Mawaddah Int'l Group for Hotel and Umrah Services

What Mawaddah Int'l Group for Hotel and Umrah Services does

Mawaddah Int'l Group for Hotel and Umrah Services is a privately held Saudi Arabian hotel management company founded in 1996, specializing in religious tourism accommodation in Makkah and Madinah. The company currently operates three managed hotel properties—Jayden Hotel in Madinah, Jayden Masar in Makkah, and Al Burj Mawaddah in Madinah—and has historically managed more than 50 hotels simultaneously at its operational peak. The Group serves Hajj and Umrah pilgrims across diverse cultural, geographic, and economic segments, distributing its services through a multilingual website with direct booking functionality and an extensive global network of travel agents and tour operators.

The company's business model is anchored in two revenue streams: recurring hotel management services derived from operating managed properties, and historically transaction-based Umrah pilgrimage services including visa issuance, air and sea travel arrangements, and ground transportation within Saudi Arabia. Its go-to-market combines direct-to-consumer online booking with a B2B channel partner model that leverages travel agents worldwide to reach distributed pilgrim segments. No technology platform, AI systems, or proprietary booking infrastructure is disclosed in available materials, pricing is not publicly listed, and the current corporate headcount stands at 20 employees.

In 2024, Mawaddah rebranded as 'Mawaddah Hotels' and 'Mawaddah Hotels International Group,' repositioning itself as a professional hospitality operator explicitly aligned with Saudi Vision 2030 objectives including tourism diversification, talent localization, and digital transformation. The Group has stated an ambition to become the leading Saudi hotel management company in the Kingdom. However, available evidence indicates a significantly contracted current managed portfolio relative to its peak, no disclosed ownership, funding, or revenue data, and a website currently displaying a 'temporary landing page' during an upgrade.

Name

Mawaddah Int'l Group for Hotel and Umrah Services

Legal name

Mawaddah Int'l Group for Hotel and Umrah Services

Website

https://mawaddah.com.sa

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Mawaddah Int'l Group is a Saudi hotel management company specializing in Hajj and Umrah hospitality, operating three managed properties in Makkah and Madinah. Founded in 1996, it serves global religious pilgrims via direct bookings and a worldwide travel agent network.

Ownership category

akta.pro rank

Product category

Religious Hospitality and Hotel Management

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), All Other Travel Arrangement and Reservation Services (561599)

SIC

Hotels & Motels (7011), Services-Management Services (8741)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Hajj & Umrah Travel Agencies (THAKAHAA), Umrah/Hajj & Pilgrimage Air Ticketing Agencies (THAKALAI), Meetings & Group Travel Management (SMMP) (THALAMAL)

Keywords

• Hotel management services
• Religious hospitality
• Umrah accommodations
• Pilgrimage travel services
• Hotel operations

Headquarters

HQ city

Makkah

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Management Services: Core revenue from operating and managing hotels in Makkah and Madinah. At operational peak, managed more than 50 hotels simultaneously. Revenue derived from room bookings, accommodation services, and guest services at owned/managed properties including Jayden Hotel (Madinah), Jayden Masar (Makkah), and Al Burj Mawaddah (Madinah).
2. Umrah and Pilgrimage Services: Historically included issuing Umrah travel visas, arranging air and sea travel to and from Saudi Arabia, and providing comprehensive ground transportation solutions within the Kingdom. This enabled a fully integrated pilgrimage experience for guests.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Mawaddah Int'l Group for Hotel and Umrah Services is a hotel management company that operates and manages hotel properties in Makkah and Madinah, including Jayden Hotel (Madinah), Jayden Masar (Makkah), and Al Burj Mawaddah (Madinah). The Group delivers end-to-end hotel management solutions—pre-opening support, daily operations, revenue management, digital distribution, quality assurance, and brand development—targeting Hajj and Umrah pilgrims through direct website bookings and a global network of travel agents and tour operators.

Product overview

Mawaddah Int'l Group operates as a fully integrated hotel management company specializing in Hajj and Umrah hospitality services. The portfolio consists of three managed hotel properties—Jayden Hotel (Madinah), Jayden Masar (Makkah), and Al Burj Mawaddah (Madinah)—supported by a comprehensive service platform covering pre-opening support, daily operations, revenue management, digital distribution, quality assurance, and brand development. The company historically managed more than 50 hotels simultaneously, demonstrating significant operational scale and maturity in religious hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Jayden Hotel (Madinah)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Al Kiswah Holding: Saudi hospitality company operating hotels and services around the holy sites in Makkah and Madinah. Comparable niche focus on pilgrim accommodation and integrated Hajj/Umrah ground services.
• Jabal Omar Development Company: Saudi-listed mega-developer and operator of hotels and towers in immediate proximity to the Grand Mosque in Makkah. Directly comparable as a Makkah-focused religious tourism hospitality operator with far larger owned asset base.
• Rawafid Hospitality: Saudi hospitality management and operating company focused on hotel assets in religious tourism destinations. Comparable as a KSA-based third-party hotel operator competing for the same owner mandates.
• Dar Al Eiman Real Estate Investment Company: Saudi-listed real estate company operating hotel and residential properties in Makkah and Madinah serving pilgrims. Closely comparable as a KSA-domiciled religious-tourism hotel operator targeting similar pilgrim segments.

Broad incumbents

• Hilton Worldwide: Global hotel group with Conrad and DoubleTree properties in Makkah and Madinah. Comparable as a broad incumbent competing for premium pilgrim and corporate religious tourism business.
• Marriott International: Global hotel group operating Marriott, Sheraton, and other branded properties in Makkah and Madinah. Comparable as a broad incumbent addressing the same pilgrim demand with global loyalty and distribution reach.
• InterContinental Hotels Group (IHG): Global hotel group operating multiple InterContinental and Crowne Plaza properties in Makkah and Madinah. Comparable as a major incumbent serving the same religious tourism segment through global brand infrastructure rather than local specialization.
• Accor: Global hospitality group with multiple properties in Saudi Arabia including Makkah. Comparable as a broad incumbent serving religious tourism alongside a much wider global portfolio.
• Emaar Hospitality Group: UAE-based hospitality arm of Emaar operating Address and Vida branded hotels in Saudi Arabia. Comparable as a Gulf-rooted broad incumbent expanding into the same Saudi religious and leisure tourism segments.

Regional players

• Rotana Hotels: Middle East-headquartered hotel operator with expanding presence across the Gulf including Saudi Arabia. Comparable as a regionally rooted hospitality operator targeting similar Muslim-travel and Gulf business demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mawaddah-int-l-group-for-hotel-and-umrah-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mawaddah Int'l Group for Hotel and Umrah Services