Remax Collection MAXGROUP

What Remax Collection MAXGROUP does

RE/MAX MAXGROUP is a privately held Portuguese real estate brokerage franchise operating six branded stores across Lisbon, Porto, and the Algarve under two legal entities — Maxloja - Soc. Med. Imob LDA (AMI 4515) and Timoneiro de Sucesso Lda (AMI 15890). It was the first group to sign a franchise contract with RE/MAX Portugal and has operated in the market for over 25 years. The group's revenue is primarily commission-based brokerage (transaction fees on residential and commercial property sales, rentals, and luxury transactions through the RE/MAX Collection sub-brand), supplemented by credit intermediation services executed through Banco de Portugal-accredited managers and by a dedicated Developments (Empreendimentos) department that commercializes developer projects, active since 2003. The firm claims a network of 150+ real estate consultants and reports one of the highest per-capita productivity ratios in the RE/MAX Portugal system, with consultant earnings averaging roughly 2x the national average and a target of first transaction within 2 months for new hires.

The operating model is built around physical store distribution combined with centralized support functions: an in-house marketing department producing templates and materials for consultants' digital and physical presence, structured onboarding led by team managers, and multi-channel demand generation spanning SEO-optimized property listings, store-level Instagram and Facebook accounts, LinkedIn, WhatsApp Business, a corporate blog, and event presence at SIL (Salão Imobiliário de Lisboa). The technology stack described is conventional brokerage infrastructure — a CRM for client management and property listing platforms integrated with RE/MAX's brand systems — with no proprietary AI/ML or platform layer documented. Customer segments span individual buyers, sellers and tenants, real estate developers (served through the Empreendimentos pipeline), high-net-worth domestic and international luxury purchasers (served through RE/MAX Collection), and ambitious career-changers entering the consultant ranks.

In 2026 the group executed its first international expansion — the ÆTHER luxury vertical development in Asunción, Paraguay, presented at SIL 2026 — while simultaneously showcasing a multi-project Portuguese pipeline (Calçada da Memória, Santos Townhouse, Pedras Negras House, Fanqueiros House, UNIQUE, HAVA, Villas 4ZEN, Moradias Alba, Les Terrasses) ranging from €565K apartments to a €7.85M whole-building mandate. Revenue, headcount series, and ownership structure are not publicly disclosed, and the firm is not externally funded, making bottom-up financials inferable only through analyst benchmarks.

Name

Remax Collection MAXGROUP

Legal name

Maxloja - Soc. Med. Imob LDA

Website

https://maxgroup.pt

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX MAXGROUP is a privately held Portuguese real estate brokerage franchise operating six stores across Lisbon, Porto, and the Algarve, providing residential and commercial buying, selling, renting, and credit intermediation, plus luxury services through its RE/MAX Collection sub-brand and developer project marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisboa, Lisboa

HQ country

Portugal

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: Commission-based revenue from property sales and rentals. Consultants earn commissions on completed transactions with the company maintaining one of the best per capita productivity ratios in the RE/MAX Portugal network.
2. Development/Empreendimentos Services: Specialized services for real estate developers including property marketing, sales management, and project promotion. The company has operated a specialized department since 2003.
3. Credit Intermediation Services: Mortgage intermediation services provided through accredited credit managers who advise clients on housing credit options and manage documentation for bank analysis.
4. Luxury Real Estate Services: Premium segment services through the RE/MAX Collection brand, focusing on luxury properties with personalized service based on trust, confidentiality, and rigor.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

RE/MAX MAXGROUP operates a network of six RE/MAX franchise offices across Portugal (Lisbon, Porto, Algarve) providing real estate brokerage services for buying, selling, and renting residential and commercial properties. The group also runs a luxury segment (RE/MAX Collection MAXGROUP), a Developments Department marketing exclusive new-build projects, credit intermediation services, and recruitment of real estate consultants.

Product overview

RE/MAX MAXGROUP is a real estate brokerage group operating 6 RE/MAX branded offices across Portugal (Lisbon, Porto, and Algarve regions), including a premium luxury segment called RE/MAX Collection MAXGROUP. The company provides residential and commercial property buying, selling, and renting services through its store network. Additionally, the company operates a dedicated Development Projects department (established 2003) that markets exclusive real estate developments including projects in Lisbon (Calçada da Memória, Santos Townhouse, Pedras Negras House, Fanqueiros House, UNIQUE, HAVA, Moradias Alba), Cascais/Estoril (Villas 4ZEN, Moradias Alba), and internationally in Paraguay (ÆTHER). The group also provides supporting services including real estate consultant recruitment, credit intermediation, and marketing support for its consultants and development projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and Commercial Property Brokerage Buying, selling, and rental brokerage services for residential and commercial properties across Portugal, delivered through a network of six offices in Lisbon, Porto, and Algarve.
• Luxury Real Estate Services (RE/MAX Collection) Premium luxury segment providing high-end property transactions for national and international high-net-worth buyers, emphasizing trust, confidentiality, personalization, and rigor.
• Credit Intermediation Services Mortgage intermediation provided through accredited credit managers who advise clients on housing credit options and manage documentation for bank analysis.
• Real Estate Development Marketing and Sales (Empreendimentos) Specialized services for real estate developers including property marketing, sales management, and project promotion for new development projects across Lisbon, Cascais/Estoril, Algarve, and internationally.
• Real Estate Consultant Recruitment and Training Recruitment of real estate consultants across Portugal, providing training, integration programs, team manager support, and commission-based career opportunities with the goal of a first transaction within 2 months.
• Marketing Support Services for Consultants Marketing department produces templates and materials for consultants' digital and physical presence, with optional annual marketing service pack offering exclusive custom pieces.

Quantifiable outcome

• Consultant earnings averaging approximately 2x the national average
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• RE/MAX PortugalcoreChannel Partner/ Reseller/ DistributorMaster franchise partnership for RE/MAX brand in Portugal. RE/MAX Maxgroup was the first group to sign a franchising contract with RE/MAX Portugal, operating as an authorized franchisee with access to the brand's systems, training, and international network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ERA Imobiliária Portugal: Major franchise brokerage group in Portugal offering residential and commercial brokerage services through a national agent network, competing head-to-head with RE/MAX Maxgroup for both consultant recruitment and property mandates.
• Fine & Country Portugal: Premium/luxury real estate brand with Portuguese franchise operations, directly comparable to RE/MAX Collection MAXGROUP for high-end residential listings and international buyer reach.
• Coldwell Banker Portugal: Global real estate franchise with Portuguese offices, competing in both mainstream and luxury segments with a similar commission-based, multi-office agency model.
• Engel & Völkers Portugal: International premium/luxury real estate franchise with active Portuguese operations, directly comparable to RE/MAX Maxgroup's Collection luxury sub-brand in target customer (HNW/international buyers) and premium positioning.
• CENTURY 21 Portugal: Large international real estate franchise network operating in Portugal with a similar commission-based brokerage model and multi-office footprint, directly competing with RE/MAX Maxgroup for agents, listings, and developer mandates.
• Sotheby's International Realty Portugal: Luxury-leaning international real estate franchise serving high-net-worth and international buyers in Portugal, competing most directly with RE/MAX Collection MAXGROUP's premium sub-brand.
• Keller Williams Portugal: US-origin real estate franchise operating in Portugal with a similar agent-centric, commission-based model and strong training/coaching infrastructure, comparable to RE/MAX Maxgroup's 2-month first-transaction program.

Broad incumbents

• Savills Portugal: Global real estate services firm with Portuguese operations spanning residential, commercial, and investment sales — broader portfolio than RE/MAX Maxgroup but overlapping in luxury residential brokerage and developer mandates.
• JLL Portugal: Global real estate services company offering brokerage, advisory, and management across asset classes in Portugal; overlaps with RE/MAX Maxgroup in residential sales and developer advisory but operates at much larger scale and scope.

Others

• RE/MAX Portugal: Master franchisor of the RE/MAX brand in Portugal. Not a competitor but the platform and standards authority under which RE/MAX Maxgroup operates, governing brand, training, and cross-border referrals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maxgroup.remax
• LinkedInlinkedin.com/company/remax-collection-maxgroup
• Instagraminstagram.com/maxgroup.remax

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remax Collection MAXGROUP