What Masterpiece does

Masterpiece (doing business as Masterpiece AVS and Masterpiece – Audio & Video Solutions) is a Cairo-based systems integrator founded in 2014 that designs, installs, and maintains smart home automation and professional audio-visual solutions for residential and commercial clients in Egypt. Its core technology stack spans KNX wired home automation, wireless protocols (WiFi, Zwave, ZigBee), and Matter, with Crestron used as the control and integration layer and BACnet enabling interoperability with property management and building management systems. The company has developed proprietary HRC (Hotel Room Controller) software to manage guest room management system (GRMS) deployments, which it pairs with quantified outcomes such as 25–50% energy cost reduction in hotels.

The product portfolio is organized into two customer-aligned tracks. The residential track delivers Smart Home Wired (KNX), Smart Home Wireless, AV systems (Home Cinema, Multi Zone Audio, Gaming Room), and the Smart Wireless Switch built around Shelly Plus 2PM hardware with 5-minute installation. The commercial track delivers Pro AV Meeting Rooms, Network & Infrastructure, BMS, GRMS, and Light Current systems for government buildings, multinational companies, and large venues, with technology partnerships including Crestron, Bosch, Panasonic, Shelly, and KNX. The company also offers a Smart Cities practice covering governance, energy, mobility, infrastructure, and citizen services.

Masterpiece makes money through a mix of hardware resale (smart switches, sensors, controllers, AV equipment), professional services (custom design, installation, system integration), and managed services (ongoing maintenance and support). Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and primarily direct, with a headquarters in Nasr City, a showroom at Mivida Boulevard in New Cairo, an online shop, and project-based engagement from consultation through installation. The company is privately held, has approximately 22 employees, and operates only in Egypt.

Name

Masterpiece

Legal name

Masterpiece

Website

https://masterpieceavs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Masterpiece (Masterpiece AVS) is a Cairo-based systems integrator that designs, installs, and maintains smart home automation, professional AV, BMS, and GRMS solutions for residential, commercial, and government clients in Egypt.

Ownership category

akta.pro rank

Product category

Home Automation and Audio-Visual Integration Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE), Voice Assistant & Smart Home Hub Setup (Alexa/Google/HomeKit) (HSAHADAF), Smart Lighting & Automation Installation (HSAOAFAK)

Keywords

• Smart home automation
• Audio-visual integration
• Building management systems
• Guest room management
• Professional AV installation

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Smart Home Products and Hardware Sales: Sale of smart home automation devices including smart switches, sensors, controllers, and related hardware for both wired (KNX) and wireless (WiFi/Zwave/ZigBee) implementations
2. Professional Installation Services: Custom design, professional installation, and system integration services for residential and commercial clients
3. Maintenance and Support: Ongoing maintenance, support, and system updates for installed systems
4. Commercial AV and Infrastructure Solutions: Pro AV meeting room solutions, BMS, GRMS, and network infrastructure services for commercial buildings including hotels, offices, and smart city applications

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Masterpiece AVS designs, installs, and integrates smart home automation, audio-visual, and infrastructure solutions for residential and commercial clients in Egypt. Core offerings include KNX-based wired smart home systems, wireless home automation using Wi-Fi/Z-Wave/ZigBee, Pro AV meeting rooms, network infrastructure, Building Management Systems (BMS), and Guest Room Management Systems (GRMS) for hotels with proprietary HRC software. The company also delivers light current, audio-video residential, home cinema, multi-zone audio, gaming room, and smart cities solutions, with each project accompanied by custom design, professional installation, and ongoing maintenance services.

Product overview

Masterpiece AVS is a provider of integrated audio-visual and automation solutions for both residential and commercial sectors. The company offers a unified portfolio of products comprising wired smart home systems (KNX-based), wireless smart home solutions (Wi-Fi/Zwave/ZigBee), professional AV meeting room systems, network infrastructure, building management (BMS), guest room management (GRMS) for hospitality, light current systems for events, and smart city solutions. Products include Home Cinema, Multi Zone Audio, and Gaming Room for residential settings, while business solutions cover Pro AV Meeting Rooms, Network & Infrastructure, BMS, GRMS, and Light Current systems. The Smart Wireless Switch using Shelly Plus 2PM technology enables instant Wi-Fi deployment with 5-minute installation. GRMS features proprietary HRC (Hotel Room Controller) software for comprehensive hotel room management. All solutions emphasize integration, customization, and automation across connected environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro AV Meeting Room Professional meeting room audio-visual systems for commercial clients including design concepts, room treatment, collaboration tools, wireless presentation systems, and room control automation.
• Network & Infrastructure Commercial and residential network infrastructure solutions ensuring seamless operation, optimal coverage, security configurations, and smart home integration.
• BMS (Building Management System) Building management system providing full control of building operations, energy expense reduction, equipment performance optimization, and occupant comfort enhancement for commercial buildings.
• GRMS (Guest Room Management System) Hotel room automation system managing light, openings, HVAC, ambiance scenes, guest services (DND/MUR), presence detection, and third-party system communication. Includes proprietary HRC software for complete room interface management.
• Smart Home Wired (KNX) Professional wired smart home system based on KNX standard for controlling blinds, lighting, heating/ventilation/air-conditioning, security, door communication, and visualization across residential and commercial spaces.
• Smart Home Wireless Wireless smart home solution supporting Wi-Fi, Z-Wave, and ZigBee protocols with smart wireless switches enabling remote and voice control operation via mobile app.
• Light Current Professional audio systems and large LED screens for government buildings, multinational companies, and large meeting venues; includes video management, online meeting, wireless presentation, media broadcasting, control integration, and interpretation systems.
• AV Residential Residential audio-visual solutions including home cinema, multi-zone audio systems, and gaming room setups with personalized service from consultation through installation.
• Smart Cities Solutions Urban technology solutions covering Smart Governance, Smart Energy, Smart Building, Smart Mobility, Smart Infrastructure, Smart Technology, Smart Healthcare, and Smart Citizen services for sustainable and inclusive city development.
• Smart Home Products (Online Shop) Self-service e-commerce platform offering smart home automation devices including smart switches, sensors, controllers, and related hardware for both wired (KNX) and wireless (Wi-Fi/Z-Wave/ZigBee) implementations.

Quantifiable outcome

• GRMS can reduce hotel energy costs by 25-50% through intelligent sensors and load management
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• CrestroncoreTechnology or IntegrationCrestron is used as the control and integration platform for professional AV and building automation systems, enabling seamless communication between different platforms and systems for smoother workflows and automation.
• BoschcoreTechnology or IntegrationBosch interpretation systems are deployed for professional and dependable conference interpretation solutions used in governmental conferences, legal proceedings, and high-stakes communication environments.
• ShellycoreTechnology or IntegrationShelly Plus 2PM smart switches provide Wi-Fi operated home automation with Bluetooth connectivity, power monitoring, and smart scheduling capabilities for wireless smart home installations.
• KNXcoreTechnology or IntegrationKNX is the primary protocol for wired smart home solutions, enabling unlimited options through a unique choice of products for comprehensive home automation including lighting, blinds, HVAC, security, and visualization.
• BACnetcoreTechnology or IntegrationBACnet protocol enables GRMS interoperability with most Property Management Systems and Building Management Systems on the market, allowing integration with third-party systems.
• Leading Brands and Industry PioneerscoreTechnology or IntegrationMasterpiece partners with leading brands and industry pioneers to bring the latest technologies to clients, including high-end audio system vendors for professional installations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• A&T Group International: Dubai-headquartered systems integrator delivering AV, ELV, BMS, GRMS, and smart building solutions across hospitality, commercial real estate, and luxury residential in the Middle East. Closely matches Masterpiece's business solutions portfolio (Pro AV meeting rooms, network infrastructure, BMS, GRMS) and serves the same regional hospitality and enterprise client base.
• Vega Global: Global AV and UC integrator delivering meeting room, digital signage, and collaboration deployments for enterprise clients. Comparable to Masterpiece on the Pro AV Meeting Room and Network & Infrastructure business lines, but operates at much larger scale and primarily in EMEA enterprise rather than MENA residential/hospitality.
• Kinly: Norway-headquartered AV and collaboration integrator offering meeting room design, integration, and managed services globally. Comparable to Masterpiece's Pro AV Meeting Room and enterprise field-sales motion, with similar technology partner stack (Crestron ecosystem) but broader geographic and enterprise footprint.
• Smart Home Solutions: UAE-based smart home and AV integration specialist offering KNX-based whole-home automation, multi-room AV, lighting, and BMS-style services to high-end residential and hospitality clients. Directly comparable to Masterpiece in product mix (KNX/wireless, multi-zone audio, home cinema) and customer profile (premium homeowners, hotels), differing primarily by geography within MENA.

Broad incumbents

• Control4 (Snap One): Smart home automation platform and integrator program serving premium residential and light commercial customers globally. Comparable to Masterpiece on residential smart home design/install, and competes indirectly for the same high-end homeowner wallet in markets where Masterpiece or its peers operate.
• AMX (HARMAN Professional): Professional AV control and automation brand under HARMAN, used in meeting rooms, hospitality, and高端 venues worldwide. Relevant as both a technology partner/alternative to Crestron in Masterpiece's Pro AV and GRMS solutions and as a competitor for enterprise AV integration bids.
• Legrand (Building Systems): Global provider of wiring devices, lighting control, and KNX-based building systems (Legrand, Hager, Vantage). Comparable because Masterpiece's KNX wired smart home offerings are built on the open KNX ecosystem that Legrand actively participates in, and Legrand competes for the same premium residential and hospitality integration wallet.
• Schneider Electric (EcoStruxure / BMS): Global BMS and energy management platform provider for hotels, commercial buildings, and data centers. Comparable to Masterpiece's BMS offering at the platform/standards level; competes when building owners specify Schneider's BMS stack rather than local integrator-led deployments.
• Honeywell Building Technologies: Global BMS, energy, and security solutions provider for commercial and hospitality buildings (including Niagara framework and INNCOM GRMS). Comparable to Masterpiece's BMS and GRMS offerings, and a potential competitor or technology partner on large hospitality and smart-city opportunities.
• Crestron Electronics: US-based manufacturer of automation and AV control platforms (Crestron Home, NVX, DM) widely deployed in residential, hospitality, and enterprise. Comparable because Masterpiece is a Crestron-certified integrator; relevant as both a key technology supplier and a competitor when developers buy directly from Crestron's commercial channel.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/masterpiece-integrated-systems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterpiece