MAX \ MAX productions
MAX AGENCY is a Moscow-based event production company providing integrated technical production and show direction services for music artists, corporations, and festivals across 23 countries, combining in-house creative direction with custom engineering and 3D pre-visualization.
- Company typePrivate
- Founded-
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MAX \ MAX productions does
MAX AGENCY (also branded MAX MAX Productions) is a privately held Russian event production company founded in 2014 and headquartered in Moscow. The firm provides integrated technical production and event direction services for large-scale concerts, music festivals, corporate conferences, product launches, and award ceremonies, operating across 23 countries from Japan to Iceland.
Its core offering combines two functions typically delivered separately in the market: creative event direction (concept, script, show programming) and full technical production (stage design, show technology integration, lighting, sound, video, special effects, on-site coordination). The company staffs this with an in-house team of directors, an RPG (directing) team, technical directors, 3D designers-scenographers, and 2D designers, and executes production by coordinating extended crews of 200+ technical specialists on major events.
The technical platform rests on 3D visualization and pre-visualization using Unreal Engine, Capture, and Depence, producing 1:1-scale stage and venue models that translate directly to physical execution. The company also develops custom engineering solutions — programmable plunger systems with millimeter precision, kinetic LED media structures, and bespoke stage machinery — to deliver effects not available from standard rental inventory. Revenue is generated through custom project-based fees tied to scope, scale, and complexity, with multi-year contracts on the enterprise side and project-based engagements with music artists and festivals. The company has launched an educational seminar product called Technikum and co-organizes the ONstage industry forum in partnership with Prolight+Sound.
MAX \ MAX productions firmographics
Firmographics- Name
- MAX \ MAX productions
- Legal name
- MAX AGENCY
- Website
- https://max-agency.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MAX AGENCY is a Moscow-based event production company providing integrated technical production and show direction services for music artists, corporations, and festivals across 23 countries, combining in-house creative direction with custom engineering and 3D pre-visualization.
- Ownership category
- akta.pro rank
MAX \ MAX productions industry classification
Industry- Product category
- Event Production Services
- NAICS
- Performing Arts Companies (7111), Other Performing Arts Companies (711190), Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Technical Production Management & Crew (MPAGAKAH)
- akta.pro secondary industries
- Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Video/IMAG & LED Wall Production (MPAGAKAD), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
Keywords
Where MAX \ MAX productions is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
MAX \ MAX productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Technical Production Services: Full-service technical production for events including stage design, show technology integration, lighting, sound, video, and special effects. Revenue generated through project-based fees for complete event production services from concept through execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
MAX \ MAX productions product offering
Product offeringCore offering
MAX \ MAX Productions provides end-to-end technical production and event direction services for concerts, festivals, corporate events, and award ceremonies. The company handles stage design, 3D visualization, show technology integration (lighting, sound, video, special effects), custom engineering solutions for stage mechanisms, and on-site technical direction from concept through execution. A separate educational product, Technikum, offers seminars on technical and show production.
Product overview
MAX \ MAX Productions is a technical event production and event direction company offering comprehensive services from stage design development to full show technology integration. The core offerings consist of Technical Event Production (including stage design, engineering solutions, and 3D visualization using Capture, Depence, and Unreal Engine) and Event Direction (conceptual idea creation, scriptwriting, and program content). The company has also launched an educational product called Technikum, a seminar on technical and show production. Services span business events, concert shows, conferences, festivals, and award ceremonies, with projects completed across 23 countries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Technikum: An educational seminar on technical and show production launched by MAX \ MAX Productions as a new educational product.
Products and services
- Technical Event Production Full-service technical production for events including stage design development, show technology integration (lighting, sound, video, special effects), technical direction, and on-site coordination from concept to execution. Targeted at major music artists, corporations, and festival organizers.
- Event Direction Creation of conceptual ideas, scripts, and program content for events ranging from business conferences to large-scale concert shows. Delivered by an in-house team of directors, RPG directing team, and technical directors.
- Technikum (Technical and Show Production Seminar) Educational seminar program covering technical and show production techniques, targeted at industry professionals and aspiring event producers seeking training in the field.
- ONstage Forum Annual industry forum on technical production and modern show technologies bringing together industry professionals, speakers, and companies for networking and knowledge sharing.
Quantifiable outcome
- Successfully produced events across 23 countries from Japan to Iceland
- +4 more outcomes
Companies that use MAX \ MAX productions
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
MAX \ MAX productions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MAX \ MAX productions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Prolight+SoundflagshipPartnership with Prolight+Sound (international lighting and audio industry organization) to establish and promote the ONstage Forum as Russia's premier technical and show production event. Following the success of the first forum, Prolight+Sound leadership jointly decided to make ONstage an annual industry event. Collaboration includes speaker curation, industry networking, and platform development for professional exchange in show technologies.
- Unique Present AgencycoreCollaboration with Unique Present agency on Oriflame MEGAforum project in Tashkent, Uzbekistan. Joint development of concept, script, visual design, and show production for 3,500 guests at first Oriflame event in new market.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
MAX \ MAX productions competitors and assessment
Company assessmentDirect peers
- Stufish Entertainment Architects: Architectural firm designing iconic stage sets and show structures for concerts, ceremonies, and large-scale live events. Comparable as a creative-and-technical design partner for premium live productions like MAX \ MAX's concert and festival work.
- PRG (Production Resource Group): Global leader in entertainment and event production services offering lighting, video, audio, and rigging for concerts, festivals, and corporate events. Directly comparable as a premium technical production partner serving mega-scale live events worldwide.
- Solotech: Canadian-based provider of audio, video, lighting, and rigging solutions for live events, tours, and broadcast. Closely aligned with MAX \ MAX as a technical production house delivering integrated staging and show technology for concerts and corporate productions.
- Stageco: Belgian specialist in staging structures, stage roofing, and custom scenic builds for tours and festivals. Overlaps with MAX \ MAX's staging, scenic fabrication, and large-scale outdoor festival work (e.g., DREAM FEST main stage).
- WIcreations: Belgian engineering firm specializing in bespoke stage structures, automation, and custom show mechanisms for concerts, festivals, and ceremonies. Direct overlap with MAX \ MAX's custom engineering solutions (plungers, kinetic elements, non-standard constructions).
- TAIT (TAIT Towers): Engineer and manufacturer of kinetic staging, automation, and show machinery for live entertainment and brand experiences. Comparable on the custom-engineering and stage-mechanism side of MAX \ MAX's offering.
- All Access Staging & Productions: US-based staging, rigging, and production company serving concerts, corporate events, and festivals with custom staging and scenic elements. Comparable mid-size technical production house focused on live events.
Broad incumbents
- Freeman: Largest US-based brand experience and event production company, offering end-to-end event services across corporate, association, and live audiences. Broader portfolio but directly comparable in corporate conferences and large-scale staged events.
- GL Events: French-listed global event services group operating venues, providing event production, and staging infrastructure for exhibitions, conferences, and ceremonies. Comparable scope in large-scale event production and staging.
- Encore (Encore Event Technologies): Provider of event technology, production, and staging services to hotels, venues, and corporate clients worldwide. Comparable in corporate event production and AV/staging integration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MAX \ MAX productions social profiles
Digital presenceMAX \ MAX productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAX \ MAX productions leadership team
Management profileNumber of profiles
MAX \ MAX productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAX \ MAX productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAX \ MAX productions
What does MAX \ MAX productions do?
MAX \ MAX Productions provides end-to-end technical production and event direction services for concerts, festivals, corporate events, and award ceremonies. The company handles stage design, 3D visualization, show technology integration (lighting, sound, video, special effects), custom engineering solutions for stage mechanisms, and on-site technical direction from concept through execution. A separate educational product, Technikum, offers seminars on technical and show production.
Is MAX \ MAX productions a public or private company?
MAX \ MAX productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAX \ MAX productions founded?
MAX \ MAX productions was founded in -1. It employs 1 to 10 people.
Where is MAX \ MAX productions based?
MAX \ MAX productions is headquartered in Moscow, Russia, in the Europe region.
How does MAX \ MAX productions make money?
One revenue line is on record: technical Production Services.
Who are MAX \ MAX productions's main competitors?
Direct peers on record are Stufish Entertainment Architects, PRG (Production Resource Group), Solotech, Stageco, WIcreations, TAIT (TAIT Towers) and All Access Staging & Productions. Broad incumbents are Freeman, GL Events and Encore (Encore Event Technologies).
Does MAX \ MAX productions have an API?
No public API is recorded for MAX \ MAX productions.
What industry is MAX \ MAX productions in?
MAX \ MAX productions's product category is Event Production Services. Its primary akta.pro industry code is MPAGAKAH, Event Technical Production Management & Crew, with a secondary code of THAHAEAC, Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds). Its NAICS code is 7111 and its SIC code is 7990.