Mazda De Sherbrooke

What Mazda De Sherbrooke does

Mazda De Sherbrooke is a privately held, single-location authorized Mazda automobile dealership operating in Sherbrooke, Quebec, Canada. The company sells new Mazda vehicles, certified pre-owned and general used vehicles, OEM parts and accessories, and provides vehicle maintenance and repair services through a certified service garage. It serves individual vehicle buyers and existing Mazda owners in the Sherbrooke and broader Estrie region of Quebec.

The dealership's new vehicle offering covers the full 2026 Mazda lineup, including the Mazda3 sedan and Mazda3 Sport hatchback, the CX-30 and CX-5 crossovers, the three-row CX-70 and CX-90 SUVs (available in MHEV and PHEV hybrid variants), and the MX-5 SoftTop and MX-5 RF sports cars. Vehicles feature Mazda's proprietary SKYACTIV engine and transmission technology. The certified pre-owned program provides up to a 7-year/140,000 km powertrain warranty, 160-point inspection, 24-hour roadside assistance, 30-day exchange privilege, and three months of complimentary Sirius XM.

Revenue is generated through four streams: one-time new vehicle sales, one-time used vehicle sales, recurring service and maintenance performed by certified mechanics, and parts and accessories sales. The dealership uses a traditional direct-to-consumer go-to-market model combining a physical showroom with a digital channel mix including its own website, blog, and social media properties on Facebook, Twitter, YouTube, TikTok, and LinkedIn. Mazda De Sherbrooke operates as a member of Groupe Beaucage, a diversified automotive conglomerate that owns and operates multiple dealerships in Quebec.

Name

Mazda De Sherbrooke

Legal name

Mazda de Sherbrooke

Website

https://mazdadesherbrooke.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mazda De Sherbrooke is a privately held authorized Mazda dealership in Sherbrooke, Quebec, selling new and certified pre-owned Mazda vehicles, OEM parts, and certified repair services to individual buyers and vehicle owners across the Estrie region.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherbrooke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (new and used vehicle stock), Personnel (sales staff, certified mechanics, service advisors, administrative), Operations (showroom, service garage, parts department, facility overhead), Marketing or Sales (digital marketing, social media, promotions), Supply Chain (OEM parts and accessories procurement)

Revenue model

1. New Vehicle Sales: Sales of new Mazda vehicles including sedans (Mazda3), sport hatchbacks (Mazda3 Sport), and SUVs (CX-30, CX-5, CX-70, CX-90)
2. Used Vehicle Sales: Sales of certified pre-owned and general used vehicles
3. Service and Maintenance: Vehicle maintenance and repair services performed by certified mechanics
4. Parts and Accessories: Sale of OEM Mazda parts and accessories, including tires and maintenance items

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mazda De Sherbrooke is an authorized Mazda automobile dealership that sells new Mazda vehicles (including the 2026 lineup of sedans, hatchbacks, and SUVs in mild hybrid and plug-in hybrid variants), certified pre-owned Mazda vehicles, and general used vehicles. The dealership also operates a full-service garage offering maintenance and repairs by certified mechanics, sells OEM Mazda parts and accessories, and provides in-house and third-party vehicle financing.

Product overview

Mazda De Sherbrooke is an authorized Mazda dealership offering a comprehensive portfolio of new Mazda vehicles and certified pre-owned vehicles. The 2026 new vehicle lineup includes ten distinct models spanning compact sedans (Mazda3), hatchbacks (Mazda3 Sport), compact crossovers (CX-30), mid-size SUVs (CX-5), and full-size three-row SUVs available in both mild hybrid (MHEV) and plug-in hybrid (PHEV) variants (CX-70 and CX-90). Sports car offerings include the MX-5 SoftTop (traditional soft top) and MX-5 RF (retractable fastback). The dealership also provides certified pre-owned vehicles with comprehensive warranty coverage, inspections, and roadside assistance. Service, parts, and maintenance offerings complement the vehicle sales business.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Mazda New Vehicle Lineup
• Certified Pre-Owned Mazda Vehicles
• Vehicle Maintenance and Repair Services
• OEM Mazda Parts and Accessories
• Vehicle Financing Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Groupe BeaucagecoreStrategic or Co-development PartnerMazda de Sherbrooke is a member of Groupe Beaucage, a larger automotive group operating multiple dealerships in Quebec. The parent company provides centralized operations, shared resources, and brand support across its dealership network.

Recent moves4 records

Expansion highlights4 records

Regional players

• Park Avenue (Quebec dealer brand): Established Quebec franchised new-vehicle retailer operating under the Park Avenue banner across the Greater Montreal region. Comparable Quebec new-car dealership brand with similar OEM franchise economics and Quebec consumer base.
• HGrégoire: Largest privately held automotive dealer group in Quebec, operating multi-brand new and pre-owned dealerships across the province. Closest regional competitor in terms of operating model, Quebec market focus, and multi-brand new-vehicle retailing.

Broad incumbents

• Dilawri Group: One of Canada's largest privately held automotive dealer groups, operating multi-brand new-vehicle franchises across several provinces. Comparable broad-incumbent franchised dealer operator with diversified OEM exposure.
• AutoCanada Inc. Publicly traded (TSX: ACQ) Canadian automotive dealership group operating new and used vehicle franchises across multiple provinces and OEM brands. Broad incumbent analog in the franchised dealer category with national scale.

Direct peers

• Groupe Beaucage (sibling dealerships): Parent organization operating additional franchised new-vehicle dealerships across Quebec. Sibling stores share the same centralized back-office, marketing, and capital structure, making them the most structurally comparable operations to Mazda De Sherbrooke.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groupe_beaucage
• YouTubeyoutu.be/DlwoTDPtu7Q?sub_confirmation=1
• Facebookfacebook.com/MazdaSherbrookeGB
• LinkedInlinkedin.com/company/mazda-de-sherbrooke
• Instagraminstagram.com/mazdasherbrooke
• TikToktiktok.com/@autopassion.tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazda De Sherbrooke