Maxone Hotel Makassar

What Maxone Hotel Makassar does

Maxone Hotel Makassar is a single-asset hotel property located in Makassar, the capital of Sulawesi Selatan province in eastern Indonesia. The entity was founded in 2016 and operates under the "Maxone" hotel brand, which is associated with budget-to-midscale accommodation aimed at domestic and regional travelers in Indonesia. The property employs 74 staff, consistent with a mid-sized select-service or full-service hotel operation covering front office, housekeeping, food and beverage, and back-of-house functions.

The company's business model follows standard Indonesian hotel industry mechanics: room revenue supplemented by food and beverage, events, and ancillary services, distributed through direct bookings, OTAs, and brand-level channels. The 74-employee scale and Makassar location suggest a property sized for the mid-market segment, serving both business travelers accessing eastern Indonesia's largest commercial hub and leisure visitors to the Sulawesi region. No pricing, ADR, occupancy, or segment-mix data is publicly available for triangulation.

No product, technology, ownership, management team, partnership, or expansion information is disclosed in the source data. The corporate website is non-functional (displays only a verification/loading page), and no first-party disclosures on revenue, ownership structure, or strategic direction are available. As a result, any investment assessment beyond basic operating profile carries significant information risk.

Name

Maxone Hotel Makassar

Website

https://maxonemks.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Maxone Hotel Makassar is a single-asset budget-to-midscale hotel property in Makassar, Sulawesi Selatan, Indonesia, founded in 2016 and operating with 74 employees to serve domestic and regional travelers in eastern Indonesia.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Midscale Limited-Service Hotels (THAGABAC)

akta.pro secondary industry

Value Inn / No-Frills Hotels (THAGABAL)

Keywords

• Hotel accommodation
• Hospitality services
• Guest rooms
• Budget hotel
• Makassar lodging

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Core offering

Maxone Hotel Makassar operates as a hotel business located in Makassar, Sulawesi Selatan, Indonesia [Inferred from company name and city]. The company provides guest-room accommodation and standard hospitality services typical of an Indonesian hotel property, but the source website only returned a loading/verification page so no detailed amenities, room categories, or service features could be confirmed.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• favehotel: Value/midscale Indonesian hotel brand by Archipelago International, with broad presence in secondary cities. Closely comparable positioning, customer segment, and distribution model to a Maxone-branded property.
• RedDoorz: Tech-enabled budget hotel network across Indonesia and Southeast Asia. Comparable as a value-tier competitor in Makassar, particularly competing for price-sensitive domestic travelers.
• Whiz Hotel: Indonesian value hotel brand under Intiwhiz Hospitality, operating in secondary cities. Comparable positioning to Maxone as a domestic midscale chain with similar target segments.
• Amaris Hotel: Midscale Indonesian value hotel chain under Santika/Archipelago group, operating across secondary cities including Makassar. Directly comparable as a domestic budget/midscale brand targeting price-sensitive business and leisure travelers.
• POP! Hotel: Tauzia Hotels' smart-budget brand targeting domestic travelers in Indonesian secondary cities. Comparable as a directly competitive value-tier chain with similar product density and price points.
• OYO Indonesia: Aggregator-led budget hotel network active across Indonesian secondary cities. Directly comparable in targeting the same value-conscious traveler segment, with heavy OTA-driven distribution.

Regional players

• Swiss-Belhotel Indonesia: Mid-to-upper tier regional hotel group with Indonesian presence. Comparable as an Indonesian hotel operator with multi-tier portfolio, though positioned slightly above the pure midscale tier.
• Grand Dafam Hotel: Domestic Indonesian hotel group with midscale properties concentrated in secondary cities. Comparable in segment focus and domestic traveler targeting, though with somewhat broader mid-to-upper tier exposure.

Broad incumbents

• Holiday Inn Express: International midscale/limited-service brand with Indonesian locations. Comparable in product tier (limited-service, value-oriented), though typically at slightly higher price points and with international distribution.
• Ibis Budget Indonesia: Accor's budget hotel brand with strong Indonesian footprint. Broader incumbent competing in the same midscale/value segment, with greater distribution, loyalty, and corporate travel penetration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/maxonemks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxone Hotel Makassar