Grupo Maxxii Consultoria Empresarial

What Grupo Maxxii Consultoria Empresarial does

Grupo Maxxii Consultoria Empresarial is a privately held Brazilian business and financial consulting firm founded in 2003 and headquartered on Avenida Paulista in São Paulo. The firm operates with a small team of 17 employees, led by CEO Paulo Goodman, and serves primarily small and medium-sized Brazilian businesses. Its service portfolio spans seven core product lines: intermediation of BESC preferred share certificates (a specialty asset class derived from the 2008 incorporation of Banco do Estado de Santa Catarina by Banco do Brasil); business purchase, sale and evaluation services; financial resource capture from major financial institutions; tax certificate research and negotiation; guarantee intermediation; bankruptcy and judicial recovery advisory; and general business consulting including business plan development and management advisory.

The firm's economic model is professional services revenue, with fees generated on a quote-based, pay-as-you-go basis tailored to client complexity. Its go-to-market is sales-led and relationship-driven: a team of agents is embedded inside major Brazilian financial institutions to source leads and referrals, complemented by in-person consultations at the São Paulo office and word-of-mouth referrals from existing clients. No public pricing, no software or API products, and no digital channels beyond a marketing website are disclosed. Differentiation rests on a narrow regulatory/legal specialty — using BESC preferred shares as judicial collateral to achieve reported debt reductions of up to 70% — together with embedded distribution within Brazilian banking channels and over two decades of operating history in the domestic advisory market.

Name

Grupo Maxxii Consultoria Empresarial

Legal name

Grupo Maxxii Consultoria Empresarial

Website

https://maxxii.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Maxxii Consultoria Empresarial is a São Paulo-based, privately held Brazilian financial and business consulting firm founded in 2003 that intermediates BESC preferred share certificates for debt reduction, alongside business M&A advisory, tax negotiation, and judicial recovery services for small and medium-sized businesses.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

akta.pro secondary industries

Specialty Consumer Loan Servicing & Collections (Subprime) (FSAKAOAJ), Loan Due Diligence, Collateral Review & Reps/Warrants Management (FSALAFAL)

Keywords

• Business consulting services
• Financial advisory services
• Debt restructuring services
• Company valuation services
• Judicial recovery services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Financial Consulting Services: Revenue generated from providing financial consulting services to businesses, including captação de recursos financeiros (financial resource mobilization), company evaluations, business purchase/sale intermediation, and judicial recovery services.
2. Documentary and Certification Services: Fees from documentary research, certifications, and tax negotiation services provided to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Grupo Maxxii Consultoria Empresarial is a Brazilian business and financial consulting firm that intermediates BESC (Banco do Estado de Santa Catarina) preferred share certificates, which are used as collateral in court actions to release property attachments, settle bank debts, and obtain CND certificates—achieving up to 70% debt reduction. The company also provides business purchase and sale intermediation, company evaluations, financial resource mobilization, tax certificate negotiation, guarantee intermediation, judicial recovery advisory, and general business consulting services.

Product overview

Grupo Maxxii is a business and financial consulting firm offering an integrated portfolio of services centered around financial resource capture, corporate transactions, and debt resolution. The core offering includes specialized BESC preferred shares intermediation (used as legal collateral), alongside business evaluation, purchase/sale intermediation, tax negotiations, guarantee intermediation, and judicial recovery services. The company also provides general business consulting including business plans and management advisory. All services are delivered through a dedicated team of agents connected with major Brazilian financial institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• BESC Titles and Shares Services Specialized intermediation of BESC preferred share certificates (títulos preferenciais) from Banco do Estado de Santa Catarina, now incorporated into Banco do Brasil. These shares serve as collateral in judicial actions to release property attachments, pay debts to banks, settle taxes, and obtain CND certificates, achieving up to 70% reduction in total debt.
• Business Purchase, Sale and Evaluation Services Intermediation services for buying and selling companies, including business valuations and enterprise assessments conducted by a dedicated in-house evaluation department. Targets business owners and investors seeking to buy, sell, or value companies.
• Financial Resource Capture Services Services focused on raising financial resources for companies, connecting clients with major Brazilian financial institutions through a team of agents positioned within these institutions to facilitate business development and capital access.
• Tax Certificates and Negotiations Document research, certificate acquisition, and negotiation services for tax-related matters, including obtaining CND (Certidão Negativa de Débitos) certificates for clients.
• Guarantee Intermediation Intermediation services for guarantees, helping clients secure collateral for various financial and legal proceedings.
• Bankruptcy and Judicial Recovery Specialized advisory services for companies undergoing bankruptcy proceedings (falência) or judicial recovery (recuperação judicial), providing strategic guidance through financial difficulties.
• Business Consulting and Advisory Comprehensive business consulting including business plan development (Plano de Negócios) and business management advisory (Gestão de Negócios) services to improve operational efficiency and strategic direction for client companies.

Quantifiable outcome

• Up to 70% debt reduction through BESC preferred share actions

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Confraria Miados e LatidosminorOthers · 1 May 2023Corporate social responsibility partnership for animal protection, focused on dogs and cats. Partner since May 2023. Demonstrates Maxxii's commitment to broader social causes beyond financial services.
• Instituto Doutor Hugo TerçarollicoreOthers · 1 September 2022Instituto founded by Grupo Maxxii in September 2022 to assist children undergoing cancer treatment. Named in memory of Dr. Hugo Terçarolli. Renato Terçarolli (son) represents the institute. Reflects the company's commitment to social responsibility and ethical conduct.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Deloitte Brasil: Brazilian operations of Big 4 firm with a Restructuring and Financial Advisory practice serving distressed companies, comparable to Maxxii's judicial recovery and debt negotiation services but within a broader consulting portfolio.
• PwC Brasil: Brazilian operations of Big 4 firm offering Deals Advisory and restructuring services that overlap with Maxxii's M&A intermediation, valuation, and judicial recovery practice, though as part of a much broader portfolio.
• EY-Parthenon Brasil: Brazilian strategy and transactions arm of EY offering corporate finance, restructuring, and turnaround advisory services comparable to Maxxii's debt resolution and business intermediation capabilities, though with broader geographic and sector coverage.
• KPMG Brasil: Brazilian Big 4 firm with a Deal Advisory and Restructuring practice offering corporate recovery and transaction services that overlap with Maxxii's M&A intermediation and judicial recovery offerings.

Direct peers

• Roland Berger: Global management consultancy with a Brazilian presence providing strategic advisory and restructuring services, comparable to Maxxii's general business consulting and financial advisory practice.
• Bain & Company: Global management consulting firm with Brazilian operations serving corporate clients on strategy and performance transformation, overlapping with Maxxii's business consulting and strategic advisory offerings.
• FTI Consulting: Global advisory firm with a strong restructuring and disputes practice in Brazil, offering turnaround consulting and financial advisory services that overlap with Maxxii's judicial recovery and debt-resolution capabilities.
• Alvarez & Marsal: Global restructuring and turnaround advisory firm with significant Brazil presence, providing judicial recovery advisory and distressed-debt services directly comparable to Maxxii's judicial recovery and debt negotiation practice.
• Apsis Consultoria Empresarial: Brazilian M&A and corporate valuation advisory firm offering business purchase/sale intermediation, enterprise valuations, and financial advisory to SMEs and mid-market clients, directly overlapping with Maxxii's core M&A intermediation and company evaluation services.
• Leme Negócios: Brazilian M&A and corporate finance boutique specializing in business intermediation, valuation, and transaction advisory for SMEs, comparable to Maxxii's purchase/sale intermediation and company evaluation offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-maxxii-consultoria-empresarial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Maxxii Consultoria Empresarial