Maxim's de Paris
Maxim's de Paris is a 130-year-old luxury French heritage brand, owned by Société de Gestion Pierre Cardin, operating a historic Art Nouveau restaurant, three Seine cruise vessels, gourmet food e-commerce, catering services, and a lifestyle product portfolio. It serves affluent international consumers, corporate event clients, and gourmet food enthusiasts globally.
- Company typePrivate
- Founded1893
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Maxim's de Paris does
Maxim's de Paris is a luxury French heritage brand founded in 1893, owned by Société de Gestion Pierre Cardin (the holding company of the Pierre Cardin fashion house) and registered as a private SARL in Paris. The brand operates across three primary segments: hospitality (the flagship Restaurant Maxim's at 3 rue Royale, a classified historical monument, alongside Bistrot Minim's and three Seine dinner cruise vessels — Le Bateau Ivre, Le Vert Galant, and Le Saphir), gourmet food products (caviar, chocolates, wines, champagne, seafood, and premium mineral water), and lifestyle goods (catering services via Maxim's Traiteur, tableware, home décor, and linens). The company generates revenue through direct-to-consumer channels including the flagship restaurant, the boutique at Carrousel du Louvre, and e-commerce platforms (maxims-shop.com and maxims-caviar.com), plus B2B distribution (notably Maxim's Water via Italian partner Acquedilusso) and event-driven catering for corporate and private functions.
The restaurant underwent a full renovation and reopened in November 2023 under the operational management of Paris Society, founded by Laurent de Gourcuff, with the venue modernized while preserving its Art Nouveau heritage. The company maintains a notably lean operational structure of 38 employees, indicating that the brand is run largely as an IP and licensing entity rather than through direct operational control, with restaurant operations delegated to Paris Society and product distribution handled through wholesale partnerships. The company's customer base spans affluent international tourists seeking French luxury dining, corporate event planners commissioning high-end catering, and fine food enthusiasts purchasing gourmet products directly through e-commerce. There is no proprietary technology underlying the business; the primary assets are the Maxim's trademark, the classified historical monument venue, and a portfolio of gourmet and lifestyle products developed under the Pierre Cardin umbrella.
Maxim's de Paris firmographics
Firmographics- Name
- Maxim's de Paris
- Legal name
- Maxim's de Paris
- Website
- https://maxims-de-paris.com
- Company type
- Private
- Founded year
- 1893
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maxim's de Paris is a 130-year-old luxury French heritage brand, owned by Société de Gestion Pierre Cardin, operating a historic Art Nouveau restaurant, three Seine cruise vessels, gourmet food e-commerce, catering services, and a lifestyle product portfolio. It serves affluent international consumers, corporate event clients, and gourmet food enthusiasts globally.
- Ownership category
- akta.pro rank
Maxim's de Paris industry classification
Industry- Product category
- Fine Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
Keywords
Where Maxim's de Paris is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Maxim's de Paris business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Fine Dining Restaurant: The flagship Maxim's restaurant at 3 rue Royale, Paris, offers haute cuisine dining experiences in an Art Nouveau historic monument setting. Also includes the Bistrot Minim's for more casual Parisian bistro fare.
- Catering Services: High-end catering services for private receptions and corporate events, including meal trays/plateaux repas. Specialist for premium receptions with refined culinary creations using noble raw materials.
- Gourmet Food Products: Fine food products including caviar (Baeri, Osciètre, Beluga), chocolates, salted delicacies, seafood products (salmon, tarama, blinis), sweet treats, wines and champagnes, and gift boxes. Sold through e-commerce and retail.
- Tableware and Home Accessories: Art de la table products including delicate tableware, crystal glassware, refined cutlery, home décor items, and household linens. Maison universe collection for table presentation and interior decoration.
- Seine River Cruises: Dinner cruises aboard three vessels (Le Bateau Ivre, Le Vert Galant, Le Saphir) offering culinary experiences on the Seine with live piano and vocal entertainment.
- Maxim's Water: Premium mineral water sourced from natural springs in Tuscany, exclusive to Maxim's, packaged elegantly for fine dining establishments worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gourmet fine food products - quote-based pricing |
| Unit Pricing | Pay-as-you-go | Tableware and décor items from 49 EUR |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels2 records
Maxim's de Paris product offering
Product offeringCore offering
Maxim's de Paris operates a historic Art Nouveau fine dining restaurant (Restaurant Maxim's) and a casual bistro (Bistrot Minim's) in Paris, alongside gourmet food products (caviar, chocolates, wines, mustard), catering services, Seine river dinner cruises, and luxury tableware/home décor sold through its e-commerce boutique. It also distributes a proprietary still and sparkling water (Maxim's, sourced from Tuscany) and operates historical reception venues.
Product overview
Maxim's de Paris is a luxury French brand encompassing a portfolio of hospitality and gourmet product offerings. The core hospitality segment includes Restaurant Maxim's (the historic flagship restaurant founded in 1893 at 3 rue Royale, Paris), Bistrot Minim's, and a fleet of Seine river cruise experiences (Le Bateau Ivre, Le Vert Galant, Le Saphir). The gourmet product segment spans fine food products including sweet and savory pantries, premium caviar, seafood products, wines and champagnes, and premium waters. The brand also offers high-end catering services, meal trays, and a Maison collection featuring art de la table, home décor, linens, and appliances. The company operates a flagship boutique at Carrousel du Louvre in Paris. The brand was acquired by Pierre Cardin in 1981 and is currently managed by Paris Society.
Differentiator
Problem solved
Functional benefit
Brands
- Maxim's Traiteur: High-end catering service for private and corporate events
- Maxim's Caviar
- Bistrot Minim's
- Le Bateau Ivre
- Le Vert Galant
- Le Saphir
Products and services
- Restaurant Maxim's Iconic Parisian fine dining restaurant offering haute cuisine in an Art Nouveau setting, targeting affluent diners and special occasion guests.
- Bistrot Minim's Casual Maxim's-branded bistro opened in Paris in May 2024, offering a relaxed all-day French dining concept from breakfast through late evening.
- Maxim's Gourmet Products Range of gourmet retail food products carrying the Maxim's brand, including caviar, chocolates, wines and mustard, sold online and at the Paris boutique.
- Maxim's Tableware and Home Décor Maxim's-branded tableware, cutlery, table linens, and home décor objects inspired by the restaurant's Belle Époque/Art Nouveau heritage.
- Maxim's Catering and Reception Services Catering and private event services offered under the Maxim's brand for corporate events, weddings, and private receptions.
- Maxim's de Paris Seine Dinner Cruise Dinner cruise on the Seine branded under Maxim's de Paris, combining sightseeing with Maxim's-style gastronomy for tourists and private event clients.
- Maxim's Still and Sparkling Water Maxim's-branded still and sparkling mineral water sourced from a Tuscan spring and distributed to restaurants, hotels, and food-service operators.
Companies that use Maxim's de Paris
Customer profileSegments3 records
Ideal customer profiles3 records
Maxim's de Paris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maxim's de Paris partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Paris SocietycoreParis Society, founded by Laurent de Gourcuff, operates the Maxim's restaurant following its November 2023 reopening after renovations. They have modernized the venue while preserving its Art Nouveau spirit with frescoes, beveled mirrors, and copper ornaments. Also operates Bistrot Minim's.
- Cordélia de CastellaneminorInterior designer for Bistrot Minim's, bringing elegant Parisian bistro aesthetic to the revived Minim's concept at rue Royale.
- AcquedilussominorItalian water company producing Maxim's premium mineral water (Acqua di Maxim's) sourced from natural springs in Tuscany, distributed to fine dining establishments worldwide through Acquedilusso.
- Family Champagne HouseminorMaxim's collaborates exclusively with a family-owned champagne house of grower-producers who cultivate their own grapes using reasoned viticulture. They produce Maxim's cuvées including Brut, Blanc de Blancs (100% Chardonnay), and Blanc de Noirs (100% Pinot Noir).
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Maxim's de Paris competitors and assessment
Company assessmentDirect peers
- Petrossian: Paris-based luxury caviar and smoked salmon specialist with boutique, restaurant, e-commerce and global distribution. Direct overlap with Maxim's Caviar sub-brand and gourmet gifting strategy.
- La Maison du Chocolat: Premium French chocolatier with boutiques, e-commerce and luxury gifting. Comparable to Maxim's sweet pantry, chocolate and coffret cadeau lines within the gourmet segment.
- Hédiard: Historic Parisian luxury grocer (founded 1854) selling caviar, chocolates, jams, foie gras and gift boxes. Closely comparable to Maxim's gourmet product and gifting business and the heritage-led positioning around Place de la Madeleine.
- Fauchon: French luxury gastronomy brand combining fine-food retail, pâtisserie, and a Paris-based restaurant/hotel (Hôtel Fauchon). Mirrors Maxim's model of monetizing a historic French gourmet brand across dining, retail and hospitality.
- Ladurée: Iconic French luxury maison (founded 1862) operating salons de thé, restaurants and a global retail network for macarons and pâtisserie. Comparable as a heritage Parisian brand monetized through both on-premise dining and DTC gourmet products.
- Fouquet's: Legendary Parisian brasserie on the Champs-Élysées operated by Groupe Lucien Barrière. Comparable to Maxim's as a historic luxury Paris dining venue with strong tourist and corporate-event demand.
Regional players
- Café de Flore: Historic Parisian brasserie/café in Saint-Germain-des-Prés. Comparable as a heritage Parisian dining institution, though with a café/brasserie format rather than Maxim's fine-dining and diversified gourmet model.
- Le Train Bleu (Gare de Lyon): Historic listed brasserie inside Gare de Lyon, Paris. Comparable to Maxim's as a classified heritage Parisian dining venue whose value is built on Belle Époque interior and tourist/corporate clientele.
Emerging players
- Alain Ducasse: Chef-driven fine-dining and gourmet brand with starred Paris restaurants and a network of bakeries/chocolateries. Adjacent competitor on the fine-dining side and on the branded gourmet-retail side, but built on chef IP rather than 19th-century heritage.
- Maison Fossier: Historic French luxury biscuit/rose dragée maker (Reims) with boutique, e-commerce and B2B distribution. Comparable as a heritage French gourmet maison monetizing confectionery and gifting at premium price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maxim's de Paris social profiles
Digital presenceMaxim's de Paris compliance and trust
Trust signalCompliance1 record
Maxim's de Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxim's de Paris leadership team
Management profileNumber of profiles
Profiles2 records
Maxim's de Paris subsidiaries and ownership
Company hierarchySubsidiaries3 records
Maxim's de Paris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxim's de Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxim's de Paris
What does Maxim's de Paris do?
Maxim's de Paris operates a historic Art Nouveau fine dining restaurant (Restaurant Maxim's) and a casual bistro (Bistrot Minim's) in Paris, alongside gourmet food products (caviar, chocolates, wines, mustard), catering services, Seine river dinner cruises, and luxury tableware/home décor sold through its e-commerce boutique. It also distributes a proprietary still and sparkling water (Maxim's, sourced from Tuscany) and operates historical reception venues.
Is Maxim's de Paris a public or private company?
Maxim's de Paris is a private company. It is classified as corporate owned and is currently operating.
When was Maxim's de Paris founded?
Maxim's de Paris was founded in 1893. It employs 11 to 50 people.
Where is Maxim's de Paris based?
Maxim's de Paris is headquartered in Paris, France, in the Europe region.
How does Maxim's de Paris make money?
Six revenue lines are on record. Fine Dining Restaurant is the primary driver. The others are catering Services, gourmet Food Products, tableware and Home Accessories, seine River Cruises and maxim's Water.
Who are Maxim's de Paris's main competitors?
Direct peers on record are Petrossian, La Maison du Chocolat, Hédiard, Fauchon, Ladurée and Fouquet's. Regional players are Café de Flore and Le Train Bleu (Gare de Lyon). Emerging players are Alain Ducasse and Maison Fossier.
Does Maxim's de Paris have an API?
No public API is recorded for Maxim's de Paris.
What industry is Maxim's de Paris in?
Maxim's de Paris's product category is Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of THAFACAI, Brasseries, Bistros & Trattorias. Its NAICS code is 72251 and its SIC code is 5810.