Guangdong Maydos Building Material Co,Ltd

What Guangdong Maydos Building Material Co,Ltd does

Guangdong Maydos Building Material Co., Ltd (美涂士), founded in 1997 by Chairman Zhou Weijian and headquartered in Foshan, Guangdong, is a privately held Chinese manufacturer of architectural and industrial coatings operating across nine product categories: art paints, stone-effect/imitation stone paints, interior latex paints, engineering paints, wood paints, waterproofing materials and auxiliary products, adhesives, and energy-saving eco-boards. The company's technology platform centers on water-based, low-VOC formulations, with proprietary technologies including dual-core odor elimination (双核净味), white bamboo charcoal micro-circulation (白竹炭自然微循环) at 800–1000°C distillation, silver-ion antibacterial systems (99.99% efficacy), and an eight-step standardized delivery method (天龙八步). Its premium flagship 荣耀·冠晶石 stone-effect paint carries a 50-year durability commitment and achieved 300%+ sales growth in 2025.

Maydos operates a hybrid B2B/B2C go-to-market. Consumer demand is served through 12,000+ specialty stores and 50,000+ chain distribution points, with e-commerce presence on Tmall, JD.com, and Pinduoduo, supported by a 250,000+ member 美师傅 (Meishi Master) professional painter network that ensures standardized installation quality. Enterprise demand is served through strategic B2B partnerships with regional decoration companies (notably Xibainian Decoration) and direct sales to engineering projects. The franchise/dealership channel is the primary growth engine, with first-phase 2026 franchise recruitment exceeding target by 160%. Pricing is unit-based by SKU, ranging from RMB 153 (5kg stone paint) to RMB 3,988 (full-set FDA food-contact mother-baby paint). Geographic reach spans China domestically plus exports to 100+ countries, with international certifications including French A+, UL GREENGUARD, and US FDA food-contact grade.

The company has been named a Global Top 20 Coatings manufacturer, Asian Top 10 Paint brand, and China Top 500 Private Enterprise. Recent growth has been driven by the stone-effect paint segment (16%+ industry CAGR since 2015; Maydos segment up 60%+ YoY in 2025), art paint expansion (20%+ YoY in 2025), the million-county (百万强县) rural market penetration playbook, and a marketing mix spanning IPTV national advertising, the annual 527 Art Paint Brand Day, dealer summits, and new media (Douyin, WeChat, Xiaohongshu). Strategic direction is anchored by the 2026-launched Three Beauty Philosophy (health, effect, durability) and a focus on health-segment products for mother-and-baby, sensitive-population, and rural construction applications.

Name

Guangdong Maydos Building Material Co,Ltd

Legal name

广东美涂士建材股份有限公司

Website

https://maydos.cn

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Guangdong Maydos (美涂士) is a privately held Chinese coatings manufacturer founded in 1997, producing nine categories of paints and waterproofing materials. It sells through 12,000+ specialty stores and a 250,000+ member painter network, serving residential, decoration-company, and engineering customers in China and 100+ export markets.

Ownership category

akta.pro rank

Product category

Architectural Coatings and Paints

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industry

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Architectural coatings
• Interior wall paints
• Stone-effect coatings
• Art paint finishes
• Waterproofing materials

Headquarters

HQ city

Foshan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Coatings Products Sales: Core revenue from selling comprehensive coatings products including interior paints, art paints, stone-effect paints, wood paints, waterproofing materials, adhesives, and energy-saving panels. Products sold through specialty stores, chain distribution stores, e-commerce platforms, and B2B channels.
2. Franchise/Dealership Fees: Revenue from franchise fees and dealership model. Franchisees join through wealth summits and receive V3+S3 support system including store decoration subsidies, technical support, sample support, and marketing support.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Guangdong Maydos manufactures and sells a comprehensive portfolio of water-based paints and coatings across nine product categories: interior wall latex paints, art paints, stone-effect/real stone paints, wood/furniture coatings, engineering paints, waterproofing materials, putty/adhesives, and energy-saving insulation integrated boards. Products are sold under the Maydos (美涂士) brand through 12,000+ specialty stores, 50,000+ chain distribution outlets, e-commerce platforms (Tmall, JD, Pinduoduo), and B2B decoration company partnerships, with installation delivered by a 250,000+ professional Meishi Fu (美师傅) painter network. Flagship lines include FDA Food-contact Grade Mother-Baby Paint, Glory Crown Crystal Stone, 9D/6D Stone Paints, Hypoallergenic Anti-formaldehyde series, and Pearl Sand Velvet Art Paint.

Product overview

Guangdong Maydos Building Material Co., Ltd. (美涂士) is a comprehensive paint and coating manufacturer offering a diverse portfolio organized across nine major product categories: (1) Industrial Coatings, (2) Art Paints (艺术漆), (3) Stone-effect/Imitation Stone Paints (仿石漆), (4) Home Decoration Paints (家装), (5) Engineering Paints (工程漆), (6) Furniture/Wood Coatings (家具漆), (7) Adhesives (胶粘剂), (8) Waterproofing Materials & Base Auxiliary (防水辅材), and (9) Energy-saving Eco Boards (节能生态板). The core products include the flagship stone-effect line (荣耀·冠晶石, 9D久石漆, 6D美石漆, 臻晶石), art paint series (珠光砂绒, various texture finishes), interior wall paints organized in series (真净味, 好呼吸, 白竹炭, 美易涂, 净味, 健康星), FDA food-contact grade mother-baby paint, and waterproofing/putty systems. The company positions itself on 'three beauties': health, effect, and durability. Channel coverage includes 1.2万+ specialty stores, 5万+ chain distribution outlets, and 25万+ professional 'Mei Shifu' construction technicians.

Differentiator

Problem solved

Functional benefit

Brands

• 美到家 (Mei Dao Jia): Old house renovation service covering waterproof repair, wall and floor renovation, targeting urban renewal market.
• 美师傅 (Mei Shi Fu)

Products and services

• FDA Food-contact Grade Mother-Baby Paint (美涂士食品接触级母婴漆) Food-contact grade wall paint meeting US FDA standards for mother-baby rooms and high-sensitivity populations. Combines bamboo charcoal air purification, 99.99% silver ion antibacterial action, I-level stain resistance, and diamond-hard scratch-resistant finish.
• 9D Stone Paint (9D久石漆) Water-based colorful stone coating using high-weather-resistant silicone acrylic emulsion and high-hardness quartz sand. Self-cleaning, ultra-weather resistant, high hardness, water-whitening resistant; achieves 100% stone simulation.
• Glory Crown Crystal Stone (荣耀·冠晶石) Premium stone-effect coating using high-weather-resistant silicone acrylic emulsion and natural colored sand. Offers self-cleaning, ultra-weather resistance, high hardness with 99%+ stone simulation and a 50-year durability commitment.
• 6D Mei Shi Paint (6D美石漆) High-quality stone-effect wall coating using organic silicon-modified acrylic emulsion. Provides color stability, weather/aging resistance, stain resistance, high hardness, crack prevention, and waterproofing with a granite-like decorative texture.
• True Odorless Antibacterial Anti-mold 5-in-1 Wall Paint (真净味抗菌防霉5合1墙面漆) Silver-ion antibacterial interior wall paint with ultra-effective anti-mold technology for long-term mold resistance in humid environments. Superior scrub resistance and strong hiding power. Available in 6.5KG/20KG/24KG sizes.
• Pearl Sand Velvet Art Paint (珠光砂绒艺术漆) Artistic wall coating with pearl-like particles reflecting hazy fog-like luster; suited for modern minimalist, light luxury, and European interior styles.
• Zhen Jing Shi Stone-effect Paint (臻晶石仿石漆) High-performance water-based colorful stone coating using organic-modified acrylic resin emulsion and high-hardness quartz sand; achieves realistic imitation of liqianmian stone with weather resistance and color retention.
• Natural Color Real Stone Paint (天然彩真石漆) Organic silicon-modified acrylic emulsion exterior coating with natural colored sand; delivers natural stone appearance with safety, environmental protection, breathability, flexibility, impact resistance, and weatherability.
• Hypoallergenic Anti-formaldehyde Full-effect Mother-Baby Paint (护敏抗甲醛全效母婴漆) Interior wall paint for allergy-prone mother-baby families. Air purification to decompose indoor formaldehyde; meets FDA food-contact grade and children's room national standards; washable for kids' watercolor drawings.
• Putty Powder / Interior Wall Putty Series (腻子粉/内墙腻子系列) Comprehensive putty series including super-white topcoat putty, leveling base putty (gypsum/cement base), moisture/mold-proof topcoat putty, plant-based topcoat putty, art paint specialty putty, and odorless anti-crack base putty for interior wall leveling and finishing.
• Polyurethane / JS / K11 Waterproof Coatings (聚氨酯防水涂料/JS防水涂料/K11防水涂料) Waterproofing material series including polyurethane, JS, and K11 waterproof coatings for various construction waterproofing applications such as roofs, basements, and wet areas.
• Inorganic Eco Decoration Board (无机生态装饰板) Green, energy-saving, environmentally-friendly interior decoration boards including fireproof tunnel boards, medical antibacterial boards, wood grain decorative boards, stone grain decorative boards, and fabric decorative boards.
• Thermal Insulation Decoration Integrated Board System (保温装饰一体板体系) Complete exterior insulation system including inorganic multi-color stone-effect, real stone paint, fluorocarbon paint, thin ceramic, stone material, and metal panel thermal insulation decoration integrated boards.
• Colorful Odorless Full-effect Multi-functional Water Paint (炫彩净味全效多功能水漆) New water-based environmental coating with fast-drying function and dense paint film. Antibacterial anti-mold, weather color protection, and anti-corrosion properties; suitable for indoor/outdoor metal, wood, wall, PVC, and aluminum-plastic substrates.
• Ocean Star Children's Paint (海洋之星儿童漆) Environmentally-friendly wall paint specifically developed for children's rooms. Features dual-core formaldehyde purification, flexible dense paint film resistant to tens of thousands of scrubs, and stain resistance exceeding I-level industry standards.
• Natural Color Mirror Multi-color Paint (天然彩镜面多彩漆) Organic silicon-modified acrylic emulsion exterior stone-effect decorative coating; creates various natural stone effects with water-based environmental protection, excellent stain resistance, and long-lasting aging resistance.
• Mei Yi Tu Multi-functional Wood Paint (美易涂多功能木器漆) Water-based wood paint using odor-removal technology with premium raw materials. Fine paint film, transparent clear coat, bright white finish; easy application with high cost performance.

Quantifiable outcome

• 石漆行业年复合增长率超16%，美涂士仿石漆2025年业绩同比增长超60%，远超行业增速3倍
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship marketing partners and key strategic partner.

• IPTV (China), 马琳 (Ma Lin)flagship marketing partnersGTM or Marketing Partner · 1 June 20262026 World Cup sponsorship partnership with IPTV for national high-frequency brand exposure during key match moments. Ma Lin (Olympic table tennis champion) serves as brand ambassador representing national champion quality standards.
• 喜百年装饰 (Xibainian Decoration Group)key strategic partnerStrategic or Co-development Partner · 1 April 2026Strategic partnership signed in Guiyang, Guizhou for乳胶漆 supply and multi-category cooperation including art paint, stone-effect paint, and waterproofing materials. Partnership creates 'product + service + channel + resource' full-dimension collaboration model. Xibainian has been the top decoration company in Guizhou for 6 consecutive years, with business expanding to Gansu, Guangxi, Fujian, Jiangxi provinces.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Skshu (三棵树): Leading Chinese paint and coatings manufacturer with similar broad product portfolio across architectural, industrial, and wood coatings. Listed on Shanghai Stock Exchange, both target residential decoration and engineering projects with health/environmental positioning.
• Carpoly (嘉宝莉): Major privately-held Chinese paint manufacturer directly competing in architectural coatings, art paint, and wood paint. Similar franchise-based distribution model and positioning in the mid-to-premium home decoration segment.
• Bardese (巴德士): Chinese paint manufacturer with comparable product portfolio including art paint, latex paint, wood coatings, and waterproofing. Similar B2B + franchise distribution model targeting home decoration and engineering segments.
• Asia Cuanon (亚士漆): Chinese coatings manufacturer with significant overlap in architectural paints, insulation decoration boards, and engineering coatings. Both target new construction and renovation markets with environmental positioning.
• Hunan Xiangjiang (湘江漆): Regional Chinese paint manufacturer with strong engineering coatings and industrial paint portfolio. Similar mid-market positioning in architectural and protective coatings with B2B project focus.

Broad incumbents

• Nippon Paint China (立邦): Subsidiary of Japan's Nippon Paint Holdings, one of the largest paint manufacturers in China with extensive DIY, professional, and B2B channels. Directly competes with Maydos in architectural and wood coatings across China.
• PPG Industries: Global coatings leader with significant presence in China through architectural, industrial, and protective coatings. Competes with Maydos in engineering paints and protective coatings for infrastructure projects.
• Sherwin-Williams: World's largest coatings company with broad architectural and industrial product portfolio. Competes in China's premium architectural segment and engineering coatings, with stronger international brand recognition.
• AkzoNobel / Dulux (多乐士): Multinational coatings giant operating in China through Dulux brand. Strong in premium architectural paints and competes with Maydos in home decoration and engineering segments, particularly on brand prestige.

Regional players

• Caparol (DAW Group): German paint manufacturer with operations in China focused on architectural and energy-saving facade systems. Competes in the high-end thermal insulation decoration integrated board segment where Maydos also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/guangdong-maydos-building-material-co-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guangdong Maydos Building Material Co,Ltd