NZ$690. Administration fee of NZ$1,200/year or NZ$300/term.
2. Homestay Accommodation: Homestay accommodation arranged for international students at NZ$440 per week. Placement fees of NZ$550 (6 weeks to 1 year) or NZ$450 (up to 5 weeks) for homestay placement service.
3. Device Lease Programme: Chromebook lease programme for families at $90 per device, enabling all students to engage in digital learning. Limited availability on first-come-first-served basis.
4. School Payments (Kindo): Online payment system for school items, fundraisers, event tickets through myKindo platform. Payment options include credit/debit card (2.5% fee), POLi, online eftpos, and bank transfer.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Massey High School is a state co-educational secondary school in West Auckland delivering the New Zealand National Certificates of Educational Achievement (NCEA) curriculum for Years 9–13. Its core offering is supplemented by specialised programmes including the Summit Programme for gifted learners, the Te Whare Āhuru Māori full-immersion pathway, the Auckland West Vocational Academies (AWVA) for trades and vocational qualifications, and the Sports Performance & Development Programme and Rugby Academy for elite student-athletes.

Product overview

Massey High School is a secondary educational institution offering a comprehensive range of academic and vocational programmes. The core offering is the NCEA curriculum (Years 9-13) leading to National Certificates of Educational Achievement at Levels 1, 2, and 3. This is supplemented by specialized programmes including the Summit Programme for gifted learners, Sports Performance and Development Programme, Rugby Academy, and Te Whare Āhuru (Māori Full Immersion SUMMIT). The school serves as the lead provider for the Auckland West Vocational Academies (AWVA), offering vocational pathways in Automotive, Building, Engineering, Hospitality, Early Childhood, Fashion, Tourism, and other trades. Additional offerings include Advanced Music and Art programmes, Leadership Development, Digital Learning through Microsoft 365, online payments via myKindo, extensive extra-curricular activities (cultural groups, clubs, music ensembles, and sports), Health Centre and Physiotherapy services, and a dedicated International Student Programme. The school operates a Bring Your Own Device (BYoD) digital learning environment and enrols over 2,100 students from diverse backgrounds.

Differentiator

Problem solved

Functional benefit

Products and services

• NCEA Curriculum (Years 9-13)
• Summit Programme
• Sports Performance and Development Programme
• Rugby Academy
• Te Whare Āhuru (Māori Full Immersion SUMMIT)
• Leadership Development Programme
• Advanced Music
• Advanced Art
• Auckland West Vocational Academies (AWVA)
• International Student Programme
• Health Centre Services
• Physiotherapy Services

Quantifiable outcome

• Consistently ranked as one of Auckland's highest performing schools academically
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AWVA Partner Schools (Waitakere College, Rutherford College, Kelston Boys High School, Green Bay College)coreStrategic or Co-development Partner · 1 January 2014Other schools joined AWVA from 2014 through 2018, expanding vocational academy offerings available to students across the region.
• Ministry of Education (Trades Academy Programme)coreStrategic or Co-development Partner · 1 January 2011In 2011, Ministry of Education appointed Massey High School as lead provider among Trades Academies. School is the lead provider of Auckland West Vocational Academy (AWVA) offering vocational pathways to secondary/tertiary students.
• Training Providers (Unitec, MIT, BCATS ITO, Service IQ, ITC, Competenz, Whitireia, NZ Fashion Tech, AHCTS)coreStrategic or Co-development PartnerExternal training institutions deliver vocational education components of AWVA academies. Some providers come to school to teach, or host students at their campus. Work experience and free driving tuition available.
• The Teachers' Institute (TTI)coreStrategic or Co-development PartnerMassey High School was in the first cohort of TTI partner schools. TTI supports schools with high quality teacher training through Postgraduate Diploma in Teaching with fees paid, stipend, and expert teacher mentoring.
• University of Waikato (Auckland Schools' Teacher Training)coreStrategic or Co-development PartnerMassey High School is part of Auckland Schools' Teacher Training programme in conjunction with Waikato University. Trainee teachers complete coursework remotely while working on-site at the school.
• Teach First NZ/Ako MātātupuminorStrategic or Co-development PartnerAlternative teacher training pathway partnership for recruiting high-quality teaching candidates.
• PhysioActionminorStrategic or Co-development PartnerSatellite physiotherapy clinic operating at school via PhysioAction. Jake Henderson provides services to staff and students for ACC-covered accident injuries. Located in Terry Smyth Gym.
• International Education Group (IEP) / AgentscoreChannel Partner/ Reseller/ DistributorInternational agent network representing Massey High School overseas to recruit students. Formal Agent Agreement required. Managed by Director of International Students Joshua Brodie.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Waitakere College: West Auckland state secondary school and direct AWVA partner of Massey High. Directly comparable in demographic, geographic catchment, and programme offerings, with shared vocational academy structure.
• Auckland Grammar School: Premier Auckland boys' state secondary school with strong academic and sporting reputation. Comparable to Massey High in NCEA-driven curriculum, specialty academic/sporting pathways, and large co-curricular footprint, though single-sex.
• Mount Albert Grammar School: Large co-educational Auckland state secondary school with comparable student roll size and broad academic, cultural, and sporting offerings. Directly comparable in scale, demographic mix, and curricular structure.
• Westlake Boys High School: Large Auckland co-educational/secondary state school comparable to Massey High in size, academic profile, and broad curricular/specialty programmes. Operates in the same Auckland secondary education market with similar demographic and government funding dynamics.
• Avondale College: Large co-educational Auckland state secondary school serving a similar West/Central Auckland demographic. Comparable in NCEA delivery, multicultural student base, and broad specialty programmes.
• Takapuna Grammar School: Large co-educational Auckland state secondary school comparable in NCEA academic outcomes, broad subject range, and specialty programme depth. Operates under the same funding and regulatory framework as Massey High.
• Rangitoto College: Large Auckland co-educational state secondary school with similar decile, academic performance profile, and comprehensive co-curricular programme. Comparable in scale, government funding model, and specialty pathway offerings.

Emerging players

• ACG Education (Academic Colleges Group): Private education provider in NZ and internationally offering secondary schooling including international student programmes. Comparable to Massey High's international programme in customer segment (international fee-paying students) and curriculum pathways.

Regional players

• Hamilton Boys' High School: Large New Zealand state boys' secondary school outside Auckland with comparable academic performance, specialty programmes, and broad sporting/cultural offerings. Similar NCEA-based curriculum and government funding model, but operates in Waikato rather than Auckland.

Others

• New Zealand Tertiary College (NZTC): NZ private tertiary institution specialising in early childhood education training. Comparable as one of the external training providers delivering AWVA vocational pathways (specifically Early Childhood) at Massey High, representing an ecosystem/adjacent partner rather than direct competitor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MasseyHighSchool
• Instagraminstagram.com/masseyhigh_official
• LinkedInlinkedin.com/company/massey-high-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massey High School