Mastronics
- Company typePrivate
- Founded2018
- HeadquartersMedellín, Colombia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Mastronics firmographics
Firmographics- Name
- Mastronics
- Legal name
- VGRM Soluciones S.A.S.
- Website
- https://mastronics.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mastronics industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Consumer Electronics & Gadgets DTC (CRAFACAF)
- akta.pro secondary industry
- Consumer Electronics & Appliances Online Retailers (CRAFADAD)
Keywords
Where Mastronics is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Mastronics business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Consumer Electronics Retail: Mastronics generates revenue through the sale of consumer electronics including smartphones, audio equipment, computers, laptops, accessories, and smart home devices. Products are sold as one-time purchases with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual product sales with no subscription model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Mastronics product offering
Product offeringCore offering
Mastronics, operating under VGRM Soluciones S.A.S., is a Colombian e-commerce retailer selling consumer electronics through mastronics.co. The catalog spans smartphones, audio equipment (headphones and Bluetooth speakers), laptops, tablets, wearables, smart TVs, computer accessories, monitors, networking gear, and smart home devices from brands such as Apple, Samsung, Xiaomi, JBL, OPPO, Logitech, Lenovo, MSI, Verbatim, Google, Virzo, and Kalley. The store is built on the VTEX e-commerce platform and offers nationwide Colombian delivery with multiple payment options including cash on delivery.
Product overview
Mastronics is a Colombian e-commerce platform operated by VGRM Soluciones S.A.S. that sells a wide range of technology products. The portfolio includes smartphones from major brands (Apple iPhone series including iPhone 16, 17, 17 Pro and Pro Max; Samsung Galaxy S26 Ultra, A37, A57; Xiaomi Redmi Note 14 and 15; OPPO Reno 14 series), audio equipment (JBL speakers including Flip 7, Xtreme 4/5, Party Box series, Authentics 500/300; headphones including JBL T110, T520BT, Live 780NC, Tune Flex 2; Xiaomi Buds 6, Redmi Buds 8 PRO/Lite; Kalley portable speakers), computers and accessories (Apple MacBook Neo, MSI Modern laptops; monitors including Xiaomi Gaming 27-inch and Verbatim portable displays; mice including Apple Magic Mouse, Lenovo 300; Google WiFi mesh routers; Verbatim SSD and USB-C hubs; Logitech Pop Icon keyboard/mouse combos), tablets (Apple iPad A16, Xiaomi Pad 8), wearables (Samsung Galaxy Watch 8, Apple Watch Serie 11), and smart home devices (Xiaomi Robot Vacuum, Virzo smart TVs). The platform also offers financing through ADDI and accepts payments via Mercado Pago.
Differentiator
Problem solved
Functional benefit
Products and services
- Apple iPhone Series Apple iPhone smartphones including iPhone 16, iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max in various storage and color configurations, sold to individual consumers in Colombia.
- Samsung Galaxy Smartphones Samsung Galaxy S26 Ultra and Samsung Galaxy A37 5G smartphones sold through Mastronics for personal consumer use in Colombia.
- Xiaomi Redmi Smartphones Xiaomi Redmi Note 14 and Redmi Note 15 budget smartphones available for Colombian consumers.
- OPPO Reno Smartphones OPPO Reno 14 5G premium smartphone with 12GB RAM and 512GB storage offered to Colombian retail consumers.
- Apple MacBook Laptops Apple MacBook Neo A18 Pro laptop with 13-inch Liquid Retina display, A18 Pro chip, 8GB RAM, and 256GB SSD for personal and professional consumers in Colombia.
- MSI Laptops MSI Modern 13 F13MG business laptop with Intel Core i3, 16GB RAM, 512GB SSD, and 13.3-inch FHD display.
- JBL Bluetooth Speakers JBL portable Bluetooth speakers including Flip 7, Xtreme 5, and Party Box Club 120 with varying IP ratings and battery life for Colombian consumers.
- Xiaomi Portable Speakers Xiaomi Sound Party 50W portable speaker with IP67 rating, NFC, 26-hour battery, and Bluetooth 5.4.
- Kalley Portable Speakers Kalley K-P5 portable speaker with USB, SD, Bluetooth, FM radio, microphone input, and up to 6 hours of battery.
- JBL Headphones JBL headphones spanning wired (T110) and Bluetooth (T520BT, Endurance Run 2, Live 780NC) and true wireless (Tune Flex 2) models for Colombian consumers.
- Xiaomi Wireless Earbuds Xiaomi Redmi Buds 6 PRO and Xiaomi Buds 6 wireless earbuds with active noise cancellation and Bluetooth 5.3.
- Samsung Galaxy Buds Samsung Galaxy Buds 3 FE wireless earbuds sold through Mastronics.
- JBL Wireless Microphones JBL Easy Sing Wireless microphones with real-time voice elimination for karaoke use, sold to consumers in Colombia.
- Apple iPad Tablets Apple iPad A16 with 11-inch display, A16 chip, 6GB RAM, and 128GB storage.
- Xiaomi Tablets Xiaomi Pad 8 with 11-inch display, 8GB RAM, 256GB storage, and WiFi connectivity.
- Samsung Galaxy Watch Samsung Galaxy Watch 8 44mm smartwatch with health tracking and smart connectivity features.
- Apple Watch Apple Watch Series 11 with 46mm display and health monitoring features running watchOS.
- Apple Computer Accessories Apple Magic Mouse USB-C wireless mouse and Apple Pencil Pro stylus for use with Apple devices.
- Logitech Keyboard and Mouse Combos Logitech Pop Icon wireless keyboard and mouse combo with Bluetooth, customizable hotkeys, and sustainable plastic materials.
- Lenovo Wireless Mouse Lenovo 300 compact wireless mouse with nano USB receiver, 2.4GHz connectivity, and 1000 DPI optical sensor.
- Xiaomi Gaming Monitors 27-inch Xiaomi Gaming Monitor G27iUS 2026 with 200Hz refresh rate, 1ms GTG response, FHD resolution, and FreeSync Premium / G-Sync compatibility.
- Verbatim SSDs and USB-C Hubs Verbatim VGX1000 Gaming 512GB internal SSD and Verbatim CMH-14 14-port USB-C hub (2 HDMI 4K, VGA, RJ45, USB-A, USB-C, audio, SD, microSD) sold to consumers and small businesses.
- Google WiFi Mesh Router Google WiFi 3-unit mesh router system providing 1200 Mbps total speed with 5GHz connectivity for home networking.
- Xiaomi Robot Vacuum Xiaomi Robot Vacuum Cleaner P30 GL for automated home cleaning, sold to Colombian households.
- Virzo Smart TVs Virzo 32-inch HD Smart TV running Android 12 with Bluetooth, 3 HDMI ports, and USB connectivity for Colombian consumers.
Quantifiable outcome
- Delivery promise: 24-48 hours in Medellín, 2-5 days in major cities, 3-8 days in other municipalities
Companies that use Mastronics
Customer profileSegments2 records
Ideal customer profiles2 records
Mastronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Mastronics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ADDIsupportingADDI is a payment method partner that allows Mastronics customers to purchase products in installments. ADDI enables buy-now-pay-later functionality for Mastronics e-commerce transactions.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Mastronics competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Mastronics social profiles
Digital presenceMastronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mastronics leadership team
Management profileNumber of profiles
Profiles2 records
Mastronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mastronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mastronics
What does Mastronics do?
Mastronics, operating under VGRM Soluciones S.A.S., is a Colombian e-commerce retailer selling consumer electronics through mastronics.co. The catalog spans smartphones, audio equipment (headphones and Bluetooth speakers), laptops, tablets, wearables, smart TVs, computer accessories, monitors, networking gear, and smart home devices from brands such as Apple, Samsung, Xiaomi, JBL, OPPO, Logitech, Lenovo, MSI, Verbatim, Google, Virzo, and Kalley. The store is built on the VTEX e-commerce platform and offers nationwide Colombian delivery with multiple payment options including cash on delivery.
Is Mastronics a public or private company?
Mastronics is a private company. It is classified as unknown and is currently operating.
When was Mastronics founded?
Mastronics was founded in 2018. It employs 1 to 10 people.
Where is Mastronics based?
Mastronics is headquartered in Medellín, Colombia, in the Latin America region.
How does Mastronics make money?
One revenue line is on record: consumer Electronics Retail.
Does Mastronics have an API?
No public API is recorded for Mastronics.
What industry is Mastronics in?
Mastronics's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFACAF, Consumer Electronics & Gadgets DTC, with a secondary code of CRAFADAD, Consumer Electronics & Appliances Online Retailers. Its NAICS code is 4492 and its SIC code is 5731.