Maxim's de Paris

What Maxim's de Paris does

Maxim's de Paris is a luxury French heritage brand founded in 1893, owned by Société de Gestion Pierre Cardin (the holding company of the Pierre Cardin fashion house) and registered as a private SARL in Paris. The brand operates across three primary segments: hospitality (the flagship Restaurant Maxim's at 3 rue Royale, a classified historical monument, alongside Bistrot Minim's and three Seine dinner cruise vessels — Le Bateau Ivre, Le Vert Galant, and Le Saphir), gourmet food products (caviar, chocolates, wines, champagne, seafood, and premium mineral water), and lifestyle goods (catering services via Maxim's Traiteur, tableware, home décor, and linens). The company generates revenue through direct-to-consumer channels including the flagship restaurant, the boutique at Carrousel du Louvre, and e-commerce platforms (maxims-shop.com and maxims-caviar.com), plus B2B distribution (notably Maxim's Water via Italian partner Acquedilusso) and event-driven catering for corporate and private functions.

The restaurant underwent a full renovation and reopened in November 2023 under the operational management of Paris Society, founded by Laurent de Gourcuff, with the venue modernized while preserving its Art Nouveau heritage. The company maintains a notably lean operational structure of 38 employees, indicating that the brand is run largely as an IP and licensing entity rather than through direct operational control, with restaurant operations delegated to Paris Society and product distribution handled through wholesale partnerships. The company's customer base spans affluent international tourists seeking French luxury dining, corporate event planners commissioning high-end catering, and fine food enthusiasts purchasing gourmet products directly through e-commerce. There is no proprietary technology underlying the business; the primary assets are the Maxim's trademark, the classified historical monument venue, and a portfolio of gourmet and lifestyle products developed under the Pierre Cardin umbrella.

Name

Maxim's de Paris

Legal name

Maxim's de Paris

Website

https://maxims-de-paris.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxim's de Paris is a 130-year-old luxury French heritage brand, owned by Société de Gestion Pierre Cardin, operating a historic Art Nouveau restaurant, three Seine cruise vessels, gourmet food e-commerce, catering services, and a lifestyle product portfolio. It serves affluent international consumers, corporate event clients, and gourmet food enthusiasts globally.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Fine dining
• Gourmet products
• Luxury catering
• River cruises
• Tableware accessories

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fine Dining Restaurant: The flagship Maxim's restaurant at 3 rue Royale, Paris, offers haute cuisine dining experiences in an Art Nouveau historic monument setting. Also includes the Bistrot Minim's for more casual Parisian bistro fare.
2. Catering Services: High-end catering services for private receptions and corporate events, including meal trays/plateaux repas. Specialist for premium receptions with refined culinary creations using noble raw materials.
3. Gourmet Food Products: Fine food products including caviar (Baeri, Osciètre, Beluga), chocolates, salted delicacies, seafood products (salmon, tarama, blinis), sweet treats, wines and champagnes, and gift boxes. Sold through e-commerce and retail.
4. Tableware and Home Accessories: Art de la table products including delicate tableware, crystal glassware, refined cutlery, home décor items, and household linens. Maison universe collection for table presentation and interior decoration.
5. Seine River Cruises: Dinner cruises aboard three vessels (Le Bateau Ivre, Le Vert Galant, Le Saphir) offering culinary experiences on the Seine with live piano and vocal entertainment.
6. Maxim's Water: Premium mineral water sourced from natural springs in Tuscany, exclusive to Maxim's, packaged elegantly for fine dining establishments worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels2 records

Core offering

Maxim's de Paris operates a historic Art Nouveau fine dining restaurant (Restaurant Maxim's) and a casual bistro (Bistrot Minim's) in Paris, alongside gourmet food products (caviar, chocolates, wines, mustard), catering services, Seine river dinner cruises, and luxury tableware/home décor sold through its e-commerce boutique. It also distributes a proprietary still and sparkling water (Maxim's, sourced from Tuscany) and operates historical reception venues.

Product overview

Maxim's de Paris is a luxury French brand encompassing a portfolio of hospitality and gourmet product offerings. The core hospitality segment includes Restaurant Maxim's (the historic flagship restaurant founded in 1893 at 3 rue Royale, Paris), Bistrot Minim's, and a fleet of Seine river cruise experiences (Le Bateau Ivre, Le Vert Galant, Le Saphir). The gourmet product segment spans fine food products including sweet and savory pantries, premium caviar, seafood products, wines and champagnes, and premium waters. The brand also offers high-end catering services, meal trays, and a Maison collection featuring art de la table, home décor, linens, and appliances. The company operates a flagship boutique at Carrousel du Louvre in Paris. The brand was acquired by Pierre Cardin in 1981 and is currently managed by Paris Society.

Differentiator

Problem solved

Functional benefit

Brands

• Maxim's Traiteur: High-end catering service for private and corporate events
• Maxim's Caviar
• Bistrot Minim's
• Le Bateau Ivre
• Le Vert Galant
• Le Saphir

Products and services

• Restaurant Maxim's Iconic Parisian fine dining restaurant offering haute cuisine in an Art Nouveau setting, targeting affluent diners and special occasion guests.
• Bistrot Minim's Casual Maxim's-branded bistro opened in Paris in May 2024, offering a relaxed all-day French dining concept from breakfast through late evening.
• Maxim's Gourmet Products Range of gourmet retail food products carrying the Maxim's brand, including caviar, chocolates, wines and mustard, sold online and at the Paris boutique.
• Maxim's Tableware and Home Décor Maxim's-branded tableware, cutlery, table linens, and home décor objects inspired by the restaurant's Belle Époque/Art Nouveau heritage.
• Maxim's Catering and Reception Services Catering and private event services offered under the Maxim's brand for corporate events, weddings, and private receptions.
• Maxim's de Paris Seine Dinner Cruise Dinner cruise on the Seine branded under Maxim's de Paris, combining sightseeing with Maxim's-style gastronomy for tourists and private event clients.
• Maxim's Still and Sparkling Water Maxim's-branded still and sparkling mineral water sourced from a Tuscan spring and distributed to restaurants, hotels, and food-service operators.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Paris SocietycoreStrategic or Co-development Partner · 1 November 2023Paris Society, founded by Laurent de Gourcuff, operates the Maxim's restaurant following its November 2023 reopening after renovations. They have modernized the venue while preserving its Art Nouveau spirit with frescoes, beveled mirrors, and copper ornaments. Also operates Bistrot Minim's.
• Cordélia de CastellaneminorStrategic or Co-development PartnerInterior designer for Bistrot Minim's, bringing elegant Parisian bistro aesthetic to the revived Minim's concept at rue Royale.
• AcquedilussominorOEM/ Whitelabel/ Licensing PartnerItalian water company producing Maxim's premium mineral water (Acqua di Maxim's) sourced from natural springs in Tuscany, distributed to fine dining establishments worldwide through Acquedilusso.
• Family Champagne HouseminorStrategic or Co-development PartnerMaxim's collaborates exclusively with a family-owned champagne house of grower-producers who cultivate their own grapes using reasoned viticulture. They produce Maxim's cuvées including Brut, Blanc de Blancs (100% Chardonnay), and Blanc de Noirs (100% Pinot Noir).

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Petrossian: Paris-based luxury caviar and smoked salmon specialist with boutique, restaurant, e-commerce and global distribution. Direct overlap with Maxim's Caviar sub-brand and gourmet gifting strategy.
• La Maison du Chocolat: Premium French chocolatier with boutiques, e-commerce and luxury gifting. Comparable to Maxim's sweet pantry, chocolate and coffret cadeau lines within the gourmet segment.
• Hédiard: Historic Parisian luxury grocer (founded 1854) selling caviar, chocolates, jams, foie gras and gift boxes. Closely comparable to Maxim's gourmet product and gifting business and the heritage-led positioning around Place de la Madeleine.
• Fauchon: French luxury gastronomy brand combining fine-food retail, pâtisserie, and a Paris-based restaurant/hotel (Hôtel Fauchon). Mirrors Maxim's model of monetizing a historic French gourmet brand across dining, retail and hospitality.
• Ladurée: Iconic French luxury maison (founded 1862) operating salons de thé, restaurants and a global retail network for macarons and pâtisserie. Comparable as a heritage Parisian brand monetized through both on-premise dining and DTC gourmet products.
• Fouquet's: Legendary Parisian brasserie on the Champs-Élysées operated by Groupe Lucien Barrière. Comparable to Maxim's as a historic luxury Paris dining venue with strong tourist and corporate-event demand.

Regional players

• Café de Flore: Historic Parisian brasserie/café in Saint-Germain-des-Prés. Comparable as a heritage Parisian dining institution, though with a café/brasserie format rather than Maxim's fine-dining and diversified gourmet model.
• Le Train Bleu (Gare de Lyon): Historic listed brasserie inside Gare de Lyon, Paris. Comparable to Maxim's as a classified heritage Parisian dining venue whose value is built on Belle Époque interior and tourist/corporate clientele.

Emerging players

• Alain Ducasse: Chef-driven fine-dining and gourmet brand with starred Paris restaurants and a network of bakeries/chocolateries. Adjacent competitor on the fine-dining side and on the branded gourmet-retail side, but built on chef IP rather than 19th-century heritage.
• Maison Fossier: Historic French luxury biscuit/rose dragée maker (Reims) with boutique, e-commerce and B2B distribution. Comparable as a heritage French gourmet maison monetizing confectionery and gifting at premium price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaximsDeParis
• Instagraminstagram.com/maxims.de.paris
• LinkedInlinkedin.com/company/maxim's-de-paris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxim's de Paris