MAXIMUM

Regional Radio Broadcastingmaximumfm.be

Maximum FM is a Belgian regional pop radio station broadcasting across 12+ FM frequencies and DAB+ in the Province of Li\u00e8ge, serving local residents with pop music, regional news, podcasts, contests, and event coverage, and generating revenue primarily through local SMB radio advertising under parent company Solution M\u00e9dias SA.

Company typePrivate
Founded-
HeadquartersLiège, Belgium
Headcount1–10
GTM typeB2C
OfferingServices

What MAXIMUM does

Maximum Media Diffusion SRL, operating as Maximum FM, is a Belgian regional pop radio station headquartered at 38 Boulevard de la Sauveni\u00e8re, 4000 Li\u00e8ge, that broadcasts exclusively within the Province of Li\u00e8ge. The station is wholly owned by Solution M\u00e9dias SA and is led by Director Gr\u00e9gory Pirotte and Director of Information Elise Malchair. Its core product is continuous pop music programming delivered via 12+ FM frequencies spanning Li\u00e8ge centre, Li\u00e8ge p\u00e9riph\u00e9rie, Huy, Verviers, Spa, Waremme, Hannut, Condroz, Lincent, Welkenraedt, Malmedy, and the Vall\u00e9e de l'Ourthe-Ambl\u00e8ve, plus DAB+ on channel 6B and live streaming on maximumfm.be. The technical platform is a licensed regional broadcast operation under CSA (Conseil Sup\u00e9rieur de l'Audiovisuel) oversight; the company does not operate a mobile app and has no disclosed API or SDK surface.

Beyond live radio, Maximum has extended its product surface into on-demand audio through a podcast library of 500+ episodes across 17+ themed categories (Li\u00e8ge Together, Wake Up Li\u00e8ge, Un Jour Un D\u00e9chet, Time to Cook, Max Event, and others), a Competitions and Giveaways engagement product, a Local Events Calendar covering regional festivals and cultural activities, and the Talents Maximum artist discovery platform showcasing local Belgian musicians via video profiles. The operating model is advertising-led: Maximum sells radio airtime and promotional placements to local and regional businesses in the Province of Li\u00e8ge, with contests functioning as a secondary engagement and sponsorship vehicle. The company employs approximately 6 people and has no disclosed funding rounds, M&A activity, or outside shareholders beyond the parent entity.

MAXIMUM firmographics

Firmographics

Name: MAXIMUM
Legal name: MAXIMUM MEDIA DIFFUSION
Website: https://maximumfm.be
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Maximum FM is a Belgian regional pop radio station broadcasting across 12+ FM frequencies and DAB+ in the Province of Li\u00e8ge, serving local residents with pop music, regional news, podcasts, contests, and event coverage, and generating revenue primarily through local SMB radio advertising under parent company Solution M\u00e9dias SA.
Ownership category
akta.pro rank

MAXIMUM industry classification

Industry

Product category: Regional Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611), Broadcasting and Content Providers (516)
SIC: Radio Broadcasting Stations (4832)
akta.pro industry: PRIMARYMPAIADAJ
Radio Streaming & Catch-Up Audio Platforms
Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Audio Streaming & Podcast Platforms

Keywords

Regional radio broadcasting
Pop music radio
Podcast production
Radio advertising
Local event coverage

Where MAXIMUM is headquartered

Location

Headquarters

HQ city: Liège
HQ country: Belgium
HQ region: Europe

Offices1 record

Markets served

MAXIMUM business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Radio Advertising: Maximum generates revenue by selling advertising airtime to local and regional businesses. The station offers pub advertising opportunities for companies seeking visibility in the Province of Liège region.
Contests and Promotions: The station organizes contests with prizes including concert tickets, city trips, wellness stays, and other gifts, creating engagement opportunities for listeners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

MAXIMUM product offering

Product offering

Core offering

Maximum is a regional pop radio station broadcasting in the Province of Liège, Belgium, via 12+ FM frequencies and DAB+ channel 6B, complemented by an online live player, podcasts, listener contests and giveaways, a local events calendar, and a talent discovery platform for Belgian artists. Its core business is producing and distributing continuous pop music programming and hyper-local news, events, and community content to a regional audience while monetizing that audience through advertising airtime sold to local businesses.

Product overview

Maximum is a local pop radio station serving the Province of Liège, Belgium, operating as a multi-platform media company. The core offering is Maximum FM Radio, broadcasting via FM frequencies (97.1-107.3 MHz depending on location) and DAB+ (channel 6B), complemented by an online radio player for live streaming. The product portfolio includes a Podcasts platform offering themed content series (Liège Together, Un Jour Un Déchet, Time to Cook, Wake Up Liège, Focus, Elections, and others), Competitions and Giveaways to drive audience engagement, a Local Events Calendar promoting regional activities, and a Talents Maximum discovery platform showcasing local Belgian musicians. The station operates as a SRL (limited company) under Maximum Media Diffusion, led by Grégory Pirotte.

Differentiator

Problem solved

Functional benefit

Products and services

Maximum FM Radio Local pop radio station broadcasting in the Province of Liège, Belgium, via FM frequencies (97.1-107.3 MHz depending on location) and DAB+ channel 6B, with a live radio player for online streaming. Serves adult residents of the Liège basin with continuous pop music, local news, and regional programming.
Maximum Podcasts Platform

Companies that use MAXIMUM

Customer profile

Segments1 record

Ideal customer profiles2 records

MAXIMUM technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

MAXIMUM partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

MAXIMUM competitors and assessment

Company assessment

Direct peers

NRJ Belgique: Belgian franchise of the NRJ pop music radio brand, with strong Wallonia presence. Comparable as a pop music-focused radio station targeting a similar demographic and competing for the same local advertisers in the Province of Liège.
Bel RTL: Leading French-language radio station in Belgium with strong regional coverage in Wallonia. Directly competes with Maximum for local ad budgets and the Liège-area listenership, especially in the pop music and entertainment segment.
Nostalgie Belgique: Belgian branch of the Nostalgie music radio brand, with strong coverage in Wallonia. Comparable as a Belgian French-language radio station competing for the same listenership and regional advertising market.
Fun Radio Belgique: Belgian leg of the Fun Radio France network, broadcasting pop music with regional coverage in Wallonia. Directly comparable as a pop music radio targeting similar demographics and competing for advertising spend in the same geography.
Vivacité: Belgian French-speaking regional radio network operated by RTBF covering Wallonia with local stations. Directly comparable as a Wallonia-focused radio broadcaster competing for the same local advertising and listenership in overlapping geographies of the Province of Liège.

Broad incumbents

DPG Media Belgium: Largest media group in Belgium (owner of VTM, Het Laatste Nieuws, Q-Music, etc.). Comparable as a broader media incumbent that competes with regional radio for both advertising spend and audience attention across Belgium.
DH Radio: Belgian francophone digital radio station backed by IPM/DH Group. Comparable as a Belgian radio/audio offering with similar pop/general-interest programming and advertising-driven business model.
RTL Belgium: Major Belgian broadcaster operating multiple radio (Bel RTL, Radio Contact) and TV brands. Comparable as a broader incumbent in the Belgian francophone media market that competes with regional stations for both audience and advertising share.
RTBF: Belgian French-speaking public broadcaster operating radio (Vivacité, Classic 21, La Première, Musiq3) and TV channels. Comparable as a broader incumbent in the Wallonia media landscape with overlapping regional advertising and audience dynamics.
Classic 21: RTBF-owned music radio station with Wallonia-wide coverage. Comparable as a regional broadcaster operating at broader scale, offering music and cultural content with overlapping advertiser reach in Liège.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

MAXIMUM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MAXIMUM leadership team

Management profile

Number of profiles

Profiles2 records

MAXIMUM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MAXIMUM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAXIMUM

What does MAXIMUM do?

Is MAXIMUM a public or private company?

MAXIMUM is a private company. It is classified as corporate owned and is currently operating.

When was MAXIMUM founded?

MAXIMUM was founded in -1. It employs 1 to 10 people.

Where is MAXIMUM based?

MAXIMUM is headquartered in Liège, Belgium, in the Europe region.

How does MAXIMUM make money?

Two revenue lines are on record. Radio Advertising is the primary driver. The others are contests and Promotions.

Who are MAXIMUM's main competitors?

Direct peers on record are NRJ Belgique, Bel RTL, Nostalgie Belgique, Fun Radio Belgique and Vivacité. Broad incumbents are DPG Media Belgium, DH Radio, RTL Belgium, RTBF and Classic 21.

Does MAXIMUM have an API?

No public API is recorded for MAXIMUM.

What industry is MAXIMUM in?

MAXIMUM's product category is Regional Radio Broadcasting. Its primary akta.pro industry code is MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.