GOALS - Erasmus Mundus Master in Sport Management

What GOALS - Erasmus Mundus Master in Sport Management does

GOALS (GOvernance & Administration of Leisure and Sports) is a two-year Erasmus Mundus Joint Master programme in sport management, delivering 120 ECTS credits entirely in English. It is operated by a consortium of five European universities: University of Lille (France, coordinating institution), University of Lisbon (Portugal), Mykolas Romeris University (Lithuania), Nicolaus Copernicus University (Poland), and LUNEX University (Luxembourg). The programme offers two professional tracks, Sport Industry and Leisure, Sports and Events Management, each integrating a digitalisation sub-programme. Students rotate across the five universities over four semesters, complemented by internships, a Master's thesis, and joint events such as an integration week and an annual summer school.

The programme is supported by a network of over 20 associated partners, including Decathlon Group, Amaury Sport Organisation, IHRSA, the European Platform for Sport Innovation, and universities in China, Japan, Brazil, Chile, Belgium, Romania, Ireland, and Malaysia. The application process is managed through a dedicated eMundus-powered online platform (apply.master-goals.eu), with selection based on a 50/50 weighting of application score and a 20-minute video interview. Approximately 50 students are selected per cohort from a global applicant pool.

The business model combines EU-funded Erasmus+ EMJM scholarships (€1,400/month for 18 months, totaling €25,200, with a participation fee waiver) with self-funded tuition of €4,000/year for EU students and €8,000/year for non-EU students. The legal entity, Consortium Goals, is headquartered at 42 rue Paul Duez, Lille, and is currently being formally constituted. The programme received Hcéres accreditation in November 2024 for a six-year period through 2030. The first cohort started in September 2024 and the programme is recruiting its fifth cohort for 2026-2028.

Name

GOALS - Erasmus Mundus Master in Sport Management

Legal name

Consortium Goals

Website

https://master-goals.eu

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

GOALS is a two-year Erasmus Mundus Joint Master programme in sport management, jointly operated by five European universities across France, Portugal, Lithuania, Poland, and Luxembourg, serving approximately 50 globally recruited students per cohort through two professional tracks with a digital transformation sub-programme.

Ownership category

akta.pro rank

Product category

Higher Education — Sport Management Master Programme

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Degree-Level Scholarships (Undergrad/Masters/PhD/Postdoc) (EDAIAOAE)

Keywords

• Sport management education
• Master degree programme
• Higher education mobility
• Erasmus mundus scholarship
• Sport administration training

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees (Self-funded students): Self-funded students pay participation fees of €8,000 per year for Third countries not associated to the Programme, and €4,000 per year for EU Member States and associated countries. These fees cover registration at all universities, teaching activities, student management, services, administrative support, and insurance.
2. EMJM Scholarships (European Commission Funding): EMJM scholarships are funded by the Erasmus+ programme (European Commission). The scholarship amounts to €1,400 per month for 18 months (total €25,200), including a waiver for participation fees and coverage of living costs. For scholarship holders, participation costs are waived by the programme.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GOALS is a two-year Erasmus Mundus Joint Master degree (120 ECTS) in Governance & Administration of Leisure and Sports, taught entirely in English and jointly operated by five European universities. Students progress through a structured four-semester mobility scheme, choose between two professional tracks (Sport Industry and Leisure, Sports and Events Management), and complete each track with a dedicated digitalisation sub-programme, an internship or research activity, and a Master's thesis. Self-funded students pay tuition fees (€4,000/year for EU/associated-country students, €8,000/year for third-country students) and selected applicants receive EMJM scholarships covering €1,400 per month for 18 months plus fee waivers.

Product overview

GOALS (GOvernance & Administration of Leisure and Sports) is a two-year Erasmus Mundus Joint Master Degree programme (120 ECTS) entirely taught in English, jointly operated by five European universities: University of Lille (France), University of Lisbon (Portugal), Mykolas Romeris University (Lithuania), Nicolaus Copernicus University (Poland), and LUNEX University (Luxembourg). The programme offers two professional tracks—Sport Industry and Leisure, Sports and Events Management—each with a sub-programme dedicated to digitalisation. Students complete semesters at different consortium universities, culminating in a Master's thesis or internship. The programme also offers EMJM scholarships worth EUR 1,400/month for 18 months. Applications are processed through the eMundus-powered online platform.

Differentiator

Problem solved

Functional benefit

Products and services

• GOALS International Master Programme (Joint Master in Governance & Administration of Leisure and Sports) Two-year Erasmus Mundus Joint Master degree (120 ECTS) entirely taught in English, jointly operated by five European universities across France, Portugal, Lithuania, Poland, and Luxembourg. Prepares students for careers in sport management through two professional tracks (Sport Industry and Leisure, Sports and Events Management), each with a dedicated digitalisation sub-programme, concluding with a Master's thesis or internship.
• EMJM Scholarship (Erasmus Mundus Joint Master Scholarship) Erasmus Mundus Joint Master scholarship funded by the European Commission's Erasmus+ programme (via EACEA), worth €1,400 per month for 18 months over 24 months (totalling €25,200), including a full participation fee waiver and coverage of travel, accommodation, visa, and other living costs for eligible students worldwide.
• Sport Industry Professional Track Professional track covering careers in sports facilities management, professional club management, sports marketing, communications, and digital sport industry management, with a Semester 2 pre-orientation at Mykolas Romeris University and a Semester 3 specialisation delivered at the University of Lisbon and LUNEX University.
• Leisure, Sports and Events Management Professional Track Professional track covering event management, promotions, sport tourism, sponsorship activation, and leisure facility management, with a Semester 2 pre-orientation at Nicolaus Copernicus University and Semester 3 specialisation delivered at the University of Lille and LUNEX University.
• Digitalisation Sub-programme Digital skills and knowledge component integrated into both professional tracks, covering digital transformation in sport, sport business analytics, and digital sport industry capabilities, delivered by LUNEX University as a labour-market-oriented specialisation.
• GOALS Online Application Platform Online application portal powered by eMundus used for submitting applications, uploading required documents, providing referee information, and tracking application status by both scholarship and self-funded applicants worldwide. Manages candidate registration, document submission, referee communications, shortlisting, and interview scheduling.

Quantifiable outcome

• Accreditation for 6 years (until 2030 and renewable) by Hcéres (High Council for Evaluation of Research and Higher Education in France) in November 2024, covering the European Approach for Quality Assurance of Joint Programmes.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered core and minor.

• University of Lille (France)coreStrategic or Co-development PartnerUniversity of Lille is the coordinating institution and headquarters of the GOALS consortium. It hosts the first semester of the programme and the Faculty of Sports Sciences, which has a solid experience in sports management and international programmes with a network of over 1,000 alumni. The legal notice identifies the President of the University of Lille as the responsible for publication. The consortium head office is located at 42 rue Paul Duez, 59000 Lille.
• University of Lisbon (Portugal)coreStrategic or Co-development PartnerUniversity of Lisbon (ULisboa) is the largest Higher Education Institution in Portugal with ~50,000 students. FMH – Faculty of Human Kinetics (founded in 1940, >2,000 students) hosts the Sport Industry specialisation in Semester 3. ULisboa offers courses in sports management at the intersection of Sport Sciences with Management Science and contributes to curriculum development.
• Mykolas Romeris University (Lithuania)coreStrategic or Co-development PartnerMykolas Romeris University (MRU) is a state university enrolling ~7,500 students and ~200 doctoral students. It hosts the Sport Industry pre-orientation track (Semester 2) in Vilnius, delivered within the Master in Sport Industry Management (created in 2013) by academic experts and sport business practitioners. MRU focuses on social sciences and interdisciplinary research.
• Nicolaus Copernicus University (Poland)coreStrategic or Co-development PartnerNicolaus Copernicus University (NCU) in Toruń is one of the largest universities in Poland with ~21,500 students and 4,052 staff. It hosts the Leisure, Sport and Event Management track (Semester 2) at the Faculty of Economic Sciences and Management, which holds AACSB and AMBA accreditations and organised the 9th EASM Festival in 2021.
• LUNEX University (Luxembourg)coreStrategic or Co-development PartnerLUNEX University – International University of Health, Exercise and Sports is a private university based in Differdange, Luxembourg (opened 2016), with >800 students, 26 academic and 14 administrative staff from 16 nationalities. It is accredited by the Ministry of Higher Education and Research in Luxembourg and offers the digitalisation specialisation in Semester 3 within the Master in Sport Management and Digitalisation.
• Beijing Sport University (China)minorStrategic or Co-development PartnerBeijing Sport University is an associated university partner contributing to the promotion and curriculum of the Master programme, participating in the governance of the project through academic and advisory boards, and offering work placements and specialised seminars.
• University of Sao Paulo (Brazil)minorStrategic or Co-development PartnerUniversity of Sao Paulo is an associated university partner contributing to the promotion and curriculum of the Master programme, participating in governance through academic and advisory boards, and offering work placements and specialised seminars.
• Nippon Sports Sciences University (Japan)minorStrategic or Co-development PartnerNippon Sports Sciences University is an associated university partner contributing to the promotion and curriculum of the Master programme, participating in governance through academic and advisory boards, and offering work placements and specialised seminars.
• Pontificia Universidade Catolica de Valparaiso (Chile)minorStrategic or Co-development PartnerPontificia Universidade Catolica de Valparaiso is an associated university partner contributing to the promotion and curriculum of the Master programme, participating in governance through academic and advisory boards, and offering work placements and specialised seminars.
• Université catholique de Louvain (Belgium)minorStrategic or Co-development PartnerUniversité catholique de Louvain is an associated university partner contributing to the promotion and curriculum of the Master programme, participating in governance through academic and advisory boards, and offering work placements and specialised seminars.
• Decathlon Group (France)minorStrategic or Co-development PartnerDecathlon Group, a global sport retail and brand industry company, is a company partner contributing professional perspective on pinpointing the exact capabilities that GOALS students should have after completing the Master. They offer work placements, specialised seminars and lectures, and excursion to the company's premises.
• European Platform for Sport Innovation (Belgium)minorStrategic or Co-development PartnerEuropean Platform for Sport Innovation is a company partner contributing professional perspective on the capabilities required of GOALS graduates. They offer work placements, specialised seminars and lectures, and participate in the academic and advisory board governance of the programme.
• European Observatoire of Sport and Employment (France)minorStrategic or Co-development PartnerEuropean Observatoire of Sport and Employment is a company partner contributing professional perspective on graduate capabilities, offering work placements, specialised seminars and lectures, and participating in programme governance.
• Comité Olympique et Sportif Luxembourgeois (Luxembourg)minorStrategic or Co-development PartnerComité Olympique et Sportif Luxembourgeois is a company partner contributing professional perspective, offering work placements, specialised seminars and lectures, and participating in programme governance through academic and advisory boards.
• Amaury Sport Organisation (France)minorStrategic or Co-development PartnerAmaury Sport Organisation, a world sport event management company, is a company partner providing professional perspective on the capabilities required of GOALS graduates. They offer work placements, specialised seminars and lectures, and participate in programme governance.
• Confédération Européenne de Volleyball (Luxembourg)minorStrategic or Co-development PartnerConfédération Européenne de Volleyball (CEV) is a company partner contributing professional perspective on the capabilities required of GOALS graduates, offering work placements, specialised seminars and lectures, and participating in programme governance.
• International Health, Racquet & Sportsclub Association (USA)minorStrategic or Co-development PartnerInternational Health, Racquet & Sportsclub Association (IHRSA) is a company partner contributing professional perspective on the capabilities required of GOALS graduates, offering work placements, specialised seminars and lectures, and participating in programme governance.
• Associaçao de Empresas de Ginasios e Academias de PortugalminorStrategic or Co-development PartnerAssociaçao de Empresas de Ginasios e Academias de Portugal (Association of Gym and Academy Companies of Portugal) is a company partner contributing professional perspective on graduate capabilities, offering work placements, specialised seminars and lectures, and participating in programme governance.
• HelloLille Sport (France)minorStrategic or Co-development PartnerHelloLille Sport is a company partner contributing professional perspective on the capabilities required of GOALS graduates, offering work placements, specialised seminars and lectures, and participating in programme governance.
• Doublet International company (France)minorStrategic or Co-development PartnerDoublet International company is a company partner contributing professional perspective on graduate capabilities, offering work placements, specialised seminars and lectures, and participating in programme governance.
• Tracs (USA)minorStrategic or Co-development PartnerTracs is a USA-based company for sport event management that is a company partner contributing professional perspective on the capabilities required of GOALS graduates, offering work placements, specialised seminars and lectures, and participating in programme governance.
• Universiti Teknologi MARA (Malaysia)minorStrategic or Co-development PartnerUniversiti Teknologi MARA is an associated university partner contributing to the promotion and curriculum of the Master programme, participating in governance through academic and advisory boards, and offering work placements and specialised seminars.
• University of Craiova (Romania)minorStrategic or Co-development PartnerUniversity of Craiova is an associated university partner contributing to the promotion and curriculum of the Master programme, participating in governance through academic and advisory boards, and offering work placements and specialised seminars.
• UNESCO Chair / Institute of Technology Tralee (Ireland)minorStrategic or Co-development PartnerUNESCO Chair / Institute of Technology Tralee is an associated university partner contributing to the promotion and curriculum of the Master programme, participating in governance through academic and advisory boards, and offering work placements and specialised seminars.
• Instytut Sportu (Poland)minorStrategic or Co-development PartnerInstytut Sportu (Poland) is an associated university partner contributing to the promotion and curriculum of the Master programme, participating in governance through academic and advisory boards, and offering work placements and specialised seminars.
• eMundus (France)coreTechnology or IntegrationeMundus provides the online application management platform (apply.master-goals.eu) used for the GOALS programme. The company acts as a personal data processor under the joint responsibility of the five consortium universities. The platform manages candidate registration, document submission, referee communications, and the overall selection process.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ISC Paris (International Sports University): Paris-based private institution offering English-language undergraduate and graduate programmes in sport business, management, and marketing. Direct peer for French/European sport management graduates competing for the same international applicant pool.
• Johan Cruyff Institute: Barcelona-based specialised sport management education provider offering master's, postgraduate, and executive programmes in English. Direct competitor in the niche sport-management master's market with similar target audience of international students and working professionals.
• University of Lausanne (ISSUL): Swiss public university whose Institute of Sport Sciences (ISSUL) offers a Master's in Sport Management. Direct academic peer offering postgraduate sport management education in continental Europe with comparable intake scale and target candidates.
• Sheffield Hallam University — Sport Management: UK university with an established Sport Management department offering undergraduate and postgraduate programmes with strong industry links in English football. Comparable sport management master's with industry-partner placements and applied curriculum.
• UMass Amherst — Isenberg Sport Management: US-based flagship sport management master's programme (one of the oldest in the world) serving international candidates with concentrations in sport marketing, analytics, and operations. Direct peer in academic sport management education.
• Universidad Europea Real Madrid Graduate School: Madrid-based joint university-industry school offering master's programmes in sport management and sport marketing, branded with Real Madrid. Comparable master's-level sport management offering with strong employer brand and similar international recruitment model.
• Loughborough University — School of Sport, Exercise and Health Sciences: UK university consistently ranked among Europe's top sport science institutions, offering postgraduate sport management-related programmes with strong Olympic and Premier League industry links. Comparable sport-focused postgraduate education provider.
• Birkbeck, University of London — Sport Management: London-based university offering postgraduate sport management programmes aimed at working professionals, often with evening and blended formats. Comparable in target audience and applied sport management curriculum.

Broad incumbents

• ESSEC Business School — Sport Management programmes: Top-tier French Grande École offering sport-related specialisations within its MBA and MSc programmes. Functions as a broad incumbent in management education with a sport-management niche that overlaps the GOALS curriculum.
• emlyon business school — Sport management tracks: French business school offering sport-related specialisations within its MSc and MBA portfolio, with industry partnerships across European sport organisations. Broad incumbent with overlapping sport-management curriculum for international candidates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GOALSGroup/shorts
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/goals-international-master
• Instagraminstagram.com/goals.master?igsh=MXNhazdkZG1xY2k4ZQ%3D%3D

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about GOALS - Erasmus Mundus Master in Sport Management