Matz Carwash By Claro

What Matz Carwash By Claro does

Matz Carwash By Claro is a Dutch car wash operation based in Deventer, Overijssel, that operates as part of the Claro Carwash network, which runs multiple automated car wash locations across the Netherlands. The business is built around a subscription model with four tiers (Basis at €24, Normaal at €26, Meest gekozen at €28, and Het Beste at €30 per 4-week billing cycle), each tied to a specific vehicle license plate via a customer portal that handles registration, billing, invoice downloads, and plate changes. An optional PantserPlus protective coating add-on is available across all tiers for €4 per billing period, and a free Claro Waspas loyalty card offers up to 14% discount for occasional/transactional users.

The underlying technology is a centralized subscription and customer portal (claro.carwash-cms.com) combined with automated wash sites that use license plate recognition for entrance identification and billing. The company also operates a dedicated business channel ("Zakelijk") for fleet and corporate customers, supports a 100% clean guarantee, and displays BOVAG affiliation for industry credibility. Roughly 5 employees are recorded against the named entity, which is consistent with a single retail site even though the wider Claro brand operates a multi-location network.

Revenue is generated primarily through recurring subscription fees (4-week or annual cadence) plus the PantserPlus add-on, with secondary pay-per-wash revenue through the Waspas loyalty card that encourages conversion into subscription. The go-to-market is direct-to-consumer via the website and physical locations, supplemented by a B2B channel for fleet accounts. Marketing relies on the website, email newsletter, blog content, and the BOVAG affiliation. No funding rounds, M&A activity, leadership changes, or AI capabilities are disclosed in the available data.

Name

Matz Carwash By Claro

Legal name

Claro

Website

https://matzcarwash.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Matz Carwash By Claro is a Deventer-based Dutch car wash operator that runs an automated wash site as part of the multi-location Claro Carwash subscription network, serving individual car owners via license plate-linked subscriptions (€24-€30 per 4 weeks) and a free Waspas loyalty card.

Ownership category

akta.pro rank

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Subscription Revenue: Recurring subscription fees billed every 4 weeks (Flex) or annually. Four tiers available: Basis (€24), Normaal (€26), Meest gekozen (€28), and Het Beste (€30) per 4-week billing cycle. Optional PantserPlus add-on at €4.00 per period.
2. Pay-per-Wash Revenue: Non-subscribers can pay per wash visit using the Waspas loyalty card, which offers discounts up to 14% on standard wash prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Claro Carwash operates subscription-based automated car wash services across multiple physical locations in the Netherlands. Customers subscribe to one of four wash program tiers (Basis €24, Normaal €26, Meest gekozen €28, Het Beste €30 per 4-week cycle), tied to their vehicle's license plate for seamless automated entry. The core offering is complemented by an optional PantserPlus protective coating add-on (€4 per period) and a free Waspas loyalty card providing up to 14% discount on wash programs.

Product overview

Claro Carwash operates a car wash subscription platform offering four tiers of wash programs (Basis at €24, Normaal at €26, Meest gekozen at €28, and Het Beste at €30 per 4 weeks), all license plate-linked. The core offering is complemented by PantserPlus (a €4 protective coating add-on) and the free Claro Waspas loyalty card providing up to 14% discount. Customers access services through the Claro Klantportaal for subscription management and account administration. The company provides subscription options on a 4-week or annual payment basis.

Differentiator

Problem solved

Functional benefit

Brands

• Waspas: A free loyalty card offering fixed discounts on each car wash, up to 14% discount on wash programs, valid at all Claro locations.

Products and services

• Claro Carwash Abonnement Recurring car wash subscription available in four tiers (Basis, Normaal, Meest gekozen, Het Beste) priced from €24 to €30 per 4-week period (or annually), license plate-linked for automatic recognition at all Claro locations, includes one wash per day (365x per year) and free vacuuming. Designed for individual Dutch car owners who want regular, predictable professional car washing.
• Claro Waspas Free loyalty card that provides up to 14% discount per wash program, valid at all Claro Carwash locations throughout the Netherlands. Can be easily recharged and upgraded, and works for non-subscribers using pay-per-wash pricing.

Quantifiable outcome

• Up to 14% discount available through Waspas loyalty card
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BOVAGminorOthersClaro Carwash is affiliated with BOVAG (Dutch automotive industry organization). The BOVAG logo is displayed on the website footer, indicating official membership/affiliation in the Dutch automotive services sector. This affiliation provides credibility and industry recognition.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• IMO Car Wash: IMO Car Wash operates a chain of subscription-based car wash locations across the Netherlands with multi-tier pricing, closely mirroring Claro's automated, license-plate-linked subscription model and physical retail footprint.

Broad incumbents

• ZIPS Car Wash: ZIPS Car Wash (Express Wash Concepts) operates an unlimited monthly wash subscription network in the U.S. Comparable to Claro in that its core value proposition is membership-based unlimited washing at automated facilities.
• Take 5 Car Wash: Take 5 Car Wash (Driven Brands) runs an international subscription-style car wash network. Its unlimited wash programs and automated facility model parallel Claro's recurring-revenue subscription approach.
• Mister Car Wash: Mister Car Wash is the largest publicly traded car wash subscription operator (NYSE: MCW) in North America, running the 'Unlimited Wash Club' recurring model. It validates and benchmarks the subscription economics that Claro is pursuing at smaller scale.
• BP Car Wash (Netherlands): BP operates car wash facilities at its fuel stations across the Netherlands, including loyalty-linked wash offerings. As an incumbent energy retailer with a broad portfolio, it competes for the same convenience-driven wash customer.
• TotalEnergies Car Wash (Netherlands): TotalEnergies operates car wash sites at its Dutch service stations, competing for subscription and per-wash customers in the same geographic footprint as Claro.
• Shell Car Wash (Netherlands): Shell operates automated car washes at its Dutch gas stations, offering single washes and subscription-style bundles through Shell V-Power / Shell FuelSave programs. It is a broad incumbent with overlapping service in the same NL consumer market.
• Esso Car Wash (Netherlands): Esso-branded stations in the Netherlands offer automated car washes. As an incumbent fuel retailer with broad reach, it overlaps with Claro's target consumer in the same Dutch market.

Others

• Belron (Carglass): Belron (parent of Carglass) is a global vehicle glass repair and replacement specialist. While not a car wash operator, it is a comparable Dutch vehicle-services brand competing for similar fleet and consumer vehicle-care wallet share.
• Kärcher: Kärcher is a leading manufacturer of professional and consumer cleaning equipment, including pressure washers and vehicle wash systems. It is an enabling supplier to the broader car wash industry rather than a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/matz-carwash-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matz Carwash By Claro