Mavs Volleyball

What Mavs Volleyball does

Mavs Volleyball (MAVS, Mid America Volleyball Stars) is a privately held youth volleyball club organization headquartered in Lenexa, Kansas, operating two facilities in the Kansas City metro area — the 12-court MAVS KC facility in Lenexa and the 4-court MAVS 816 facility in Leawood. Founded in 1996 by Dave Gentile, the club has grown to 88 rostered teams across a six-tier competitive structure for girls (Elite, National, Premier, Regional, Select, plus youth developmental tiers) and a two-tier boys program (Red travel, White local), serving athletes from age 3 through 18. MAVS claims the distinction of being the longest-running and largest volleyball club in Kansas City, with multiple national championships including 2018, 2021, and 2024, and a track record of facilitating over 500 college athletic commitments.

The organization's core product is competitive club volleyball organized across multiple commitment tiers, supported by an extensive year-round programming ecosystem: summer camps ($185-$200 per player), seasonal leagues ($425 per team), Academy programs ($380-$420), Future Stars introductory sessions for ages 3-7 ($25/session), and Trilogy Sports Performance training ($199-$720). The underlying technology stack is non-proprietary and operational, built on LeagueApps for registration and facilities management, SportsRecruits for athlete recruiting profiles, HUDL for video analysis, and the Trilogy Sports and Fitness App for performance tracking. College recruiting is a differentiated service line, with a dedicated Recruiting Coordinator, NCAA and NAIA eligibility integration, and free SportsRecruits accounts for U15-U17 team members.

MAVS generates revenue through multiple streams: recurring club team fees (subscription model), camps and clinics, leagues, Academy programs, sports performance training, individual open gym/tryout fees ($10 per player), and corporate sponsorships (Jason's Deli, Under Armour, Jewish Community Center, Russell Hampton, DM Law, Picklemans, Scheels). The go-to-market is event-driven, relying on annual July tryouts per HOA region guidelines, open gym sessions, national tournament participation, and social media-driven awareness. MAVS is privately held with no disclosed institutional investment, 27 employees, and is currently transitioning leadership from long-time director Kathy Bates to Kelley Kelley as Executive Director as of 2024.

Name

Mavs Volleyball

Legal name

MAVS Volleyball

Website

https://mavskc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Mavs Volleyball is a privately held youth volleyball club in Kansas City operating 88+ teams across six competitive tiers for girls and boys, ages 3-18, through two facilities, with diversified programming including camps, leagues, sports performance training, and college recruiting services.

Ownership category

akta.pro rank

Product category

Youth Volleyball Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAGAMAF

Youth & Amateur Sports Tournaments

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Youth volleyball training
• Competitive club volleyball
• Volleyball camps and clinics
• College recruiting services
• Sports performance training

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Club Team Fees: Annual club team fees for Elite, National, Premier, Regional, and Select divisions with varying levels of competition, travel, and amenities included in the package.
2. Camps and Clinics: Summer camps ranging from $185-$200 for various skill levels including Lil' All Stars, Junior MAVS, Middle School MAVS, All Stars, Positional, High Performance, and Get Ready 4 Tryouts camps.
3. Leagues: 4v4 and 6v6 leagues including Fall 4v4 League ($425 per team), Future Stars Spring League ($25 per player).
4. Academy Programs: Fall Academy ($380 for 10 sessions), Club Prep Academy ($420 for 14 sessions).
5. Sports Performance Training: Trilogy Sports Performance partnership offering in-season and summer training programs from $199-$720 depending on package selected.
6. Open Gyms and Tryouts: Open gym sessions at $10 per player, tryouts at $10 per player.
7. Sponsorships: Corporate sponsorship packages from sponsors including Jason's Deli, Under Armour, Jewish Community Center, Russell Hampton, DM Law, Picklemans, and Scheels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

MAVS Volleyball is a youth volleyball club that runs tiered competitive club teams (Elite, National, Premier, Regional, Select for girls; Red/White for boys) for athletes ages 8-18 across two Kansas City-area facilities. It sells club team seasonal memberships, summer camps and clinics, league play, academy and Future Stars training, and Trilogy Sports Performance conditioning, with college recruiting support bundled into higher tiers.

Product overview

MAVS Volleyball is a comprehensive youth volleyball club operating a multi-tier club team structure (Elite, National, Premier, Regional/Formerly Hybrid, Select for girls; Red/White for boys) with 88+ rostered teams. The club's core offering centers on competitive club volleyball at varying commitment levels, supplemented by extensive training programs including camps, clinics, leagues, academy programs, and Trilogy Sports Performance training. The organization operates two facilities (MAVS KC in Lenexa with 12 courts and MAVS 816 in Leawood with 4 courts) and provides college recruiting coordination services. Programming spans youth development (Future Stars ages 3-7), beginner through elite competition levels, and includes boys volleyball as a dedicated program. The club uses LeagueApps for all registration and facilities management, and SportsRecruits for recruiting profiles.

Differentiator

Problem solved

Functional benefit

Brands

• MAVS 816: Regional branch of MAVS Volleyball serving the Leawood/Kansas City area with teams for girls and boys ages U10-U18, located at 2008 W 103rd Terrace, Leawood, KS 66206 with 4 courts for rental and practice use.
• MAVS KC
• Future Stars
• Trilogy Sports Performance

Products and services

• MAVS KC Elite Teams Highest competitive tier club volleyball teams for girls, competing in four National Qualifiers and USAV Girls Junior National Championships. Packages include dedicated Head Coach plus two Assistant Coaches, a full New Balance uniform package, college recruiting assistance, and discounted HUDL accounts.
• MAVS National Teams Site-based club teams at MAVS KC and MAVS 816 competing in three National Qualifiers and USAV Girls Junior National Championships. Includes Head Coach plus one Assistant Coach, three custom New Balance jerseys, and recruiting support with a FREE SportsRecruits account for U15-U17 teams.
• MAVS Premier Teams Site-based club teams with a lighter travel schedule that compete in two National Qualifiers and potentially Nationals at the American or Liberty level. Includes recruiting assistance with discounted SportsRecruits and optional HUDL accounts.
• MAVS Regional Teams Site-based club teams at MAVS KC or MAVS 816 with a lighter practice schedule (4 hours weekly) competing in two National Qualifiers and the HOA Regional Qualifier. Season runs November through mid-April.
• MAVS Select Teams Local-level competition teams for U9-U18 athletes that do not travel, designed for multi-sport athletes, players with time constraints, or those new to club volleyball. Includes two custom New Balance jerseys, spandex, warm-up gear, and a backpack.
• MAVS Boys Teams Boys club volleyball program offering Red Teams (travel, qualifiers, USAV or AAU Nationals) and White Teams (local KC metro tournaments), with practices at both MAVS facilities. Includes the Boys College Coach Camp and Boys Summer 4v4 League.
• Summer Camps & Clinics Year-round camp program including Lil' All Stars (ages 5-7, $185), Junior MAVS (3rd-5th grade), Middle School MAVS (6th-8th grade), All Stars Advanced Camp, Positional Camps, High Performance Camp ($200, for premier-level players training with collegiate/professional athletes), and Get Ready 4 Tryouts camps.
• 4v4 and 6v6 Leagues Competitive league structure for athletes seeking additional outlets beyond primary teams. Includes Fall 4v4 League (5 weeks, 10 matches, $425/team), Spring 4v4 League, and seasonal league options at MAVS KC.
• Future Stars Program Introductory volleyball program for athletes ages 3-7 years old that focuses on fundamental athletic movement and volleyball skill development with 45-minute sessions at $25 per player.
• Trilogy Sports Performance Training In-season and summer sports performance program in partnership with Trilogy Sports Performance, covering agility training, volleyball-specific strength training, vertical jump development, and pre/post performance assessments. In-season: 2 sessions/week at $199/month; summer: three tiers from $199/month group training to $240/month platinum personal training.
• Fall Academy Skill development program for Kindergarten through 8th grade athletes, including 10 weekday training sessions (90 min each) plus Saturday team scrimmages at $380 (includes t-shirt). Weekday trainings available at both MAVS KC and MAVS 816.
• Club Prep Academy Pre-season training for U10-U14 club players (open to non-MAVS team members), including 14 training sessions over 7 weeks (2 sessions/week), team building, and competitive matches at $420 (includes t-shirt). All trainings held at MAVS KC.
• College Recruiting Services Comprehensive recruiting coordination including profile management through SportsRecruits, HUDL video accounts, NCAA/NAIA eligibility center guidance, college coach communication templates, and direct support from MAVS Recruiting Coordinator Connor Gregston. The club reports over 500 college commits historically.
• Boys College Coach Camp Summer camp hosted by MAVS KC for U12-U18 boys. Players train with college coaches and showcase skills at $100 per player, held June 5, 6:00-8:00 PM.
• Open Gym Sessions Open play sessions for players to retain volleyball skills outside tryout periods, priced at $10 per player. HOA open gym policies enforced (max $10, max 2 hours, coaches as facilitators only). Pre-registration required via LeagueApps.

Quantifiable outcome

• Over 500 athletes sent to play at the collegiate level
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Jason's DeliminorOthersCorporate sponsor of MAVS Volleyball. Logo displayed on MAVS sponsorship page along with other corporate sponsors.
• Under ArmourminorOthersCorporate sponsor providing athletic apparel and equipment. Elite team uniform packages include New Balance gear; Under Armour is a sponsorship partner.
• Jewish Community Center (JKC)minorOthersCorporate sponsor of MAVS Volleyball. Logo displayed on MAVS sponsorship page.
• Russell HamptonminorOthersCorporate sponsor of MAVS Volleyball. Logo displayed on MAVS sponsorship page.
• DM LawminorOthersCorporate sponsor of MAVS Volleyball. Logo displayed on MAVS sponsorship page.
• PicklemansminorOthersCorporate sponsor of MAVS Volleyball, likely a food service provider for events.
• ScheelsminorOthersCorporate sponsor of MAVS Volleyball, sporting goods retailer.
• Trilogy Sports PerformancecoreStrategic or Co-development PartnerMAVS partners with Trilogy Sports Performance to offer comprehensive In-Season and Summer Sports Performance Training Programs designed specifically for MAVS athletes. Program includes agility training, volleyball-specific strength training, vertical jump development, and performance assessments through the Trilogy Sports and Fitness App.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Wave Volleyball: A leading California-based youth volleyball club with multi-tier team structure, national qualification success, and college recruiting infrastructure. Comparable to MAVS in club model, training program breadth, and competitive positioning.
• Milwaukee Sting: Major Midwest youth volleyball club (Wisconsin-based) with multiple national championship wins and a tiered team structure. Comparable to MAVS in regional Midwestern club model, travel-sport positioning, and multi-tier offering.
• KC Power Volleyball: A direct local competitor in the Kansas City metro, KC Power operates competing club teams across multiple age divisions within the same Heart of America region. Most directly comparable to MAVS given overlapping geography, governing body, and family pool.
• Triangle Volleyball Club: Large North Carolina-based youth volleyball club with multiple national-level teams and college recruiting focus. Comparable to MAVS in structure, competitive positioning, and tiered club offering.
• Tstreet Volleyball: Prominent Southern California youth volleyball club with multiple national-level teams and recruiting support. Comparable to MAVS in tiered club structure, college recruiting emphasis, and year-round programming.
• Avalanche Volleyball: Top Texas-based youth volleyball club with national tournament participation and college recruiting infrastructure. Comparable to MAVS in multi-tier club model and elite competitive positioning.
• A5 Volleyball: One of the largest and most decorated multi-tier youth volleyball clubs in the U.S. (Georgia-based), with multiple national championships, tiered team structure, and college recruiting focus. Directly comparable to MAVS's elite-tier model and competitive pedigree.
• Club One Arizona: Major Arizona-based youth volleyball club with national championship pedigree and tiered team structure. Comparable to MAVS in scale, competitive success, and full-service club model.

Broad incumbents

• USA Volleyball (USAV): The national governing body for volleyball in the U.S., which sets the rules, governs Junior National Championships, and regulates club operations. Not a direct competitor but directly shapes MAVS's competitive structure and operating framework.

Others

• JVA (Junior Volleyball Association): An alternative national association for junior volleyball clubs, providing competition structure, governance, and tournament operations. Adjacent to MAVS's competitive framework as an alternative league/tournament system to USAV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HomeoftheMAVS
• Instagraminstagram.com/mavskc
• LinkedInlinkedin.com/company/mavs-volleyball

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mavs Volleyball