Master Store
Master Store is an Apple Premium Reseller and Authorised Service Provider in Iraq, operating 7+ retail locations across Baghdad, Erbil, Kirkuk, Sulaymaniyah, and Basra that sell Apple's full hardware line and offer trade-in, financing, and certified repair services.
- Company typePrivate
- Founded2018
- HeadquartersBaghdad, Iraq
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Master Store does
Master Store is an Apple Premium Reseller and Authorised Service Provider (AASP) operating in Iraq, founded in 2018. The company sells Apple's full consumer hardware lineup — iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV, and accessories — across 7+ retail locations concentrated in Baghdad, Erbil, Kirkuk, Sulaymaniyah, and Basra. The business is an Apple-franchise retailer: it does not build proprietary technology, and its technical scope is limited to Apple-certified diagnostics and repair, plus point-of-sale retail operations aligned with Apple's product release cadence (e.g., iPhone 17 series, MacBook M5 lineup in 2025).
The business model is anchored on hardware resale margins, augmented by a portfolio of services designed to widen the customer funnel and lift attach rates. Trade-in is operated through a partnership with NorthLadder; installment financing is provided through Ashur International Bank; and the company offers Education Discount, Try & Buy, Business Solutions, Demo Sessions, and Device Customization. Go-to-market is omnichannel within physical retail, with no disclosed e-commerce or direct-to-consumer digital platform. Revenue mechanics are a mix of one-time hardware sales (the majority), recurring service revenue (trade-in, financing fees, repairs), and segment-specific offerings for consumers, students/educators, businesses, and government employees. The company is privately held with no disclosed funding or parent entity.
Master Store firmographics
Firmographics- Name
- Master Store
- Legal name
- Master Store
- Website
- https://masterstoreiq.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Master Store is an Apple Premium Reseller and Authorised Service Provider in Iraq, operating 7+ retail locations across Baghdad, Erbil, Kirkuk, Sulaymaniyah, and Basra that sell Apple's full hardware line and offer trade-in, financing, and certified repair services.
- Ownership category
- akta.pro rank
Where Master Store is headquartered
LocationHeadquarters
- HQ city
- Baghdad
- HQ country
- Iraq
- HQ region
- Middle East
Offices8 records
Markets served
Master Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Apple Hardware Sales: Retail sales of Apple products including iPhones, MacBooks, iPads, Apple Watches, and AirPods through physical stores and e-commerce platform. Revenue generated from product margins on new Apple device sales.
- Apple Authorized Service: In-warranty and out-of-warranty repair services for Apple products using Apple genuine parts. Services include battery replacement, display repair, and diagnostic services for iPhone, iPad, MacBook, Apple Watch, and other Apple devices.
- Device Trade-in: Trade-in program where customers exchange old devices for instant cash vouchers. Service powered by NorthLadder partnership with certified data wipe capabilities.
- Education Discounts: Special pricing programs for students and educators offering up to 5% discount on Mac products.
- Business Solutions: Tailored hardware, software, and service solutions for businesses including Try & Buy programs, Request for Quotation, and device customization for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Mac pricing for students and educators |
| Unit Pricing | Pay-as-you-go | Service pricing for iPhone and MacBook repairs |
| Subscription | Monthly | Installment financing through Ashur International Bank |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Master Store product offering
Product offeringCore offering
Master Store is an Apple Premium Reseller and Authorised Service Provider in Iraq that sells Apple hardware — iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV, and accessories — through 7+ physical showrooms and an e-commerce storefront. It complements product sales with Apple-certified repair services using genuine parts, device trade-in via NorthLadder, Try & Buy corporate trials, Mac customization, in-store demo sessions, installment financing through Ashur International Bank, and education discounts of up to 5% on Mac products.
Product overview
Master Store is an Apple Premium Reseller and Authorised Service Provider operating in Iraq since 2018. The company offers a unified portfolio combining hardware retail and services: the core product line consists of Apple devices including iPhone (iPhone 17 series), Mac (MacBook Pro, MacBook Air, iMac, Mac mini, Mac Studio), iPad, Apple Watch, AirPods, Apple TV, and Accessories. These products are complemented by value-added services including trade-in (powered by NorthLadder), Try & Buy corporate trial program, Education Discount (up to 5% off Mac), Business Solutions, Demo Sessions, Device Customization, Affordability installment plans via Ashur International Bank, and Apple-certified repair services. The portfolio integrates both retail and service offerings to serve consumers, students, educators, and business customers across Iraq.
Differentiator
Problem solved
Functional benefit
Products and services
- iPhone Apple smartphones including iPhone 17 Pro Max, iPhone 17 Pro, iPhone Air, and iPhone 17e, available for purchase in-store and online through Master Store's ecommerce site. Aimed at individual consumers and business customers seeking latest-generation Apple devices.
- Mac Apple computers including MacBook Pro, MacBook Air, iMac, Mac mini, and Mac Studio, offered with education discounts up to 5% for verified students and educators. Available for individual consumers, students, and business customers.
- iPad Apple tablets available alongside other Apple products at Master Store locations and ecommerce storefront, for individual consumers and business customers.
- Apple Watch Apple smartwatches including Apple Watch Ultra 3 and Apple Watch Series 11 with various case and band options, for individual consumers and business customers.
- AirPods Apple wireless earbuds and headphones including AirPods Pro 3 and AirPods Max 2, available alongside other Apple products.
- Apple TV Apple TV streaming device available at Master Store's retail and online channels, for individual consumers and families.
- Accessories Apple accessories and complementary third-party brands including JBL, Beats, Powerology, and Green products, sold alongside Apple devices in-store and online.
- Trade-in Service Device trade-in program powered by NorthLadder enabling customers to exchange old devices for instant cash vouchers, with certified data wipe using DoD 5220.22-M standard for Android and Secure Cryptographic Erase for iOS, performed in customer's presence.
- Apple-Certified Repair Service Apple Authorised Service Provider offering in-warranty and out-of-warranty repairs for iPhone, iPad, Apple Watch, MacBook, Mac Studio, iMac, Mac mini, and Apple Studio Display using Apple genuine parts, tools, diagnostics, and resources. Services include battery replacement, display repair, and diagnostics.
- Try & Buy Program Corporate program allowing companies to trial MacBook products for 30 days with Microsoft Office trial, data transfer, setup, and personal training included, enabling IT decision making before full purchase.
- Business Solutions Tailored hardware, software, and services integration for businesses including Request for Quotation, device customization, and Try & Buy programs. Targets startups, scale-ups, and global enterprises requiring Apple technology solutions.
- Demo Sessions In-store product demonstration sessions allowing customers to experience Apple products before purchase, available at Master Store retail locations.
- Device Customization Service enabling customers to customise Mac devices with preferred configurations including processor, storage, memory, and graphics options, for businesses and individual consumers with specific operational requirements.
- Affordability (Installment Plans) Installment payment program through Ashur International Bank offering loans from 1 million to 5 million IQD with 9% interest paid in advance over 12 months, for government employees with salary at Ashur Bank and Ashur Bank employees, requiring life insurance and age under 60 at end of loan period.
- Education Discount Discount program offering up to 5% off on Mac products for verified students and educators with valid university ID or enrollment letter, including MacBook Pro, MacBook Air, iMac, Mac mini, Mac Studio, and MacBook Neo.
- Pick-up Service Device collection service where Master Store picks up malfunctioning devices from customer locations and returns them after repair, providing additional convenience for service customers.
- Check IMEI IMEI verification service to confirm device warranty coverage from Master Store for one year from activation date, providing customers with a clear view of their warranty status.
Quantifiable outcome
- 5% discount on Mac products for education customers
- +2 more outcomes
Companies that use Master Store
Customer profileSegments4 records
Ideal customer profiles4 records
Master Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Master Store partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NorthLaddercoreNorthLadder serves as official trade-in partner for Master Store, powering the device trade-in program. The partnership enables customers to trade-in old devices for instant cash vouchers. NorthLadder provides certified data wipe services using internationally approved software standards including DoD 5220.22-M for Android and Secure Cryptographic Erase for iOS, with data erasure performed in customer's presence.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Master Store competitors and assessment
Company assessmentBroad incumbents
- eXtra (United Electronics): eXtra is a leading Saudi Arabia-based consumer electronics and home appliances retailer with extensive showroom footprint and omnichannel operations. Comparable to Master Store as a large multi-store Middle East electronics retailer, though with broader product categories and significantly larger scale.
- Jumbo Electronics: Jumbo Electronics is a major UAE-based consumer electronics retailer with a broad multi-brand portfolio including Apple, Samsung, and Sony across many showrooms. Comparable to Master Store as an established multi-store Middle East electronics retailer, though with broader brand diversification and larger scale.
- Jarir Bookstore: Jarir Bookstore is a major Saudi Arabia-based retail chain selling consumer electronics, computers, and accessories alongside books and office supplies with significant showroom presence. Comparable to Master Store as a Middle East multi-store consumer electronics retailer, though with broader product mix and significantly larger scale.
Direct peers
- iStyle: iStyle is one of the largest Apple Premium Resellers in the Middle East and Turkey, operating multiple showrooms across multiple countries with Apple Authorised Service Provider status. Comparable to Master Store as a multi-country Apple Premium Reseller with both retail and certified service operations.
- CompuMe: CompuMe is a UAE-based multi-brand consumer electronics and IT retailer with multiple showrooms, authorized for Apple and other leading brands. Comparable to Master Store as a multi-store electronics retailer in the Middle East with omnichannel retail and service offerings.
- Axiom Telecom: Axiom Telecom is an Apple Premium Reseller based in the UAE with multi-location showrooms offering Apple products and accessories. Directly comparable to Master Store as a multi-store Apple Premium Reseller serving a regional market with both retail and after-sales service.
- Shift (formerly iStore Middle East): Shift is an Apple Premium Reseller operating across Saudi Arabia and the UAE with multiple Apple-branded retail locations and services. Directly comparable to Master Store as a multi-store Apple Premium Reseller offering the full Apple lineup, certified services, and trade-in programs.
Regional players
- iStore (South Africa): iStore South Africa is an Apple Premium Reseller operating in South Africa with Apple Authorised Service Provider capability. Comparable to Master Store as a multi-location Apple Premium Reseller with both retail and certified service operations, though serving a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Master Store social profiles
Digital presenceMaster Store compliance and trust
Trust signalCompliance2 records
Master Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Store leadership team
Management profileNumber of profiles
Profiles1 record
Master Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Store
What does Master Store do?
Master Store is an Apple Premium Reseller and Authorised Service Provider in Iraq that sells Apple hardware — iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV, and accessories — through 7+ physical showrooms and an e-commerce storefront. It complements product sales with Apple-certified repair services using genuine parts, device trade-in via NorthLadder, Try & Buy corporate trials, Mac customization, in-store demo sessions, installment financing through Ashur International Bank, and education discounts of up to 5% on Mac products.
Is Master Store a public or private company?
Master Store is a private company. It is classified as unknown and is currently operating.
When was Master Store founded?
Master Store was founded in 2018. It employs 11 to 50 people.
Where is Master Store based?
Master Store is headquartered in Baghdad, Iraq, in the Middle East region.
How does Master Store make money?
Five revenue lines are on record. Apple Hardware Sales are the primary driver. The others are apple Authorized Service, device Trade-in, education Discounts and business Solutions.
Who are Master Store's main competitors?
Broad incumbents on record are eXtra (United Electronics), Jumbo Electronics and Jarir Bookstore. Direct peers are iStyle, CompuMe, Axiom Telecom and Shift (formerly iStore Middle East). iStore (South Africa) is listed as a regional player.
Does Master Store have an API?
No public API is recorded for Master Store.