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The Mayfield Group

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uuid004v1ol

Namestring
The Mayfield Group
Legal namestring
The Mayfield Group
Websiteurl
mayfieldpr.com
Company typeenum
Private
Founded yearint
2000
Descriptiontext

The Mayfield Group is a boutique public relations firm headquartered in New Orleans, Louisiana, specializing in hospitality and luxury lifestyle brands. With approximately 16 employees and 25 years of operating history, the firm serves a portfolio of approximately 50 named luxury hotel, resort, and destination clients. The company is founder-led by Autumn Mayfield and operates as a private, independent agency.

The firm's core services include media relations, brand positioning, social media strategy, and opening/repositioning programs for luxury hospitality properties. Unlike technology-driven PR platforms, The Mayfield Group operates as a traditional relationship-based agency, relying on the team's expertise and media relationships rather than proprietary technology or AI-powered tools. The business model is retainer-based, charging clients monthly fees for ongoing PR services. The firm's competitive positioning is built on deep category specialization in the luxury hospitality vertical, which allows it to deliver targeted, industry-specific communications strategy to its clients.

Short descriptiontext

The Mayfield Group is a boutique public relations firm specializing in hospitality and luxury lifestyle brands, providing media relations, brand positioning, social media strategy, and opening/repositioning programs to approximately 50 luxury hotel and resort clients.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
Markets served

Serves global market

Keyword5 values
hospitality public relations, luxury lifestyle branding, media relations services, brand positioning strategy, experiential travel marketing
Product category
Hospitality Public Relations Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Public Relations Services
TypeProfessional Services
Description

Professional services revenue model providing public relations, brand positioning, media relations, and social media services to hospitality and luxury lifestyle brands. Services include strategic planning, creative programming, media relations, opening and repositioning programs, editorial visual asset development, and cause-related support.

mayfieldpr.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The Mayfield Group is a boutique public relations firm that delivers strategic communications, media relations, brand positioning, digital and social media strategy, influencer engagement, and opening/repositioning programs for established and rising luxury lifestyle and hospitality brands. The firm concentrates on experiential travel, culinary, and wellness spaces, providing personalized PR counsel and creative programming to hotels, resorts, spas, and tourism clients.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Continued placement in top-tier publications including The New York Times, Wall Street Journal, Southern Living, Food & Wine, USA Today, and The Today Show
Product overview1 text field

The Mayfield Group is a boutique public relations and marketing firm offering a single unified service offering focused on hospitality and lifestyle brands. The firm provides comprehensive PR services including strategic planning and counseling, creative programming, brand positioning, digital and social strategy collaboration, curated influencer connections, media relations, editorial visual asset development, and opening/repositioning programs. The company specializes exclusively in experiential travel, culinary, and wellness spaces, serving luxury and lifestyle hotel and resort clients for 25 years.

Product and service1 record
1Public Relations & Marketing Services
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1DPR Group
TypeDirect peer
Description

Travel and hospitality-focused PR agency. Comparable boutique model serving similar luxury and lifestyle hotel clients.

2Lou Hammond Group
TypeDirect peer
Description

Boutique PR agency specializing in travel, hospitality, and luxury lifestyle brands with a 30+ year track record. Same vertical focus and boutique-service model as The Mayfield Group.

3Quinn PR
TypeDirect peer
Description

Boutique public relations firm specializing in luxury travel, hospitality, and lifestyle brands. Directly comparable to The Mayfield Group in size, vertical focus, and service offering.

4HK Strategies
TypeEmerging player
Description

Hospitality and lifestyle PR firm with boutique positioning and luxury hotel clients. Niche overlap with The Mayfield Group though with broader geographic reach.

5Edelman
TypeBroad incumbent
Description

Global communications firm with a dedicated luxury and travel practice. Competes for large multi-market hospitality mandates that The Mayfield Group cannot staff.

6Murphy O'Brien
TypeDirect peer
Description

Public relations firm representing travel, hospitality, and lifestyle brands. Comparable boutique agency with the same target verticals and service suite.

7J Public Relations
TypeDirect peer
Description

Boutique public relations firm focused on hospitality, luxury travel, and lifestyle. Direct competitor with similar boutique positioning and luxury hospitality client roster.

8Ketchum
TypeBroad incumbent
Description

Global PR firm with established travel, tourism, and lifestyle practice. Larger incumbent competing for premium hospitality accounts at scale.

95W Public Relations
TypeBroad incumbent
Description

Top-20 U.S. PR agency with an active travel and hospitality consumer practice. Larger incumbent competing for premium hospitality and lifestyle brand retainers.

10MMGY Global
TypeBroad incumbent
Description

Large integrated marketing firm dedicated to travel, tourism, and hospitality. Larger, full-service competitor that competes for the same hospitality brand budgets across PR, digital, and advertising.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers50 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Mayfield Group

Hospitality Public Relations Servicesmayfieldpr.com

The Mayfield Group is a boutique public relations firm specializing in hospitality and luxury lifestyle brands, providing media relations, brand positioning, social media strategy, and opening/repositioning programs to approximately 50 luxury hotel and resort clients.

What The Mayfield Group does

The Mayfield Group is a boutique public relations firm headquartered in New Orleans, Louisiana, specializing in hospitality and luxury lifestyle brands. With approximately 16 employees and 25 years of operating history, the firm serves a portfolio of approximately 50 named luxury hotel, resort, and destination clients. The company is founder-led by Autumn Mayfield and operates as a private, independent agency.

The firm's core services include media relations, brand positioning, social media strategy, and opening/repositioning programs for luxury hospitality properties. Unlike technology-driven PR platforms, The Mayfield Group operates as a traditional relationship-based agency, relying on the team's expertise and media relationships rather than proprietary technology or AI-powered tools. The business model is retainer-based, charging clients monthly fees for ongoing PR services. The firm's competitive positioning is built on deep category specialization in the luxury hospitality vertical, which allows it to deliver targeted, industry-specific communications strategy to its clients.

The Mayfield Group firmographics

Firmographics
Name
The Mayfield Group
Legal name
The Mayfield Group
Website
https://mayfieldpr.com
Company type
Private
Founded year
2000
Operating status
Operating
Headcount range
11–50 employees
Short description
The Mayfield Group is a boutique public relations firm specializing in hospitality and luxury lifestyle brands, providing media relations, brand positioning, social media strategy, and opening/repositioning programs to approximately 50 luxury hotel and resort clients.
Ownership category
akta.pro rank

The Mayfield Group business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Public Relations Services: Professional services revenue model providing public relations, brand positioning, media relations, and social media services to hospitality and luxury lifestyle brands. Services include strategic planning, creative programming, media relations, opening and repositioning programs, editorial visual asset development, and cause-related support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

The Mayfield Group product offering

Product offering

Core offering

The Mayfield Group is a boutique public relations firm that delivers strategic communications, media relations, brand positioning, digital and social media strategy, influencer engagement, and opening/repositioning programs for established and rising luxury lifestyle and hospitality brands. The firm concentrates on experiential travel, culinary, and wellness spaces, providing personalized PR counsel and creative programming to hotels, resorts, spas, and tourism clients.

Product overview

The Mayfield Group is a boutique public relations and marketing firm offering a single unified service offering focused on hospitality and lifestyle brands. The firm provides comprehensive PR services including strategic planning and counseling, creative programming, brand positioning, digital and social strategy collaboration, curated influencer connections, media relations, editorial visual asset development, and opening/repositioning programs. The company specializes exclusively in experiential travel, culinary, and wellness spaces, serving luxury and lifestyle hotel and resort clients for 25 years.

Differentiator

Problem solved

Functional benefit

Products and services

  • Public Relations & Marketing Services

Quantifiable outcome

  • Continued placement in top-tier publications including The New York Times, Wall Street Journal, Southern Living, Food & Wine, USA Today, and The Today Show

Companies that use The Mayfield Group

Customer profile

Named customers50 records

Segments1 record

Ideal customer profiles2 records

The Mayfield Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

The Mayfield Group partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

The Mayfield Group competitors and assessment

Company assessment

Direct peers

  • DPR Group: Travel and hospitality-focused PR agency. Comparable boutique model serving similar luxury and lifestyle hotel clients.
  • Lou Hammond Group: Boutique PR agency specializing in travel, hospitality, and luxury lifestyle brands with a 30+ year track record. Same vertical focus and boutique-service model as The Mayfield Group.
  • Quinn PR: Boutique public relations firm specializing in luxury travel, hospitality, and lifestyle brands. Directly comparable to The Mayfield Group in size, vertical focus, and service offering.
  • Murphy O'Brien: Public relations firm representing travel, hospitality, and lifestyle brands. Comparable boutique agency with the same target verticals and service suite.
  • J Public Relations: Boutique public relations firm focused on hospitality, luxury travel, and lifestyle. Direct competitor with similar boutique positioning and luxury hospitality client roster.

Emerging players

  • HK Strategies: Hospitality and lifestyle PR firm with boutique positioning and luxury hotel clients. Niche overlap with The Mayfield Group though with broader geographic reach.

Broad incumbents

  • Edelman: Global communications firm with a dedicated luxury and travel practice. Competes for large multi-market hospitality mandates that The Mayfield Group cannot staff.
  • Ketchum: Global PR firm with established travel, tourism, and lifestyle practice. Larger incumbent competing for premium hospitality accounts at scale.
  • 5W Public Relations: Top-20 U.S. PR agency with an active travel and hospitality consumer practice. Larger incumbent competing for premium hospitality and lifestyle brand retainers.
  • MMGY Global: Large integrated marketing firm dedicated to travel, tourism, and hospitality. Larger, full-service competitor that competes for the same hospitality brand budgets across PR, digital, and advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

The Mayfield Group social profiles

Digital presence

The Mayfield Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Mayfield Group leadership team

Management profile

Number of profiles

Profiles2 records

The Mayfield Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Mayfield Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mayfield Group

What does The Mayfield Group do?

The Mayfield Group is a boutique public relations firm that delivers strategic communications, media relations, brand positioning, digital and social media strategy, influencer engagement, and opening/repositioning programs for established and rising luxury lifestyle and hospitality brands. The firm concentrates on experiential travel, culinary, and wellness spaces, providing personalized PR counsel and creative programming to hotels, resorts, spas, and tourism clients.

Is The Mayfield Group a public or private company?

The Mayfield Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was The Mayfield Group founded?

The Mayfield Group was founded in 2000. It employs 11 to 50 people.

How does The Mayfield Group make money?

One revenue line is on record: public Relations Services.

Who are The Mayfield Group's main competitors?

Direct peers on record are DPR Group, Lou Hammond Group, Quinn PR, Murphy O'Brien and J Public Relations. HK Strategies is listed as an emerging player. Broad incumbents are Edelman, Ketchum, 5W Public Relations and MMGY Global.

Does The Mayfield Group have an API?

No public API is recorded for The Mayfield Group.

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