MATTHEW WILLIAMS DIGGER HIRE LIMITED

What MATTHEW WILLIAMS DIGGER HIRE LIMITED does

Matthew Williams Digger Hire Limited is a privately-held plant hire business based in Norfolk, UK, operating in the construction equipment rental segment. The company was founded in 1999 and incorporated as a limited company (company number 06667132), with a workforce of approximately 5 employees. It rents out operated construction plant — principally excavators, JCBs, dumpers, and rollers — to a mix of domestic, commercial, and industrial customers within its regional catchment. The business model is straightforward asset rental: revenue is generated through hire fees (typically daily or weekly rates), with the company supplying both the machine and a CPCS-qualified operator where required, distinguishing it from self-drive-only competitors.

The company maintains an in-house fleet of owned plant rather than acting as a broker or third-party reseller, which means its revenue is directly tied to fleet utilisation rates, fleet age, and regional construction activity in Norfolk. Service delivery is local and relationship-driven, with no evidence of online booking platforms, app-based dispatch, or digital fleet management tooling. The customer base spans three segments — private householders undertaking landscaping, small building works or groundworks; local tradespeople and small contractors; and occasional larger commercial or industrial sites — making the book of business structurally fragmented.

There is no disclosed revenue, no external funding, no parent group, and no observable digital or technology strategy. The business profile is consistent with a sole-trader-promoted-to-limited-company micro-operator that has reached a stable steady state rather than a growth-stage or venture-backed entity.

Name

MATTHEW WILLIAMS DIGGER HIRE LIMITED

Legal name

Matthew Williams Digger Hire Limited

Website

https://matthewwilliamsdiggerhire.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Matthew Williams Digger Hire Limited is a Norfolk-based plant hire company, founded in 1999, that rents operated excavators, JCBs, dumpers, and rollers with CPCS-qualified operators to domestic, commercial, and industrial customers across the region.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Site Preparation Contractors (23891), Site Preparation Contractors (238910)

SIC

Heavy Construction Other Than Bldg Const - Contractors (1600), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Excavators (IMAHAAAA)

akta.pro secondary industry

Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers) (IMAHAIAB)

Keywords

• Plant hire services
• Construction equipment rental
• Excavator hire
• Groundworks services
• Mini digger hire

Headquarters

HQ city

North Walsham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Plant and Equipment Hire: Rental of construction equipment including excavators, JCBs, dumpers, rollers, wacker plates, concrete breakers, and telehandlers. Equipment available for self-drive or with CPCS qualified operator. Revenue generated through daily/period rental charges.
2. Groundworks and Additional Services: Professional services including site clearance, drainage work, footings, ground works, and supply of hardcore and crushed concrete. These services complement equipment rental and provide additional revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Matthew Williams Digger Hire Limited provides plant hire and equipment rental services across Norfolk, supplying excavators (180° JCB, 360° midi 6 & 8 tonne, and 360° mini excavators), wacker plates, dumpers, concrete breakers, rollers, and telehandlers on a daily/period basis. Customers can hire machinery on a self-drive basis or with CPCS-qualified operators, with all equipment transported directly to the project site. The firm also offers complementary groundworks services including site clearance, footings, drainage, general groundworks, and supply of hardcore and crushed concrete.

Product overview

Matthew Williams Digger Hire Ltd is a plant hire company offering a unified service model centred on excavation and construction equipment rental. The core offering consists of various excavators (180° JCB, 360° midi excavators in 6 and 8 tonne sizes, and 360° mini excavators) and ancillary equipment (wacker plates, dumpers, concrete breakers, rollers, and telehandlers), all available with optional CPCS-qualified operators or self-drive. Additional services including site clearance, footings, drainage work, ground works, and supply of hardcore and crushed concrete complement the equipment hire, enabling the company to serve domestic, commercial, and industrial customers across Norfolk with a full project solution.

Differentiator

Problem solved

Functional benefit

Products and services

• 180° JCB Hire Hire of 180-degree JCB excavators for domestic and commercial construction and groundworks projects.
• 360° Midi Excavator Hire (6 & 8 tonne) Hire of 6 and 8 tonne 360-degree rotation midi excavators for medium-scale construction and groundworks projects.
• 360° Mini Excavator Hire Hire of compact 360-degree mini excavators suited to domestic projects and tight-space construction work.
• Wacker Plate Hire Hire of plate compactors (wacker plates) used for ground compaction in construction and landscaping projects.
• Dumper Hire Hire of site dumpers in various sizes for transporting materials on construction sites.
• Concrete Breaker Hire Hire of pneumatic and hydraulic concrete breakers for demolition and breaking work.
• Roller Hire Hire of ground rollers in various sizes for soil and asphalt compaction on construction projects.
• Telehandler Hire Hire of telescopic handlers for lifting and moving materials on construction sites.
• Site Clearance Service Professional site clearance services to prepare construction and development sites for subsequent building works.
• Footings Service Foundation and footing excavation services for residential and commercial buildings.
• Drainage Work Service Drainage installation and repair services for residential and commercial properties.
• Groundworks Service Comprehensive groundworks including excavation, levelling, and preparation for construction projects.
• Hardcore & Crushed Concrete Supply Supply of hardcore and crushed concrete materials for foundation and sub-base work.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Regional players

• Boels Rental: European plant and tool hire major with a UK depot footprint offering excavators, dumpers and telehandlers. Comparable equipment hire model but primarily a continental operator expanding into the UK; competes with national UK plant hire firms in the broader Norfolk/Suffolk region.

Broad incumbents

• Ashtead Group / Sunbelt Rentals: FTSE 100 equipment rental group (Sunbelt Rentals UK) operating a national fleet of construction and industrial equipment. A broad incumbent whose plant hire division directly overlaps with Matthew Williams' core offering but at vastly greater scale.
• Travis Perkins plc: UK builders' merchant with plant hire as a complementary service alongside tool hire and material supply. Comparable adjacency to construction customers and overlaps on equipment rental, though materials supply is the dominant business.

Direct peers

• Mammoth Equipment Hire Ltd: UK plant and tool hire business operating across multiple regions with a focus on excavators, dumpers and groundworks equipment. Comparable regional plant hire peer with a similar fleet mix and target customer base.
• GAP Group Ltd: UK plant and tool hire company operating depots across the country, offering excavators, dumpers, telehandlers and groundworks equipment hire. Directly comparable as a UK-based plant hire operator serving construction customers, though at much greater scale and geographic reach than Matthew Williams.
• HSS Hire Group: UK tool and equipment hire business with national coverage of construction and DIY equipment including diggers, dumpers and compactors. Comparable on equipment rental model and customer overlap, with the addition of a strong consumer/DIY channel.
• Speedy Hire plc: One of the largest UK plant and tool hire companies (LSE-listed), offering excavators, dumpers, telehandlers and operated hire across a national depot network. Closest direct peer in terms of plant hire model and customer base, though substantially larger and publicly listed.
• Nixon Hire: UK plant hire specialist operating across the North of England and Midlands with excavators, dumpers, telehandlers and operated hire. Comparable regional plant hire peer with similar fleet composition and customer segments, though operating in different geographies.
• Hewden Stuart plc: UK plant hire company offering excavators, dumpers and operated hire to construction customers. Direct peer on plant hire model and customer base; a regional and national UK operator with overlapping equipment categories.

Others

• JCB (J.C. Bamford Excavators Ltd): UK-based global construction equipment OEM whose products (JCB backhoe loaders, excavators, telehandlers) form part of Matthew Williams' hire fleet. Comparable as the equipment supplier/manufacturer rather than a direct competitor, but materially relevant as the source of the fleet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/matthew-williams-digger-hire-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATTHEW WILLIAMS DIGGER HIRE LIMITED