Golf de Mayakoba S.A. de C.V.

What Golf de Mayakoba S.A. de C.V. does

Golf de Mayakoba, S.A. de C.V. is a privately held Mexican corporation that operates El Camaleón Golf Course, an 18-hole, Par 72 championship course designed by Greg Norman within the Mayakoba resort complex in the Riviera Maya (Playa del Carmen, Quintana Roo). The course winds through tropical jungle, mangroves, and canals, features a cenote on the opening fairway and two oceanfront holes with Caribbean Sea views, and provides five tee options per hole for varied skill levels. The property is a wholly owned subsidiary of RLH Properties, S.A.B. de C.V., a publicly listed Mexican real-estate investment trust (Grupo RLH), and is co-located with four luxury hotels (Alila, Banyan Tree, Fairmont, Rosewood) operating under separate management/ownership arrangements.

The company's revenue is generated through multiple usage-based and event-driven streams: green fees (Prime Time $375 USD, Twilight $280 USD), PXG golf club rentals ($80 USD), the on-site Jim McLean Golf School (3-Day School, Private Instruction, Playing Lessons, Lesson/Lunch/Golf packages), professional tournament hosting (16 PGA TOUR events historically, 2 LIV Golf dates, an LPGA Tour event in May 2025, plus LACC and AJGA competitions), and clubhouse dining and private events at The Clubhouse overlooking the 18th hole. Supporting infrastructure includes a 350-yard driving range, putting green, short-game area, GPS-equipped golf carts, and Trackman-enabled instruction technology.

The go-to-market is primarily event- and ecosystem-driven: the course draws visitors through its professional tournament pedigree, bundled resort hotel packages with the four on-property hotels, direct online booking via the Mayakoba website, and a reservations call center and WhatsApp channel. Marketing is anchored on social media (Facebook, Instagram, TikTok via the Mayakoba brand), integrated hotel concierge sales, and tournament-driven global media coverage. The operating entity is small (13 direct employees), reflecting a reliance on shared parent-level services and the wider Mayakoba resort infrastructure rather than a large standalone workforce.

Name

Golf de Mayakoba S.A. de C.V.

Legal name

Golf de Mayakoba, S.A. de C.V.

Website

https://mayakobagolf.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf de Mayakoba operates the El Camaleón Golf Course, an 18-hole Greg Norman-designed championship course inside the Mayakoba resort in Riviera Maya, serving luxury resort guests, professional tournament organizers (PGA TOUR, LIV Golf, LPGA), and event/wedding clients.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Championship golf course
• Golf instruction services
• Professional golf tournaments
• Resort golf experiences
• Golf club rentals

Headquarters

HQ city

Playa del Carmen

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Green Fees / Tee Time Revenue: Revenue generated from golfers booking tee times at El Camaleón Golf Course, with tiered pricing based on time of day (Prime Time and Twilight slots).
2. Golf Club Rentals: Rental of professional PXG golf clubs to players who prefer not to travel with equipment.
3. Golf Instruction / Jim McLean Golf School: Revenue from personalized golf lessons and instruction programs at the on-site golf school, including 3-Day Golf School, Lesson/Lunch/Golf packages, Private Instruction, and Playing Lessons.
4. Event Hosting / Tournament Revenue: Revenue from hosting professional tournaments including PGA TOUR, LIV Golf, and LPGA Tour events, which also drives tourism and hotel bookings.
5. Clubhouse Dining and Events: World-class dining and event hosting at The Clubhouse, located above the 18th hole, for private weddings and corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Golf de Mayakoba operates El Camaleón Golf Course, an 18-hole, Par 72 championship golf course designed by Greg Norman within the Mayakoba resort complex in Riviera Maya, Mexico. The company sells tee times, golf instruction through the Jim McLean Golf School, PXG club rentals, clubhouse dining and event hosting, and practice facility access. It also hosts professional tournaments including PGA TOUR, LIV Golf, and LPGA Tour events.

Product overview

Golf de Mayakoba operates a single-property resort golf portfolio centered on the El Camaleón Golf Course, an 18-hole Greg Norman-designed championship course in the Riviera Maya. The offering includes the core golf course with five tee options per hole, a Jim McLean Golf School for instruction, The Clubhouse for dining and events, a Pro Shop with PXG club rentals, and comprehensive practice facilities including a 350-yard driving range. The property hosts professional tournaments including PGA TOUR, LIV Golf, and LPGA Tour events.

Differentiator

Problem solved

Functional benefit

Brands

• Jim McLean Golf School: The nation's top teaching school at El Camaleón Golf Course, offering personalized instruction with Trackman technology and the latest golf analysis computer software.

Products and services

• El Camaleón Golf Course An 18-hole, Par 72 championship golf course designed by Greg Norman, winding through tropical jungle, mangroves, canals and Riviera Maya oceanfront, featuring a cenote along the opening fairway, two oceanfront holes with Caribbean Sea views, and five tee marks per hole for golfers of all ages and abilities. Tee times are sold by tier (Prime Time and Twilight).
• Jim McLean Golf School A golf instruction facility at El Camaleón offering personalized lessons by certified instructors using Trackman technology and golf analysis software, with programs including 3-Day Golf School, Private Instruction, Playing Lessons, and Lesson/Lunch/Golf packages for beginner through aspiring professional golfers.
• Pro Shop at El Camaleón The on-site pro shop sells the latest golf apparel and accessories as well as LIV Golf Mayakoba merchandise, and rents professional PXG golf clubs ($80 USD per rental) to players who prefer not to travel with equipment.
• The Clubhouse at El Camaleón A clubhouse towering over the 18th hole, featuring world-class culinary offerings and an adjoining practice facility, available for private weddings, corporate events, and dining experiences.

Quantifiable outcome

• Most prestigious golf course in Latin America

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LPGA TourcoreStrategic or Co-development Partner · 1 January 2025LPGA Tour returned to Mexico for the first time since 2017, hosting the LPGA México Riviera Maya Open at Mayakoba from May 22-25, 2025. The tournament featured Fan Zone, hospitality venues, and professional competition across four rounds. An LPGA 2026 official event is scheduled for April 24 - May 4, 2026.
• PGA TOURcoreStrategic or Co-development PartnerEl Camaleón has hosted 16 PGA TOUR events, establishing itself as a premier professional golf destination in Latin America. The partnership positions Mayakoba as a world-class tournament venue.
• LIV GolfcoreStrategic or Co-development PartnerMayakoba has hosted two LIV Golf tournament dates, expanding its professional golf portfolio and attracting international attention to the Riviera Maya venue.
• Jim McLean Golf SchoolcoreStrategic or Co-development PartnerThe nation's top teaching school operates at El Camaleón, offering personalized instruction using Trackman technology and the latest golf analysis software. Programs include 3-Day Golf School, Private Instruction, Playing Lessons, and group lessons for all skill levels.
• LACC (Latin America Amateur Championship)minorStrategic or Co-development PartnerThe Latin America Amateur Championship is scheduled at El Camaleón for January 7-18, 2027. This amateur championship provides pathways to professional golf opportunities.
• AJGA (American Junior Golf Association)minorStrategic or Co-development PartnerAJGA tournaments have been hosted at El Camaleón, supporting youth golf development and identifying future talent.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Streamsong Resort: Direct peer operating a destination luxury golf resort in Florida with multiple championship courses. Comparable in integrated resort lodging, premium green-fee pricing, and tournament/event hosting capabilities.
• Punta Mita Golf Club: Direct peer running a luxury Jack Nicklaus-designed golf offering within a gated resort community on Mexico's Pacific coast. Similar high-end positioning, multi-course layout, and resort/hotel partnership-driven tee-time demand.
• Quivira Golf Club: Direct peer operating a championship oceanfront course in Los Cabos designed by Jack Nicklaus. Comparable premium pricing, tournament hosting aspirations, and integration with luxury resort hospitality.
• Cabo del Sol Golf Club: Direct peer operating a championship golf course within a luxury resort ecosystem in Los Cabos, Mexico. Comparable in delivering premium tee-time experiences, resort hotel integration, and ocean-desert scenery that targets high-net-worth travelers.

Emerging players

• Diamante Cabo San Lucas: Emerging luxury golf resort in Los Cabos featuring a Davis Love III-designed course and a Tiger Woods-designed short course. Comparable in targeting premium resort golfers with multi-course experiences and high-end real estate tie-ins.

Broad incumbents

• Pebble Beach Resorts: Broad incumbent operating multiple championship golf courses (Pebble Beach, Spyglass Hill, Spanish Bay) and a luxury resort on the California coast. Comparable in premier tournament hosting (U.S. Open, AT&T Pebble Beach Pro-Am), luxury golf-resort integration, and pro shop / instruction verticals.
• Kiawah Island Golf Resort: Broad incumbent operating multiple championship courses (including Ocean Course, host of major PGA events) integrated with luxury resort villas and villas. Comparable in tournament hosting pedigree, instruction/school programming, and premium tee-time pricing tied to a luxury resort ecosystem.
• TPC Sawgrass: Broad incumbent operating one of the most iconic PGA TOUR-hosting public-access courses (TPC Sawgrass, home of THE PLAYERS). Comparable in elite tournament-hosting pedigree, pro-shop retail, and golf school/instruction services.

Regional players

• Baha Mar Golf Club: Regional peer operating a luxury resort golf experience within a large Caribbean integrated resort. Comparable in captive resort-hotel customer base, premium pricing, and tournament/hosted-event positioning in a tropical destination.
• Sandals Golf & Country Club: Regional peer operating championship golf courses across Caribbean resorts (Jamaica, Bahamas, Saint Lucia). Comparable in bundling tee times with luxury all-inclusive resort stays and targeting international high-end travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/golfmayakoba
• Instagraminstagram.com/golfmayakoba
• LinkedInlinkedin.com/company/golf-de-mayakoba-s-a-de-c-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf de Mayakoba S.A. de C.V.