Mastodonte
Mastodonte is a Mexico City-based film and commercial production house founded in 2013, operating a multi-format model serving global brands like Netflix, Nike, and Coca-Cola across commercials, music videos, feature films, and production services in Mexico and the US.
- Company typePrivate
- Founded2013
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mastodonte does
Mastodonte is a Mexico City-based film and commercial production house founded in 2013 by Luis Kuri, operating from Benito Juárez with a 37-person in-house team and a 24-director roster. The company runs a multi-format production model that spans television commercials, music videos, feature films, and production services for international clients shooting in Mexico. Its core capability is packaging director talent, on-set crews, and post-production into a single bid for agencies and brand-direct clients.
The company's client list includes globally recognized brands across fast food (McDonald's), streaming (Netflix), sportswear (Nike), consumer goods (Nestlé, Coca-Cola), automotive (Mercedes-Benz), luxury (Gucci), consumer electronics (Samsung, Canon), financial services (BBVA, HSBC), and music (Spotify). Work has been recognized at Cannes Lions, the Latin Grammys, AICP, Clio, BAFTA, and EFFIE de Oro. Beyond service work, Mastodonte has produced original content, including feature films such as 'Todas menos tú' (which premiered in 1,000+ theaters) and 'Los días que no estuve,' alongside other TV/streaming projects.
The business model is project-based: revenue is earned per campaign, music video, or production services engagement, with no disclosed recurring revenue, SaaS component, or external funding. The company has been bootstrapped since founding and operates in Mexico and the United States. No AI/ML, data platform, or proprietary technology stack is disclosed — the moat is rooted in director talent and award credentials rather than technology.
Mastodonte firmographics
Firmographics- Name
- Mastodonte
- Legal name
- Mastodonte Films
- Website
- https://mastodonte.tv
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mastodonte is a Mexico City-based film and commercial production house founded in 2013, operating a multi-format model serving global brands like Netflix, Nike, and Coca-Cola across commercials, music videos, feature films, and production services in Mexico and the US.
- Ownership category
- akta.pro rank
Where Mastodonte is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Mastodonte business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial and Advertising Production: Project-based production fees for commercials, branded content, and advertising campaigns for agencies and brands.
- Music Video Production: Production of music videos for recording artists and record labels.
- Television and Feature Film Production: Development and production of television series and feature films, including original content like 'Todas menos tú' and 'Los días que no estuve'.
- Production Services: End-to-end production services in Mexico including crew, equipment, logistics, and location management for international productions shooting in the region.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Mastodonte product offering
Product offeringCore offering
Mastodonte is a film and commercial production house that produces television commercials, branded content, and music videos for advertising agencies and global brands. The company also develops and produces original feature films and television series, and offers end-to-end production services in Mexico (crew, equipment, logistics, location management) for international productions. A roster of 24 directors with diverse creative styles and bilingual capabilities underpins all offerings, with operations spanning Mexico and the United States.
Product overview
Mastodonte is a production company founded in 2013 that operates as a unified production house rather than a software platform. The portfolio consists of five interconnected offerings: Commercial Production and Music Videos as core content creation services, Original Content (including feature films like 'Todas menos tú' and 'Los días que no estuve', plus television series), Production Services providing end-to-end manufacturing in Mexico, Branded Content, and a Directors Roster of diverse creative talent. The company bridges advertising and cinema, with original content developed and produced in-house alongside client-driven commercial work.
Differentiator
Problem solved
Functional benefit
Companies that use Mastodonte
Customer profileNamed customers38 records
Segments5 records
Ideal customer profiles5 records
Mastodonte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mastodonte partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ArtCenter College of DesignminorLuis Kuri graduated from ArtCenter College of Design in Film Direction. The institution provided foundational education that led to early career success including Clio and AICP awards.
- Strategic International Production PartnersminorThe company maintains international production capabilities across Mexico and the United States, suggesting partnerships with local production houses, equipment suppliers, and logistics providers in both markets.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mastodonte competitors and assessment
Company assessmentBroad incumbents
- The Mill: Global production and VFX company producing commercials, content, and experiential work for major brands. Comparable as a larger incumbent in the same global commercial production category with broader technology and post-production capabilities.
Direct peers
- Pulse Films: London and Los Angeles-based production company producing commercials, music videos, feature films, and documentaries. Comparable in cross-format production model and brand-music crossover.
- MJZ: New York-based production company with a global roster of directors producing commercials and feature films. Comparable as a long-standing roster-based commercial production house with crossover into long-form.
- Radical Media: Global production company producing commercials, branded content, documentaries, and feature films (e.g., 'Summer of Soul'). Comparable in director-roster model, premium global brand client base, and crossover into long-form content.
- Anonymous Content: Los Angeles-based global production company that represents a roster of directors and produces commercials, music videos, and feature films (e.g., 'Spotlight', 'The Revenant'). Direct comparable in multi-director roster model and ad-to-film crossover.
- Prettybird: US- and London-based production company representing directors and creating commercials, branded content, and feature films. Comparable in roster-based model, cross-format production, and brand-driven clientele.
- Partizan: Global production company with offices in Los Angeles, London, Paris, and elsewhere producing commercials, music videos, and feature films. Comparable in international roster-based commercial production model.
- Smuggler: Los Angeles and London-based production company with a multi-director roster serving global brands on commercials, music videos, and short films. Closely comparable in business model and clientele.
- Park Pictures: New York and London-based production company with a roster of directors producing commercials, music videos, and short films. Direct comparable in multi-director roster model serving major global brands.
Regional players
- Los Pérez: Mexico-based commercial and film production company producing campaigns for major brands and feature films. Direct regional peer operating in the same Mexican commercial production market as Mastodonte.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mastodonte social profiles
Digital presenceMastodonte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mastodonte leadership team
Management profileNumber of profiles
Profiles2 records
Mastodonte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mastodonte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mastodonte
What does Mastodonte do?
Mastodonte is a film and commercial production house that produces television commercials, branded content, and music videos for advertising agencies and global brands. The company also develops and produces original feature films and television series, and offers end-to-end production services in Mexico (crew, equipment, logistics, location management) for international productions. A roster of 24 directors with diverse creative styles and bilingual capabilities underpins all offerings, with operations spanning Mexico and the United States.
Is Mastodonte a public or private company?
Mastodonte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mastodonte founded?
Mastodonte was founded in 2013. It employs 11 to 50 people.
Where is Mastodonte based?
Mastodonte is headquartered in Mexico City, Mexico, in the Latin America region.
How does Mastodonte make money?
Four revenue lines are on record. Commercial and Advertising Production is the primary driver. The others are music Video Production, television and Feature Film Production and production Services.
Who are Mastodonte's main competitors?
The Mill is listed as a broad incumbent. Direct peers are Pulse Films, MJZ, Radical Media, Anonymous Content, Prettybird, Partizan, Smuggler and Park Pictures. Los Pérez is listed as a regional player.
Does Mastodonte have an API?
No public API is recorded for Mastodonte.