M.A.X. GmbH – Events und mehr

What M.A.X. GmbH – Events und mehr does

M.A.X. GmbH – Events und mehr is a privately held, full-service event management company headquartered in Heilbronn, Baden-Württemberg, Germany, operating continuously for over 30 years (founded circa 1994). The firm operates with a lean team of roughly 7 employees under managing director Frank Hartmann and serves corporate clients ranging from German Mittelståndler (mid-sized companies) to global corporations, alongside organizations and private individuals. Services span trade show organization (Messen, including four own-branded recurring events: Bildungsmesse, Baumesse, Hochzeitsmessen, Berufswelt), corporate event planning (Events), trade show construction (Messebau), equipment and furniture rental (Verleih), and outdoor poster advertising (Plakatierung).

The company's core operational asset is a substantial owned inventory of SYMA modular aluminum exhibition walls (several hundred meters) supplemented by a broad catalog of rental equipment including audio systems (JBL, Sennheiser, AKG), projectors, LED lighting, tents, furniture (including a "Night Edition" premium black furniture line), TV screens, and event attractions such as Skydancers, photo booths, and bouncy castles. No proprietary technology or software platform is disclosed; the business relies on standard event-industry hardware and a Wix-based website. Marketing channels are diversified across the company website, Instagram (@m.a.x.events), Facebook (maxeventsheilbronn), the MessenDE trade show directory, the erento rental marketplace, and the company's own organized trade shows which double as customer-acquisition platforms.

Revenue is generated through multiple streams: professional service fees for event planning, execution, and trade show construction; unit pricing on equipment rentals (€4-€500+ per item per day/weekend) with 50% deposit terms; transaction fees from own trade show exhibitors and visitors; and poster placement fees for outdoor advertising campaigns. The company has a formal education partnership with IU Duales Studium since 2021 to train dual-study apprentices, and is a member of the DIE FAMILIENUNTERNEHMER family business association. Ownership is founder-managed with no identified external investors, private equity backing, or parent organization.

Name

M.A.X. GmbH – Events und mehr

Legal name

M.A.X. GmbH – Events und mehr

Website

https://max-events.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

M.A.X. GmbH – Events und mehr is a Heilbronn-based full-service event agency operating for 30+ years, providing trade show organization, corporate event planning, equipment rental, trade show construction, and poster advertising to German Mittelståndler, global corporations, and private individuals.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAGAD

Trade Shows & Exhibitions (Booths, Show Management)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYHSACAAAG

Event Rentals (Tents, Furniture, A/V, Decor)

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYMPAGAHAB

Trade Shows & Industry Expos (B2B)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

SECONDARYTHAHABAB

Industry-Specific B2B Trade Show Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

• Event management services
• Trade show organization
• Event equipment rental
• Exhibition booth construction
• Outdoor advertising placement

Headquarters

HQ city

Heilbronn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Event Planning & Organization Services: Full-service event planning and execution including corporate events, trade shows, weddings, and celebrations. Revenue generated through service fees for planning, organization, and on-site execution.
2. Equipment Rental (Verleih): Rental of event furniture, audio-visual equipment, lighting, tents, and event modules. Rental prices range from €4-500+ per item per day/weekend. Includes delivery and setup service in Heilbronn area.
3. Trade Show Construction (Messebau): Custom booth construction and modular wall system setup. Includes space and hall planning, compliance with regulations, and complete setup service.
4. Poster/Advertising Placement (Plakatierung): Billboard advertising and construction fence advertising services. Targeted placement for consumer visibility.
5. Trade Show Organization: Organizes own branded trade shows: Baumesse, Bildungsmesse, Hochzeitsmessen, Berufswelt. Revenue from exhibitor fees and visitor admissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

M.A.X. GmbH operates as a full-service event management company based in Heilbronn, Germany, offering integrated event services under one roof. The core offerings include trade show organization and construction (using SYMA modular wall systems), corporate event planning (anniversaries, kick-offs, employee events), event equipment and furniture rental (audio-visual gear, lighting, tents, lounge furniture), and poster/construction-fence advertising placement. The company also operates its own branded consumer and B2B trade shows including Baumesse, Bildungsmesse, Hochzeitsmessen, and Berufswelt.

Product overview

M.A.X. GmbH – Events und mehr is a full-service event management company based in Heilbronn, Germany, operating for over 30 years. The company offers an integrated portfolio of event services under one roof: trade show organization (Messen), corporate events (Events), trade show construction (Messebau), equipment and furniture rental (Verleih/Mietmobiliar), and poster advertising (Plakatierung). The portfolio includes a premium black furniture sub-brand (Night Edition), specialized trade shows (Baumesse, Bildungsmesse, Hochzeitsmessen), and themed event services (Weihnachtsfeier, Sommerfest). The company operates the SYMA modular wall system for trade show construction and maintains an extensive inventory of rental equipment including audio-visual technology, lighting, tents, furniture, and event attractions.

Differentiator

Problem solved

Functional benefit

Brands

• Night Edition: A black furniture collection sub-brand offering elegant dark-colored rental furniture for events including high tables, Chesterfield couches, bar stools, and bar elements.

Products and services

• Messen (Trade Shows/Expos) End-to-end organization and execution of trade shows and expos for corporate clients and as own-branded events, covering planning, hall setup, exhibitor coordination, and on-site management.
• Events (Corporate Events) Planning and execution of corporate events such as company anniversaries, store openings, kick-off events, employee events, Christmas parties, and summer parties throughout Germany.
• Verleih (Rental Service) Rental of event furniture, audio-visual technology (microphones, mixers, speakers, projectors, screens), lighting, tents, and event attractions (skydancer, photo booth, bouncy castle, foosball, football darts) with delivery and setup service in the Heilbronn area.
• Plakatierung (Poster Advertising)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• IU Duales Studium (IU International University)coreStrategic or Co-development Partner · 1 January 2021M.A.X. Events is an official education partner (Bildungspartner) and trains dual study students (Fachkräfte im Dualen Studium) in partnership with IU Duales Studium since 2021. This partnership supports the company's apprenticeship and talent development programs.
• SYMA-SystemcoreTechnology or IntegrationSYMA is a modular exhibition wall system supplier. M.A.X. Events maintains several hundred meters of SYMA walls in inventory for trade show and exhibition construction. The aluminum-framed system with HPL-coated hardboard provides flexibility for various event configurations.
• DIE FAMILIENUNTERNEHMERminorOthersFamily business association membership providing networking and advocacy for family-owned businesses in Germany.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maxeventsheilbronn
• Instagraminstagram.com/m.a.x.events/?hl=de
• LinkedInlinkedin.com/company/m-a-x-gmbh-%E2%80%93-events-und-mehr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M.A.X. GmbH – Events und mehr