WASHWOOD HEATH MULTI ACADEMY TRUST

What WASHWOOD HEATH MULTI ACADEMY TRUST does

Washwood Heath Multi Academy Trust (WHMAT) is a UK non-profit Multi Academy Trust established in 2014, operating a family of seven academies across East Birmingham under the values of Respect, Collaboration, and Aspiration. The trust delivers primary and secondary education directly to students in the Stechford, Saltley, Hodge Hill, and surrounding wards, with pupil ambassadors engaged in safeguarding work presented to the Birmingham Children's Trust Safeguarding Board. Its core products are the seven constituent schools (Brownmead Academy, Firs Primary School, Gossey Lane Academy, Saltley Academy, Tile Cross Academy, Timberley Academy, Topcliffe School, and Washwood Heath Academy), supplemented by the trust-wide 5 Foundations Framework pedagogical platform, an Early Career Teacher (ECT) full induction programme, and an Apprenticeship Levy upskilling pathway for staff.

WHMAT's technology layer is built on standard education-sector SaaS rather than proprietary systems: Arbor for staff HR and management information, ParentPay for parental payments, Satchel One (Show My Homework) for homework management, and Microsoft Office 365 and SharePoint for student and staff productivity. Three of the trust's academies are accredited Voice 21 Centres of Excellence in Oracy, and the trust holds UNICEF Rights Respecting Schools status alongside Eco Schools, Healthy Schools, PSQM Silver, Arts Award, and Cyber Essentials certifications. Gossey Lane Academy received a Good/Outstanding Ofsted rating in 2025, and Tile Cross Academy received a recent positive Ofsted report.

The trust's business model is structurally that of a UK state-funded academy: revenue is derived almost entirely from Department for Education per-pupil grants and local authority funding, with no commercial pricing model, no tuition fees, and no third-party distribution channels. Distribution is direct-to-family through the seven academies, with marketing conducted via the trust website, regular newsletters, and an active Twitter account (@WashwoodMAT). Leadership rests with CEO Pete Weir, supported by a core team headquartered at Washwood Heath Academy, Burney Lane, Stechford, Birmingham. The trust reports 88 core team employees and no parent company, M&A activity, or external equity ownership.

Name

WASHWOOD HEATH MULTI ACADEMY TRUST

Legal name

Washwood Heath Multi Academy Trust

Website

https://mat.washwood.academy

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Washwood Heath Multi Academy Trust is a UK non-profit operating seven primary and secondary academies in East Birmingham, funded by government per-pupil grants and serving local students from early years through secondary education under CEO Pete Weir.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Distribution channels1 record

Marketing channels4 records

Core offering

Washwood Heath Multi Academy Trust operates a family of academies in East Birmingham delivering primary and secondary education to students from early years through secondary level. The trust supplements core educational delivery with structured staff development programs, an oracy-focused pedagogical framework, and a safeguarding-led approach across all its schools.

Product overview

Washwood Heath Multi Academy Trust operates a platform-plus-modules architecture consisting of seven academies (Brownmead Academy, Firs Primary School, Gossey Lane Academy, Saltley Academy, Tile Cross Academy, Timberley Academy, and Washwood Heath Academy) providing educational services across primary and secondary levels in East Birmingham. The Trust supplements its core educational delivery with structured support modules including the 5 Foundations Framework, an ECT (Early Career Teacher) Programme, and Apprenticeship Levy Upskilling opportunities. Students access learning tools including Office 365, SharePoint, and Show My Homework, while parents use ParentPay for payments and staff use Arbor for HR management.

Differentiator

Problem solved

Functional benefit

Products and services

• Brownmead Academy Primary school within the trust located in Birmingham, providing primary education to students in East Birmingham.
• Firs Primary School Primary school within the trust located in Birmingham, providing primary education to students in East Birmingham.
• Gossey Lane Academy School within the trust located in Birmingham, providing primary and secondary education, and recognised for recent Good/Outstanding Ofsted rating.
• Saltley Academy Secondary school within the trust designated as a Voice 21 Centre of Excellence in oracy.
• Tile Cross Academy Secondary school within the trust, recently recognised for a positive Ofsted inspection report.
• Timberley Academy Academy within the trust delivering school education in East Birmingham.
• Topcliffe School School within the trust delivering school education in East Birmingham.
• Washwood Heath Academy Main secondary academy within the trust located at Burney Lane, Stechford, Birmingham, B8 2AS, also serving as the headquarters of the trust's Core Team.

Quantifiable outcome

• 3 academies accredited as Voice 21 Centres of Excellence in Oracy
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Voice 21coreStrategic or Co-development PartnerVoice 21 is the national oracy organization that has accredited three of the trust's academies as Centres of Excellence in oracy. WHMAT's Trust Lead for T&L, Shilpa Sisodia, spoke at Education Festival at Wellington College about oracy culture creation. Baroness Estelle Morris, Voice 21 Board Chair, visited Saltley Academy.
• CamAcademyTrustminorStrategic or Co-development PartnerPrimary leaders from CamAcademyTrust visited WHMAT primary schools to focus on EDI, oracy, and how inner-city schools operate, with a return visit planned.
• Leigh Trust B8minorStrategic or Co-development PartnerCollaboration on economic development of East Birmingham, with representation at regional trust meetings.
• UNICEF UKcoreStrategic or Co-development PartnerTrust participates in Rights Respecting Schools Award program. Pupil ambassadors presented to Birmingham Children's Trust Safeguarding Board on safeguarding work.
• Birmingham Children's TrustcoreStrategic or Co-development PartnerRights Respecting pupil ambassadors from the trust presented to the Birmingham Children's Trust Safeguarding Board on safeguarding curriculum work.
• Eco SchoolsminorOthersTrust holds Eco Schools certification demonstrating commitment to environmental education.
• STEM LearningminorOthersTrust holds PSQM Silver Award from STEM Learning for Primary Science Quality Mark.
• Healthy SchoolsminorOthersTrust holds Healthy Schools certification for promoting health and wellbeing.
• Educate and CelebrateminorOthersTrust is recognized by Educate and Celebrate for work on diversity and inclusion.
• Cyber EssentialsminorOthersTrust holds Cyber Essentials certification for cybersecurity standards compliance.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Reach Academy Trust: Smaller UK Multi Academy Trust focused on inner-city primary education with strong community engagement. Comparable in scale and community-anchored mission, though operating a smaller school network.

Direct peers

• Oasis Community Learning: UK Multi Academy Trust operating a large network of primary and secondary academies nationally. Comparable as a MAT serving diverse communities with a similar education-plus-community-engagement mission.
• E-Act: UK Multi Academy Trust operating primary and secondary academies with a focus on inner-city and underserved communities. Comparable as a MAT serving urban populations with government-funded schools.
• Harris Federation: One of the largest UK Multi Academy Trusts operating primary and secondary academies, including in London and surrounding areas. Directly comparable as a multi-academy trust delivering K–12 education across multiple constituent schools.
• Star Academies: UK Multi Academy Trust operating primary and secondary schools, including faith-based institutions. Comparable in operating model, multi-school structure, and focus on serving diverse urban communities.
• Academies Enterprise Trust (AET): Large UK Multi Academy Trust operating primary and secondary academies across multiple regions. Directly comparable as a scaled MAT delivering government-funded education through a network of constituent schools.
• United Learning Trust: UK Multi Academy Trust operating a national network of state-funded and independent schools. Comparable in multi-academy structure, primary and secondary focus, and school-improvement mission.

Broad incumbents

• Cognita Schools: International group of independent and state-funded schools operating across multiple countries. Comparable as a multi-school education operator, though more commercially oriented than WHMAT's non-profit model.
• GEMS Education: Global K–12 education operator with a large network of schools. Comparable as a scaled multi-academy-style operator, though primarily premium private schools rather than UK state-funded academies.

Regional players

• Greenwood Academies Trust: Midlands-based UK Multi Academy Trust operating primary and secondary schools. Regionally comparable to WHMAT with similar urban-community focus, though not directly competing in East Birmingham.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WashwoodMAT
• LinkedInlinkedin.com/company/washwood-heath-multi-academy-trust

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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