Maxpharma servis s.r.o.

What Maxpharma servis s.r.o. does

Maxpharma servis s.r.o. is a Czech limited liability company (s.r.o.) founded in 2006 and headquartered in Praha 9, Prague, that operates the e-commerce platform maxpharma.cz to sell health preventive packages and standalone wellness products. Its catalog combines its own pre-configured bundles — including the Year-Round Care 4 and Health Day packages priced at CZK 290–765 — with standalone vitamins, minerals, and ion drinks sourced from a roster of third-party brands such as Vitar, Green Idea, DR. WEISS, Union Cosmetics, Green-Swan Pharmaceuticals, Leroy Cosmetics, ALPA, Simply You Pharmaceuticals, and Apotheke.

The company's primary go-to-market is a sales-led B2B motion targeting Czech corporate HR and welfare buyers, supported by dedicated business managers who structure wellness purchases against the country's FKSP (Cultural and Social Benefits Fund) and náhradní plnění (substitute fulfillment) framework. Individual consumers can also purchase directly through the e-commerce site, with nationwide Czech delivery handled via logistics partners GEIS and DPD. Pricing is denominated in CZK across small-ticket items and mid-priced bundles, with the FKSP channel serving as the regulated payment route for corporate accounts.

The operating footprint is narrowly domestic — a Czech-only customer base, ~10 employees, no disclosed funding, no M&A activity, and no management-team disclosures in the source material. The seasonal cadence (a spring/summer 2026 range) and ongoing product launches indicate active catalog management, but the company presents as a niche, privately held micro-enterprise rather than a venture-stage growth company.

Name

Maxpharma servis s.r.o.

Legal name

MaxPharma servis s.r.o.

Website

https://maxpharma.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxpharma servis s.r.o. is a Czech e-commerce and B2B wellness retailer that sells health preventive packages and standalone vitamins and minerals to Czech corporate buyers via FKSP-funded welfare budgets and to individual consumers via its online store.

Ownership category

akta.pro rank

Product category

Dietary Supplements and Preventive Health Packages

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industry

Multivitamins & Daily Packs (CRADAGAC)

Keywords

• Preventive health packages
• Vitamin supplements
• Ion drinks
• Corporate wellness programs
• Dietary supplements

Headquarters

HQ city

Czech Republic

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Health Package Sales: Sale of pre-configured and custom health preventive packages to corporate clients for employee wellness programs. Packages include vitamins, minerals, ion drinks, and wellness products.
2. Individual Product Sales: Direct e-commerce sales of standalone health products including vitamins, mineral supplements, ion drinks, and skincare products to consumers and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

MaxPharma servis s.r.o. sells preventive health packages, vitamin and mineral supplements, ion drinks, and wellness items (sun protection, insect protection, cosmetics) primarily to Czech corporate clients for employee wellness programs, with parallel direct-to-consumer sales via its e-commerce site. Packages can be pre-configured or custom-designed, and purchases can be settled via the Czech FKSP fund or via náhradní plnění (substitute fulfillment).

Product overview

Maxpharma servis s.r.o. is a Czech health and wellness company that provides health preventive packages for employees. The company offers a portfolio of packaged health solutions organized into categories including: Year-Round Care (Celoroční péče), Immunity Strengthening (Posílení imunity), Muscles and Joints (Svaly a klouby), Drinking Regime and Ion Drinks (Pitný režim a iontové nápoje), Sun Protection (Ochrana před sluncem), Insect Protection (Ochrana před hmyzem), Stress and Tension (Stres a napětí), and Cosmetics (Kosmetika). Individual products include vitamin supplements (Vitamin C + Zinc, Selenium + Zinc + Vitamin C, Magnesium + Vitamin B6, B Complex Forte, Vitamin D3), ion drink powders and effervescent tablets (Profi Iont, Maxi Drink, Pofi Iont), and health day packages. The company also offers business solutions including substitute performance (náhradní plnění) and FKSP fund payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Year-Round Care preventive packages (Celoroční péče 1, 2, 3, 4) Pre-configured year-round preventive health packages containing vitamins, minerals, ion drinks, skin care items, and sun protection products for corporate employee wellness programs; variants priced 440-765 CZK including VAT.
• Health Day (Den zdraví) package Health day preventive package designed for employee health-day initiatives in corporate settings, priced at 500 CZK including VAT.
• Immunity Strengthening packages (Posílení imunity) Pre-configured preventive health packages focused on strengthening the immune system and respiratory health for corporate employee wellness; example variant priced at 290 CZK including VAT.
• Muscles and Joints packages (Svaly a klouby) Preventive health packages focused on muscles, joints, and heavy physical strain for employees in physically demanding roles; example variant priced from 500 CZK including VAT.
• Summer Vacation Without Worries package (Letní dovolená bez starostí) Seasonal summer preventive health package combining sun protection, hydration, and insect protection items, priced at 538 CZK including VAT.
• Profi Iont powder mix (20 doses) Professional ion drink powder mix in assorted flavors sold in 20-dose packs for hydration and mineral replenishment; priced at 109 CZK including VAT.
• Maxi Drink powder mix (20 doses) Ion drink powder mix in assorted flavors sold in 20-dose packs for daily hydration; priced at 79 CZK including VAT.
• Profi Iont effervescent tablets - Lemon Professional ion drink effervescent tablets in lemon flavor for on-the-go hydration and mineral replenishment.
• Pofi Iont green tea with grapefruit concentrate (1 L) Ion drink concentrate combining green tea and grapefruit in a 1-liter bottle; priced at 218 CZK including VAT.
• B Complex Forte (45 tablets) B vitamin complex supplement sold in 45-tablet packs for daily vitamin B intake; priced at 58 CZK including VAT.
• Vitamin C + Zinc (45 tablets, orange flavor) Vitamin C and zinc supplement with orange flavor sold in 45-tablet packs for daily immune support; priced at 54 CZK including VAT.
• Selenium + Zinc + Vitamin C (45 tablets) Combined selenium, zinc, and vitamin C supplement in 45-tablet packs for antioxidant and immune support; priced at 58 CZK including VAT.
• Magnesium + Vitamin B6 (45 tablets) Magnesium and vitamin B6 supplement in 45-tablet packs for daily mineral and vitamin B6 intake.
• Vitamin D3 1000 IU (90 tablets, raspberry flavor) Vitamin D3 1000 IU supplement with raspberry flavor sold in 90-tablet packs for daily vitamin D intake; priced at 84 CZK including VAT.
• Custom corporate health package design and FKSP/náhradní plnění processing service Service for corporate clients in which dedicated business managers design custom preventive health packages, provide quotations, and process payment via the Czech FKSP fund or via náhradní plnění (substitute fulfillment) compliance.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Dr. Max (Česká lékárna): Largest pharmacy chain in the Czech Republic and Central Europe, retailing vitamins, supplements, dermocosmetics, and OTC health products across hundreds of stores plus e-commerce. Comparable to Maxpharma as a Czech retail channel for vitamins/supplements, but with vastly larger scale and a much broader health product assortment.
• Walmark: Established Czech/Polish vitamins and dietary supplements brand (Proenzi, GS, Marty's) with a broad OTC supplement portfolio. Comparable to Maxpharma as a same-category Czech supplement player, but operates as a brand owner/manufacturer at scale rather than a curated wellness-package assembler.

Direct peers

• Pluxee (formerly Sodexo BRS): French-headquartered employee benefits provider (spun off from Sodexo) operating across Europe including the Czech Republic, focused on meal, gift, sport/culture, and wellness benefits. Comparable because it targets the same corporate benefits procurement decision-maker, manages FKSP-style employer wallet, and offers wellness product bundling.
• Up Czech Republic (Up Česká republika): Czech corporate benefits issuer (formerly known as Sodexo Pass ČR) offering meal, gift, sport, and wellness benefit vouchers accepted at a network of partner merchants. Comparable to Maxpharma because it processes FKSP/náhradní plnění corporate benefit spend and competes for the same employer wellness allocation.
• Edenred Czech Republic: Global leader in employee benefits (meal vouchers, wellness, sport/culture benefits) with a Czech entity that serves corporate wellness budgets. Comparable because it competes for the same Czech employer benefit pool, processes FKSP-allocated spend, and offers wellness/ preventative product ranges.
• Benefity a.s. Czech corporate benefits platform enabling employers to allocate employee benefit budgets (including wellness, sport, culture, and health spend) via a multi-merchant network. Directly comparable to Maxpharma because both serve the same Czech corporate wellness buyer, compete for FKSP-allocated spend, and bundle health/prevention offers with regulatory compliance.

Regional players

• Simply You Pharmaceuticals: Czech OTC and dietary supplement company (already a supplier brand carried by Maxpharma) producing vitamins, minerals, and women's/men's health products for the Czech and Slovak markets. Comparable because it operates in the same Czech/Central European vitamin and supplement category, but as a manufacturer rather than a multi-brand package assembler.

Emerging players

• Pilulka Lékárna: Czech online pharmacy and health retailer selling vitamins, supplements, OTC medicines, dermocosmetics, and wellness products via e-commerce with growing private-label assortment. Comparable to Maxpharma as a Czech e-commerce channel for vitamins and supplements, including wellness bundles targeted at health-conscious consumers and corporate buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maxpharma-servis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxpharma servis s.r.o.