Matar Holding company

What Matar Holding company does

Matar Holding Company (شركة مطر البقمي القابضة) is a privately-held, family-owned Saudi Arabian diversified conglomerate founded by Sheikh Matar Al Baqmi in 1970, headquartered in the Dammam First Industrial Zone. The group operates through three wholly-owned operating divisions: an Industrial Business Division comprising Salama Engineering (design, manufacture, installation, service, and repair of plate heat exchangers, shell and tube heat exchangers, pressure vessels, air cooled condensers, and HVAC coils) and Salama Cooling Experts/Salama Radiators (aluminum, copper, and brass radiators for heavy-duty, agricultural, industrial, and automotive applications with AHRI, ASME, ECAS certifications); an Agriculture Business Division comprising Dijla Poultry (poultry production and breeding, established 1980) and Nafa Arabia Feed (animal feed production and distribution, established 2009 in Jubail); and a Real Estate Business Division operated through Hemmah Real Estate (residential communities and hospitality projects). Manufacturing is conducted at two facilities in Dammam plus a Jubail facility for feed production, with a marketing office in Khobar for real estate operations.

The company generates revenue through direct B2B sales of manufactured industrial equipment, radiators, automotive spare parts, poultry products, and animal feed to workshops, dealers, retailers, farms, and industrial clients across Saudi Arabia, supplemented by direct-to-consumer sales of residential and hospitality real estate. Pricing is quote-based and not publicly disclosed. The company employs approximately 75 people and is led by Chairman Sheikh Matar Albaqmi, Vice Chairman Bandar Albaqmi, and board members Mohammed, Abdulaziz, and Iqbal Albaqmi/Hamzah, with no external institutional ownership or parent company structure. Distribution is conducted via field sales teams with dedicated sales executives per territory and brand-specific websites (salamaeng.com, salamaradiator.com, nafafeeds.com, dijlapoultry.com, hemmah-sa.com) for customer engagement. The company is strategically aligned with Saudi Vision 2030, particularly the national target of 85% poultry self-sufficiency by 2030, and has formalized a 2027 leadership roadmap in Animal Feed, Poultry, and Automotive built on three pillars: Fix the Core, Expand the Core, and Build Future/New Platform.

Name

Matar Holding company

Legal name

Matar Albaqmi Holding Company

Website

https://matarcompany.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Matar Holding Company is a Saudi Arabian privately-held conglomerate operating industrial manufacturing (heat exchangers, radiators, automotive parts via Salama brands), agriculture (poultry and animal feed via Dijla and Nafa Feeds), and real estate development (Hemmah) across domestic B2B and consumer markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Dammam

HQ country

Saudi Arabia

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Products Manufacturing: Revenue from manufacturing and selling heat exchangers, pressure vessels, radiators, HVAC coils, and automotive spare parts (Salama Engineering, Salama Cooling brands)
2. Agriculture Products: Revenue from poultry production (Dijla Poultry) and animal feed production and distribution (Nafa Arabia Feed) serving livestock, poultry, and bird customers
3. Real Estate Development: Revenue from developing and selling residential communities, residences, and hospitality projects through Hemmah Real Estate

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Matar Holding Company operates three business divisions in Saudi Arabia. The Industrial Business Division (Salama Engineering, Salama Cooling Experts, Salama Auto Parts) designs, manufactures, installs and services heat exchangers, pressure vessels, HVAC coils, and aluminum/copper/brass radiators for heavy-duty, agricultural, industrial and automotive applications. The Agriculture Business Division (Dijla Poultry and Nafa Arabia Feed) produces poultry meat, operates breeder farms and hatching capacity, and manufactures animal feed for livestock, poultry and birds. The Real Estate Business Division (Hemmah Real Estate) develops residential communities, residences and hospitality projects.

Product overview

Matar Holding Company is a diversified business conglomerate operating across three main divisions: Industrial, Agriculture, and Real Estate. The Industrial Business Division includes Salama Engineering (heat exchangers, pressure vessels, HVAC coils) and Salama Radiators/Salama Auto Parts (automotive radiators and spare parts). The Agriculture Business Division comprises Dijla Poultry (poultry production and hatching) and Nafa Arabia Feed (animal feed manufacturing). The Real Estate Business Division operates through Hemmah Real Estate (residential and hospitality development). These products operate as distinct business units under the unified Matar Holding umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Salama Engineering: Designs, manufactures, installs, services and repairs plate heat exchangers, shell and tube heat exchangers, pressure vessels, air cooled condensers, coils and other industrial heat exchange equipment.
• Salama Cooling Experts
• Dijla Poultry
• Nafa Arabia Feed
• Hemmah Real Estate

Products and services

• Salama Engineering

Quantifiable outcome

• 400% growth in animal feed production in a decade
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tanmiah Food Company: One of Saudi Arabia's largest poultry producers with vertically integrated feed, breeding, and processing operations. Directly comparable to Matar's Dijla Poultry and Nafa Feeds businesses given overlapping poultry/feed value chain focus in the Saudi market.
• Arabian Agricultural Services Company (ARASCO): Leading Saudi animal feed manufacturer and agribusiness services provider. Directly competes with Nafa Arabia Feed in livestock and poultry nutrition across the Kingdom.
• Al-Watania Poultry: Largest Saudi poultry producer operating breeder farms, hatcheries, feed mills, and processing plants. Competes directly with Dijla Poultry in the domestic broiler and table-egg market and overlaps with Nafa Feeds on the feed side.
• Fakieh Poultry: Established Saudi poultry producer with integrated breeding, feed, and processing. Directly competes with Dijla Poultry for Saudi broiler market share and overlaps with Nafa Feeds on the nutrition side.

Broad incumbents

• Almarai Company: Largest vertically integrated dairy and food company in the world, listed in Saudi Arabia. Overlaps with Matar on the agriculture/food side and shares exposure to Saudi consumer and food-security demand, though much larger and more diversified.
• Saudi Industrial Development Company: Saudi industrial holding with diversified manufacturing interests. Comparable to Matar's industrial division (Salama Engineering, Salama Radiators) as a domestic manufacturer serving industrial and construction clients in Saudi Arabia.
• National Agricultural Development Company (NADEC): Saudi-listed diversified agribusiness with dairy, poultry, and crop operations. Comparable to Matar's agriculture division (Dijla Poultry, Nafa Feeds) and shares the Saudi food-security thesis, though larger and broader in scope.

Others

• Halwani Bros. Saudi food manufacturer with diversified processed-food and meat operations. Thematically comparable as a Saudi family-owned conglomerate spanning food manufacturing, though focused on processed meats rather than poultry breeding or feed.

Emerging players

• Tabuk Agricultural Development Company (TADCO): Saudi-listed agricultural producer focused on feed crops and livestock support. Comparable to Matar's agriculture division with regional livestock and feed exposure, though smaller scale.
• Al-Jouf Agricultural Development Company: Saudi agricultural producer specializing in crops, livestock, and feed inputs. Comparable to Matar's feed and poultry operations in supporting domestic protein supply chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/matarholding
• LinkedInlinkedin.com/company/matarholding

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matar Holding company