What Morbidelli does

Morbidelli is a motorcycle brand operated by the Italian-incorporated entity MBP MOTO s.r.l, which sits within the Keeway group alongside established marques such as Benelli and Benda Keeway. The company designs, manufactures, and distributes a five-model lineup — the C652V (flagship V-Twin), N125V (V-Twin experience), F352 (racing-heritage street), T502X (adventure-touring), and T352X (trail) — built around V-Twin engine technology that the brand positions as its core technical differentiator.

The business model is direct-to-consumer and channel-driven: motorcycles are sold through company retail stores, an independent distributor network recruited via a 'Become a distributor' program, an own e-commerce storefront, and a dedicated mobile app. Pricing is not publicly disclosed and is handled at the point of sale. Distribution has been built out across more than 40 countries spanning Europe, Asia, the Americas, Africa, and Oceania, with localized country websites in multiple languages.

Morbidelli targets motorcycle enthusiasts seeking performance-oriented, distinctive machines as an alternative to mainstream brands, addressing use cases from urban commuting and street riding to adventure touring and off-road trail riding. The primary customer segments are individual riders across hobbyist, performance, and adventure personas, with no enterprise or fleet customers evident in the available data.

Name

Morbidelli

Legal name

MBP MOTO s.r.l

Website

https://mbpmoto.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Morbidelli is a motorcycle brand operated by Italy-based MBP MOTO s.r.l within the Keeway group, selling V-Twin powered motorcycles (C652V, N125V, F352, T502X, T352X) to individual riders through dealers, retail, e-commerce, and an app across 40+ countries.

Ownership category

akta.pro rank

Product category

Motorcycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

Keywords

• Motorcycle manufacturing
• V-Twin engines
• Adventure motorcycles
• Street motorcycles
• Trail motorcycles

Headquarters

HQ city

Not disclosed

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Motorcycle Sales: Primary revenue from manufacturing and selling motorcycles including models C652V, N125V, F352, T502X, T352X

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Morbidelli designs, manufactures, and sells premium motorcycles under its own brand, including naked/street models (C652V, N125V), racing-heritage street bikes (F352), adventure/touring models (T502X), and trail/dual-sport models (T352X). The motorcycles are powered by V-Twin engine technology and are distributed globally via company stores, an appointed distributor network, and direct online/app channels.

Product overview

Morbidelli is a motorcycle brand under MBP MOTO s.r.l (part of the Keeway group) offering a lineup of premium motorcycles. The portfolio includes the C652V (engineered for bold riders), N125V (V-Twin experience), F352 (racing heritage street bike), T502X (adventure touring), and T352X (trail motorcycle). These models range from sport/standard bikes to adventure and dual-sport motorcycles, targeting various rider segments from performance enthusiasts to touring and off-road adventurers.

Differentiator

Problem solved

Functional benefit

Products and services

• Morbidelli C652V

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• KeewaycoreOthersKeeway is the parent company/group that owns Morbidelli. Morbidelli is operated by MBP MOTO s.r.l under the Keeway umbrella. Keeway is a global motorcycle manufacturer with multiple brands.
• Benda KeewayminorOthersPart of the Keeway group of motorcycle companies. Co-brand/reference within the group for marketing and distribution purposes.
• BenellicoreOthersPremium motorcycle brand within the Keeway group. Shares distribution channels and cross-promotional opportunities with Morbidelli. Benelli is an established Italian motorcycle manufacturer with significant heritage.
• Benelli BikeminorOthersElectric/bicycle brand under the Benelli umbrella within Keeway group. Cross-promotional relationship within the broader motorcycle/vehicle ecosystem.
• MBP MOTO s.r.lcoreOthersLegal operating entity for Morbidelli brand. MBP MOTO s.r.l is the incorporated company that manufactures and distributes Morbidelli motorcycles, operating under the Keeway corporate umbrella.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Royal Enfield: Heritage-focused motorcycle brand offering mid-displacement single and twin-cylinder motorcycles globally. Comparable positioning as a brand-led challenger to mainstream Japanese and European marques, with broad emerging-market reach.
• SWM Motorcycles: Revived Italian motorcycle brand producing on/off-road, dual-sport, and retro models in mid-displacement segments. Comparable as a small, heritage-styled European brand targeting enthusiast riders in similar displacement bands.
• Benelli: Italian motorcycle manufacturer and direct sister brand under the Keeway group. Both target mid-market riders with a mix of naked, sport, and adventure models and share distribution and parts networks through the parent.
• Fantic Motor: Italian motorcycle manufacturer specializing in off-road, enduro, trail, and scrambler models. Comparable product mix in the trail and off-road segment where Morbidelli's T352X competes.

Broad incumbents

• KTM: Austrian motorcycle manufacturer with a strong adventure, naked, and off-road lineup. Directly comparable in the T502X-style adventure-touring and T352X-style trail segments, with a much larger global dealer network.
• Ducati: Premium Italian motorcycle manufacturer owned by Volkswagen's Lamborghini. Comparable as an Italian motorcycle competitor, but operates at significantly higher price points and with substantially greater R&D and brand equity.
• Moto Guzzi: Established Italian motorcycle brand under Piaggio with a strong V-Twin heritage. Comparable as a premium Italian V-Twin marque, but operates at higher price points and as part of a larger portfolio.
• Husqvarna Motorcycles: Off-road and dual-sport motorcycle brand owned by KTM AG (Pierer Mobility). Directly comparable product mix in the trail and dual-sport categories where Morbidelli's T352X competes.
• Triumph Motorcycles: British heritage motorcycle brand with broad naked, adventure, and sport lineups. Competes in similar mid-to-large displacement segments where Morbidelli's C652V and T502X are positioned.

Emerging players

• Benda: Chinese motorcycle manufacturer and Keeway group partner (Benda Keeway). Comparable as a value-positioned motorcycle producer leveraging the same parent group distribution channels as Morbidelli.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/morbidelliglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morbidelli