Matrix AVE LLC

Name

Matrix AVE LLC

Legal name

Matrix Audio Visual and Entertainment (Matrix AVE)

Website

https://matrixave.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Production and Audio-Visual Rental Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Performing Arts Companies (71119)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate Event Production & AV Services (HSACADAB)

akta.pro secondary industries

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Party DJ, Music & Audio Services (HSACACAI)

Keywords

• Audio visual rental
• Event production services
• Stage lighting services
• Corporate event management
• Entertainment booking

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Audio-Visual Equipment Rental: Rental of sound system equipment, LED screens, lighting, staging, trussing, and other AV equipment as full-fledged managed service or as dry hire. Equipment rental is provided as part of complete event solutions.
2. Event Production Services: End-to-end event production including event planning, design, technical execution, and management for conferences, gala dinners, award ceremonies, weddings, product launches, themed events, and desert events throughout UAE.
3. Entertainment Services: Provision of entertainers including Arabic bands, Arabic dancers, belly dancers, cultural activities, fire acts, western bands, dancers, classical performers, special acts, stage performers, presenters, and DJs. Also arranges DTCM permits for entertainers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Matrix AVE LLC is a Dubai-based audio-visual and entertainment company that rents AV equipment (sound systems, LED screens, lighting, staging, trussing, rigging, laser shows, special effects and 3D mapping) and delivers end-to-end event production services for conferences, gala dinners, award ceremonies, product launches, weddings, themed events, desert events and virtual/hybrid events. The company also books entertainment talent including Arabic and Western bands, dancers, cultural performers, fire acts and DJs, and arranges DTCM permits for entertainers across all seven Emirates of the UAE.

Product overview

Matrix AVE LLC is a Dubai-based audio-visual and entertainment company offering a comprehensive suite of event production services. The company operates as a unified service offering combining AV equipment rentals (sound, lighting, LED screens, staging, trussing, special effects, 3D mapping) with event management and entertainment booking services. Their portfolio spans core equipment rental services (Sound Systems, LED Screens & Projectors, Staging, Lighting, Trussing & Rigging, Backdrops, Gobo Projection, Laser Shows, Special Effect Machines, 3D Mapping, Decor & Branding) and event types (Conferences, Award Ceremonies, Gala Dinners, Product Launches, Virtual Events, Hybrid Events, Themed Events, Desert Events, Arabic Set-ups, Weddings). Entertainment offerings include both Arabic Entertainment (bands, dancers, cultural activities, fire acts) and Western Entertainment (bands, dancers, classical performers, special acts, stage performers, presenters, DJs). The company also provides virtual and hybrid event platforms with interactive features.

Differentiator

Problem solved

Functional benefit

Products and services

• Sound Systems Rental Rental of high-quality sound systems including speakers, amplifiers, microphones and sound mixers for events of all sizes, offered as full managed service or dry hire.
• LED Screens and Projectors Rental of LED walls, projectors, plasma displays, LCD monitors and LED TVs for indoor and outdoor events. Inventory includes over 250 sq meters of LED screens in straight and curved configurations with pixel ranges from P2.6 to P6mm.
• Staging Services Customized staging solutions for small, medium and large scale events meeting international safety standards, with various deck sizes and configurations.
• Lighting Solutions Event lighting rental and design services including strobes, lasers, stage lighting and LED walls for indoor and outdoor venues.
• Trussing and Rigging Trussing and rigging services using Litec, Alutech Truss, Circle Truss and Chain Master motors for suspending equipment, with regular testing and certification for safety.
• Backdrops Custom backdrop design and rental including flex backdrops, wood/truss support, Kabuki Drop System, LED star curtains and branded panel backdrops.
• Gobo Projection Custom gobo projection services for branding and events using steel gobos, black & white glass gobos and colored glass gobos.
• Laser Shows Laser show services including green laser shows, RGB laser shows and customized laser graphics with animation.
• Special Effect Machines Rental of special effects equipment including haze machines, smoke machines, cold sparklers, confetti blasts, bubble machines, foam machines and snow machines.
• 3D Projection Mapping 3D projection mapping services that transform any object, surface or platform into a video display, using Edge Blending, 2D/3D Mapping, Warping and Multi-screens, with projectors from Panasonic, Sanyo, Epson and Digital Projection.
• Decor and Branding Event theming and decor services including balloons, paper, fabric, flowers, posters and custom graphic design elements.
• Conference Event Production End-to-end conference organization services including venue selection, AV setup, speaker management and live streaming for hybrid attendees.
• Award Ceremony Production Planning and execution of award ceremonies with complete AV production, staging, lighting and entertainment services.
• Gala Dinner Production Full audio-visual, sound and staging services for gala dinner events with themed decorations and entertainment.
• Product Launch Events Product launch event services including LED walls, projection screens, sound systems, video content, staging and 3D mapping.
• Virtual Event Platform Virtual event platform with event schedules, networking, live sessions, breakout rooms, virtual booths, analytics and 24/7 designated support manager.
• Hybrid Event Production Combined physical and virtual event services with live streaming, AV solutions and interactive features for diverse audiences.
• Themed Events Custom themed event design services including Arabian Nights, James Bond, Bollywood, Gatsby, Masquerade and other themed decorations and entertainment.
• Desert Events Desert event services including Arabian night shows, traditional entertainment, gobo projections on sand dunes and outdoor AV setup.
• Arabic Set-up Events Arabic-themed event experiences celebrating Arab culture with customized decor, entertainment and cultural elements.
• Wedding Event Production Wedding event services including AV setup, gobo projections, themed decorations and entertainment booking for weddings in Dubai.
• Arabic Entertainment Booking Booking of Arabic entertainment including bands (Duo to 8-piece), dancers (Belly, Tanoura, Ayallah, Khaleeji, Zaffa), cultural activities and fire acts, with DTCM permit arrangement.
• Western Entertainment Booking Booking of Western entertainment including bands (Jazz, Latin, Cuban), dancers (Bollywood, Brazilian, Gatsby), classical performers, DJs, magicians and comedians.

Quantifiable outcome

• 6000+ events successfully executed over 26 years
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• FLASH Entertainment: Abu Dhabi-based event promoter and entertainment company producing concerts, festivals, and live entertainment events across the UAE. Regional peer in the live entertainment segment with focus on concerts and large-scale entertainment rather than corporate AV.

Direct peers

• Havelock One Interiors & Events: Middle East-based event production and interiors firm offering AV, staging, and full event services in UAE, Saudi Arabia, and Qatar. Direct peer serving similar luxury and corporate event clients in the Gulf region with comparable integrated service offering.
• Procom Middle East: UAE-based AV rental and event production company offering sound, lighting, staging, and LED solutions across the Middle East. Direct competitor to Matrix AVE in the corporate and entertainment event segment with overlapping product categories and customer base in the Gulf.
• Bright Event Productions: Dubai-based event production and entertainment company providing AV rentals, event design, and entertainment booking across the UAE. Direct competitor serving similar corporate, wedding, and luxury event segments.
• Dubai Events Services (DES): UAE event management and production company offering AV, staging, lighting, and entertainment services for corporate and social events. Direct local peer to Matrix AVE serving similar hospitality and corporate clients in Dubai.
• Orfeon Audio Visual LLC: UAE-based AV rental and event production company specializing in conferences, exhibitions, and corporate events. Direct peer competing with Matrix AVE for enterprise event contracts across the Emirates.
• AVS (Action Vision Services) Dubai: UAE-based AV rental and event production company offering sound, lighting, LED screens, and staging for corporate events, weddings, and conferences. Direct local competitor to Matrix AVE in Dubai with similar service portfolio.

Broad incumbents

• PRG (Production Resource Group): Global leader in entertainment and event technology solutions including lighting, rigging, and video. PRG operates in the Middle East serving large-scale concerts, corporate events, and broadcast productions, representing a scaled-up version of Matrix AVE's offering.
• Gearhouse Group: International event production and AV rental company with Middle East operations providing staging, lighting, sound, and rigging. Competitor to Matrix AVE for large-scale corporate and entertainment events in the UAE market.
• Encore Event Technologies (Middle East): Global AV and event technology provider with significant Middle East presence serving hotels, conferences, and corporate events. Encore competes with Matrix AVE for hotel and conference event AV contracts across the UAE with a much larger inventory and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/matrix-ave

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matrix AVE LLC