Shri Mataji Gaushala
Shri Mataji Gaushala is a charitable trust operating the world's largest single-location cow sanctuary in Barsana, Mathura, sheltering 65,000+ rescued cows across a 250-acre campus with hospital, biogas plant, A2 milk, Panchgavya products, and donation-funded rescue operations.
- Company typePrivate
- Founded2007
- HeadquartersBarsana (Mathura), India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Shri Mataji Gaushala does
Shri Mataji Gaushala is a charitable trust operating the world's largest single-location cow sanctuary across a 250-acre campus in Barsana, Mathura, Uttar Pradesh, founded on July 7, 2007 by Padamshri Shri Ramesh Babaji Maharaj under the Shri Maan Mandir Sewa Sansthan Trust. The organization shelters 65,000+ rescued cows across 70 structured sheds with dedicated enclosures for blind, disabled, and special-needs animals, runs India's first 24x7 advanced cattle hospital (Shri Shyam Lakshmi Hospital & Research Centre) with 5 operating theatres, ICU, and hydrotherapy for 3,000+ cows, and operates a 25-ambulance rescue fleet. Core technology infrastructure centers on a 1350 cu.mt. biogas plant that processes 30-40 tonnes of cow dung slurry daily into a 193 kW generator powering the entire campus, with downstream production of Ghan Jeeva Amrit bio-fertilizer, vermicompost, and Gau Dung Ash.
The business model is donation-driven, with revenue streams including one-time donations, the 'Serve a Cow' adoption program at INR 36,000/year per cow, fodder trolley sponsorship at INR 11,000 per trolley, and a Monthly Support Programme via HDFC Bank ECS. Commercial product lines include Brajamirt A2 milk (marketed through Brajgau Agro Industries), a Panchgavya pharmacy range (Gau Ark, Panchak Vati, Kesh Suraksha, Dant Surksha, Gau Ghanvati, Drishti Raksha, GauMutra Ark), and organic compost/biomanure. Distribution combines on-campus visitor engagement (free prasadam, satsang, lodging for 700-1,500+ daily visitors), online donation portals including an SMG UK Donorbox channel for international donors, and direct sales of agricultural and Ayurvedic products. The organization has no institutional investors or venture backing, relying entirely on individual charitable contributions, spiritual event-driven fundraising (Morari Bapu Katha, Braj Holi), and product monetization.
Shri Mataji Gaushala firmographics
Firmographics- Name
- Shri Mataji Gaushala
- Legal name
- Shri Maan Mandir Sewa Sansthan Trust
- Website
- https://matajigaushala.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shri Mataji Gaushala is a charitable trust operating the world's largest single-location cow sanctuary in Barsana, Mathura, sheltering 65,000+ rescued cows across a 250-acre campus with hospital, biogas plant, A2 milk, Panchgavya products, and donation-funded rescue operations.
- Ownership category
- akta.pro rank
Shri Mataji Gaushala industry classification
Industry- Product category
- Animal Welfare and Cow Shelter Services
- NAICS
- Support Activities for Animal Production (11521), Dairy Cattle and Milk Production (11212), Cattle Ranching and Farming (1121)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Dairy Products (2020), Agricultural Services (700)
- akta.pro primary industry
- Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH)
- akta.pro secondary industries
- Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL), Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)
Keywords
Where Shri Mataji Gaushala is headquartered
LocationHeadquarters
- HQ city
- Barsana (Mathura)
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Shri Mataji Gaushala business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Donations and Charitable Contributions: Primary revenue stream through online donations, 'Serve a Cow' adoption program at INR 36000 per year per cow, fodder sponsorship at INR 11000 per trolley, and general donations. Monthly Support Programme via HDFC ECS facility.
- A2 Milk and Dairy Products: Brajamirt A2 milk and related dairy products sold through Brajgau Agro Industries, marketed as pure desi cow milk with health benefits
- Panchgavya Products: Sale of Panchgavya pharmacy products including Gau Ark, Panchak Vati, Kesh Suraksha, Dant Surksha, Gau Ghanvati, Drishti Raksha, and Gau Mutra Ark marketed for health benefits
- Organic Compost and Bio-manure: Premium desi cow manure and bio-fertilizers produced from anaerobically digested cow dung slurry, sold for organic farming and gardening
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Serve a Cow Programme - Full year sponsorship |
| Unit Pricing | Pay-as-you-go | Sponsor Fodder - Green fodder trolley |
| Other | Monthly | General Donation |
| Subscription | Annual | Serve a Cow Campaign (Earlier rate) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Shri Mataji Gaushala product offering
Product offeringCore offering
Shri Mataji Gaushala is a charitable religious trust operating India's second-largest and the world's largest single-location cow shelter on a 250-acre campus in Barsana, Mathura. It rescues, rehabilitates, and provides lifelong shelter to abandoned, injured, sick, and special-needs cows through a 24x7 cattle hospital, cow adoption programs, and a network of 25 ambulances. The organization also generates revenue by selling A2 milk (Brajamirt), Panchgavya Ayurvedic products, vermicompost, bio-manure, and operating a 1350 cu.mt biogas plant.
Product overview
Shri Mataji Gaushala operates as a multi-service sanctuary and agricultural enterprise centered on cow protection and welfare. The organization offers consumer products (Brajamirt A2 milk, Panchgavya Ayurvedic products including Gau Ark, Kesh Suraksha, and GauMutra Ark), agricultural products (Bio Manure, Vermicompost, Ghan Jeeva Amrit, Gau Dung Ash), and operates a 1350 cu.mt. Bio Gas Plant generating 193 kW of electricity. Healthcare services include the Shri Shyam Lakshmi Hospital & Research Centre with 5 operating theatres and 24x7 care for 3,000+ cows, along with free Cow Hospital services. The organization also runs Cow Rescue Services with 25 ambulances, Orphan Calf Care Programs, and Cow Adoption/Sponsor Programs where donors contribute INR 36000 per year per cow or INR 11000 per fodder trolley. The Gaushala shelters 60,000+ cows on a 250-acre campus with 70 structured sheds.
Differentiator
Problem solved
Functional benefit
Brands
- Brajamirt Milk: A2 cow milk product from Barsana, Mathura, produced from indigenous Indian breed cows. Marketed and packed by Brajgau Agro Industries.
Products and services
- Cow Rescue Services Round-the-clock rescue operations that retrieve abandoned, injured, sick, and smuggled cows from highways, villages, and high-risk zones, transporting them to the Gaushala for lifelong care.
- Shri Shyam Lakshmi Hospital & Research Centre India's first 24x7 advanced cattle care center providing free veterinary treatment including X-ray, ultrasound, ICU, surgery wards, hydrotherapy, and specialized care for paralyzed and blind cows.
- Cow Adoption and Sponsor Programs
Companies that use Shri Mataji Gaushala
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Shri Mataji Gaushala technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shri Mataji Gaushala partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Shri Mataji Gauvansh Sewa SansthancoreWorks as an integral pillar of Shri Mataji Gaushala. Together they form a unified system dedicated to rescue of abandoned cows, 24x7 medical care, shelter for disabled/elderly cows, awareness campaigns, sustainability initiatives, and supporting farmers with natural manure.
- Brajgau Agro IndustriesminorMarkets and packs Brajamirt A2 milk produced at the Gaushala. Located in Barsana, Mathura 281405.
- Donorbox (SMG UK)minorOnline donation platform enabling UK-based supporters to donate to Shri Mataji Gaushala through donorbox.org/gau-mata-calls-for-help
- HDFC BankminorECS facility partner for Monthly Support Programme enabling recurring donations from supporters' bank accounts
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Shri Mataji Gaushala competitors and assessment
Company assessmentDirect peers
- Aanakuti Gaushala / Shree Nath Gau Seva Samiti: Large-scale cow sanctuary in Vrindavan operated by Shree Nath Gau Seva Samiti with thousands of rescued cows and similar visitor/religious tourism mix in the Braj region.
- Govardhan Eco Village (ISKCON): ISKCON-affiliated eco-community near Mumbai that combines cow protection (Goshala), sustainable agriculture, biogas, organic farming, and spiritual tourism. Operates a similar integrated sanctuary-product-tourism model with comparable revenue diversification.
- Bansi Gir Gaushala: Large cow shelter and dairy operation in Gujarat focused on Gir breed preservation, with Panchgavya products and organic farming—similar product mix and indigenous-breed focus.
- Pathmeda Godham: India's largest Gaushala, located in Sikar, Rajasthan, sheltering tens of thousands of cows with extensive Panchgavya product manufacturing and biogas infrastructure. The most directly comparable scale and operating model peer in the Indian cow sanctuary sector.
Regional players
- Vrindavan Chandrodaya Mandir Goshala: Large cow shelter operated in conjunction with the Vrindavan Chandrodaya Mandir temple project in Mathura/Vrindavan region. Operates in the same Braj geography with comparable cow-care, dairy, and spiritual-tourism focus.
Emerging players
- Kamdhenu Gaushala (various): Network of Gaushalas across India combining indigenous cow breeding, organic products, and Panchgavya lines. Kamdhenu brand products (dairy, ghee, Panchgavya) directly overlap with Shri Mataji's commercial product portfolio.
- Gita Peetham Goshala (ISKCON Bengaluru): ISKCON Bengaluru operates cow shelters with Panchgavya products, A2 milk sales, and visitor programs—a comparable integrated spiritual-and-commercial model though at smaller scale.
Broad incumbents
- Vantara (Reliance Foundation): Anantaajit Vantara, founded by Anant Ambani, is a large-scale animal rescue, care, and rehabilitation facility in Jamnagar, Gujarat. While broader in scope (includes other species), it represents a massive, well-funded comparable in India's sanctuary/rescue category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Shri Mataji Gaushala social profiles
Digital presenceShri Mataji Gaushala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shri Mataji Gaushala leadership team
Management profileNumber of profiles
Profiles1 record
Shri Mataji Gaushala funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shri Mataji Gaushala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shri Mataji Gaushala
What does Shri Mataji Gaushala do?
Shri Mataji Gaushala is a charitable religious trust operating India's second-largest and the world's largest single-location cow shelter on a 250-acre campus in Barsana, Mathura. It rescues, rehabilitates, and provides lifelong shelter to abandoned, injured, sick, and special-needs cows through a 24x7 cattle hospital, cow adoption programs, and a network of 25 ambulances. The organization also generates revenue by selling A2 milk (Brajamirt), Panchgavya Ayurvedic products, vermicompost, bio-manure, and operating a 1350 cu.mt biogas plant.
Is Shri Mataji Gaushala a public or private company?
Shri Mataji Gaushala is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Shri Mataji Gaushala founded?
Shri Mataji Gaushala was founded in 2007. It employs 1 to 10 people.
Where is Shri Mataji Gaushala based?
Shri Mataji Gaushala is headquartered in Barsana (Mathura), India, in the Asia region.
How does Shri Mataji Gaushala make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are A2 Milk and Dairy Products, panchgavya Products and organic Compost and Bio-manure.
Who are Shri Mataji Gaushala's main competitors?
Direct peers on record are Aanakuti Gaushala / Shree Nath Gau Seva Samiti, Govardhan Eco Village (ISKCON), Bansi Gir Gaushala and Pathmeda Godham. Vrindavan Chandrodaya Mandir Goshala is listed as a regional player. Emerging players are Kamdhenu Gaushala (various) and Gita Peetham Goshala (ISKCON Bengaluru). Vantara (Reliance Foundation) is listed as a broad incumbent.
Does Shri Mataji Gaushala have an API?
No public API is recorded for Shri Mataji Gaushala.
What industry is Shri Mataji Gaushala in?
Shri Mataji Gaushala's product category is Animal Welfare and Cow Shelter Services. Its primary akta.pro industry code is BPAGAIAH, Sanctuaries & Long-Term Care (Farm, Equine, Exotic), with a secondary code of AFACAJAL, Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance). Its NAICS code is 11521 and its SIC code is 200.