Mathey-Tissot

What Mathey-Tissot does

Mathey-Tissot is a privately held Swiss watch manufacturer founded in 1886 and headquartered in Les Ponts de Martel in the Swiss Jura Mountains. The company designs, produces, and sells Swiss Made timepieces under its own brand, operating primarily through a direct-to-consumer e-commerce storefront at matheytissot.com alongside a wholesale network of jewelers and worldwide representatives. Its catalog spans 866+ active SKUs across 90+ collections, segmented into men's (592) and women's (377) lines, with movement types split between Quartz (683 models), Automatic (177 models), and Mechanical (2 models). Pricing ranges from approximately $161 for entry-level quartz pieces (e.g., City No Date) to over $4,000 for premium and limited-edition automatic timepieces (e.g., Type XX Homage, Heritage, Edmond Chrono Auto). Collections are organized into classic dress lines (Mathy I–IV), sport and chronograph models (Urban, Zeus, Ares), GMT and diver watches (Mergulhador, GMT Automatic), pilot-inspired pieces (Type 21, Type 22), ladies' lines (Artemis, Bella, Allure, Miss), and specialty editions including meteorite dials, moon-phase complications, and skeleton movements. All watches are Swiss Made, backed by a 2-year international warranty, and shipped from Switzerland with tiered free-shipping thresholds.

The company operates as an independent family-influenced business with no disclosed venture, private equity, or institutional investors, and no parent company or subsidiary relationships. Its core technology centers on traditional Swiss watchmaking using Quartz, Automatic, and Mechanical movements sourced from established suppliers including Ronda and Catena SA, with cases predominantly in Stainless Steel 316L and straps in genuine leather, complemented by ceramic, titanium, and silicon variants on premium models. Functionality spans water resistance (5 ATM), sapphire and sapphire-coated glass, and Super LumiNova on hands and markers. The go-to-market is direct-to-consumer e-commerce with organic social presence on Facebook and Instagram and an email newsletter funnel; no paid acquisition, app, or third-party marketplace integrations are disclosed. Revenue is generated exclusively through one-time unit sales across the catalog, with a 14-day return/exchange window and free-shipping thresholds in Switzerland, Europe (299 CHF), and internationally (399 CHF).

Name

Mathey-Tissot

Legal name

Mathey-Tissot

Website

https://matheytissot.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1–10 employees

Short description

Mathey-Tissot is a privately held Swiss watchmaker founded in 1886, selling Swiss Made Quartz, Automatic, and Mechanical timepieces (866+ SKUs, $161–$4,000+) directly to global consumers through its Shopify e-commerce storefront and a worldwide network of jewelers.

Ownership category

akta.pro rank

Product category

Swiss Made Watches

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Watch & Timepiece Retail (CRAKAGAD)

akta.pro secondary industries

Luxury Quartz Watches (CRAKADAB), Complications & Haute Horlogerie (CRAKADAG)

Keywords

• Swiss made watches
• Automatic timepieces
• Quartz watches
• Pilot chronographs
• Luxury watch collections

Headquarters

HQ city

Les Ponts de Martel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Watch Sales: Mathey-Tissot generates revenue through direct sales of Swiss Made watches across 866+ products in various collections. Products range from entry-level quartz watches to premium automatic timepieces, with prices spanning from approximately $161 to over $4,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mathey-Tissot designs, sources, and sells Swiss Made timepieces across 866+ products spanning men's, women's, pilot, diver, GMT, chronograph, vintage, and limited-edition collections. Watches feature Quartz, Automatic, and Mechanical movements and are sold globally direct-to-consumer through the company's own e-commerce storefront, with prices ranging from approximately $161 for entry-level quartz models to over $4,000 for premium automatic and limited-edition pieces.

Product overview

Mathey-Tissot is a Swiss watch company founded in 1886, specializing in Swiss Made timepieces. The product portfolio consists of a diverse range of watch collections organized across multiple lines: Classic dress watches (Mathy I, Mathy II, Mathy III, Mathy IV), Sport/Chronograph models (Ares Chrono, Urban Chrono, Zeus Chrono), GMT and Diver watches (Mergulhador, Mergulhador GMT, GMT Automatic), Pilot-inspired timepieces (Type 21, Type 22, Type XX Homage), Vintage-styled watches (Heritage, Mathy Vintage series), Ladies' watches (Artemis, Bella, Allure, Miss, Nicole), and Specialty watches (Edmond Meteorite, Edmond Moon, Zeus Skeleton). The company offers 866 products across men's (592 products) and women's (377 products) categories. Movement types include Quartz (683 models), Automatic (177 models), and Mechanical (2 models). Case sizes range from 21mm to 44mm, with predominant materials being Stainless Steel 316L and Genuine Leather. All products come with a 2-year international warranty and are shipped from Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Watches Broad men's Swiss Made watch assortment of 592 products across Quartz and Automatic movements, ranging from entry-level quartz pieces (~$161) to premium automatic and limited-edition timepieces (over $4,000), targeted at men seeking quality Swiss craftsmanship across casual, sport, and formal styles.
• Women's Watches Women's Swiss Made watch assortment of 377 products including dress watches, mother-of-pearl dials (Allure, Bella, Miss, Mathy III MOP), diamond-accented pieces (Zeus Lady Diamond), and stainless steel designs in 28mm–34mm case sizes, targeting women seeking elegant Swiss Made timepieces and fashion accessories.
• Heritage Collection New 2024 Swiss Made collection of heritage-inspired timepieces positioned as 'influenced by history, crafted for the present,' marketed on the homepage as a NEW RELEASE.
• Type 21 Pilot Chronograph Watches Pilot-inspired Swiss Made chronograph watches including the Type 21 Chrono Automatic (military-inspired), Type 21 Flyback (aviation flyback function), and Type 21 Titanium (lightweight titanium case), targeting aviation and military-style enthusiasts.
• Type XX Homage Watches Swiss Made homage timepieces inspired by classic pilot watches, featuring GMT and chronograph complications, with pricing spanning $984 to $4,482 USD across premium variants.
• Mergulhador Diver Watches Swiss Made professional diver watches including the Mergulhador (41mm, rated for underwater exploration) and Mergulhador GMT (with multiple time zone tracking), targeting diving and water-sport enthusiasts.
• GMT Watches Swiss Made GMT and dual time watches (GMT Automatic, GMT quartz, Monsoon Dual Time, Mergulhador GMT) in stainless steel 316L with silver tone and two-tone bracelet options, for travelers and professionals needing multiple time zone tracking.
• Chronograph Sport Watches Swiss Made sporty chronograph watches (Ares Chrono, Evasion Chrono, Urban Chrono, Mathy Chrono II, Bolton II, Zeus Chrono) with quartz and automatic movements, multiple dial colors, and stainless steel cases for sport and casual wear.
• Mathy Vintage Collection Swiss Made vintage-styled watches including Mathy Vintage Automatic (40mm and 42mm), Vintage Quartz (40mm and 42mm), Vintage Jumbo Auto (43mm), and Vintage Square (unique square case), with leather straps and stainless steel 316L, targeting buyers seeking retro aesthetics.
• Mathy Classic Dress Watch Collections Swiss Made classic dress watch collections (Mathy I, II, III, IV) and their variants including automatic, day-date, open heart, jumbo, mother-of-pearl, Roman numeral, ceramic, chess, orient, rainbow, and sunray dials in stainless steel 316L, targeting buyers of everyday formal and casual dress watches.
• Edmond Premium / Limited Edition Watches Swiss Made premium automatic and limited-edition watches including Edmond Meteorite (genuine meteorite dials, 42mm), Edmond Moon (moon phase complication), Edmond Auto 3D, Edmond Handcrafted (dragon and tiger designs), Edmond Automatic Havana, and Edmond Chrono Auto, positioned at premium price points ($2,428 USD for Edmond Chrono Auto and higher).
• Zeus Skeleton & Open Heart Watches Swiss Made luxury skeleton and open heart watches (Zeus Skeleton, Zeus Open Heart, Mathy I Open Heart, Evasion Open Heart) that expose the internal movement through dial cutouts, targeting collectors seeking visible mechanical artistry.
• Pocket Watches Swiss Made traditional pocket watches with quartz movement at 40mm case size, targeting collectors, gift buyers, and enthusiasts of classic timepiece formats.
• Wall Clocks Swiss Made wall clocks designed to complement the Mathey-Tissot watch collections, intended for home and office decor.
• Urban Collection Watches Swiss Made modern urban watch collection including Urban G130, Urban Auto, Urban Chrono, Urban Moon, Urban Metal, and Urban Leather variants with contemporary styling for everyday wear.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Longines: Established Swiss watchmaker with deeper heritage (1832), broader price range extending into true luxury, and significantly larger scale via Swatch Group distribution. Comparable Swiss Made heritage and aviation/pilot category focus, but operates at a higher price tier and scale.

Direct peers

• Hamilton: Swiss Made heritage watchmaker (1892) with broad product portfolio spanning quartz and automatic movements, including pilot, diver, and dress categories at comparable price points. Overlaps directly with Mathey-Tissot's aviation (Type 21) and field watch offerings.
• Mido: Swiss Made watchmaker (1918) offering automatic and quartz timepieces at similar price points to Mathey-Tissot, with comparable emphasis on mechanical movements, classic design, and heritage craftsmanship.
• Oris: Independent Swiss watchmaker focused on mechanical movements with strong heritage branding and aviation/diver specialty lines. Comparable to Mathey-Tissot's Type 21 aviation and Mergulhador diver offerings.
• Frederique Constant: Swiss Made independent watchmaker offering quartz and automatic pieces with in-house calibers at accessible price points. Comparable in brand positioning, price ladder, and emphasis on classical Swiss craftsmanship.
• Certina: Swiss Made mid-tier watch brand (1888) with comparable heritage vintage, broad product catalog spanning sport and dress watches, and similar accessible price positioning. Directly comparable in customer targeting and value proposition.
• Tissot: Swiss Made watch brand offering quartz and automatic timepieces across a similarly broad price ladder (~$200-$3,000+). Closest comparable in product mix, Swiss Made positioning, and mass-market premium segment, though larger in scale and Swatch Group-owned.
• Bulova: American heritage watchmaker (1875) offering quartz and automatic timepieces at overlapping price points with broad DTC distribution. Comparable in product mix and mass-market premium positioning, though not Swiss Made.
• Junghans: German heritage watchmaker (1861) with similar emphasis on classical design, in-house movements, and mid-tier premium pricing. Comparable in heritage positioning and product breadth across dress and sport categories.
• Raymond Weil: Independent Swiss watchmaker with similar heritage positioning, broad product catalog including complication pieces, and DTC global presence. Closest peer as a privately-held independent mid-tier Swiss brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MatheyTissotOfficial
• Instagraminstagram.com/matheytissot
• LinkedInlinkedin.com/company/mathey-tissot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mathey-Tissot