What MATCHPLAN Connect GmbH does

MATCHPLAN Connect GmbH is a privately held German professional services firm founded in November 2020 in Großfischlingen, Rhineland-Palatinate, specializing in digital transformation, organizational agility, and strategy consulting for family-owned Mittelstand (SMB) companies in Germany. The firm delivers its services through a proprietary, trademarked three-phase methodology called MATCHPLAN®, which consists of agileMATCH (building employee-centric agile mindset and capabilities), strategyMATCH (developing a shared digital vision and corporate strategy), and digitalMATCH (implementing digital processes and systems), supported by an ongoing MATCHPLAN® Club for post-engagement check-ins. The firm emphasizes an employee-centered ("Mitarbeiterzentriert") and implementation-oriented ("Umsetzungsorientiert") approach in which consultants operate as part of the client's team rather than delivering top-down advisory work.

The company's go-to-market is sales-led and direct, targeting SMB family-owned businesses primarily through its own website and an online booking system (erstberatung.matchplan.de) for initial consultations, complemented by content marketing via blog, LinkedIn, Instagram, and Facebook channels. Revenue is generated through professional services engagements billed on a custom quote basis with multi-year contracts possible; a distinctive feature of the model is that engagements are partially or substantially subsidized through German and European public funding programs. The firm holds accredited status as an INQA Coach (authorized through 2026), is accredited under the European Social Fund (ESF) and broader EU funding programs, and partners with ISB Rheinland-Pfalz for regional subsidy delivery, enabling clients to receive up to 80% subsidy on consulting costs. The firm reports that 100% of its services have historically been funded through such programs and that over 50% of project costs are typically covered.

Operationally, the company is lean with approximately 5 employees, including founder and Managing Director Dominik Lutz and Prokuristin Sarah Lutz (Finance & Controlling), supplemented by remote team members Greta and Jan Navel. The firm has no proprietary software platform, no AI/ML capabilities, no disclosed external funding or institutional investors, and is not listed. Strategic partnerships include the BVMW (Germany's largest SME interest association, joined April 2021), founding membership in the Südpfalz Innovation Hub eG cooperative (July 2022), Business Angels Rheinland-Pfalz, Wirtschaftsjunioren Südpfalz, and Rheinland-Pfalz Gold-Partner status. The company also launched boxMATCH, a physical home-office product distributed preferentially to BVMW members, marking a modest extension beyond pure services.

Name

MATCHPLAN Connect GmbH

Legal name

MATCHPLAN Connect GmbH

Website

https://matchplan.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MATCHPLAN Connect GmbH is a small German consulting firm that helps family-owned Mittelstand SMBs develop and implement digital transformation strategies through its proprietary three-phase MATCHPLAN® methodology, leveraging German and EU government subsidies to offset up to 80% of consulting costs.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• Management consulting
• Digital transformation
• SME advisory
• Agile coaching
• Public funding consulting

Headquarters

HQ city

Großfischlingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategy Consulting Services: Professional consulting services for digital transformation, organizational agility, and strategic planning. The company offers a three-phase methodology: MATCHPLAN (strategy development), Die Spiele (implementation), and Die Auszeit (sustainability/check-ins). Services include agileMATCH, strategyMATCH, and digitalMATCH programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MATCHPLAN Connect GmbH delivers management consulting for family-owned small and medium-sized enterprises (SMEs), applying its proprietary MATCHPLAN® methodology to help clients with digital transformation, agile adoption, and strategic positioning. The firm additionally offers INQA-accredited coaching, public funding eligibility checks (Fördermittelcheck), and a paid membership community (MATCHPLAN® Club) for SME owners and executives.

Product overview

MATCHPLAN Connect GmbH is a consulting firm offering the MATCHPLAN® — a structured, three-module consulting framework for family-owned SMEs undergoing digital transformation. The core offering consists of three sequential phases: agileMATCH (building employee-centric agile mindset and capabilities), strategyMATCH (developing a shared digital vision and corporate strategy), and digitalMATCH (implementing digital processes and systems). The portfolio also includes the MATCHPLAN® Fördermittelcheck (subsidized funding eligibility assessment covering up to 80% of costs), INQA-Coaching (accredited coaching authorized through 2026), the MATCHPLAN® Club (ongoing strategic support), and a physical product, the boxMATCH HOMEOFFICE ENERGY-BOX. The firm is employee-centered and execution-oriented, emphasizing co-creation with client workforces rather than top-down advisory.

Differentiator

Problem solved

Functional benefit

Brands

• MATCHPLAN®: The core consulting methodology and brand name of MATCHPLAN Connect GmbH. A three-phase approach consisting of 'Der MATCHPLAN®' (strategy development), 'Die Spiele' (implementation/projects), and 'Die Auszeit' (check-ins/follow-up). MATCHPLAN® is a registered trademark filed with the German Patent and Trademark Office (DPMA).
• agileMATCH
• strategyMATCH
• digitalMATCH
• MATCHPLAN® Club
• boxMATCH - HOMEOFFICE ENERGY-BOX

Products and services

• agileMATCH Agile transformation consulting service within the MATCHPLAN® framework, helping family-owned SMEs adopt agile working practices, team structures, and operating cadences.
• strategyMATCH Strategic consulting service within the MATCHPLAN® framework, supporting family-owned SMEs in defining positioning, growth strategy, and execution roadmaps.
• digitalMATCH Digital transformation consulting service within the MATCHPLAN® framework, guiding family-owned SMEs through the selection and rollout of digital tools and processes.
• MATCHPLAN® Fördermittelcheck Fixed-price assessment service that screens family-owned SMEs for eligibility under German public funding and subsidy programs relevant to their transformation projects.
• INQA-Coaching Accredited coaching program delivered under the German INQA (Initiative Neue Qualität der Arbeit) framework, supporting SMEs on transformation topics often co-financed by public subsidies.
• MATCHPLAN® Club Subscription-based membership community for SME owners and executives, providing ongoing access to MATCHPLAN® content, peer exchange, and continued advisory touchpoints beyond discrete projects.
• boxMATCH Structured assessment / toolkit offering within the MATCHPLAN® portfolio, designed as an entry-level product to help SMEs diagnose their transformation maturity.

Quantifiable outcome

• >100 successful projects completed with employee co-determination
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Südpfalz Innovation HubcoreStrategic or Co-development Partner · 7 July 2022Founding member of the Südpfalz Innovation Hub, a regional genossenschaft (cooperative) focused on actively shaping and advancing the digital future of Südpfalz. The hub brings together technology networks, banks, consulting firms, and digital mentors. Founding date: 07.07.2022. Co-founders include Dominik Lutz (MATCHPLAN), Jürgen Büchler (VR Bank Südpfalz), Marcus Ehrgott (Technologie-Netzwerk Südpfalz), and others.
• BVMW (Bundesverband mittelständische Wirtschaft)coreStrategic or Co-development PartnerMATCHPLAN became a member of BVMW, the largest voluntary, cross-industry interest association for German Mittelstand with headquarters in Berlin. The company participates in BVMW projects including 'Gemeinsam digital: Mittelstand 4.0-Kompetenzzentrum Berlin' and offers BVMW members preferential pricing on products like boxMATCH.
• Wirtschaftsjunioren SüdpfalzminorGTM or Marketing PartnerMember of Wirtschaftsjunioren Südpfalz, a regional network of young entrepreneurs and executives in the Southern Palatinate region.
• Business Angels Rheinland-PfalzminorGTM or Marketing PartnerMember of Business Angels Rheinland-Pfalz, a network connecting startups and SMEs with angel investors in the Rhineland-Palatinate region.
• Rheinland-Pfalz Gold-PartnerminorGTM or Marketing PartnerGold-level regional partner for Rheinland-Pfalz, providing visibility and networking within the state-level economic development ecosystem.
• bfw tailormade communication GmbHminorImplementation/ SI/ Consulting Partnerbfw tailormade developed and maintains MATCHPLAN's website and digital presence. This is both a customer (consulting engagement) and a service provider relationship.
• Der SpiegelminorOthersNational German news magazine that has covered MATCHPLAN topics such as mobile working trends in Mittelstand companies.
• Die RheinpfalzminorOthersRegional newspaper covering MATCHPLAN company and its initiatives including home office solutions for regional businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• zeb (zeb.rolfes.schierenbeck.associates): European consulting firm headquartered in Germany focused on financial services strategy, risk, and IT. Adjacent comparison as a German-rooted boutique consultancy with strong Mittelstand/regional client base.

Broad incumbents

• Haufe Group: Large German B2B services group providing consulting, software, and training solutions to SMBs and HR/tax/finance professionals. Comparable as a broad German Mittelstand-focused consulting and services player, though much larger and product-driven.
• Detecon: German management and technology consultancy (subsidiary of T-Systems / Deutsche Telekom) focused on digital transformation, agile, and innovation. Comparable on digital transformation and agile consulting themes in Germany.
• Materna Group: German IT and digital transformation consultancy serving public sector and enterprise clients. Comparable in providing digital transformation consulting services to German organizations at larger scale.
• Porsche Consulting: Management consultancy affiliated with Porsche AG advising automotive, industrial, and Mittelstand clients on strategy, digitalization, and operational excellence. Comparable as a German-rooted management consulting competitor.
• MHP (Management- und IT-Beratung): Porsche AG subsidiary providing management and IT consulting with focus on digital transformation, automotive, and manufacturing. Comparable as a German-rooted digital/management consultancy targeting transformation.
• Horváth: International management consulting firm headquartered in Germany with strong transformation, performance management, and digital practice. Comparable as a German-headquartered management consulting firm serving transformation mandates.
• msg group: German-based IT and management consulting group serving financial services, insurance, and other industries with digital transformation solutions. Comparable as a German-rooted consulting provider; much larger and industry-focused.

Direct peers

• Senacor Technologies: German digital transformation and agile consulting firm with strong Mittelstand and enterprise footprint. Comparable to MATCHPLAN in agile and digital transformation methodologies applied to German organizations.
• UNITY Consulting Group: German management and IT consulting firm focused on transformation, digitalization, and innovation for mid-market and enterprise clients. Comparable to MATCHPLAN in offering transformation consulting for German-speaking clients, though operating at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/matchplan20
• LinkedInlinkedin.com/company/matchplan
• Instagraminstagram.com/matchplan

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATCHPLAN Connect GmbH