Mas Taco

Name

Mas Taco

Legal name

Mas Taco

Website

https://mas-taco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Casual Dining Mexican Restaurant

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• Mexican restaurant
• Taco shop
• Homemade tacos
• Breakfast tacos
• Casual dining

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Food and beverage sales: Traditional restaurant revenue from selling food and beverages directly to consumers at a single physical location. Customers pay at point of sale for dine-in or takeout orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mas Taco operates a single-location taco restaurant at 1019 Dairy Ashford in Houston, Texas, serving made-from-scratch tacos on corn tortillas with proteins including hickory smoked brisket, chimichurri steak fajita, pulled pork, chicken fajita, shrimp, fish, and veggie options. The menu also includes breakfast tacos, nachos, sides, kids meals, and beverages, with catering services available for events. All items are prepared in-house using fresh, high-quality ingredients with no shortcuts, including house-made salsas, cremas, and smoked brisket.

Product overview

Mas Taco (stylized as maS taco) is a single-location taco restaurant in Houston, Texas, operated by the same team behind Sam's Burgers, Fries, and Pies. The restaurant serves a focused menu of tacos featuring made-from-scratch items including smoked brisket, pulled pork, chicken fajitas, shrimp, and fish, along with sides such as nachos, chips, queso, guacamole, and refried black beans, plus breakfast tacos and kids' meals. The company emphasizes homemade preparation with fresh, high-quality ingredients, including house-made salsas, cremas, and toppings.

Differentiator

Problem solved

Functional benefit

Brands

• Sam's Burgers, Fries, and Pies: Related restaurant concept operated by the same owner (Sam), located two doors down from Mas Taco. Known as 'Always Homemade.'

Products and services

• maS Taco (Tacos) Signature taco offerings served on corn tortillas (flour available upon request), including Hickory Smoked Brisket, Chimichurri Steak Fajita, Chili Rubbed Pulled Pork, Chicken Fajita, Ranch Chicken, Buffalo Fried Chicken, Topo Chico Battered Shrimp, Topo Chico Battered Fish, and Veggie Taco, priced between $4.50 and $5.50. Targeted at dine-in and takeout customers in the greater Houston area.
• Breakfast Tacos

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Velvet Taco: Premium fast-casual taco concept emphasizing globally-inspired, made-from-scratch proteins and creative salsas. Comparable in 'elevated taco' positioning, fresh-ingredient focus, and $4-$6 per-taco pricing.
• Fuzzy's Taco Shop: Fast-casual taco shop concept offering breakfast tacos, lunch/dinner tacos, and sides with a similar single-format store model. Comparable in daypart coverage (breakfast through dinner) and price-band positioning.
• Mission Burrito: Fast-casual burrito and taco concept offering California-style Mexican fare with fresh ingredients. Comparable in fast-casual Mexican format with a focus on fresh, made-to-order offerings at similar price points.
• Torchy's Tacos: Austin-founded fast-casual taco chain offering premium, chef-inspired tacos at similar price points. Directly comparable in menu structure (variety of proteins, breakfast tacos, sides) and positioning as a higher-quality alternative to traditional fast-food Mexican.
• Lupe Tortilla: Houston-based fast-casual Tex-Mex chain serving fajitas, tacos, and Mexican plates in the same Houston metro market. Directly comparable as a regional competitor targeting the same Houston-area customers with overlapping menu categories.
• Taco Cabana: San Antonio-based fast-casual Mexican chain with strong Houston presence, offering tacos, breakfast tacos, and sides at competitive prices. Comparable in Texas geographic focus and quick-service Mexican format.
• Freebirds World Burrito: Texas-based fast-casual burrito and taco chain founded in College Station. Comparable in Texas regional presence, customizable Mexican fast-casual format, and similar target customer.

Broad incumbents

• Chuy's: Full-service Tex-Mex chain with Houston locations, serving fajitas, tacos, and enchiladas with a scratch-made kitchen. Comparable in Tex-Mex menu and Houston presence, though full-service rather than fast-casual.
• Chipotle Mexican Grill: National fast-casual Mexican chain offering burritos, tacos, and bowls with a customizable assembly-line model. Comparable in Mexican fast-casual category but operates at vastly greater scale with a corporate-managed digital ecosystem.

Regional players

• Pappasito's Cantina: Houston-based full-service Tex-Mex chain serving fajitas, tacos, and Mexican plates at higher price points. Comparable as a Houston-area Tex-Mex competitor, though positioned at full-service rather than fast-casual.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mas-taco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mas Taco