Matchstick Coffee Roasters
Matchstick Coffee Roasters is a Vancouver-based, privately held specialty coffee roaster founded in 2012 that operates four company-owned cafés across Vancouver neighborhoods and sells roasted coffee, equipment, and wholesale B2B supply through Shopify-powered e-commerce and wholesale portals.
- Company typePrivate
- Founded2012
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Matchstick Coffee Roasters does
Matchstick Coffee Roasters is a Vancouver-based, privately held specialty coffee roaster and café operator founded in 2012. The company roasts its own coffee, prioritizing light roast profiles intended to preserve innate origin flavors rather than masking them with carbonization, and sells single-origin and blended offerings (e.g., Bulldog, Catalogue, Decaf) in 3/4 lb and 5 lb bags. Its technology stack is conventional and consumer-facing: a Shopify-hosted DTC e-commerce store (matchstickyvr.com), a separate Shopify-based B2B wholesale portal (wholesale.matchstickyvr.com), PCI-DSS compliant payment processing, and third-party logistics via Canada Post (retail), Novex (local wholesale), and FedEx Ground (national wholesale). No proprietary technology platforms, mobile apps, or AI/ML systems are present.
The business operates through three revenue streams: onsite café food and beverage sales across four owned-and-operated locations in Vancouver (Fraser Street, Riley Park, Yaletown, Davie Village); retail coffee and equipment sales through the e-commerce storefront; and B2B wholesale supply to restaurants, cafés, and other businesses. Pricing is in CAD with pay-as-you-go unit pricing, free retail shipping over CAD $100, and free wholesale shipping over CAD $300. The customer base consists of individual coffee enthusiasts and community-minded consumers as the primary segment, with a secondary B2B wholesale segment.
The company is privately held, founder/locally-owned with no disclosed institutional investors or funding rounds, and operates with a notably lean headcount of 13. It has executed a partnership with Inner City Farms for seasonal local produce used in café menus, and markets through Instagram, Facebook, email newsletter, and a content blog. The most recent physical expansion (Davie Village) was in September 2019; no new locations have opened since.
Matchstick Coffee Roasters firmographics
Firmographics- Name
- Matchstick Coffee Roasters
- Legal name
- Matchstick Coffee Roasters
- Website
- https://matchstickyvr.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Matchstick Coffee Roasters is a Vancouver-based, privately held specialty coffee roaster founded in 2012 that operates four company-owned cafés across Vancouver neighborhoods and sells roasted coffee, equipment, and wholesale B2B supply through Shopify-powered e-commerce and wholesale portals.
- Ownership category
- akta.pro rank
Matchstick Coffee Roasters industry classification
Industry- Product category
- Specialty Coffee Roaster
- NAICS
- Coffee and Tea Manufacturing (311920), Retail Bakeries (311811)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080), Bakery Products (2050)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Matchstick Coffee Roasters is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Matchstick Coffee Roasters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: One-time purchase of roasted coffee beans sold in various sizes (3/4lb and 5lb bags) through e-commerce and café locations.
- Café Food & Beverage Sales: On-site food and beverage sales at four café locations, including fresh pastries baked daily and full breakfast/lunch menus.
- Wholesale B2B Coffee: B2B wholesale coffee sales to businesses through a dedicated wholesale portal, with orders shipped via FedEx or delivered locally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulldog coffee - 3/4lb bag at $21.00, 5lb bag at $122.00 |
| Unit Pricing | Pay-as-you-go | Wholesale shipping - free on orders over $300 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Matchstick Coffee Roasters product offering
Product offeringCore offering
Matchstick Coffee Roasters roasts and sells specialty coffee beans (e.g., Bulldog, Catalogue, Decaf) in 3/4lb and 5lb bag sizes through its e-commerce store and four Vancouver cafés. The cafés also serve freshly baked pastries and full breakfast/lunch menus, and the company runs a B2B wholesale coffee program for restaurants, cafés, and businesses via a dedicated wholesale portal.
Product overview
Matchstick Coffee Roasters operates as a specialty coffee roaster with four café locations in Vancouver (Fraser Street, Riley Park, Yaletown, and Davie Village). The company offers a portfolio of roasted coffee products including single-origin offerings like Bulldog, Catalogue, and Decaf, available in 3/4lb and 5lb bag sizes. In addition to coffee, Matchstick sells brewing equipment accessories including Able KONE Filters, Hario V60-02 Paper Filters, and Tea Strainers. The company also provides wholesale coffee programs for business partners and operates an e-commerce platform for online sales of coffee and equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulldog Coffee
- Catalogue Coffee
- Decaf Coffee
- Matchstick Café Food & Beverage Service
- Wholesale Coffee Program
Companies that use Matchstick Coffee Roasters
Customer profileSegments2 records
Ideal customer profiles2 records
Matchstick Coffee Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Matchstick Coffee Roasters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Inner City FarmsminorLocal urban farming partnership providing Matchstick cafés with exceptionally fresh produce from early summer through late fall. Inner City Farms operates 11 separate sites across Vancouver city limits, growing food in landowners' yards. Matchstick uses this produce in their café kitchens for seasonal menu features like simmered greens, poached egg breakfast dishes, puff pastry tarts, jams, and baked goods including zucchini muffins.
Scale indicators1 record
Recent moves9 records
Expansion highlights4 records
Matchstick Coffee Roasters competitors and assessment
Company assessmentDirect peers
- Revolver Coffee: Vancouver-based specialty coffee café and roaster. Comparable in city, focus on third-wave specialty coffee, and small-batch roasting with café retail.
- Pruf Culture Coffee: Vancouver specialty coffee roaster and café operator focused on quality sourcing and light-to-medium roast profiles. Comparable in city, scale, roasting philosophy, and direct-to-consumer café model.
- 49th Parallel Coffee Roasters: Vancouver-based specialty coffee roaster with multiple cafés across the city. Closest direct peer: same city, same vertical (roasting + café), same target customer, and similar multi-channel retail/wholesale model.
- JJ Bean Coffee Roasters: Vancouver-founded specialty coffee roaster and café chain with numerous locations. Directly comparable in product (roasted specialty coffee), channel mix (cafés, wholesale, DTC), and Vancouver geography.
- Timbertrain Coffee Roasters: Vancouver specialty coffee micro-roaster with café locations. Directly comparable as a small-batch Vancouver roaster serving both retail café customers and wholesale accounts.
Broad incumbents
- Blue Bottle Coffee: Large US-based specialty coffee roaster and café operator. Comparable in light-roast third-wave philosophy and café model, but operates at much greater scale and geographic breadth.
- Intelligentsia Coffee: Pioneering third-wave specialty coffee roaster with cafés and wholesale. Comparable in light-roast philosophy and direct-trade sourcing positioning, but operates at a national/international scale.
- Stumptown Coffee Roasters: Established US specialty coffee roaster with cafés and wholesale distribution. Comparable in vertically integrated roast-and-café model, but at significantly greater scale.
Regional players
- Phil & Sebastian Coffee Roasters: Calgary-based specialty coffee roaster with cafés and a strong wholesale program. Comparable in business model (roaster + cafés + wholesale) but operates primarily in Alberta rather than BC.
- Eight Ounce Coffee: Canadian specialty coffee distributor and roaster based in Vancouver. Comparable as a Canadian specialty coffee wholesaler/retailer but with stronger emphasis on distribution across multiple roaster brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Matchstick Coffee Roasters social profiles
Digital presenceMatchstick Coffee Roasters compliance and trust
Trust signalCompliance1 record
Matchstick Coffee Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matchstick Coffee Roasters leadership team
Management profileNumber of profiles
Matchstick Coffee Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matchstick Coffee Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matchstick Coffee Roasters
What does Matchstick Coffee Roasters do?
Matchstick Coffee Roasters roasts and sells specialty coffee beans (e.g., Bulldog, Catalogue, Decaf) in 3/4lb and 5lb bag sizes through its e-commerce store and four Vancouver cafés. The cafés also serve freshly baked pastries and full breakfast/lunch menus, and the company runs a B2B wholesale coffee program for restaurants, cafés, and businesses via a dedicated wholesale portal.
Is Matchstick Coffee Roasters a public or private company?
Matchstick Coffee Roasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matchstick Coffee Roasters founded?
Matchstick Coffee Roasters was founded in 2012. It employs 11 to 50 people.
Where is Matchstick Coffee Roasters based?
Matchstick Coffee Roasters is headquartered in Vancouver, Canada, in the North America region.
How does Matchstick Coffee Roasters make money?
Three revenue lines are on record. Retail Coffee Sales are the primary driver. The others are café Food & Beverage Sales and wholesale B2B Coffee.
Who are Matchstick Coffee Roasters's main competitors?
Direct peers on record are Revolver Coffee, Pruf Culture Coffee, 49th Parallel Coffee Roasters, JJ Bean Coffee Roasters and Timbertrain Coffee Roasters. Broad incumbents are Blue Bottle Coffee, Intelligentsia Coffee and Stumptown Coffee Roasters. Regional players are Phil & Sebastian Coffee Roasters and Eight Ounce Coffee.
Does Matchstick Coffee Roasters have an API?
No public API is recorded for Matchstick Coffee Roasters.
What industry is Matchstick Coffee Roasters in?
Matchstick Coffee Roasters's product category is Specialty Coffee Roaster. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 311920 and its SIC code is 5810.