MathsCity

What MathsCity does

MathsCity is a National Mathematics Discovery Centre operated as a production of MathsWorldUK, a UK-registered charity (number 1155010), located at Zurich House, 4 Canal Wharf, Holbeck, Leeds LS11 5PS. The centre launched in November 2021 at Trinity Shopping Centre, Leeds, and relocated to its current larger waterside venue in 2022. Its core product is a physical interactive visitor attraction featuring more than 40 hands-on exhibits — including a laser Ring of Fire, kaleidoscope, giant bubble, and puzzles — designed to make mathematics engaging for visitors of all ages.

The technology underpinning the experience is non-digital and physical, with visitor-facing infrastructure (interactives, lighting, signage) supported by back-office systems including a DigiTickets time-slot booking platform and Stripe Checkout for payments. There is no disclosed AI, software-as-a-service product, or app. The business model combines transactional ticket sales (adult £9.95, child/concession £7.95, family £31.80; group/school £7.20 per person, max 40) with a voluntary donation component of at least 10% above standard pricing and a Friend/membership programme that enables recurring revenue and Gift Aid claims. Free school workshops are provided as an add-on, typically extending visits to two hours.

MathsCity serves three primary segments: families with children, primary and secondary schools (Years 4-9) on curriculum-linked visits, and corporate or home-educator groups. Go-to-market is self-serve ticket purchasing online and at reception, with group bookings handled by direct email. Distribution is currently limited to a single UK site, with marketing conducted through the website, email newsletter, and organic social media (Twitter/X, Instagram, Facebook), supplemented by word-of-mouth and endorsements from UK mathematics professional bodies including the Institute of Mathematics and its Applications, the Mathematics Association, and the Association of Teachers of Mathematics.

Name

MathsCity

Legal name

MathsCity

Website

https://mathscity.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MathsCity is a UK charity-operated interactive mathematics discovery centre in Leeds featuring 40+ hands-on exhibits, serving families, school groups, and corporate visitors through ticket sales, group bookings, and donations.

Ownership category

akta.pro rank

Product category

Educational Visitor Attraction

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math Games, Puzzles & Recreational Math Programs (EDAMAEAM)

akta.pro secondary industry

Problem-Solving & Enrichment Classes (Non-competition) (EDAMAEAB)

Keywords

• Interactive mathematics exhibits
• Hands-on math discovery
• Educational visitor attraction
• School math workshops
• Science centre experiences

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Admission tickets sold to individual visitors, families, and groups. Online pre-booking with 30-minute time slots. Pricing varies by visitor category (adult, child/concession, family).
2. Donations and Membership: MathsWorldUK is a UK-registered charity (1155010) that accepts donations and has 'Friend' and membership programmes. Gift aid claims on eligible donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MathsCity operates a hands-on interactive mathematics discovery centre featuring over 40 exhibits including a giant bubble, kaleidoscope, laser Ring of Fire, and puzzles. The centre sells timed admission tickets to individual visitors, families, schools, and groups of up to 40 people, complemented by free curriculum-linked school workshops and a charity donation programme under parent MathsWorldUK.

Product overview

MathsCity is a physical interactive mathematics discovery centre and a production of MathsWorldUK. The core offering is the MathsCity Discovery Centre with over 40 hands-on interactive exhibits and puzzles. Additional offerings include School Visits and School Workshops for educational groups, and Group Visits for parties of 20+. The centre is located in Leeds and serves visitors of all ages, complementing the visitor experience with a shop and food options nearby.

Differentiator

Problem solved

Functional benefit

Products and services

• MathsCity Discovery Centre Hands-on mathematics discovery centre featuring over 40 interactive exhibits, puzzles, and activities for visitors of all ages, including experiences like climbing inside a giant bubble, kaleidoscope, and laser Ring of Fire. Located at Zurich House, 4 Canal Wharf, Holbeck, Leeds.
• School Visits Educational school visits for primary and secondary students with curriculum-aligned activities and follow-on classroom resources. Targeted at Years 4-6 for primary and Years 7-9 for secondary schools, with tickets at £7.20 per person (VAT inclusive) and maximum group size of 40 excluding accompanying staff.
• School Workshops Additional workshops that can be arranged to complement school visits, provided free of charge. Visits with workshops typically last 2 hours total.
• Group Visits Group tickets for parties of 20+ people at £7.20 per person (VAT inclusive), suitable for home educators, clubs, and team building events. Maximum group size of 40.
• Friend and Membership Programme MathsWorldUK operates 'Friend' and membership programmes as part of its charitable fundraising. Gift aid claims are made on eligible donations under the UK-registered charity status (1155010).

Quantifiable outcome

• Most visitors stay approximately 1 hour 20 minutes per visit

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Museum of Mathematics (MoMath)coreOthersInternational partner museum based in New York, USA. MathsWorldUK/MathsCity is affiliated with MoMath as part of a global network of mathematics discovery centres, sharing best practices and content.
• MathematikumcoreOthersInternational partner museum based in Giessen, Germany. Part of the network of interactive mathematics museums worldwide.
• IMAGINARYcoreOthersInternational mathematics communication organization based in Berlin, Germany. Provides open-source mathematics exhibit content and supports international collaboration in mathematics outreach.
• Museum of Mathematics of CataloniacoreOthersInternational partner museum based in Barcelona, Spain. Member of the international mathematics museum network supporting MathsWorldUK.
• Institute of Mathematics and its ApplicationsminorOthersUK professional body for mathematicians. Listed as a supporter organization providing professional credibility and sector endorsement.
• The Mathematics AssociationminorOthersUK organization supporting mathematics education. Listed as a supporter providing educational sector credibility.
• Association of Teachers of MathematicsminorOthersUK organization supporting mathematics teachers. Listed as a supporter providing educational sector credibility.
• Observatory Science CentreminorOthersUK science centre based in Herstmonceux, Sussex. Listed as a supporter organization.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Glasgow Science Centre: Major UK interactive science centre with family exhibits and school programmes. Comparable as a large-scale hands-on STEM visitor attraction in a different UK region.
• National Science and Media Museum: Bradford-based (West Yorkshire) science museum with interactive exhibits. Comparable physical-discovery venue serving the same Yorkshire catchment, with overlapping family and school audiences.
• Eureka! The National Children's Museum: UK children's discovery museum in Halifax, Yorkshire — geographically close to Leeds. Highly comparable hands-on exhibits, family and school-trip business model, and visitor-attraction operating cadence.
• Techniquest: Wales-based science discovery centre with interactive exhibits and school workshops. Comparable as a hands-on STEM visitor attraction targeting families and educational groups.
• The Centre for Life: Newcastle-based science centre with hands-on interactive exhibits and strong schools programme. Comparable as a UK regional science-discovery venue with ticketed family admissions and curriculum-linked educational visits.

Direct peers

• National Museum of Mathematics (MoMath): New York-based interactive mathematics museum and a confirmed affiliate of MathsWorldUK. Directly comparable as a hands-on maths discovery venue targeting families and schools with exhibit-based engagement.
• Mathematikum: Germany's first mathematics interactive museum (Giessen), and an explicit international partner of MathsWorldUK. Closely comparable concept: interactive maths exhibits, family and school audiences, discovery-centre operating model.
• IMAGINARY: Berlin-based open-source mathematics exhibition and outreach organisation, and an international partner. Comparable as a mathematics-communication platform producing travelling interactive exhibits and educational content.
• Museum of Mathematics of Catalonia (MMACA): Barcelona-based interactive mathematics museum and MathsWorldUK partner. Directly comparable as a hands-on mathematics discovery centre with family and educational programming.

Broad incumbents

• Science Museum (London): UK's flagship science museum. A broad incumbent offering hands-on STEM experiences at much larger scale; comparable as a physical visitor-attraction model and family/school audience overlap, though not maths-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MathsCityLeeds
• Facebookfacebook.com/MathsCity-105977851746632
• Instagraminstagram.com/mathscityleeds
• LinkedInlinkedin.com/company/mathscityleeds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MathsCity