Maybank ATR Kim Eng Securities

What Maybank ATR Kim Eng Securities does

Maybank ATR Kim Eng Securities (legal name: Maybank Securities, Inc.) is a licensed Philippine securities brokerage operating as a wholly-owned subsidiary of Maybank Group (Malayan Banking Berhad), Malaysia's largest financial group by assets. The firm provides both traditional broker-assisted securities trading and an online trading facility branded as Maybank Trade, serving retail and corporate clients in the Philippines. Client onboarding requires a minimum funding threshold of Php1,000,000, indicating a focus on higher-value retail accounts and institutional/corporate relationships rather than mass-market sub-Php100K accounts. The firm is headquartered at the 17th Floor, Tower One and Exchange Plaza, Ayala Triangle, Ayala Avenue, Makati City, Metro Manila.

The firm operates under multiple regulatory designations: it is licensed by the Philippine Securities and Exchange Commission (SEC), is a Philippine Stock Exchange (PSE) trading participant, and is a member of the Securities Investors Protection Fund (SIPF). Its revenue model is transaction-centric, with earnings derived from brokerage commissions, custodial fees collected via the Philippine Depository and Trust Corporation (PDTC), and inactivity/dormancy fees levied on dormant accounts. The entity was previously known as ATR Kim Eng Securities prior to brand alignment with its parent and now sits within the Maybank Investment Banking Group (MIBG) regional structure.

The parent group's footprint across ten markets — Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, the United Kingdom, and the United States — provides regional integration potential, though the Philippine subsidiary itself operates as a small unit with approximately 13 employees. Terms and conditions governing client accounts were last updated effective July 2024, indicating ongoing maintenance of the operating framework rather than visible expansion or restructuring activity during the observation window.

Name

Maybank ATR Kim Eng Securities

Legal name

Maybank Securities, Inc.

Website

https://maybank-atrke.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maybank ATR Kim Eng Securities is a Philippine securities brokerage subsidiary of Maybank Group offering traditional and online stock trading via Maybank Trade to retail and corporate clients with a Php1,000,000 minimum funding requirement.

Ownership category

akta.pro rank

Headquarters

HQ city

Makati City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Securities Trading Commission: Commission-based revenue from buying and selling securities (stocks, bonds, debentures, certificates of deposit, and other securities) executed on behalf of clients through Maybank Securities, Inc.
2. Custodial and Account Fees: Monthly PDTC fees computed based on market value of investments for custodial expenses; monthly inactivity and dormancy fees for accounts with no trading activity

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Maybank ATR Kim Eng Securities (Maybank Securities, Inc.) is a SEC-licensed Philippine securities brokerage that buys and sells shares, stocks, bonds, debentures, certificates of deposit, options, warrants, and other securities on behalf of clients via the Philippine Stock Exchange. It offers both traditional broker-assisted trading and an electronic Online Trading Facility (Maybank Trade) accessible via personal computers and mobile phones, with clearing through SCCP and custody through PDTC. The firm requires a minimum funding amount of Php1,000,000 in stock or cash to open a trading account.

Product overview

Maybank ATR Kim Eng Securities operates as a securities brokerage under Maybank Investment Banking Group Philippines. The primary offerings include Maybank Securities, Inc. for traditional brokerage services and the Online Trading Facility/Maybank Trade platform for electronic securities trading. The company facilitates the purchase and sale of investments including shares, stocks, bonds, debentures, certificates of deposit and other securities through the Philippine Stock Exchange (PSE), with custody services provided through the Philippine Depository and Trust Corporation (PDTC).

Differentiator

Problem solved

Functional benefit

Brands

• Maybank Trade: Online trading platform offered by Maybank Securities, Inc. for executing trades through the PSE Market.

Products and services

• Maybank Securities Brokerage Services Broker-assisted buying and selling of shares, stocks, bonds, debentures, certificates of deposit, options, warrants, and other securities on the Philippine Stock Exchange on behalf of retail and corporate clients. Includes confirmation receipts, custody through PDTC, dividend collection, subscription rights notification, and monthly account statements. Requires a minimum funding amount of Php1,000,000 in stock or cash.
• Maybank Trade Online Trading Facility Electronic online trading platform allowing clients to place buy and sell orders for securities on the Philippine Stock Exchange, access real-time market data and price quotations, view account information, and execute trades through the authorized Online Website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and flagship.

• Philippine Stock Exchange (PSE)coreTechnology or IntegrationMaybank Securities, Inc. is a trading participant of the PSE, executing buy and sell orders for securities listed on the Philippine Stock Exchange. All transactions are cleared through PSE infrastructure.
• Securities Clearing Corporation of the Philippines (SCCP)coreTechnology or IntegrationSCCP serves as the clearing house for securities transactions executed through Maybank Securities, providing trade clearing and settlement services.
• Philippine Depository and Trust Corporation (PDTC)coreTechnology or IntegrationSecurities purchased on behalf of clients are lodged with PDTC, registered as scripless/electronic shares. PDTC provides custody services with monthly fees based on market value of investments.
• Capital Markets Integrity Corporation (CMIC)coreTechnology or IntegrationCMIC is the independent self-regulatory organization overseeing capital market participants including Maybank Securities, ensuring compliance with market integrity rules.
• Securities Investors Protection Fund, Inc. (SIPF)coreTechnology or IntegrationMaybank Securities is a member of SIPF, which provides protection to investors against losses arising from broker/dealer insolvency.
• Maybank Group (Parent)flagshipStrategic or Co-development PartnerMaybank ATR Kim Eng Securities operates as part of Maybank Investment Banking Group (MIBG), leveraging the broader Maybank Group infrastructure, brand, and regional presence across Hong Kong, India, Indonesia, Malaysia, Philippines, UK, Singapore, Thailand, USA, and Vietnam.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Macquarie Securities (Philippines): Macquarie is a global investment bank with Philippine equity trading and ECM operations, competing for institutional flow on PSE. Comparable as a foreign-bank-affiliated broker operating in the Philippines, though with a primarily institutional focus rather than retail.
• UBS Securities Philippines: UBS operates a global wealth and investment banking franchise including Philippine equity execution. Comparable as a global incumbent active in PSE trading and broader ASEAN wealth, with similar affluent-client focus to Maybank Securities' Php1M+ minimum funding clients.

Direct peers

• Phillip Securities (Philippines): Phillip Securities operates an online-first retail brokerage platform (POEMS) in the Philippines, competing for retail PSE flow. Directly comparable to Maybank Trade in offering digital execution to Filipino retail investors with lower minimum funding requirements.
• First Metro Securities Brokerage Corporation: First Metro Securities is the brokerage arm of First Metro Investment Corporation (the investment banking arm of the Metrobank Group), offering PSE trading, online platforms, and institutional execution — directly comparable as a Philippine-bank-affiliated broker serving retail and corporate segments.
• PNB Securities: PNB Securities is the brokerage arm of Philippine National Bank, offering retail and institutional PSE trading. Comparable as a domestic bank-affiliated broker competing for the same Filipino retail and corporate securities-trading wallet.
• CLSA Philippines: CLSA is a Hong Kong-headquartered Asia-focused brokerage with a Philippine operation, providing institutional execution and ECM services. Comparable as a foreign-affiliated broker operating in the Philippines and serving both institutional and retail-affluent segments.
• BPI Securities Corporation: BPI Securities is the brokerage subsidiary of Bank of the Philippine Islands, offering PSE trading and online execution to retail and institutional clients. Directly comparable to Maybank Securities as a universal-bank-affiliated broker with both online and assisted channels in the Philippines.
• BDO Securities Corporation: BDO Securities is the brokerage arm of BDO Unibank, the largest Philippine bank. It offers retail and institutional PSE trading with full banking group backing — directly mirroring Maybank Securities' positioning as a universal-bank-affiliated Philippine broker serving both retail and corporate clients.
• COL Financial Group: COL Financial is the largest online retail brokerage in the Philippines, offering stock trading access to PSE with a digital-first platform. Directly comparable to Maybank Securities' Maybank Trade in terms of customer base (Filipino retail investors), product (PSE-listed securities), and online distribution model, but with a much lower minimum funding requirement and stronger digital brand.

Regional players

• ATR Kim Eng (Thailand/Indonesia): ATR Kim Eng Securities operates in multiple ASEAN markets (Thailand, Indonesia) and is the legacy name retained by Maybank Securities, Inc. in the Philippines. The Thailand/Indonesia affiliates offer highly comparable brokerage, online trading, and ECM services across ASEAN — historically the same brand that merged into Maybank's regional platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/maybank-atr-kim-eng-securities

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maybank ATR Kim Eng Securities