Maxinge

What Maxinge does

Maxinge Center is a privately operated physical shopping center (köpcentrum) located in Jomala, Åland — an autonomous region of Finland — and positions itself as the largest and most comprehensive retail destination in the Åland Islands archipelago. The property opened in 2013, evolving from earlier grocery operations founded by the Sirén family in 1974 (MiniMax) and later developed into Sparhallen before consolidating into a multi-category shopping mall format. It houses 20+ retail tenants spanning fashion (H&M, Kappahl, Modex, Eurosko), groceries (Sparhallen, Puneh Oriental), electronics (Clas Ohlson, Ålcom), health and beauty (On Fleek, Jomala Apotek, Liv & Lust Hälsokost), pet supplies (Musti & Mirri), sports (Team Sportia), optical (Synsam), and dining (Iwa Café & Bistro, Pizza Diablo, Ombudet), plus service tenants including Alko, Åland Post and Lekia.

The business operates on a traditional commercial real estate model, generating revenue primarily through rental agreements with retail tenants occupying the center, supplemented by ancillary services such as the Maxinge gift voucher (€10/€20/€50 denominations accepted across 20+ retailers), Hemkörning home delivery (€25-€35 per delivery), the Maxingebladet promotional newsletter (published 10 times annually), and events including the Senioronsdagar discount program for customers aged 65+. Marketing is conducted through Facebook, Instagram, printed newsletter, and on-site events. The property features 470 free parking spaces, a 300-meter facade along the main Godbyvägen road, and is connected to Mariehamn via 20+ daily bus routes.

The company is privately held with ownership traceable to the Sirén family until the 2018 acquisition of Sparhallen by Trivsel AB; the broader Maxinge Center ownership structure is not publicly disclosed. It employs approximately 5 people in management and operates with extended hours (weekdays 10-20, Saturdays 10-17, Sundays 11-16). In 2022 the property invested in Åland's largest solar panel installation, indicating capital allocation toward energy self-sufficiency.

Name

Maxinge

Legal name

Maxinge Center

Website

https://maxinge.ax

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxinge Center is the largest shopping center in the Åland Islands, Finland, housing 20+ retail tenants across fashion, groceries, electronics, health, sports, and dining under one roof in Jomala. It serves local residents, tourists, and seniors through a diversified tenant mix, free parking, public transit access, and loyalty programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Jomala

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail rental income: Maxinge generates revenue through rental agreements with retail tenants operating stores within the shopping center. Tenants include fashion retailers (H&M, Kappahl, Modex), grocery stores (Sparhallen, Puneh), electronics (Clas Ohlson, Ålcom), health and beauty (On Fleek, Jomala Apotek, Liv & Lust Hälsokost), pet supplies (Musti & Mirri), sports (Team Sportia), and various service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Maxinge Center is Åland's largest shopping center (köpcentrum), located in Jomala, Finland. It operates as a physical retail destination that consolidates fashion, groceries, electronics, home goods, health, pet supplies, sports, dining, and services under one roof across 20+ tenant stores. The company generates revenue through rental agreements with retail tenants and offers supplementary customer-facing services including gift vouchers, home delivery, and a senior discount program.

Product overview

Maxinge Center is a single unified shopping center (köpcentrum) — the largest in Åland — combining retail stores, groceries, restaurants, and services under one roof. The product portfolio includes the core shopping center itself, the Maxingebladet promotional magazine (10x/year), Maxinges Presentkort gift vouchers in €10/€20/€50 denominations, the Senioronsdagar discount program for seniors (65+), Hemkörning home delivery service, Buss till Maxinge public transit connections, and the Butikskarta virtual tour tool. The shopping center spans 470 free parking spaces and houses approximately 20 retailers including fashion (H&M, Kappahl, Modex, Eurosko), sports (Team Sportia), groceries (Sparhallen, Puneh Oriental), health (Jomala Apotek, Liv & Lust Hälsokost), pets (Musti ja Mirri), and dining (Iwa Café & Bistro, Pizza Diablo, Ombudet Spel & Café).

Differentiator

Problem solved

Functional benefit

Brands

• Maxingebladet: A promotional magazine published 10 times per year, featuring offers and events at Maxinge Center.

Quantifiable outcome

• 470 free parking spaces
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Iso Omena: Iso Omena is a major shopping center in Matinkylä, Espoo, Finland, with a broad retail mix including fashion, groceries, dining, and services. Comparable to Maxinge as a Nordic multi-tenant shopping destination with anchor grocery and fashion tenants, though serving a much larger catchment.
• Sello: Sello is a large multi-tenant shopping center in Espoo, Finland (Greater Helsinki area), offering fashion, dining, services, and entertainment under one roof. Comparable to Maxinge as a Nordic regional shopping center operator with a similar tenant-mix, parking, and accessibility proposition, though at materially larger scale.
• Kamppi Center: Kamppi is a large shopping and transport hub in central Helsinki, combining retail, dining, and bus terminal functions. Comparable to Maxinge in offering a multi-tenant retail destination integrated with public transport access, but at urban Helsinki scale.
• Mall of Scandinavia: Mall of Scandinavia is a large regional shopping center in Solna (Stockholm), Sweden, with 200+ stores, dining, and entertainment. Comparable to Maxinge as a Nordic multi-tenant shopping destination serving a regional catchment, though at substantially larger scale.
• Forum Helsinki: Forum is a centrally located shopping center in Helsinki featuring fashion, beauty, dining, and services. Comparable to Maxinge as a Nordic shopping center with a similar anchor-tenant mix and city-center positioning, though with significantly larger footprint and footfall.
• Emporia Malmö: Emporia is a major shopping center in Malmö, Sweden, with a broad retail mix and strong public transport connectivity. Comparable to Maxinge as a Nordic multi-tenant shopping destination with anchor grocery and fashion tenants, though serving a much larger population catchment.

Broad incumbents

• Åhléns: Åhléns is a Swedish department store chain operating multi-category retail stores across Sweden and Norway. Comparable to Maxinge as a Nordic multi-category retail destination operator, though Åhléns owns its stores directly rather than leasing space to third-party retailers.
• Stockmann: Stockmann is Finland's flagship department store chain offering a broad mix of fashion, beauty, home, and food across its stores. Comparable to Maxinge as a multi-category Finnish/Nordic retail destination operator, though Stockmann owns and operates its stores directly rather than acting as a landlord to third-party tenants.
• Citycon: Citycon is a Finnish-listed owner and operator of shopping centers across the Nordics and Baltics, with a portfolio including Iso Omena and other regional malls. Comparable to Maxinge as a Nordic shopping center operator with multi-tenant retail destinations, though at portfolio scale with public-market disclosure.

Regional players

• Mariehamns Centrum (Ålandsbanken property portfolio): Various small-scale retail properties and commercial spaces in Mariehamn, Åland's principal town, including properties connected to Ålandsbanken and local owners. Comparable to Maxinge as competing or complementary retail destinations within Åland, though at smaller scale and without Maxinge's anchor-tenant concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaxingeCenter
• Instagraminstagram.com/maxinge_center
• LinkedInlinkedin.com/company/maxinge

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxinge