Maxi ICA Stormarknad Barkarbystaden

What Maxi ICA Stormarknad Barkarbystaden does

Maxi ICA Stormarknad Barkarbystaden is a single-store ICA hypermarket located at Majorsvägen 4 A in Järfälla, Stockholm County, Sweden. Founded in 2014 and operating with 89 employees, it is part of ICA Gruppen, one of Sweden's largest grocery retail groups. The store runs on an extended-hours schedule (6:00–23:00 daily, 17 hours/day) and functions as a multi-service retail hub rather than a standalone grocery outlet. Its primary customers are local residents of Järfälla municipality and the Barkarbystaden district, served through both physical visits and digital channels.

The core offering combines a full-line grocery hypermarket (fresh produce, packaged goods, deli, fish, bakery, specialty international foods including Polish, Balkan, and Middle Eastern assortments) with an integrated service stack: an Apotek Hjärtat pharmacy (open 7–22 daily), an ICANDERs full-service restaurant and café, a Min Doktor Kliniken telemedicine clinic, automated ICA Paketskåp and Instabox parcel lockers, EV charging stations, a Pantstation bottle/can recycling point, and a Miljöstation hazardous waste collection. Underlying technology includes ICA's national e-commerce platform (Handla online, available 24/7 with pickup and home delivery), handheld self-scanning devices, Swish mobile payment integration, the ICA Matkasse meal-kit subscription, and the Stammis loyalty program. Quality certification (Kvalitetscertifiering) is held under ICA's internal standards program.

Revenue is generated primarily through transactional retail product sales across physical and online channels, with unit-based pricing (per item, weight, or liter) and weekly promotional deals. The store employs a direct-to-consumer go-to-market motion targeting local households through a multi-channel marketing mix that includes the ICA website/app, local Instagram (@icamaxibarkarbystaden), email offers via Stammis, weekly digital and physical flyers, and in-store seasonal campaigns. A new-customer online acquisition incentive offers 200 kr off each of the first four online orders (minimum 1,500 kr per order, code NYKUND200). Catering services and meal-kit subscriptions provide additional revenue streams tied to the same physical footprint.

Name

Maxi ICA Stormarknad Barkarbystaden

Legal name

Maxi ICA Stormarknad Barkarbystaden

Website

https://maxibarkarby.se

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Maxi ICA Stormarknad Barkarbystaden is a Swedish ICA hypermarket in Järfälla, Stockholm, offering groceries, pharmacy, restaurant, telemedicine clinic, parcel lockers, and EV charging under one roof for local residents and online shoppers.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)

akta.pro secondary industry

Grocery & Convenience Delivery Platforms (BPAMAHAC)

Keywords

• Grocery retail
• Hypermarket store
• Online grocery
• Fresh produce
• Retail pharmacy

Headquarters

HQ city

Järfälla

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Physical and online retail of grocery and consumer goods including fresh produce, packaged foods, household items, and specialty items from deli, bakery, fish counter, and pharmacy departments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maxi ICA Stormarknad Barkarbystaden operates a full-service grocery hypermarket at Majorsvägen 4 A in Järfälla, Sweden, selling groceries, fresh produce, deli, fish, and bakery items both in-store and via an online shopping platform. The store functions as a one-stop retail hub integrating partner services including Apotek Hjärtat pharmacy, ICANDERs restaurant, Min Doktor telemedicine clinic, parcel lockers, EV charging, and a Pantstation recycling facility.

Product overview

Maxi ICA Stormarknad Barkarbystaden is a large-format ICA supermarket (Maxi class) operating as a full-service retail grocery store combined with an integrated service hub. The core offering is the physical grocery store and online shopping platform (Handla online), supplemented by add-on services including Apotek Hjärtat pharmacy, Min Doktor Kliniken telemedicine clinic, ICANDERs in-store restaurant, ICA Paketskåp parcel lockers, and Instabox delivery lockers. Additional services include a delicatessen counter, fresh fish counter, catering, meal kit delivery (ICA Matkasse), EV charging, bottle recycling (Pantstation), and self-scanning technology. The store also participates in the ICA Stammis loyalty program. The Maxi ICA Hemma sub-brand extends the offering to home delivery and meal planning services.

Differentiator

Problem solved

Functional benefit

Products and services

• Handla online (ICA Online Shopping) Full-service online grocery shopping platform enabling customers to browse products, place orders, and schedule home delivery or store pickup, available 24/7.
• ICA Maxi Hemma Home delivery and meal planning service offering pre-prepared meal kits and grocery delivery to customers' homes under the Maxi brand.
• ICAs Matkasse Weekly meal kit subscription delivering pre-portioned ingredients and recipes for home cooking, with pickup available at the Barkarbystaden store.
• Catering Customized catering service for events and gatherings, offering prepared food items for pickup or delivery to customer-specified locations.
• Apotek Hjärtat Co-located pharmacy offering prescription medications, over-the-counter pharmaceuticals, health products, and beauty care items. Open daily 7-22.
• ICANDERs Barkarby (Restaurang/Café/Bar) Full-service in-store restaurant offering breakfast, lunch, café beverages, and bar services. Open Mon-Fri 6:30-21, Sat 6:30-21, Sun 6:30-19.
• Min Doktor Kliniken In-store telemedicine clinic offering remote healthcare consultations with doctors for non-emergency medical issues. Open Mon-Fri 10-18, Sat 10-16.
• Delikatessdisk Fresh delicatessen counter offering prepared foods, cold cuts, cheeses, and gourmet items. Open daily 6-21.
• Fiskdisk Fresh seafood counter offering daily selections of fish, shellfish, and seafood preparations. Open daily 6-20.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Apotek HjärtatcoreChannel Partner/ Reseller/ DistributorIn-store pharmacy operated by Apotek Hjärtat, Sweden's largest pharmacy chain. Located within the Maxi ICA store, open daily 7-22. Offers prescription and over-the-counter medications, health products, and pharmacy services.
• Min Doktor KlinikenminorOthersHealthcare clinic located within the store premises offering nurse consultations and basic healthcare services. Open Mon-Fri 10-18, Sat 10-16. Part of Min Doktor digital healthcare network.
• ICANDERs Barkarby (Restaurant)coreChannel Partner/ Reseller/ DistributorFull-service restaurant operated within the store offering breakfast, lunch, café, and bar services. Features always-low pricing on menu items. Open Mon-Fri 6:30-21, Sat 6:30-21, Sun 6:30-19.
• PantstationminorOthersAutomated bottle and can recycling station for deposit refunds (pant). Open daily 6-22:45, supporting environmental sustainability.
• Miljöstation (Environmental Station)minorOthersEnvironmental station for household hazardous waste disposal and recycling services within the store area.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• City Gross: Swedish hypermarket chain (owned by Coop) operating large-format stores similar to Maxi ICA, with combined grocery and non-food assortment. Directly comparable full-line hypermarket format competing for the same weekly family shop.
• Coop Sverige: Sweden's largest grocery cooperative operating supermarkets, hypermarkets, and convenience formats nationwide. Competes directly with ICA across price, assortment, and loyalty (Coop Medmera), serving overlapping customer segments in the same Swedish market.
• Willys (Axfood): Swedish discount hypermarket chain and the closest direct competitor to Maxi ICA in the greater Stockholm area. Operates large-format grocery stores with broad assortment at aggressive price points, competing for the same weekly full-basket shopper.
• Netto (Salling Group): Danish-owned discount grocery chain operating smaller-format stores in Sweden. Competes for price-sensitive weekly shoppers and convenience trips in overlapping suburban catchments.
• ICA Maxi (other locations): Other Maxi ICA Stormarknad hypermarket locations in the greater Stockholm area. Same format, same brand, same operating model — the most directly comparable peer set for benchmarking store-level performance.
• Lidl Sverige: German-headquartered discount grocer with a rapidly expanding Swedish footprint. Competes on price and private-label depth; an aggressive direct competitor that pressures pricing across Swedish grocery retail.
• Hemköp (Axfood): Mid-sized Swedish supermarket chain under Axfood, focused on urban and suburban grocery retail with strong fresh-produce and prepared-food positioning. Directly comparable in format and customer base to ICA Maxi stores.

Emerging players

• Mathem: Sweden's leading pure-play online grocery retailer with home delivery. Comparable on the digital side of Maxi ICA's business (ICA Online Shopping), competing for the same e-commerce grocery customer in Stockholm.

Broad incumbents

• ICA Sverige (ICA Gruppen): Parent organization and Sweden's largest grocery retailer. Comparable at the chain level for revenue, margins, and digital platform benchmarks; relevant as the strategic umbrella that controls this store's assortment, pricing, and online infrastructure.

Others

• Apotek Hjärtat: Sweden's largest pharmacy chain, co-located inside this Maxi ICA store. While not a competitor, it is a key ecosystem partner providing adjacent healthcare revenue and customer traffic; useful as a benchmark for the integrated retail-health model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/ica
• Facebookfacebook.com/ICA
• Instagraminstagram.com/icamaxibarkarbystaden
• TikToktiktok.com/@icasverige
• LinkedInlinkedin.com/company/maxibarkarby

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxi ICA Stormarknad Barkarbystaden