What The Maynard School does

The Maynard School is an independent day school for girls aged 4 to 18, operating from a single campus in Exeter, Devon, United Kingdom. Founded in 1658, it is the oldest girls' school in England and delivers continuous education across four stages: Pre-Prep (Reception), Junior School (Years 3-6), Senior School (Years 7-11) and Sixth Form (Years 12-13). The curriculum spans 19 academic departments from Art & Design through Science, supplemented by structured enrichment in Drama, Music, Sport, the House System and trips. The school explicitly markets itself as a single-sex, female-centric learning environment with emphasis on academic outcomes alongside pastoral care and wellbeing.

The school serves two primary customer segments: UK families seeking all-girls independent education in the South West, and international students (including Sixth Form homestay boarders) requiring English as an Additional Language support. It is governed by a Governing Body and Leadership Team under Head of School Liz Gregory, with no parent company, holding entity or institutional investor ownership disclosed. The institution is VAT-registered in the UK (GB 478 5534 45) and operates as a private, likely charitable, educational entity.

Revenue is generated almost entirely through recurring tuition fees charged termly to enrolled families; specific fee levels are not publicly disclosed but the school offers scholarships and bursaries alongside ancillary income from bus services and uniform sales. Distribution is direct and on-site, with no intermediaries, while marketing relies on the school's website, Good Schools Guide endorsement, ISI inspection reports, open events and taster days, and an active multi-platform social media presence under the #MadeForGirls campaign. The school has been twice recognised by The Sunday Times as Independent School of the Year South West (2020 and 2025).

Name

The Maynard School

Legal name

The Maynard School

Website

https://maynard.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Maynard School is the oldest girls' day school in England, founded in 1658, delivering continuous education from Reception to Sixth Form (ages 4-18) at its single Exeter campus to families across South West England and international students.

Ownership category

akta.pro rank

Product category

Independent School Education

NAICS

Elementary and Secondary Schools (61111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Single-Sex (Boys/Girls) Private Schools (EDAJABAK)

akta.pro secondary industry

Nonsectarian Independent Day Schools (EDAJABAA)

Keywords

• Independent girls school
• Day school education
• Secondary education
• GCSE A-level preparation
• Pastoral care programmes

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tuition Fees: Primary revenue stream from tuition fees charged to families for their daughters' education across Pre-Prep, Junior, and Senior schools. The school offers scholarships and bursaries for financial assistance.

Distribution channels1 record

Marketing channels6 records

Core offering

The Maynard School is an independent day school for girls aged 4-18 located in Exeter, Devon, delivering in-person education across Pre-Prep, Junior, Senior, and Sixth Form stages. It provides a single-sex academic curriculum, preparation for GCSEs and A-levels, and enrichment programmes in drama, music, and sport, supported by pastoral care and university guidance.

Product overview

The Maynard School is a single-site independent day school for girls aged 4-18 (Reception to Year 13), organized into four distinct educational programs: Pre-Prep (ages 4-5), Junior School (ages 7-11), Senior School (ages 11-16), and Sixth Form (ages 16-18). The school offers a comprehensive academic curriculum through 19 departments, complemented by enrichment programs in drama, music, sport, and outdoor education. As an all-girls educational institution founded in 1658, it provides a female-centric learning environment with pastoral care and wellbeing support as central pillars of its educational approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Prep
• Junior School
• Senior School
• Sixth Form
• International Student Programme
• Scholarships and Bursaries
• The Maynard Bus Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Paignton AcademyminorStrategic or Co-development Partner · 7 October 2025The Maynard's Sixth Form students mentor GCSE students at Paignton Academy through weekly Zoom calls. The scheme benefits both mentors (building public speaking skills and consolidating GCSE knowledge) and mentees (revision support for exams).

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Badminton School: Independent girls' school in Bristol with both day and boarding. Comparable in scale, single-sex positioning, and academic focus; competes directly with The Maynard for South West families.
• Headington School: Independent girls' school in Oxford offering day and boarding. Comparable in academic reputation, fee structure, and comprehensive extracurricular offering.
• James Allen's Girls' School (JAGS): Independent girls' day school in South London with strong academic results. Similar size, all-girls day-only model, and emphasis on academic excellence plus enrichment.
• St Mary's School Ascot: Independent Roman Catholic girls' boarding and day school in Berkshire. Directly comparable on single-sex girls' education, premium academic positioning, and boarding/day mix.
• Downe House: Independent girls' boarding school in Berkshire. Comparable on single-sex education, academic excellence, and traditional premium positioning.
• Royal High School Bath: Independent girls' day school in Bath (also South West England), serving a similar demographic of fee-paying families. Direct competitor for the same regional family pool as The Maynard.
• Wimbledon High School: Independent girls' day school in London, part of the Girls' Day School Trust (GDST). Comparable in mission and single-sex delivery but in a different geography; useful benchmark for fee and academic positioning.
• Cheltenham Ladies' College: One of the UK's most established independent girls' schools, offering day and boarding education. Closest direct peer to The Maynard in terms of all-girls single-sex positioning, premium academic reputation, and similar age range.
• The Abbey School: Independent girls' day school in Reading. Comparable in size, single-sex day-school model, and academic-results-driven positioning.

Regional players

• Redmaids' High School: Independent girls' school in Bristol with a long history (founded 1634). Direct competitor for South West families seeking academically strong girls' day education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/TheMaynardSchoolExeter
• Facebookfacebook.com/MaynardSchoolExeter
• LinkedInlinkedin.com/school/the-maynard-school
• Instagraminstagram.com/maynardschoolexeter
• TikToktiktok.com/@maynardschoolexeter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Maynard School