Maximare

What Maximare does

Maximare, legally Erlebnistherme Bad Hamm GmbH, operates a 15,000+ square meter experiential thermal spa complex at Jürgen-Graef-Allee 2 in Hamm, Germany. The facility is structured around four integrated themed zones: Aquawelt (sport and activity pools, event slides, underwater aquarium, Kidswelt, outdoor brine pool), Saunawelt (multiple themed saunas including ArenaMare 90°C, Erdsauna 110°C, Salzsauna, Solegrotte, sauna garden, and Aufguss ceremonies), Wellnesswelt (individual, couple, and Traditional Chinese Medicine treatments), and Gastrowelt (Café Mare, Café Lebenswert, Aqua-Snack, Sauna-Lounge, and breakfast service). Operational technology is centered on physical infrastructure: an on-site Blockheizkraftwerk combined heat and power plant operating at 90% efficiency, a sludge water reclamation system reclaiming up to 70% of sludge water, automatic pool covers, and event slides including Guinness World Record installations.

The business operates a direct-to-consumer model with three primary channels: walk-in ticket sales at reception, the owned e-commerce platform at shop.maximare.com, and bundled hotel partnership packages with seven local hotels (B&B Hotel, Mercure, Hotel Alte Mark, Maifeld, Schloss Oberwerries, PIER9, Hotel Herzog). Revenue is generated from day admission tickets, multi-visit cards (10er, 20er, 25er), wellness treatments, gift vouchers (€10–€100), F&B, Maxi-Fit courses eligible for up to 80% German health-insurance reimbursement, private event hosting for up to 100 guests, and hotel-anchored packages. Customer segments include families, wellness seekers, health-conscious swimmers, corporate and group event organizers, school partnerships (Ludgerischule), and hotel package guests.

Strategically, Maximare leans on heritage (150 years of salt water in Bad Hamm), regulated quality (Fünf Sterne SaunaPremium certification from Deutscher Sauna-Bund e.V., 2014 and 2017), Guinness World Records (2010, 2011), EWA awards (2004, 2005, 2007), and an integrated four-world offering within a regional catchment. The company is privately held by two managing directors (Jörg Hegemann, Reinhard Bartsch), has not raised external funding, and has no parent company or subsidiaries disclosed.

Name

Maximare

Legal name

Erlebnistherme Bad Hamm GmbH

Website

https://maximare.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Maximare (Erlebnistherme Bad Hamm GmbH) operates a 15,000+ square meter experiential thermal spa in Hamm, Germany, comprising four themed worlds — Aquawelt, Saunawelt, Wellnesswelt, and Gastrowelt — serving regional families, wellness seekers, hotel guests, and corporate event clients through direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Thermal Spa and Wellness

NAICS

Traveler Accommodation (7211), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Thermal spa services
• Wellness treatments
• Sauna experiences
• Swimming facilities
• Spa day packages

Headquarters

HQ city

Hamm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Day Admission Tickets: Entry fees for Aquawelt (water park), Saunawelt (sauna), or combined access. Pricing varies by duration and customer category (adult, reduced, child).
2. Multi-visit Cards: 10er and 20er cards for multiple entries to Aquawelt (adult, reduced, children), Saunawelt (4-hour or full-day), and Salt water pools. Bulk pricing with discounts.
3. Wellness Treatments: Individual wellness applications including massages (classic, aromatherapy, honey, hot stone), Traditional Chinese Medicine treatments, and couple packages.
4. Gift Vouchers: Value vouchers available in €10, €15, €20, €25, €50, and €100 denominations. Can be redeemed for any services on-site.
5. Food & Beverage: On-site restaurants: Café Mare, Café Lebenswert, Aqua-Snack, Sauna-Lounge. Daily specials, breakfast offerings, and event catering.
6. Course Offerings: Swimming courses and fitness classes including Maxi-Fit courses. Some courses qualify for preventive health subsidies from German health insurance (up to 80%).
7. Event Hosting: Private event hosting for birthdays, weddings, anniversaries, seminars, and conferences. Venue rental up to 100 persons with catering options.
8. Hotel Partnership Packages: Bundled packages with partner hotels offering combined accommodation and spa access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Maximare operates an experiential thermal spa and wellness complex in Bad Hamm, Germany, offering water park recreation, themed sauna experiences, massage and wellness treatments, and on-site dining across four integrated worlds. Customers purchase day admission tickets, multi-visit cards, wellness treatments, restaurant service, swimming courses, gift vouchers, and event hosting either on-site, through the company-operated online shop, or via bundled hotel partner packages.

Product overview

Maximare is an experiential spa complex operated by Erlebnistherme Bad Hamm GmbH, covering over 15,000 square meters in Bad Hamm, Germany. The facility comprises four integrated worlds: Aquawelt (water park with pools, slides, and children's facilities), Saunawelt (sauna complex with multiple themed saunas and garden), Wellnesswelt (treatment center offering massage and Traditional Chinese Medicine), and Gastrowelt (restaurants and cafés). The Online Shop (powered by HKS Systeme GmbH) enables online booking of treatments, multi-visit cards, vouchers, and course registrations. Additional offerings include fitness courses, children's birthday parties, women-only sauna sessions, themed sauna events, hotel partnership packages, and event hosting services for up to 100 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquawelt Water park area of the Maximare complex providing multi-pool recreation, event slides, and dedicated children's facilities for families and individual visitors.
• Saunawelt Themed sauna complex with multiple temperature zones, relaxation areas, and a sauna garden, offering individual sauna sessions, themed sauna nights, and women-only sessions for adult visitors seeking relaxation and wellness experiences.
• Wellnesswelt Treatment center offering individual and couple massage services, aromatherapy, and Traditional Chinese Medicine applications for adult wellness seekers.
• Gastrowelt On-site dining and beverage service across four food and beverage outlets, serving day visitors, sauna guests, and event attendees with breakfast, daily specials, and full restaurant menus.
• Online Shop (Erlebnisshop) Web-based booking and sales platform for vouchers, multi-visit cards, aquatic, sauna, and brine pool tickets, course offerings, wellness treatments, and event tickets.
• Maxi-Fit Courses Swimming courses and fitness classes for children and adults, with selected courses eligible for up to 80% reimbursement from German health insurers as preventive health programs.
• Kindergeburtstage (Children's Birthday Parties) Hosted birthday party packages for children in the Aquawelt and Kidswelt areas, including access to water attractions and supporting amenities.
• Hotel-Arrangements Bundled spa and accommodation packages offered through seven partner hotels, targeting tourists and staycation guests seeking combined hotel and thermal spa experiences.
• Feiern/Seminare/Tagungen (Event Hosting) Venue rental and event hosting service for birthdays, weddings, anniversaries, seminars, and corporate conferences for up to 100 guests, with catering options in the Café Lebenswert rooftop area.
• Sauna-Events (Sauna Nights) Themed monthly sauna night events with special programming, music, and BBQ offerings, held on the first Friday of each month and ticketed separately from regular admission.

Quantifiable outcome

• Electricity consumption reduced by over 400 MW/h since 2014 through on-site power generation
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• PROVA UnternehmensberatungminorImplementation/ SI/ Consulting PartnerManagement consulting firm providing business management advisory services.
• B&B Hotel HammcoreChannel Partner/ Reseller/ DistributorHotel partner offering discount vouchers for 5€ off sauna tariff (including Aquawelt & Sportbecken) for B&B Club Card holders. Located at Willy-Brandt-Platz 5, 59065 Hamm.
• Hotel Alte MarkcoreChannel Partner/ Reseller/ DistributorHotel partner offering 'Schlemmen – Schlafen – Schwimmen' package (from €105/person) and 'Schlemmen – Schlafen – Saunieren' package (from €118/person). Located at Soester Straße 28, 59071 Hamm.
• Maifeld Sport- und TagungshotelminorChannel Partner/ Reseller/ Distributor4-star hotel in Werl offering 20% discount on single entry to Saunawelt and Aquawelt for guests. Located at Hammer Landstraße 4, 59457 Werl.
• Mercure Hotel HammcoreChannel Partner/ Reseller/ DistributorPartner hotel with 142 rooms offering 'Schlemmen – Schlafen – Schwimmen' package (€295) and 'Schlemmen – Schlafen – Saunieren' package (€320). Located at Neue Bahnhofstraße 3, 59065 Hamm.
• Schloss OberwerriesminorChannel Partner/ Reseller/ DistributorHistoric water castle hotel partner offering 'Schloss - Schlafen - Sekt(chen) - Saunieren' package (from €85/person). Located at Zum Schloss Oberwerries 1, 59065 Hamm.
• PIER9 Tiny House HotelminorChannel Partner/ Reseller/ DistributorTiny house hotel partner on Hammer Canal offering packages (€249-289 for 2 persons) including Maximare breakfast and day tickets. Located at Adenauerallee 9, Hamm.
• Hotel HerzogminorChannel Partner/ Reseller/ DistributorPartner hotel offering 'Schlemmen – Schlafen – Sole' package with Westphalian hospitality.
• Ludgerischule HammcoreStrategic or Co-development PartnerCooperation with Hammer school of high migration background providing free swimming lessons for students. Sustainability initiative of the Nachhaltigkeitsrat.
• Franziskusküche HammminorStrategic or Co-development PartnerCaritas facility receiving donations from Maximare's charity wheel proceeds at external events. Provides €0.50 meals for those in need 365 days/year.
• Wir Zusammen - Initiative der Deutschen WirtschaftminorOthersParticipation in the 'Wir Zusammen' initiative of German business for integration and social responsibility.
• Westfälische Provinzial Versicherung AGminorOthersProfessional liability insurance provider (Berufshaftpflichtversicherung) for Erlebnistherme Bad Hamm GmbH. Located at Provinzial-Allee 1, 48159 Münster.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Miramar Therme: Regional German thermal spa with brine (Sole) pools, multiple saunas, and wellness treatments — same core product mix as Maximare (Aquawelt/Saunawelt/Wellnesswelt), at comparable facility scale in the German regional spa segment.
• Kristall Palm Beach: German thermal spa combining indoor water park, sauna world, and wellness treatments. Conceptually overlaps Maximare across all four worlds (water, sauna, wellness, gastro) at similar regional scale.
• SchwabenQuellen: Stuttgart-based thermal spa and wellness complex offering themed saunas, brine pools, and treatment packages. Closely aligned with Maximare's Aquawelt + Saunawelt + Wellnesswelt three-pillar model and target segment.
• Therme Erding: Largest thermal spa complex in the world, located near Munich, Germany. Directly comparable to Maximare's combination of water park, multiple themed saunas, wellness treatments, and on-site F&B; differs only in scale and overnight accommodation.
• Taunus Therme: Thermal spa near Frankfurt with themed saunas, brine pools, and massage offerings. Comparable mid-size German regional spa operator targeting the same wellness-and-day-visit customer profile as Maximare.
• Emser Therme: Bad Ems-based thermal spa with multiple sauna cabins, brine pools, and a treatment menu. Directly comparable to Maximare's Saunawelt and Wellnesswelt offerings within the German regional spa category.
• Claudius Therme: Cologne-area thermal spa with brine pools, multiple saunas, and wellness treatments. Closely aligned with Maximare's mix of thermal bathing, sauna ceremonies, and Wellnesswelt services in a comparable mid-size German regional facility.

Broad incumbents

• Center Parcs: European short-stay forest resort chain with on-site aqua parks and spa facilities. Competes with Maximare's hotel-partnership staycation angle at a portfolio scale Maximare accesses only through its seven Hamm-area partners.
• Europa-Park (Rulantica): Adjacent indoor water world attached to Germany's largest theme park. Shares Maximare's water-park, slides, and sauna-event DNA but is part of a broader leisure portfolio with substantially larger marketing reach.
• Tropical Islands Resort: Large indoor tropical water park and resort in Brandenburg with overnight lodging. Overlaps Maximare on water-based recreation and sauna/wellness but extends into the resort/accommodation category at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/maximare
• YouTubeyoutube.com/user/MaximareHamm
• Facebookfacebook.com/MaximareHamm
• Instagraminstagram.com/maximarehamm
• LinkedInlinkedin.com/company/maximare

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximare