Maynards Restaurant
Two-location upscale American casual restaurant in the western Minneapolis metro (Excelsior and Rogers, Minnesota) serving local diners with dine-in, takeout, twice-daily Happy Hour, and Minnesota charitable Pull Tabs and E-Tabs gaming.
- Company typePrivate
- Founded-
- HeadquartersExcelsior, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Maynards Restaurant does
Maynards Restaurant operates as an upscale American casual dining establishment with two physical locations in the western Minneapolis-St. Paul metro area: the original site in Excelsior, Minnesota (founded 1998) and a second location in Rogers, Minnesota. The company employs 131 people across the two units. Its core offering is dine-in service complemented by daily takeout starting at 11am, twice-daily Happy Hour programming, and Minnesota-regulated Pull Tabs and E-Tabs charitable gaming at both locations. Menus and pricing are not disclosed in available materials.
The business model is direct-to-consumer, relying on local foot traffic in two distinct Minneapolis-suburb trade areas — the lake-oriented Excelsior market and the Rogers northwest-metro market — with no B2B catering or third-party delivery arrangements disclosed. Revenue is generated through food and beverage sales plus ancillary gaming receipts, with no parent company, private equity sponsor, or external funding disclosed, implying owner-operated or closely-held private status. Marketing is limited to per-location microsites (excelsiormaynards.com, rogersmaynards.com) and an email newsletter signup; no social, loyalty, or paid acquisition channels are referenced.
Maynards Restaurant firmographics
Firmographics- Name
- Maynards Restaurant
- Legal name
- Maynards Restaurant
- Website
- https://maynardsonline.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Two-location upscale American casual restaurant in the western Minneapolis metro (Excelsior and Rogers, Minnesota) serving local diners with dine-in, takeout, twice-daily Happy Hour, and Minnesota charitable Pull Tabs and E-Tabs gaming.
- Ownership category
- akta.pro rank
Maynards Restaurant industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Maynards Restaurant is headquartered
LocationHeadquarters
- HQ city
- Excelsior
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Maynards Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant food and beverage sales: Revenue generated from dine-in and takeout orders at two restaurant locations in the Minneapolis metro area. Customers pay for food, beverages, and potentially alcoholic drinks during Happy Hour sessions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Maynards Restaurant product offering
Product offeringCore offering
Maynards Restaurant operates two upscale American Casual dining restaurants in the Minneapolis metro area (Excelsior and Rogers, Minnesota), offering full dine-in service, takeout starting at 11am daily, twice-daily Happy Hour beverage specials, and Pull Tabs & E-Tabs gaming entertainment. The business generates revenue primarily through on-premise food and beverage sales at its two physical locations.
Product overview
Maynards Restaurant operates two upscale American Casual dining locations in Minnesota — Excelsior (685 Excelsior Blvd) and Rogers (21415 136th Ave. N). Both locations offer dine-in and takeout service starting at 11am, with Happy Hour twice daily and Pull Tabs & E-Tabs gaming available daily. The restaurants are co-branded under the Maynards name, each with its own dedicated website.
Differentiator
Problem solved
Functional benefit
Products and services
- Maynards Restaurant - Excelsior Full-service upscale American casual dine-in restaurant at 685 Excelsior Blvd., Excelsior, MN 55331, serving local diners and Happy Hour guests in the Minneapolis metro. Includes dine-in service, takeout starting daily at 11am, twice-daily Happy Hour specials, and Pull Tabs & E-Tabs gaming entertainment. Reached at 952-470-1800.
- Maynards Restaurant - Rogers Full-service upscale American casual dine-in restaurant at 21415 136th Ave. N., Rogers, MN 55374, serving local diners and Happy Hour guests in the Minneapolis metro. Includes dine-in service, takeout starting daily at 11am, twice-daily Happy Hour specials, and Pull Tabs & E-Tabs gaming entertainment. Reached at 763-428-0700.
Companies that use Maynards Restaurant
Customer profileSegments1 record
Ideal customer profiles1 record
Maynards Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maynards Restaurant partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Maynards Restaurant competitors and assessment
Company assessmentRegional players
- The Local: Minneapolis-based independent restaurant and bar. Comparable to Maynards as a local upscale-casual competitor in the Twin Cities with similar dine-in and bar business mix.
- Mason's Restaurant and Burger Bar: Twin Cities-area casual dining and bar concept. Comparable to Maynards as a local upscale-casual competitor competing for the same Minneapolis metro dine-in occasions.
Broad incumbents
- Applebee's: Largest U.S. casual dining chain offering American food, bar service, and value-driven Happy Hour promotions. Direct category competitor to Maynards' upscale American casual positioning, though at significantly lower price point.
- TGI Fridays: Long-standing casual dining and bar concept serving American food with a full bar. Comparable to Maynards on full-service casual dining with bar-centric experience.
- Chili's Grill & Bar: National casual dining chain with broad American menu, bar program, and Happy Hour offerings. Competes with Maynards for the same dine-in casual dining occasions and bar traffic in suburban markets.
- Outback Steakhouse: National casual dining chain with bar service, Happy Hour, and family-oriented dining. Direct category competitor in the upscale-casual positioning Maynards targets.
Direct peers
- Green Mill Restaurant & Bar: Minnesota-based casual dining and sports bar chain with multiple Twin Cities locations, serving American fare with full bar and Happy Hour programs. Highly comparable to Maynards in cuisine, segment, and regional footprint.
- Champps: Casual upscale American restaurant and sports bar with a similar bar-and-diner footprint in the Midwest. Strong direct comp to Maynards' upscale American casual concept.
- Buffalo Wild Wings: National casual dining and sports bar chain combining dine-in, bar, and gaming-adjacent entertainment. Comparable to Maynards on the 'eatertainment' axis and casual dining positioning.
- Red Robin Gourmet Burgers and Brews: Casual dining chain specializing in burgers and brews with bar service. Comparable to Maynards on suburban dine-in casual dining, family occasion, and bar/Happy Hour revenue mix.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Maynards Restaurant social profiles
Digital presenceMaynards Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maynards Restaurant leadership team
Management profileNumber of profiles
Maynards Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maynards Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maynards Restaurant
What does Maynards Restaurant do?
Maynards Restaurant operates two upscale American Casual dining restaurants in the Minneapolis metro area (Excelsior and Rogers, Minnesota), offering full dine-in service, takeout starting at 11am daily, twice-daily Happy Hour beverage specials, and Pull Tabs & E-Tabs gaming entertainment. The business generates revenue primarily through on-premise food and beverage sales at its two physical locations.
Is Maynards Restaurant a public or private company?
Maynards Restaurant is a private company. It is classified as unknown and is currently operating.
When was Maynards Restaurant founded?
Maynards Restaurant was founded in -1. It employs 101 to 250 people.
Where is Maynards Restaurant based?
Maynards Restaurant is headquartered in Excelsior, United States, in the North America region.
How does Maynards Restaurant make money?
One revenue line is on record: restaurant food and beverage sales.
Who are Maynards Restaurant's main competitors?
Regional players on record are The Local and Mason's Restaurant and Burger Bar. Broad incumbents are Applebee's, TGI Fridays, Chili's Grill & Bar and Outback Steakhouse. Direct peers are Green Mill Restaurant & Bar, Champps, Buffalo Wild Wings and Red Robin Gourmet Burgers and Brews.
Does Maynards Restaurant have an API?
No public API is recorded for Maynards Restaurant.
What industry is Maynards Restaurant in?
Maynards Restaurant's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.