Malaysian Association of Social Workers

What Malaysian Association of Social Workers does

The Malaysian Association of Social Workers (MASW) is a non-profit professional membership association headquartered in Petaling Jaya, Selangor, Malaysia, established in 1974. The organization exists to seek professional competency in social work practice, education, and research in Malaysia, serving qualified and practicing social workers as its primary customer segment. MASW maintains a formal Code of Ethics, Core Values and Principles of Social Work, and publishes past-president records that institutionalize the profession's governance.

MASW operates a small team of seven employees and delivers its mission through a community-led go-to-market approach: a website (masw.org.my) for membership sign-ups and resources, periodic newsletters (Issues No.1, No.2, and No.3 across 2023-2024), a job vacancies board, and the PC Shushama Fund. The association runs two public-awareness campaigns — 'Heroes Among Us' in partnership with UNICEF and its Bahasa Malaysia counterpart 'Wira Antara Kita' — to elevate the profile of social work nationally. The technology footprint is a Wix-hosted website plus social media presence on Facebook, Instagram, X, LinkedIn, and YouTube, with no proprietary software or API surface.

The business model is subscription-recurring, generating revenue primarily through membership fees from individual social workers. MASW does not disclose pricing publicly, has no funding rounds, no subsidiaries, no M&A activity, and operates exclusively in Malaysia with no global footprint claim. Governance rests with its member base and elected leadership, with no parent company or external ownership.

Name

Malaysian Association of Social Workers

Legal name

Malaysian Association of Social Workers (MASW)

Website

https://masw.org.my

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MASW is a Malaysian non-profit professional association, founded in 1974, that provides membership, ethical standards, continuing education, and advocacy services to practicing social workers in Malaysia. It operates from Petaling Jaya with a seven-person team and a community-led model.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership fees: The association generates revenue through member sign-ups, suggesting membership fees as a primary revenue stream for a professional association.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MASW is a professional membership association for social workers in Malaysia. The organization offers membership sign-ups, publishes newsletters, provides professional development resources and ethical standards (Code of Ethics), runs job vacancy listings, operates a PC Shushama Fund, and conducts public awareness campaigns including the 'Heroes Among Us' campaign in partnership with UNICEF and the 'Wira Antara Kita' initiative.

Product overview

Malaysian Association of Social Workers (MASW) is a professional membership organization for social workers in Malaysia. The organization provides membership services, publishes newsletters, facilitates professional development through activities and resources, operates job vacancy listings, and runs public awareness campaigns including the Heroes Among Us campaign (in partnership with UNICEF) and Wira Antara Kita. The association also maintains a PC Shushama Fund. MASW does not offer a technology product or software platform — its offerings are membership-based professional association services.

Differentiator

Problem solved

Functional benefit

Products and services

• MASW Membership

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UNICEFcoreStrategic or Co-development PartnerMASW partners with UNICEF on the 'Heroes Among Us' campaign to support and recognize social workers. The campaign aims to elevate the profile of social work and recognize the important contributions of social workers in Malaysia.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• International Federation of Social Workers (IFSW): The global federation representing social workers worldwide, of which national associations like MASW are members. Operates at a broader international scope, providing global standards, advocacy, and policy engagement rather than direct national-level member services.

Regional players

• Hong Kong Social Workers Association (HKSWA): Hong Kong's professional association for social workers, providing member services and advocacy. Comparable in mission and structure to MASW but operating in a different geography (Hong Kong vs Malaysia) without direct market overlap.

Direct peers

• Singapore Association of Social Workers (SASW): The national professional association for social workers in Singapore, providing ethics, training, and advocacy in a similar Southeast Asian market context. Closest geographic peer to MASW with a comparable structure and mandate.
• Australian Association of Social Workers (AASW): Australia's national professional association for social workers, offering member services, a code of ethics, and advocacy. Direct functional peer to MASW with a comparable value proposition and member-centric model.
• British Association of Social Workers (BASW): The UK's professional association for social workers providing ethics, advocacy, training, and member services. Closely comparable to MASW in role, mandate, and member-facing offerings within its domestic market.
• National Association of Social Workers (NASW): The U.S. national professional association for social workers, offering a code of ethics, advocacy, professional development, and member services. Directly comparable to MASW in mission, structure, and offerings, though operating at much greater scale and resources.
• Canadian Association of Social Workers (CASW): Canada's national social work association providing professional standards, advocacy, and member services. Comparable in mandate, scope, and member-facing offerings to MASW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MASWMalaysia
• YouTubeyoutube.com/channel/UCpXRqm4ZDXRAcpk-Fu_fr7w
• Facebookfacebook.com/mymasw
• LinkedInlinkedin.com/company/malaysian-association-of-social-workers
• Instagraminstagram.com/mymasw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malaysian Association of Social Workers